Smartphone Market in China 2009-2019

Smartphone Market in China 2009-2019


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Executive Summary

As the largest market in the world, mainland China remains among the fastest-growing nations in smartphone industry. This report provides GMD's updated statistics and predictions for smartphone market in China based on a summary of GMD independent research and a filtration of comparative data from third-party sources. An overview of the global smartphone market is also included. Historical data covers 2009-2014 period which was projected over the next five years up to 2019. In addition, the benchmarked data and analysis offer a solid and comprehensive foundation for businesses to generate ideas tapping into China's smartphone industry and/or market.

This report answers the key questions: How large is China's smartphone market and its share in global market? What are the sizes of sub-categories in smartphone market by OS, brands, price, screen size, CPU processor, and camera resolution? Where do Chinese smartphone users download/purchase apps or software and how much do they spend monthly? What are the marketing channels of smartphones in China? What are the answers to the above questions in the next five year? GMD estimates that China's smartphone shipments and users reached 450 million and 610 million respectively in 2014. It is predicted that the two figures to continue to rise over the coming years driven by the booming economy and the expansion of middle-class people in China. The total smartphone shipments and users will soared to 768.3 million and 964 million by 2019.



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CHAPTER I. INTRODUCTION

I-1. Industry Definition and Scope

I-2. Research Methodology

I-3. Executive Summary

CHAPTER II. OVERVIEW OF GLOBAL SMARTPHONE MARKET

II-1. Global Mobile Phone and Smartphone Shipments 2009-2019

II-2. Market Segments of Global Smartphone Shipment Volume by OS 2009-2019

II-3. Market Segments of Global Smartphone Shipment Value by OS 2009-2019

II-4. Worldwide Smartphone Average Selling Price 2009-2019

II-5. Global Mobile Phone and Smartphone Users 2009-2019

CHAPTER III. CHINA SMARTPHONE SHIPMENTS AND USERS

III-1. China Smartphone Shipments by Volume 2009-2019

III-2. China Smartphone Shipments by Value 2009-2019

III-3. Market Shares of China Smartphone Shipments by Air Interface 2009-2019

III-4. Market Shares of China Smartphone Shipments by Vendor 2011-2014

III-5. Market Distribution of China Smartphone Shipments by OS 2009-2019

III-6. Marketing Channels of China Smartphones 2013-2014

III-7. China Smartphone Users and Penetration 2009-2019

III-8. Market Shares of China Smartphone in Use by Brand 2013 & 2014

III-9. Shares of China Smartphones in Use by OS 2009-2014

III-10. Shares of China Smartphones in Use by Screen Size 2009-2019

CHAPTER IV. CHINA SMARTPHONE OUTPUT AND EXPORT

IV-1. Smartphone Output Value and Enterprises in China 2009-2019

IV-2. Major China Smartphone Makers and Market Shares in 2014

IV-3. China Smartphone Exports by Value 2009-2019

IV-4. Contribution of China's Smartphone Supply to Global Market 2009-2019

CHAPTER V. SMARTPHONE FEATURES AND TREND ANALYSIS

V-1. China's Smartphone Average Selling Price 2009-2019

V-2. Most Popular Smartphones in China in October 2014

V-3. Market Shares of China Smartphones by Brand Awareness 2010-2014

V-4. Price Segments of China Smartphones 2011-2014

V-5. Processor Segments of China Smartphone Models on Market 2013-2014

V-6. Distribution of Smartphone Models on Market by Screen Size 2013-2014

V-7. Market Shares of Smartphone Models on Sale by Camera Resolution 2013-2014

V-8. Market Shares of Smartphone Models on Sale by Battery Capacity in October 2014

CHAPTER VI. BEHAVIOR ANALYSIS OF CHINA SMARTPHONE CONSUMERS

VI-1. China's Urbanization Progress 2009-2019

VI-2. Increase of Per Capita Income in China 2009-2019

VI-3. Increase of Customer Goods Sales in China 2009-2019

VI-4. Smartphone Features Considered by Potential Purchasers 2013-2014

VI-5. Major Complaints from Smartphone Users in 2014

VI-6. On-Device Behaviors of China's Smartphone Users 2013-2014

VI-7. Percentage of Users Who Used Smartphones in Various Places or Activities 2013-2014

VI-8. Softwares/Apps Installed by Category 2013-2014

VI-9. Downloading Sources of Installed Apps 2013-2014

VI-10. Average Monthly Spending on Apps Installation 2013-2014

CHAPTER VII. CHALLENGE AND OPPORTUNITY

VII-1. Will Profit Shrinking Hurt the Industry?

