Retail audits are inspection surveys that are key to how a brand is perceived by consumers in-store. These surveys incorporate right set of questions in order to gauge information on various aspects including:
Stock availability at retail stores and distributor outlets.
To check if the products available at store are up to date.
To evaluate the display of your products in retail stores and to check if it follows safety protocols.
To ensure that complementary products are displayed along with the main products.
To track sales volume and sales trends.
Check compliance of brands policies.
Test effectiveness of in-store display and promotion effort.
Track in-store position of the company’s and competitor’s products.
To inspect product handling and product damages.
Retail audits are conducted either by visiting the store or by making an enquiry over a call. Regular retail audits can enable companies to stay ahead of the competition and ensure maximum ROI.
