India’s Liquid Packaging Market has been gaining good momentum in the last four years due to the rapid growth in the consumer market, especially in Food and Beverages, Pharma, Liquor, Personal Care, and Household Care.
Based on Ken Research’s study on the Liquid Packaging sector of India, a shift towards sustainable packaging is expected to rise in the coming years. Here is a glimpse of how the material used for packaging, polymers will become the new normal in the packaging segment over the next few years.
Market Overview
The biggest segment of liquid packaging market in revenue terms is flexible packaging market, i.e. Tetra Pak, which is also one of the fastest growing packaging segment
The glass segment includes major manufacturer for pharma, liquor and F&B segment and the share of this segment in the liquid packaging market has been dwindling in the recent years
The metal category primarily includes manufacturer of cans and the segment is the fastest growing between FY’19 and FY’22
Plastic packaging includes manufacturer of PET and rigid plastics for F&B, household and personal care products and the segment has been growing steadily
The ‘others’ category include primarily laminated tubes, which grew at a CAGR of ~9.6% between FY19 – FY22, higher than the CAGR for the overall industry
Pricing analysis between different packaging materials
Use Cases of same liquid being packaged in glass and other packaging materials
| Material | Price (Rs./MT) | Weight (Gm/Bottle) | Price (Rs./Piece) |
|---|---|---|---|
| PET | 155,000 | 12.5 | 1.9 |
| Glass | 29,000 | 145 | 4.2 |
| Tetra Pak | 200,000 | 10 | 2 |
After states like Karnataka, Andhra Pradesh and Maharashtra, Delhi has also started selling liquors in tetra packs.
-Times of India, Feb’ 2022
Tetra Pak emerging as preferred packaging for alcohol in Karnataka.
- Mint, Jan ‘2013
Use Cases of same liquid being packaged in glass and other packaging materials
By 2025, Reckitt Benckiser is committed to have 100% plastic packaging for all products made using reusable or recycled material on a global scale
- Reckitt Benckiser Press Release, Oct’2020
Many medicines do well when packaged in both glass and plastic.
- Jens Heymann, SVP, Europe & Asia Tubular Glass, Gerresheimer
Amcor develops multivitamin packaging made from 100% recycled content
- Amcor Press Release, Feb‘2020
Heinz is teaming up with Pulpex to develop a paper-based, renewable and recyclable bottle made from 100 percent sustainably sourced wood pulp. We hope to bring this bottle to market and to be the first sauce brand to provide consumers this choice in their purchasing decisions, as many consumers today are looking for more sustainable packaging options.
- Rashida La Lande, EVP & Global General Counsel and Chief Sustainability and Corporate Affairs Officer at Kraft Heinz
Coca-Cola launches multi-pack Tetra manufacturing line at Bidadi for processing, filling and packaging juice drinks.
- Business Line, Feb ‘2020
The Future of Liquid Packaging
In retailing, as trends like drone delivery come into being, Tetra Pak will hold an advantage over glass and tin packaging as “our packaging is lighter”.
- Adolfo Orive, Global CEO, Tetra Pak
In terms of Co2 emission at the production stage, Tetra Pak cartons are the winner, followed by plastic, then aluminum, and then glass is the worst.
