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Senegal: Network Expansion and Value-Added Offerings Will Drive Market Growth

Senegal: Network Expansion and Value-Added Offerings Will Drive Market Growth


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Executive Summary

The telecommunications market in Senegal will generate revenue of USD1bn in 2015. Telecom services revenue will grow at a CAGR of 4.5% over the 2015-2020 period. Mobile data and fixed Internet will be the largest growth segments and will contribute 43.4% and 9.5% to total revenue in 2020, respectively. We expect mobile subscriptions in Senegal to grow at a CAGR of 5.2% over 2015-2020. Going forward, operators shift towards aggressive pricing and enriched service portfolios will further intensify competition in the countrys mobile market. The governments focus on promoting e-governance and improving the ICT industry will support future fixed Internet growth.

Key Findings

Overall telecom service revenue in Senegal is estimated to decrease by 15.6% over 2014 to reach USD1bn in 2015.

From 2015 to 2020, the Senegalese telecommunications market will see service revenue grow at a 4.5% CAGR, boosted by mobile and fixed data.

Mobile will account for 75.9% of total telecom market revenue in 2020. Mobile data will be the key driver of this trend, expanding at a 10.4% CAGR between 2015 and 2020.

We expect the contribution of Internet access to fixed service revenue will increase from 21.7% in 2015 to 39.2% in 2020.

Orange Senegal leads both the fixed and mobile segments. In the mobile segment, it faces significant competition from Tigo Senegal and Expresso Senegal. However, given its scale advantages, Orange Senegal will continue to lead the telecom market.

Synopsis

Senegal-Network Expansion and Value-Added Offerings Will Drive Market Growth provides an executive-level overview of the telecommunications market in Senegal today, with detailed forecasts of key indicators through 2020. It delivers deep quantitative and qualitative insight into the Senegalese telecom market, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Researchs databases.

The Country Intelligence Report provides in-depth analysis of the following-

Regional context- Telecom market size and trends in Senegal compared with other countries in the AME region.

Economic, demographic and political context in Senegal.

The regulatory environment and trends- a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, SIM registration, national broadband plans, number portability and more.

Demand profile-analysis as well as historical figures and forecasts of service revenue for fixed telephony, fixed Internet, mobile voice and mobile data.

Service evolution-a look at changes in the breakdown of overall revenue between the fixed and mobile sectors and between voice and data from 2015 to 2020.

Competitive landscape-an examination of key trends in competition and in the performance, revenue market shares and expected moves of service providers over the next 18-24 months.

In-depth sector analysis of fixed telephony, broadband, mobile voice and mobile data services-for mobile, a quantitative analysis of service adoption trends by network technology and by operator, as well as average revenue per line/subscription and service revenue through the end of the forecast period.

Main opportunities- this section details the near-term opportunities for operators, vendors and investors in Senegals telecommunications market.

Reasons To Buy

Gain in-depth analysis of current strategies and future trends of the telecommunications market in Senegal, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.

Understand the factors behind ongoing and upcoming trends in the Senegalese mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares for mobile, to align product offerings and strategies to meet customer demand.

Leverage the graphical information (more than 20 charts and tables in the report based on Pyramid Research forecast products), to gain an overview of the telecom market in Senegal.

Analysis of key telecom players in the market and major business strategies being adopted by them, to identify the opportunities to improve market share.

Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Senegal.

Executive summary

Market and competitor overview

Regional context

Economic, demographic and political context

Regulatory environment

Demand profile

Service evolution

Competitive landscape

Major market players

Segment analysis

Mobile services

Fixed services

Identifying opportunities

Overall market opportunities

Senegal telecom market size and growth prospects in a regional context, 2015E

Country indicators

Regulatory structure and policy

Major Telecommunications Policy issues

Senegal communications market revenue , 2013-2020

Segment revenue CAGRs, 2015-2020

Segment revenues 2013-2020

Service revenue mix, voice & data 2015, 2020

Service revenue mix, fixed & mobile, 2015, 2020

Service revenue by operator, 2015

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2013-2020

Key mobile market indicators, 2015E

Mobile Data Revenue mix

Total ARPS, Data percentage of Total ARPS, 2013-2020

Mobile market shares by subscriptions, 2013-2020

Subscriptions by Technology Generation, 2013-2020

Fixed-line penetration of population, 2013-2020

Key fixed market indicators, 2015E

Fixed voice revenue, 2013-2020

Internet revenue, 2013-2020

Opportunities in the Senegalese telecommunications market

Senegal telecom market size and growth prospects in a regional context, 2015E

Country indicators

Regulatory structure and policy

Major Telecommunications Policy issues

Senegal communications market revenue , 2013-2020

Segment revenue CAGRs, 2015-2020

Segment revenues 2013-2020

Service revenue mix, voice & data 2015, 2020

Service revenue mix, fixed & mobile, 2015, 2020

Service revenue by operator, 2015

Key telecom market players

Major telecommunications market players

Mobile subscriptions and penetration, 2013-2020

Key mobile market indicators, 2015E

Mobile Data Revenue mix

Total ARPS; Data percentage of Total ARPS, 2013-2020

Mobile market shares by subscriptions, 2013-2020

Subscriptions by Technology Generation, 2013-2020

Fixed-line penetration of population, 2013-2020

Key fixed market indicators, 2015E

Fixed voice revenue, 2013-2020

Internet revenue, 2013-2020

Opportunities in the Senegalese telecommunications market

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Orange Senegal

Sonatel

Tigo Senegal

Expresso Senegal

Sudatel

ARTP, LTE spectrum auction, mobile number portability, SIM registration, mobile money, Orange Senegal, Sonatel, Tigo Senegal, Expresso Senegal, Sudatel, Tigo Cash, Orange Money, mobile number portability, mobile data, fixed Internet


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