VII-2. Major Growth Drivers and Increasingly Attractive Features of Future Smartphones

List of Figures:

Figure 1. Market Share of Worldwide Smartphone Shipment Volume by OS 2009-2019

Figure 2. Market Share of Worldwide Smartphone Shipment Value by OS 2009-2019

Figure 3. Smartphone Average Selling Price in Global Market 2009-2019

Figure 4. China Smartphone Shipments by Value 2009-2019

Figure 5. Market Share of China Smartphone Shipments by Air Interface 2009-2019

Figure 6. Shipment Shares of China's Smartphone Market by Vendor in 2014

Figure 7. Total Smartphone Export Value in China 2009-2019

Figure 8. Shares of China's Smartphone Supply in Worldwide Market 2009-2019

Figure 9. Historical and Forecast Average Selling Price of China Smartphones

Figure 10. Market Segments of Smartphone Models on Sale by Battery Capacity

Figure 11. Historical and Forecast Urban/Rural Population in China

Figure 12. Historical and Forecast Urban/Rural Income in China

Figure 13. Historical and Forecast Urban/Rural Customer Goods Sales in China

Figure 14. Major Complaints from China Smartphone Users in 2014

Figure 15. Shares of Softwares/Apps Installed on China Smartphones by Category in 2013

Figure 16. Shares of Softwares/Apps Installed on China Smartphones by Category in 2014

Figure 17. Distribution of Sources for Installed Apps in 2013

Figure 18. Distribution of Sources for Installed Apps in 2014

Figure 19. Average Monthly Spending on Apps Installation and Market Shares in 2013

Figure 20. Average Monthly Spending on Apps Installation and Market Shares in 2014

List of Tables:

Table 1. China's Smartphone Market Overview

Table 2. Worldwide Smartphone and Mobile Phone Shipments 2009-2014

Table 3. Outlook of Worldwide Smartphone and Mobile Phone Shipments 2014-2019

Table 4. OS Segments of Worldwide Smartphone Shipment Volume 2009-2014

Table 5. Outlook of Worldwide Smartphone Shipment Volume by OS 2014-2019

Table 6. OS Segments of Worldwide Smartphone Shipment Value 2009-2014

Table 7. Outlook of Worldwide Smartphone Shipment Value by OS 2014-2019

Table 8. Worldwide Smartphone Users and Penetration 2009-2014

Table 9. Outlook of Worldwide Smartphone Users and Penetration 2014-2019

Table 10. China Smartphone Shipments by Volume 2009-2014

Table 11. Outlook of China Smartphone Shipments by Volume 2014-2019

Table 12. China Smartphone Shipments by Air Interface 2009-2014

Table 13. Outlook of China Smartphone Shipments by Air Interface 2014-2019

Table 14. China Smartphone Shipment Volume by Vendor 2011-2014

Table 15. Market Share of China Smartphone Shipments by Vendor 2011-2014

Table 16. Market Share of China Smartphone Shipments by OS 2009-2019

Table 17. Sale Shares of China Smartphone by Marketing Channels

Table 18. China Smartphone Users and Penetration 2009-2014

Table 19. Outlook of China Smartphone Users and Penetration 2014-2019

Table 20. Volume Shares of China Branded Smartphones in Use (2013 and 2014)

Table 21. Volume Shares of China's Smartphones in Use by OS 2009-2014

Table 22. Market Shares of China's Smartphones in Use by Screen Size 2009-2019

Table 23. China Smartphone Output and Enterprises 2009-2014

Table 24. Outlook of China Smartphone Output and Enterprises 2014-2019

Table 25. Major Smartphone Producers and Market Shares by Shipment in 2014

Table 26. China's Smartphone Supply in Worldwide Market 2009-2014

Table 27. Outlook of China's Smartphone Supply in Worldwide Market 2014-2019

Table 28. China Top 15 Hot Smartphones in October 2014

Table 29. Distribution of China Smartphones by Brand Attention

Table 30. Price Segments of Smartphones on Market

Table 31. Processor Segments (%) of Smartphone Models on Market

Table 32. Distribution of Smartphone Models on Market by Screen Size in China

Table 33. Shares of Smartphone Models on Market by Camera Resolution in China

Table 34. Smartphone Features Considered by Potential Purchasers in China

Table 35. On-Device Behaviors of China's Smartphone Users by Percentage

Table 36. % of Users Who Used Smartphones in Various Places or Activities in China

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Samsung Electronics Co., Ltd.

Xiaomi Technology Co., Ltd.

Coolpad Group Limited

Apple Inc.

Lenovo Group Ltd.

Huawei Technologies Co., Ltd.

ZTE Corporation

OPPO Electronics Corp.

Meizu Technology Co., Ltd.

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