Russia: Falling Voice Revenue and Macroeconomic Uncertainty to Slow the Growth of the Telecom Market

Russia: Falling Voice Revenue and Macroeconomic Uncertainty to Slow the Growth of the Telecom Market


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Executive Summary

The telecommunications market in Russia will generate USD 19.3bn in service revenue in 2016. Telecom service revenue is expected to grow at a CAGR of 1.0% during 2016-2021, primarily driven by the growth in mobile data revenue. Mobile data will be the primary growth driver during the period, benefitting from LTE investments, along with higher smartphone penetration led by aggressive commercial efforts via operators' own-brand retail chains. Pay-TV revenue will be another market driver. Operators are focusing on unleashing demand for data services and exploring new revenue streams in IoT/M2M, cloud, HD TV and other data-intensive services.

Key Findings

The overall telecom service revenue in Russia is estimated to generate USD 19.3bn in 2016 (down by 11.1% over 2015) and is estimated to reach USD 20.3bn by 2021. The growth will be mainly driven by data segments (mobile and fixed) and pay-TV. The Russian telecom market will be dominated by the big three players, MTS, Megaton and Beeline, with all major players offering mobile, fixed and pay-TV services. Due to intense competition and declining traditional voice services, operators are focusing on innovative bundled offerings and affordable data-enabled devices. Moreover, operators will continue to invest in LTE expansion, 5G, HD and IoT/M2M technologies to have a competitive edge in the market.

Synopsis

"Russia: Falling Voice Revenue and Macroeconomic Uncertainty to Slow the Growth of the Telecom Market" provides an executive-level overview of the telecommunications market in Russia today, with detailed forecasts of key indicators up to 2021. It delivers deep quantitative and qualitative insight into the Russian telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Research's databases.

The Country Intelligence Report provides in-depth analysis of the following:

Regional context: Telecom market size and trends in Russia compared with other countries in the CEE region.

Economic, demographic and political context in Russia.

The regulatory environment and trends: a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans, number portability and more.

A demand profile: analysis as well as historical figures and forecasts of service revenue from the fixed telephony, fixed Internet, mobile voice and mobile data and pay-TV.

Service evolution: a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice, data and video from 2014 to 2021.

The competitive landscape: an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.

In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services: a quantitative analysis of service adoption trends by network technology and by operator, as well as of average revenue per line/subscription and service revenue through the end of the forecast period.

Main opportunities: this section details the near-term opportunities for operators, vendors and investors in Russia's telecommunications market.

Reasons To Buy

Gain in-depth analysis of current strategies and future trends of the telecommunications market in Russia, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.

Understand the factors behind ongoing and upcoming trends in Russia's mobile communications, fixed telephony, broadband markets and pay-TV markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer's demand.

Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Russia.

Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.

Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Russia.



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Executive summary

Market and competitor overview

Regional context

Economic, demographic and political context

Regulatory environment

Demand profile

Service evolution

Competitive landscape

Major market players

Segment analysis

Mobile services

Fixed services

Pay-TV

Identifying opportunities

Overall market opportunities

Russia telecom market size and growth prospects in a regional context, 2016E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Russia communications market revenue , 2014-2021, USD

Segment revenue CAGRs, 2016-2021, USD

Russia communications market revenue , 2014-2021, Rb

Segment revenue CAGRs, 2016-2021, Rb

Segment revenues 2014-2021

Service revenue mix: voice, data & video, 2016, 2021

Service revenue mix: fixed & mobile, 2016, 2021

Service revenue by operator, 2016

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2014-2021

Key mobile market indicators, 2016

Mobile data revenue mix, 2016, 2021

Total mobile ARPS; data percentage of total mobile ARPS, 2014-2021

Mobile market shares by subscriptions, 2014-2021

Mobile subscriptions by technology family, 2014-2021

Fixed-line penetration of population, 2014-2021

Key fixed market indicators, 2016

Fixed voice revenue, 2014-2021

Internet revenue, 2014-2021

Fixed market shares by service, 2016

Fixed access lines by technology, 2016, 2021

Pay-TV subscriptions by technology, 2014-2021

Opportunities in the Russian telecommunications market

Russia telecom market size and growth prospects in a regional context, 2016E

Country indicators

Regulatory structure and policy

Major telecommunications policy issues

Russia communications market revenue , 2014-2021, USD

Segment revenue CAGRs, 2016-2021, USD

Russia communications market revenue , 2014-2021, Rb

Segment revenue CAGRs, 2016-2021, Rb

Segment revenues 2014-2021

Service revenue mix: voice, data & video, 2016, 2021

Service revenue mix: fixed & mobile, 2016, 2021

Service revenue by operator, 2016

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2014-2021

Key mobile market indicators, 2016

Mobile data revenue mix, 2016, 2021

Total mobile ARPS; data percentage of total mobile ARPS, 2014-2021

Mobile market shares by subscriptions, 2014-2021

Mobile subscriptions by technology family, 2014-2021

Fixed-line penetration of population, 2014-2021

Key fixed market indicators, 2016

Fixed voice revenue, 2014-2021

Internet revenue, 2014-2021

Fixed market shares by service, 2016

Fixed access lines by technology, 2016, 2021

Pay-TV subscriptions by technology, 2014-2021

Opportunities in the Russian telecommunications market

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MTS Russia

MegaFon

Beeline Russia

Rostelecom

Tele2 Russia

Er-Telecom

Fixed broadband, mobile data, LTE, bundled plans, FMC, HD, 5G, LTE-A, 3G

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