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Operator Strategies to Increase Smartphone Penetration in Africa

Operator Strategies to Increase Smartphone Penetration in Africa


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Executive Summary

In this report we introduce the market context and major trends related to mobile subscribers and smartphones in Africa. We go on to analyze the various strategies used by operators to boost smartphone penetration rates on their networks. Then we bring in evidence from case studies in Africa including Orange Klif, MTN Nigeria and Safaricom Kenya. We conclude with a set of key findings and recommendations that operators can use to increase smartphone penetration rates

Key Findings

Smartphone sales are forecasted to grow by a 15% CAGR from 2015 to 2020 making Africa and Middle East the fastest growing region globally.

The African market remains heavily prepaid with a vast majority of consumers purchasing smartphones from independent retailers before obtaining a mobile subscription from an operator.

Operators have deployed a range of direct and indirect strategies to boost smartphone penetration in Africa. Direct strategies allow operators to increase smartphone penetration by selling more devices.

Indirect strategies drive mobile data subscriptions and hence boost smartphone penetration levels on an operator network.

Synopsis

Operator Strategies to Increase Smartphone Penetration in Africa report provides an overview of smartphone market in Africa and analyzes the various strategies telcos can leverage to increase smartphone penetration levels.

It consists of:

Smartphone and mobile subscriber market trends in Africa.

An analysis of the various strategies that operators can deploy to boost smartphone penetration rates.

Key analysis and findings based on case studies in the region and a set of recommendations for mobile operators.

Reasons To Buy

Gain understanding of smartphone market its evolution in Africa, to succeed in the existing market.

Align product and service portfolios to drive smartphone usage.

Gain an understanding of the competitive landscape and successful strategies to increase smartphone penetration levels.

Introduction: Regional smartphone trends in Africa and Middle East

Operator strategies to increase smartphone penetration in Africa

Market detail: Case studies

Orange Klif

MTN Nigeria

Safaricom Kenya

Key findings and recommendations

Exhibit 1: Mobile Subscribers, Regional Comparison

Exhibit 2: AME Mobile Service Revenue Evolution

Exhibit 3: AME Mobile Handsets Sales Forecast

Exhibit 4: Smartphone Sales, Regional Comparison

Exhibit 5: AME 2G & 3G Mobile Subscriptions

Exhibit 6: AME Handset Sales

Exhibit 7: Mobile 4G Availability In Africa, 2015

Exhibit 8: AME 4G Subscriptions & Smartphone Sales

Exhibit 9: Smartphone ASP In AME

Exhibit 10: Smartphone Sales In AME

Exhibit 11: Prepaid VS Postpaid mobile subscriptions in select african countries

Exhibit 12: African Operator Strategies To Increase Smartphone Penetration

Exhibit 13: Airtel Nigeria iPhone financing plan

Exhibit 14: Etisalat Nigeria Retail Stores

Exhibit 15: Online Retail Stores - Tigo Ghana On Kaymu And Tigo Tanzania On Jumia

Exhibit 16: Select Own-branded Smartphone Prices

Exhibit 17: Etisalat Egypt Social Media Data Bundles

Exhibit 18: Countries With Local MTN Play Store

Exhibit 19: Moov Cote D� Ivoire Mobile Tv App

Exhibit 20: Orange Klif Development Partners

Exhibit 21: Orange Klif Availability In Africa

Exhibit 22: Orange KliF VS Airtel Phone Prices In Madagascar

Exhibit 23: MTN Nigerias Strategies To Increase Smartphone Penetration

Exhibit 24: MTN Nigerias Distribution Channels

Exhibit 25: MTN Nigerias SM@RT S720i Smartphone

Exhibit 26: Safaricoms strategies to increase smartphone penetration

Exhibit 27: Safaricoms Neon Smartphone

Exhibit 1: Mobile Subscribers, Regional Comparison

Exhibit 2: AME Mobile Service Revenue Evolution

Exhibit 3: AME Mobile Handsets Sales Forecast

Exhibit 4: Smartphone Sales, Regional Comparison

Exhibit 5: AME 2G & 3G Mobile Subscriptions

Exhibit 6: AME Handset Sales

Exhibit 7: Mobile 4G Availability In Africa, 2015

Exhibit 8: AME 4G Subscriptions & Smartphone Sales

Exhibit 9: Smartphone ASP In AME

Exhibit 10: Smartphone Sales In AME

Exhibit 11: Prepaid VS Postpaid mobile subscriptions in select african countries

Exhibit 12: African Operator Strategies To Increase Smartphone Penetration

Exhibit 13: Airtel Nigeria iPhone financing plan

Exhibit 14: Etisalat Nigeria Retail Stores

Exhibit 15: Online Retail Stores - Tigo Ghana On Kaymu And Tigo Tanzania On Jumia

Exhibit 16: Select Own-branded Smartphone Prices

Exhibit 17: Etisalat Egypt Social Media Data Bundles

Exhibit 18: Countries With Local MTN Play Store

Exhibit 19: Moov Cote D� Ivoire Mobile Tv App

Exhibit 20: Orange Klif Development Partners

Exhibit 21: Orange Klif Availability In Africa

Exhibit 22: Orange KliF VS Airtel Phone Prices In Madagascar

Exhibit 23: MTN Nigerias Strategies To Increase Smartphone Penetration

Exhibit 24: MTN Nigerias Distribution Channels

Exhibit 25: MTN Nigerias SM@RT S720i Smartphone

Exhibit 26: Safaricoms strategies to increase smartphone penetration

Exhibit 27: Safaricoms Neon Smartphone

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To know more information on Purchase by Section, please send a mail to query [@] kenresearch.com
 

Orange

MTN

Etisalat

Safaricom

Airtel

Tigo

Moov

Samsung

Huawei

ZTE

Xiaomi

Jumia

Kaymu

Vodacom

Tecno

Facebook

Twitter

Apple

Smartphones, Airtel, Mobile Banking Services, Orange, Mtn, Etisalat, Safaricom, Airtel, Tigo, Moov, Samsung, Huawei, Zte, Xiaomi, Jumia, Kaymu, Vodacom, Tecno, Facebook, Twitter, Data Bundles, Ott Mobile Video, Ott Online Content Stores, Own-branded Smartphones, Orange Klif, Safaricom Neon, Mtn Sm@rt,


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