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Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth

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Publication Date:  February, 2014
No. of pages: 152
Delivery format:  Electronic PDF
 
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Executive Summary

The industry research publication titled ‘Middle East Online Advertising Market Outlook to 2017- Rapid Broadband Penetration to Foster the Growth’ presents a comprehensive analysis of market size by advertising spending on online advertising, display, search and social, digital video, Classifieds, mobile and email advertisements in Middle East, UAE, Saudi Arabia, Egypt, Qatar, Kuwait, Lebanon, Jordan, Bahrain, Morocco, Oman, Syria, Yemen and Palestine. The report entails the market share analysis and company profiles of major advertising agencies in the online advertising industry. The future analysis and macro-economic indicators such as internet users, average time spent online and M-commerce and E-commerce size have also been discussed in the publication.

Online advertising in Middle East has been the fastest growing segment in the advertising industry, representing highest potential in the region with a large young, socially engaged and informed population driving the spending on internet and mobile platforms. Middle East comprises of more than 50% of the population below the age of 25, representing an inherent strength for the online media industry as young population would be the early adopters of technology driving the growth of online advertising industry. 

Verticals such as e-commerce, m-commerce and online gaming have witnessed increased activity in the region with a strong uptake of tablets and smart phones. Spending on online advertising industry in the region attained a mark of USD ~ million in 2012, representing a CAGR of 64.6% during 2007-2012. The growth has largely been driven by leading Middle Eastern countries such as UAE, Saudi Arabia, Egypt and Qatar, all of which have a large population base of youngsters who spend a significant proportion of their time online and have the willingness and capacity to spend on electronic commerce. 

Online advertisement spending in UAE was largely concentrated in industries such as banking and finance, real estate, automotive and telecom services in 2012. As the internet penetration in UAE is increasing substantially, these industries are shifting from physical space to online based models. UAE has one of the most active populations in terms of social networking and active blogging around the world. In 2012, online display advertisements had a contribution of ~% in online advertising spending in the UAE online advertising industry. Video advertising industry in UAE has grown significantly during 2007-2012, being one of the fastest growing segments in the country, representing a CAGR of more than 50% during 2007-2012. Flip Media, Prototype Interactive and Impact BBDO are some of the leading advertising agencies in the UAE.

The second and third largest countries in the online advertising space have been Saudi Arabia and Egypt, largely due to a huge young population base in the region. These countries contributed ~% and ~% in 2012 respectively which has augmented from 11.3% and 12.5% respectively in 2007. Qatar was the fourth largest online advertising market in Middle East with a share of 10.3% in 2012. The internet penetration in Qatar is one of the highest in the region. The most widely accepted form of advertising has been display advertising due to its resemblance to the traditional banner type advertisements. In most of the countries, online display advertising has contributed to nearly half of the online spending. Some of the leading industries of online advertising include telecom sector, real estate, banking and finance and automotive sector. The most well accepted platforms in the region include international platforms such as Google and Facebook.

The overall Middle East online advertising industry would witness a remarkable growth in the coming years. However, the online advertising industry would continue to constitute a small proportion of the overall media industry. Growing number of internet users, expanding information, communication and technological progress and increasing volume of traffic across various internet sites would drive the growth of Middle East internet advertising spending. The internet advertising spending in the region would grow at a CAGR of 34.1% during 2012-2017, to reach a market size of USD ~ million in 2017.  Though the largest contributing country would continue to be UAE, its contribution would decline to 23.5% in 2017. On the other hand, contributions of Saudi Arabia, Egypt and Qatar would incline significantly to ~%, ~% and ~% respectively in 2017.

Key Topics Covered in the Report:

  • The market size of the Middle East online advertising market in terms of advertising spend in the last years (2007 - 2012)
  • Middle East online advertising market segmentation by country (UAE, Saudi Arabia, Qatar, Egypt, Kuwait, Lebanon, Bahrain, Kuwait and others)
  • Trends and Developments in the online advertising market in Middle East
  • Competitive landscape players operating in online advertising market of UAE, Saudi Arabia, Egypt and Qatar in search, display and video advertising for both platforms such as Google, Facebook and leading advertising agencies such as Flip Media, 2Pure, BBDO, Universal Media, Agency 222 and others
  • Future projections and macro economic factors of Middle East online advertising.
  • Future Projections of online advertising market in UAE, Saudi Arabia, Qatar, Egypt, Kuwait, Lebanon, Bahrain, Kuwait and others during 2013-2017
 

