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Global Mobile Value-added Services Market Research Report: by Solution (SMS, MMS, Others), by Product (Mobile Music and Games, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email & IM, Others), by Vertical (Banking & Finance, IT & Telecommunications, Media & Entertainment, Government, Retail, Healthcare, Others), and Region - Forecast to 2023

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Global Mobile Value-added Services Market Research Report: by Solution (SMS, MMS, Others), by Product (Mobile Music and Games, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email & IM, Others), by Vertical (Banking & Finance, IT & Telecommunications, Media & Entertainment, Government, Retail, Healthcare, Others), and Region-Forecast to 2023

Market analysis

Mobile value-added services (VAS) is a group of services intended to improve engagement of the users and upgrade the brand estimation of the mobile service provider. Various overhauls of cell phones because of smaller and more grounded processors have cleared a path for further capacity alternatives for VAS. The capability of advertising on these stages attributable to the movement of purchasers to net-based applications from local messaging applications gives greater scope to the market to extend. Further, the users are offered with personalized experience as per their preferences which is positively affecting the market growth. However, absence of better telecommunication infrastructure can hamper the market development. The Global Mobile Value-added Services Market is anticipated to grow at a CAGR of 18.5% during the forecast period (2018-2023) by reaching the valuation of USD 1,047.6. Million.

Market segmentation

Based on its solution, the Global Mobile Value-added Services Market is segmented into Multimedia Messaging Service (MMS), Short Message Service (SMS), Others. On the basis of its products, the market is classified into Mobile Wallet, Mobile Music and Games, Email and IM, Mobile Advertising, Mobile Commerce, Others. Based on its verticals, the market is classified as IT & Telecommunications, Banking & Finance, Healthcare, Retail, Media & Entertainment, Government, Others.

Regional analysis

Geographically, the Global Mobile Value-added Services Market is divided into global regions like Europe, North America, Asia- Pacific, Middle East, LATAM, and Africa.

Major players

InMobi Pte Ltd. (Singapore), OnMobile Global Limited (India), Mahindra ComViva (India), and Kongzhong Corporation (China), AT&T Inc. (U.S.), Apple Inc. (U.S.), Google (U.S.), Vodafone Group PLC (U.K.), One97 Communications Limited (India), among others are some of the major players in the Global Mobile Value-added Services Market.

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Table Of Content

Scope

Table of Contents:

1 Executive Summary

2 Market Introduction

2.1 Definition

2.2 Scope of the Study

2.3 List of Assumptions

2.4 Market Structure

3 Market Insights

4 Research Methodology

4.1 Research Process

4.1 Forecast Model

5 Market Dynamics

5.1 Introduction

5.2 Drivers

5.2.1 Increasing Ownership of Smartphones

5.2.2 Need for Personalized Services

5.2.3 Drivers Impact Analysis

5.3 Restraint

5.3.1 Lack of Telecom Infrastructure

5.4 Opportunities

5.4.1 Evolution of Location-based Services

5.5 Challenges

5.5.1 Privacy Concerns

6 Market Factor Analysis

6.1 Value Chain Analysis

6.2 Porter's Five Forces Model

6.2.1 Threat of New Entrants

6.2.2 Bargaining Power of Suppliers

6.2.3 Bargaining Power of Buyers

6.2.4 Threat of Substitutes

6.2.5 Intensity of Rivalry

7 Global Mobile Value-Added Services Market, By Solution

7.1 Overview

7.1.1 Short Message Service (SMS)

7.1.2 Multimedia Messaging Service (MMS)

7.1.3 Others

8 Global Mobile Value-Added Services Market, By Product

8.1 Overview

8.1.1 Mobile Music and Games

8.1.2 Mobile Wallet

8.1.3 Mobile Commerce

8.1.4 Mobile Advertising

8.1.5 Email and IM

8.1.6 Others

9 Global Mobile Value-Added Services Market, By Vertical

9.1 Overview

9.1.1 Banking and Finance

9.1.2 IT and Telecommunications

9.1.3 Retail

9.1.4 Government

9.1.5 Healthcare

9.1.6 Media and Entertainment

9.1.7 Others

10 Global Mobile Value-Added Services Market, By Region

10.1 Overview

10.2 North America

10.2.1 US

10.2.2 Canada

10.2.3 Mexico

10.3 Europe

10.3.1 Germany

10.3.2 UK

10.3.3 France

10.3.4 Rest of Europe

10.4 Asia-Pacific

10.4.1 China

10.4.2 Japan

10.4.3 India

10.4.4 Rest of Asia-Pacific

10.5 Rest of the World

10.5.1 Middle East & Africa

10.5.2 Latin America

11 Competitive Landscape

11.1 Competitive Landscape

12 Company Profiles

12.1 AT&T Inc.

12.1.1 Company Overview

12.1.2 Financial Overview

12.1.3 Products Offerings

12.1.4 Key Developments

12.1.5 SWOT Analysis

12.1.6 Key Strategy

12.2 Apple Inc.

12.2.1 Company Overview

12.2.2 Financial Overview

12.2.3 Products Offerings

12.2.4 Key Developments

12.2.5 SWOT Analysis

12.2.6 Key Strategy

12.3 Google

12.3.1 Company Overview

12.3.2 Financial Overview

12.3.3 Products Offerings

12.3.4 Key Developments

12.3.5 SWOT Analysis

12.3.6 Key Strategy

12.4 Vodafone Group PLC

12.4.1 Company Overview

12.4.2 Financial Overview

12.4.3 Products Offerings

12.4.4 Key Developments

12.4.5 SWOT Analysis

12.4.6 Key Strategy

12.5 One97 Communications Limited

12.5.1 Company Overview

12.5.2 Products/Services/Solutions Offerings

12.5.3 Key Developments

12.5.4 SWOT Analysis

12.5.5 Key Strategy

12.6 InMobi Pte. Ltd.

12.6.1 Company Overview

12.6.2 Product Offerings

12.6.3 Key Developments

12.7 OnMobile Global Limited

12.7.1 Company Overview

12.7.2 Financial Performance

12.7.3 Products/Services/Solutions Offerings

12.7.4 Key Developments

12.7.5 SWOT Analysis

12.7.6 Key Strategy

12.8 Mahindra ComViva

12.8.1 Company Overview

12.8.2 Financial Overview

12.8.3 Products Offerings

12.8.4 Key Developments

12.8.5 SWOT Analysis

12.8.6 Key Strategy

12.9 Kongzhong Corporation

12.9.1 Company Overview

12.9.2 Products/Services/Solutions Offerings

12.9.3 Key Strategy


List Of Figure

List of Figures:

FIGURE 1 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET: MARKET STRUCTURE

FIGURE 2 NORTH AMERICA MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)

FIGURE 3 EUROPE MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)

FIGURE 4 ASIA-PACIFIC MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)

FIGURE 5 REST OF THE WORLD MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)

FIGURE 6 TOP DOWN & BOTTOM UP APPROACH

FIGURE 7 DROC ANALYSIS OF GLOBAL MOBILE VALUE-ADDED SERVICES MARKET

FIGURE 8 DRIVERS IMPACT ANALYSIS: MOBILE VALUE-ADDED SERVICES MARKET

FIGURE 9 VALUE CHAIN: MOBILE VALUE-ADDED SERVICES MARKET

FIGURE 10 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL MOBILE VALUE-ADDED SERVICES MARKET

FIGURE 11 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)

FIGURE 12 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION)

FIGURE 13 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION)

FIGURE 14 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY REGION, 2017 TO 2023 (USD BILLION)

FIGURE 15 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION)

FIGURE 16 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)

FIGURE 17 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023(USD BILLION)

FIGURE 18 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023(USD BILLION)

FIGURE 19 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023(USD BILLION)

FIGURE 20 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)

FIGURE 21 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION)

FIGURE 22 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION)

FIGURE 23 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION)

FIGURE 24 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)

FIGURE 25 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT 2017 TO 2023 (USD BILLION)

FIGURE 26 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL 2017 TO 2023 (USD BILLION)

