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ICT investment trends in Poland

ICT investment trends in Poland


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Executive Summary

Being one of the strongest member countries of the European Union, Poland is looking to join the G-20 league by 2022. Driven by this goal, Poland is investing actively in various domains including technology. After having recovered relatively faster from the economic slump, Poland has been attracting a surfeit of foreign investment which, along with EU funds, is steering the country towards a new direction in sector development

Key Findings

The rising popularity of cloud computing is compelling Polish enterprises to invest in the technology so as to leverage benefits especially with regards to cost and agile infrastructure. However, concerns with regards to data security is a major hindrance to the adoption of this advanced solution

The bring your own devices (BYOD) trend has driven enterprises in Poland to invest actively in enterprise mobility solutions so as to make relevant data available to their mobile workforce

The need to gain competitive advantage in a highly volatile market has pushed Polish enterprises to invest in key solutions such as office productivity and analytics

Synopsis

This report presents the findings from a survey of 53 Polish enterprises regarding their Information & Communications Technology (ICT) investment trends. The survey investigates how Polish enterprises currently allocate their ICT budgets across the core areas of enterprise ICT expenditure: hardware, software, IT services, communications, and consulting.

The report illustrates the core technologies that enterprises are investing in, including enterprise applications, business intelligence, security products and mobility. The survey also highlights the approach to purchasing technology adopted by enterprises in Poland. Through Kable's survey, the report aims to provide a better insight to ICT vendors and service providers when pitching their solutions to enterprises in Poland.

Reasons to Buy

Understand how the Polish enterprises' ICT landscape is set to change in 2016 to prioritize your target market

Comprehend how ICT money are being allocated by Polish enterprises in specific geographies and size bands to improve your market penetration

Make effective business decisions by recognizing the opportunities within each of the core areas of ICT spend (hardware, software, IT services, telecommunications, and consulting)

Realign your sales initiatives by understanding the current strategic objectives of Polish enterprises

Enhance your market segmentation with the included, detailed breakdown of opportunities within selected technology categories (enterprise application, business intelligence, security products, and mobility management)

Prioritize your focus areas by understanding which factors are influencing Polish enterprises' decisions when selecting an ICT provider

Understand the changes in customers' priorities and identify the business and IT objectives that Polish enterprises are looking to achieve through their ICT investment strategies

1 Trends in ICT budgets

1.1 Introduction

1.2 Survey demographics

1.3 ICT budget changes

1.4 ICT budget allocation by core technology area

1.4.1 Hardware budget breakdown

1.4.2 Software budget breakdowns

1.4.3 Third party IT services expenditure

1.4.4 Communications expenditure

1.4.5 Cloud computing budget

1.5 ICT budget allocation by function

1.6 Outsourced IT functions

2 ICT investment priorities and vendor satisfaction

2.1 Introduction

2.1.1 Enterprise application

2.1.2 Business intelligence

2.1.3 Security products

2.1.4 Mobility management

3 ICT procurement trends

3.1 Introduction

3.2 Business objectives influencing IT investment strategy

3.3 ICT provider selection

3.4 Key decision maker for purchasing technology

4 Summary

4.1 Polish enterprises are actively investing in various ICT domains to achieve competitive edge

5 Appendix

5.1 Definitions

5.2 Further reading

5.3 Contact the authors

Figure 1: Polish enterprise ICT survey industry breakdown

Figure 2: Polish enterprise ICT survey breakdown by size band (number of employees)

Figure 3: Recent and expected ICT budget changes among Polish enterprises

Figure 4: Polish enterprises' (external) ICT budget allocation, 2015 and 2016

Figure 5: Polish enterprises' average hardware budget allocation

Figure 6: Average allocation of software budgets in Polish enterprise market

Figure 7: Polish enterprises' average IT services budget allocation

Figure 8: Polish enterprises' average communications expenditure

Figure 9: Polish enterprises' average cloud computing budget allocation by technology

Figure 10: Polish enterprises' average cloud computing budget allocation by implementation type

Figure 11: Polish enterprises' ICT budget allocation by function, 2015 and 2016

Figure 12: Outsourced IT functions-Polish enterprises' current and future outsourcing priorities

Figure 13: Enterprise application-Polish enterprises' current and future investment priorities

Figure 14: Enterprise application-selected primary provider and vendor satisfaction among Polish enterprises

Figure 15: Business intelligence-Polish enterprises' current and future investment priorities

Figure 16: Business intelligence-selected primary provider and vendor satisfaction among Polish enterprises

Figure 17: Security products-Polish enterprises' current and future investment priorities

Figure 18: Security products-selected primary provider and vendor satisfaction among Polish enterprises

Figure 19: Mobility management-Polish enterprises' current and future investment priorities

Figure 20: Mobility management-selected primary provider and vendor satisfaction among Polish enterprises

Figure 21: Business objectives which influence Polish enterprises' IT investment strategy

Figure 22: Factors influencing Polish enterprises' decision to choose an ICT provider

Figure 23: Role of key entities in making ICT purchasing decisions

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Adobe, Microsoft, Asseco, SAP, Comarch Group, IBM, Informatica, EMC, HP, Check Point, Dell, McAfee, Symantec, Airwatch, Apple

IT, Budget, Staff, Hardware, Software, Services, Communications, Consulting, Data Centre, Service Desk, End-user computing, Network, Applications, IT Management, development, maintenance, systems integrator, telco, reseller, outsourcer, infrastructure, help desk, support, client, mainframe, server, security, peripherals, storage, semi-conductor, cloud, license, application lifecycle, information management, software infrastructure, integration, SOA, desktop, hosting, disaster recovery, business continuity, convergence, mobile, voice, data.IT, Procurement, Purchasing, Buying, Local resellers, National resellers, Budget, Hosting, Staff, Hardware, Software, Services, Communications, Consulting, Data Centre, Service Desk, End-user computing, Enterprise applications, Business intelligence, Security, Content management, Mobility, IT systems management, Communications & collaboration, Green IT & virtualization, Cloud Computing, Efficiency, Customer satisfaction, SLA, Business goals, Price, Leading-edge technology, Contract flexibility.Enterprise applications, Customer Relationship Management, Enterprise Resource Planning, Financials, Supply Chain Management, HR Management, Product Lifecycle Management, Business Process Management, Interactive marketing automation systems & customer lifecycle management, Business intelligence, Data warehousing, Data marts, Analytics, Real-time Business Intelligence, Social sentiment analysis, Security, Identity & access management, Security & vulnerability management, End-point security & anti-virus, Network security, Content and web filtering, firewalls, Application Security, Backup & archive, Database security, Data Loss Prevention, mobile security, Content management, Document Management, Records Management, Web Content Management, Digital Asset Management, E-mail Archiving, Enterprise Search, Mobility, Mobile device management, mobile applications, Tablet computing, IT systems management, Systems & network management, Storage management, Service management, Database management, Transaction performance management, User experience management, Virtualization, Patch management & configuration,Communications & collaboration, Internet Protocol-Private Branch Exchange, IP-Contact Centre, Unified Communications, VoIP, Presence, Instant messaging, Web conferencing, Video conferencing, Green IT, Data centre, Power management, Cloud Computing, Infrastructure as a Service, Platform as a Service, Software as a Service, Private Cloud, and Hybrid cloud


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