1. Middle East Online Advertising Market Introduction

2. Middle East Online Advertising Market Value Chain

3. Middle East Online Advertising Market Size by Value, 2007-2012

4. Middle East Online Advertisement Market Segmentation by Country, 2007-2012

5. UAE Online Advertising Market

5.1. UAE Online Advertising Market Introduction and Size, 2007-2012

5.2. UAE Online Advertising Market Revenue Models, 2012

5.3. UAE Online Advertising Market Segmentation by Type of Industry, 2012

5.4. UAE Online Advertising Market Segmentation by Type of Advertisement, 2007-2012

UAE Online Search and Social Advertisment Market, 2007-2012

UAE Online Display Advertisment Market, 2007-2012

UAE Online Lead Generation Advertisment Market, 2007-2012

UAE Online Sponsorship Advertisement Market, 2007-2012

UAE Video Advertisement Market, 2007-2012

UAE Online Classifieds Advertisement Market, 2007-2012

UAE Mobile Advertisment Market, 2007-2012

UAE E-Mail Advertsement Market, 2007-2012

5.5. Market Share of Major Players in UAE Online Advertising Market, 2012

5.5.1. Market Share of Major Players in UAE Online Search Advertising Market, 2012

5.5.2. Market Share of Major Players in UAE Online Display Advertising Market, 2012

5.5.3. Market Share of Major Players in Video Advertising Market, 2012

5.6. Competitive Landscape of Major Players in UAE Online Advertising Industry

5.7. UAE Online Advertisement Market Future Outlook and Projections, 2013-2017

5.8. Macro Economic Indicators of UAE Online Advertising Industry, 2007-2017

5.8.1. Gross Domestic Product of UAE, 2007-2017

5.8.2. Internet Users in UAE, 2007-2017

5.8.3. Mobile Subscribers in UAE, 2007-2017

5.8.4. E-Commerce Industry in UAE, 2007-2017

5.8.5. Average Online Time Spent in UAE, 2007-2017

5.8.6. M-Commerce Industry in UAE, 2007-2017

6. Saudi Arabia Online Advertising Market

6.1. Saudi Arabia Online Advertising Market introduction and Size, 2007-2012

6.2. Saudi Arabia Online Advertising Market Revenue Models, 2012

6.3. Saudi Arabia Online Advertising Market Segmentation by Type of Industry, 2012

6.4. Saudi Arabia Online Advertising Market Segmentation by Type of Advertisement, 2007-2012

Saudi Arabia Online Display and Video Advertisment Market, 2007-2012

Saudi Arabia Online Search Advertisment Market, 2007-2012

Saudi Arabia Mobile Advertisment Market, 2007-2012

Saudi Arabia Online Lead Generation Advertisment Market, 2007-2012

Saudi Arabia E-Mail Advertsement Market, 2007-2012

Saudi Arabia Others Advertisement Market, 2007-2012

6.5. Market Share of Major Players in Saudi Arabia Online Advertising Market, 2012

6.5.1. Market Share of Major Players in Saudi Arabia Online Search Advertising Market, 2012

6.5.2. Market Share of Major Players in Saudi Arabia Online Display Advertising Market, 2012

6.5.3. Market Share of Major Players in Saudi Arabia Video Advertising Market, 2012

6.5.4. Market Share of Major Advertising Agencies in Saudi Arabia Online Advertising Market, 2012

6.6. Competitive Landscape of Major Players in Saudi Arabia Online Advertising Industry

6.7. Saudi Arabia Online Advertisement Market Future Outlook and Projections, 2013-2017

6.8. Macro Economic Indicators of Saudi Arabia Online Advertising Industry, 2007-2017

6.8.1. Gross Domestic Product in Saudi Arabia, 2007-2017

6.8.2. Internet Users in Saudi Arabia, 2007-2017

6.8.3. Mobile Subscribers in Saudi Arabia, 2007-2017

6.8.4. E-Commerce Industry in Saudi Arabia, 2007-2017

6.8.5. Average Online Time Spent in Saudi Arabia, 2007-2017

6.8.6. M-Commerce Industry in Saudi Arabia, 2007-2017

7. Egypt Online Advertising Market

7.1. Egypt Online Advertising Market Size and Introduction, 2007-2012

7.2. Egypt Online Advertising Market Revenue Models, 2012

7.3. Egypt Online Advertising Market Segmentation by Type of Industry, 2007-2012

7.4. Egypt Online Advertising Market Segmentation by Type of Advertisement, 2007-2012

Egypt Online Display Advertisment Market, 2007-2012

Egypt Online Search Advertisment Market, 2007-2012

Egypt Online Lead Generation Advertisment Market, 2007-2012

Egypt Online Sponsorship Advertisement, 2007-2012

Egypt Video Advertisement Market, 2007-2012

Egypt Mobile Advertisment Market, 2007-2012

Egypt E-Mail Advertsement Market, 2007-2012

Egypt Online Classifieds Advertisement Market, 2007-2012

7.5. Market Share of Major Players in Egypt Online Advertising Market, 2012

7.6. Competitive Landscape of Major Players in Egypt Online Advertising Industry

7.7. Egypt Online Advertisement Market Future Outlook and Projections, 2013-2017