FIGURE 27 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION)

FIGURE 28 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023(USD BILLION)

FIGURE 29 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION)

FIGURE 30 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION)

FIGURE 31 BENCHMARKING OF MAJOR COMPETITORS


List Of Table

List of Tables:

TABLE 1 MARKET SYNOPSIS

TABLE 2 LIST OF ASSUMPTIONS

TABLE 3 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 4 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 5 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 6 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY REGION, 2017-2023 (USD BILLION)

TABLE 7 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION)

TABLE 8 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 9 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 10 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 11 US MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 12 US MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 13 US MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 14 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 15 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 16 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 17 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 18 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 19 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 20 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023(USD BILLION)

TABLE 21 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION)

TABLE 22 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION)

TABLE 23 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION)

TABLE 24 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 25 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 26 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 27 UK MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 28 UK MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 29 UK MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 30 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 31 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 32 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 33 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 34 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 35 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 36 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION)

TABLE 37 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION)

TABLE 38 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION)

TABLE 39 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION)

TABLE 40 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 41 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 42 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 43 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 44 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 45 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 46 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 47 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 48 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 49 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 50 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 51 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 52 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION)

TABLE 53 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION)

TABLE 54 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION)

TABLE 55 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION)

TABLE 56 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 57 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 58 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 59 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 60 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 61 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

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Products and Companies


Companies

InMobi Pte Ltd. (Singapore), OnMobile Global Limited (India), Mahindra ComViva (India), and Kongzhong Corporation (China), AT&T Inc. (U.S.), Apple Inc. (U.S.), Google (U.S.), Vodafone Group PLC (U.K.), One97 Communications Limited (India)

Company Profile

Company Profile Title

Global Mobile Value-added Services Market Research Report: by Solution (SMS, MMS, Others), by Product (Mobile Music and Games, Mobile Wallet, Mobile Commerce, Mobile Advertising, Email & IM, Others), by Vertical (Banking & Finance, IT & Telecommunications, Media & Entertainment, Government, Retail, Healthcare, Others), and Region-Forecast to 2023

Market analysis

Mobile value-added services (VAS) is a group of services intended to improve engagement of the users and upgrade the brand estimation of the mobile service provider. Various overhauls of cell phones because of smaller and more grounded processors have cleared a path for further capacity alternatives for VAS. The capability of advertising on these stages attributable to the movement of purchasers to net-based applications from local messaging applications gives greater scope to the market to extend. Further, the users are offered with personalized experience as per their preferences which is positively affecting the market growth. However, absence of better telecommunication infrastructure can hamper the market development. The Global Mobile Value-added Services Market is anticipated to grow at a CAGR of 18.5% during the forecast period (2018-2023) by reaching the valuation of USD 1,047.6. Million.

Market segmentation

Based on its solution, the Global Mobile Value-added Services Market is segmented into Multimedia Messaging Service (MMS), Short Message Service (SMS), Others. On the basis of its products, the market is classified into Mobile Wallet, Mobile Music and Games, Email and IM, Mobile Advertising, Mobile Commerce, Others. Based on its verticals, the market is classified as IT & Telecommunications, Banking & Finance, Healthcare, Retail, Media & Entertainment, Government, Others.

Regional analysis

Geographically, the Global Mobile Value-added Services Market is divided into global regions like Europe, North America, Asia- Pacific, Middle East, LATAM, and Africa.

Major players

InMobi Pte Ltd. (Singapore), OnMobile Global Limited (India), Mahindra ComViva (India), and Kongzhong Corporation (China), AT&T Inc. (U.S.), Apple Inc. (U.S.), Google (U.S.), Vodafone Group PLC (U.K.), One97 Communications Limited (India), among others are some of the major players in the Global Mobile Value-added Services Market.

