Mobile Apps in Pakistan
December 2018
36
About the Report
About the Report
Mobile Apps in Pakistan
Summary
Mobile Apps in Pakistan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
- The Pakistani mobile apps market is expected to generate total revenues of USD 1.4bn in 2018, representing a compound annual growth rate (CAGR) of 72.3% between 2014 and 2018.
- The music segment is expected to be the market's most lucrative in 2018, with total revenues of USD 267m, equivalent to 19.6% of the market's overall value
- The increasing adoption of smartphones and mobile internet in Pakistan has driven demand for mobile apps. Moreover, the strongly increasing monetization rate has inflated the value of the market.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Pakistan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Pakistan
- Leading company profiles reveal details of key mobile apps market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Pakistan mobile apps market with five year forecasts
Reasons to buy
- What was the size of the Pakistan mobile apps market by value in 2017?
- What will be the size of the Pakistan mobile apps market in 2022?
- What factors are affecting the strength of competition in the Pakistan mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up Pakistan's mobile apps market?
Products
Companies
Alphabet Inc
Careem Networks FZ LLC
Facebook, Inc.
imo.im
Table of Contents
Table of Contents
Table of Contents
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Careem Networks FZ LLC
Facebook, Inc.
imo.im
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Figure
List of Figures
Figure 1: Pakistan mobile apps market value: USD million, 2014-18(e)
Figure 2: Pakistan mobile apps market category segmentation: % share, by value, 2018(e)
Figure 3: Pakistan mobile apps market geography segmentation: % share, by value, 2018(e)
Figure 4: Pakistan mobile apps market value forecast: USD million, 2018-23
Figure 5: Forces driving competition in the mobile apps market in Pakistan, 2018
Figure 6: Drivers of buyer power in the mobile apps market in Pakistan, 2018
Figure 7: Drivers of supplier power in the mobile apps market in Pakistan, 2018
Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in Pakistan, 2018
Figure 9: Factors influencing the threat of substitutes in the mobile apps market in Pakistan, 2018
Figure 10: Drivers of degree of rivalry in the mobile apps market in Pakistan, 2018
Figure 11: Alphabet Inc: revenues & profitability
Figure 12: Alphabet Inc: assets & liabilities
Figure 13: Facebook, Inc.: revenues & profitability
Figure 14: Facebook, Inc.: assets & liabilities
List of Table
List of Tables
Table 1: Pakistan mobile apps market value: USD million, 2014-18(e)
Table 2: Pakistan mobile apps market category segmentation: USD million, 2018(e)
Table 3: Pakistan mobile apps market geography segmentation: USD million, 2018(e)
Table 4: Pakistan mobile apps market value forecast: USD million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: key financials (USD )
Table 7: Alphabet Inc: key financial ratios
Table 8: Careem Networks FZ LLC: key facts
Table 9: Facebook, Inc.: key facts
Table 10: Facebook, Inc.: key financials (USD )
Table 11: Facebook, Inc.: key financial ratios
Table 12: imo.im: key facts
Table 13: Pakistan size of population (million), 2014-18
Table 14: Pakistan gdp (constant 2005 prices, USD billion), 2014-18
Table 15: Pakistan gdp (current prices, USD billion), 2014-18
Table 16: Pakistan inflation, 2014-18
Table 17: Pakistan consumer price index (absolute), 2014-18
Table 18: Pakistan exchange rate, 2013-17
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