7.8. Macro Economic Indicators of Egypt Online Advertising Industry, 2007-2017

7.8.1. Gross Domestic Product of Egypt, 2007-2017

7.8.2. Internet Users in Egypt, 2007-2017

7.8.3. Mobile Subscribers in Egypt, 2007-2017

7.8.4. E-Commerce Industry in Egypt, 2007-2017

7.8.5. Average Online Time Spent in Egypt, 2007-2017

7.8.6. M-Commerce Industry in Egypt, 2007-2017

8. Qatar Online Advertising Market

8.1. Qatar Online Advertising Market Size and Introduction, 2007-2012

8.2. Qatar Online Advertising Market Revenue Models, 2012

8.3. Qatar Online Advertising Market Segmentation by Type of Industry, 2012

8.4. Qatar Online Advertising Market Segmentation by Type of Advertisement, 2007-2012

Qatar Online Display Advertisment Market, 2007-2012

Qatar Online Search Advertisment Market, 2007-2012

Qatar Mobile Advertisment Market, 2007-2012

Qatar Video Advertisement Market, 2007-2012

Qatar Online Sponsorship Advertisement Market, 2007-2012

Qatar Online Lead Generation Advertisment Market, 2007-2012

Qatar Other Online Advertisement Market, 2007-2012

8.5. Market Share of Major Players in Qatar Online Advertising Market, 2012

8.5.1. Market Share of Major Players in Qatar Online Search Advertising Market, 2012

8.5.2. Market Share of Major Players in Qatar Online Display Advertising Market, 2012

8.5.3. Market Share of Major Players in Qatar Video Advertising Market, 2012

8.6. Competitive Landscape of Major Players in Qatar Online Advertising Industry

8.7. Qatar Online Advertisement Market Future Outlook and Projections, 2013-2017

8.8. Macro Economic Indicators of Qatar Online Advertising Industry, 2007-2017

8.8.1. Gross Domestic Product of Qatar, 2007-2017

8.8.2. Internet Users in Qatar, 2007-2017

8.8.3. Mobile Subscribers in Qatar, 2007-2017

8.8.4. E-Commerce Industry in Qatar, 2007-2017

8.8.5. Average Online Time Spent in Qatar, 2007-2017

8.8.6. M-Commerce Market in Qatar, 2007-2017

9. Kuwait Online Advertising Industry

9.1. Kuwait Online Advertising Industry Market Size and Introduction, 2007-2012

9.2. Kuwait Online Advertising Industry Segmentation by Type of Advertisement, 2007-2012

9.3. Kuwait Online Advertising Industry Future Outlook and Projections, 2013-2017

9.4. Market Share of Major Players in Kuwait Online Advertising Industry, 2012

10. Lebanon Online Advertising Industry

10.1. Lebanon Online Advertising Industry Market Size and Introduction, 2007-2012

10.2. Lebanon Online Advertising Industry Segmentation by Type of Advertisement, 2007-2012

10.3. Lebanon Online Advertising Industry Future Outlook and Projections, 2013-2017

10.4. Market Share of Major Players in Lebanon Online Advertising Industry, 2012

10.4.1. Market Share of Major Players in Lebanon Online Search Advertising Industry, 2012

10.4.2. Market Share of Major Players in Lebanon Online Display Advertising Market, 2012

10.4.3. Market Share of Major Players in Lebanon Video Advertising Market, 2012

11. Jordan Online Advertising Industry

11.1. Jordan Online Advertising Industry Market Size and Introduction, 2007-2012

11.2. Jordan Online Advertising Industry Segmentation by Type of Advertisement, 2007-2012

11.3. Jordan Online Advertising Industry Future Outlook and Projections, 2013-2017

12. Bahrain Online Advertising Industry

12.1. Bahrain Online Advertising Industry Market Size and Introduction, 2007-2012

12.2. Bahrain Online Advertising Industry Segmentation by Type of Advertisement, 2007-2012

12.3. Bahrain Online Advertising Industry Future Outlook and Projections, 2013-2017

13. Morocco, Oman, Syria, Yemen and Palestine Online Advertising Market Size and Future Projections, 2007-2017

14. Middle East Online Advertising Market Trends and Development

Social Media Revolutionizing the Online Advertising

On the go Digital Consumption driven by Rising Penetration of Smartphones

Emergence and Success of Pan regional Online Portals

Regional Brands Employing Digital Space to Achieve Initial Success with Social Media Campaigns

Emergence of Online Group Buying Sites

High Usage of Online Newspapers

15. Middle East Online Advertising Industry Future Outlook and Projections, 2013-2017

15.1. Cause and Effect Relationship Between Dependent and independent Factors Prevailing in Middle East Online Advertising Market

15.2. Middle East Online Advertising Future Outlook and Projections, 2013-2017

16. Appendix

16.1. Market Definitions

16.2. Abbreviations

16.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent) 

Multi Factor Based Sensitivity Model

Final Conclusion

16.4. Disclaimer

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