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Scope

Table of Contents:

1 Executive Summary

2 Market Introduction

2.1 Definition

2.2 Scope of the Study

2.3 List of Assumptions

2.4 Market Structure

3 Market Insights

4 Research Methodology

4.1 Research Process

4.1 Forecast Model

5 Market Dynamics

5.1 Introduction

5.2 Drivers

5.2.1 Increasing Ownership of Smartphones

5.2.2 Need for Personalized Services

5.2.3 Drivers Impact Analysis

5.3 Restraint

5.3.1 Lack of Telecom Infrastructure

5.4 Opportunities

5.4.1 Evolution of Location-based Services

5.5 Challenges

5.5.1 Privacy Concerns

6 Market Factor Analysis

6.1 Value Chain Analysis

6.2 Porter's Five Forces Model

6.2.1 Threat of New Entrants

6.2.2 Bargaining Power of Suppliers

6.2.3 Bargaining Power of Buyers

6.2.4 Threat of Substitutes

6.2.5 Intensity of Rivalry

7 Global Mobile Value-Added Services Market, By Solution

7.1 Overview

7.1.1 Short Message Service (SMS)

7.1.2 Multimedia Messaging Service (MMS)

7.1.3 Others

8 Global Mobile Value-Added Services Market, By Product

8.1 Overview

8.1.1 Mobile Music and Games

8.1.2 Mobile Wallet

8.1.3 Mobile Commerce

8.1.4 Mobile Advertising

8.1.5 Email and IM

8.1.6 Others

9 Global Mobile Value-Added Services Market, By Vertical

9.1 Overview

9.1.1 Banking and Finance

9.1.2 IT and Telecommunications

9.1.3 Retail

9.1.4 Government

9.1.5 Healthcare

9.1.6 Media and Entertainment

9.1.7 Others

10 Global Mobile Value-Added Services Market, By Region

10.1 Overview

10.2 North America

10.2.1 US

10.2.2 Canada

10.2.3 Mexico

10.3 Europe

10.3.1 Germany

10.3.2 UK

10.3.3 France

10.3.4 Rest of Europe

10.4 Asia-Pacific

10.4.1 China

10.4.2 Japan

10.4.3 India

10.4.4 Rest of Asia-Pacific

10.5 Rest of the World

10.5.1 Middle East & Africa

10.5.2 Latin America

11 Competitive Landscape

11.1 Competitive Landscape

12 Company Profiles

12.1 AT&T Inc.

12.1.1 Company Overview

12.1.2 Financial Overview

12.1.3 Products Offerings

12.1.4 Key Developments

12.1.5 SWOT Analysis

12.1.6 Key Strategy

12.2 Apple Inc.

12.2.1 Company Overview

12.2.2 Financial Overview

12.2.3 Products Offerings

12.2.4 Key Developments

12.2.5 SWOT Analysis

12.2.6 Key Strategy

12.3 Google

12.3.1 Company Overview

12.3.2 Financial Overview

12.3.3 Products Offerings

12.3.4 Key Developments

12.3.5 SWOT Analysis

12.3.6 Key Strategy

12.4 Vodafone Group PLC

12.4.1 Company Overview

12.4.2 Financial Overview

12.4.3 Products Offerings

12.4.4 Key Developments

12.4.5 SWOT Analysis

12.4.6 Key Strategy

12.5 One97 Communications Limited

12.5.1 Company Overview

12.5.2 Products/Services/Solutions Offerings

12.5.3 Key Developments

12.5.4 SWOT Analysis

12.5.5 Key Strategy

12.6 InMobi Pte. Ltd.

12.6.1 Company Overview

12.6.2 Product Offerings

12.6.3 Key Developments

12.7 OnMobile Global Limited

12.7.1 Company Overview

12.7.2 Financial Performance

12.7.3 Products/Services/Solutions Offerings

12.7.4 Key Developments

12.7.5 SWOT Analysis

12.7.6 Key Strategy

12.8 Mahindra ComViva

12.8.1 Company Overview

12.8.2 Financial Overview

12.8.3 Products Offerings

12.8.4 Key Developments

12.8.5 SWOT Analysis

12.8.6 Key Strategy

12.9 Kongzhong Corporation

12.9.1 Company Overview

12.9.2 Products/Services/Solutions Offerings

12.9.3 Key Strategy


List Of Figure

List of Figures:

FIGURE 1 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET: MARKET STRUCTURE

FIGURE 2 NORTH AMERICA MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)

FIGURE 3 EUROPE MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)

FIGURE 4 ASIA-PACIFIC MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)

FIGURE 5 REST OF THE WORLD MARKET SIZE & MARKET SHARE BY COUNTRY (2017 VS 2023)

FIGURE 6 TOP DOWN & BOTTOM UP APPROACH

FIGURE 7 DROC ANALYSIS OF GLOBAL MOBILE VALUE-ADDED SERVICES MARKET

FIGURE 8 DRIVERS IMPACT ANALYSIS: MOBILE VALUE-ADDED SERVICES MARKET

FIGURE 9 VALUE CHAIN: MOBILE VALUE-ADDED SERVICES MARKET

FIGURE 10 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL MOBILE VALUE-ADDED SERVICES MARKET

FIGURE 11 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)

FIGURE 12 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION)

FIGURE 13 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION)

FIGURE 14 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY REGION, 2017 TO 2023 (USD BILLION)

FIGURE 15 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION)

FIGURE 16 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)

FIGURE 17 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023(USD BILLION)

FIGURE 18 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023(USD BILLION)

FIGURE 19 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023(USD BILLION)

FIGURE 20 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)

FIGURE 21 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION)

FIGURE 22 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION)

FIGURE 23 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION)

FIGURE 24 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023 (USD BILLION)

FIGURE 25 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT 2017 TO 2023 (USD BILLION)

FIGURE 26 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL 2017 TO 2023 (USD BILLION)

FIGURE 27 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017 TO 2023 (USD BILLION)

FIGURE 28 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017 TO 2023(USD BILLION)

FIGURE 29 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017 TO 2023 (USD BILLION)

FIGURE 30 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017 TO 2023 (USD BILLION)

FIGURE 31 BENCHMARKING OF MAJOR COMPETITORS


List Of Table

List of Tables:

TABLE 1 MARKET SYNOPSIS

TABLE 2 LIST OF ASSUMPTIONS

TABLE 3 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 4 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 5 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 6 GLOBAL MOBILE VALUE-ADDED SERVICES MARKET, BY REGION, 2017-2023 (USD BILLION)

TABLE 7 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION)

TABLE 8 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 9 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 10 NORTH AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 11 US MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 12 US MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 13 US MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 14 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 15 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 16 CANADA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 17 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 18 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 19 MEXICO MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 20 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023(USD BILLION)

TABLE 21 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION)

TABLE 22 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION)

TABLE 23 EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION)

TABLE 24 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 25 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 26 GERMANY MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 27 UK MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 28 UK MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 29 UK MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 30 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 31 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 32 FRANCE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 33 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 34 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 35 REST OF EUROPE MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 36 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION)

TABLE 37 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION)

TABLE 38 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION)

TABLE 39 ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION)

TABLE 40 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 41 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 42 CHINA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 43 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 44 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 45 JAPAN MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 46 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 47 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 48 INDIA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 49 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 50 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 51 REST OF ASIA-PACIFIC MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 52 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY COUNTRY, 2017-2023 (USD BILLION)

TABLE 53 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023(USD BILLION)

TABLE 54 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023(USD BILLION)

TABLE 55 REST OF THE WORLD MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023(USD BILLION)

TABLE 56 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 57 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 58 MIDDLE EAST & AFRICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

TABLE 59 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY SOLUTION, 2017-2023 (USD BILLION)

TABLE 60 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY PRODUCT, 2017-2023 (USD BILLION)

TABLE 61 LATIN AMERICA MOBILE VALUE-ADDED SERVICES MARKET, BY VERTICAL, 2017-2023 (USD BILLION)

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Companies

InMobi Pte Ltd. (Singapore), OnMobile Global Limited (India), Mahindra ComViva (India), and Kongzhong Corporation (China), AT&T Inc. (U.S.), Apple Inc. (U.S.), Google (U.S.), Vodafone Group PLC (U.K.), One97 Communications Limited (India)