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Brand Comparision

Ken Research is a great Nielsen alternative

February 25, 2025

by Ken Research

Ken Research offers Unbiased Customer Experience survey enabled with an exhaustive question bank and panel network and embedded with Hard and Soft Sample Quota as per Clients’ Objective. Our actionable insightful survey dashboard available at a competitive quote makes us an ideal Survey Partner for businesses that are building new product, identifying market gaps, brand message and exploring their 10x differentiators. 

Look beyond Nielsen | Our online survey starts with CPI of US$ 6 

Are you relying on heuristic rather than factual customer behavior insights? 

Don’t build a new product without identifying customer journey scientifically | We know your time to market is everything 

  1. Identifying lengthy Process: Identifying painful and lengthy processes is a critical challenge that hampers strategic decisions.
  2. Complexity of Deliverables: Invest extra time or resources to translate their reports into actionable strategies?
  3. Painful Prospect Reach: Identifying right customer personas at scale and stratifies is painful and time consuming. We follow all modes of survey online, CATI, and in-person.

SWITCH TO KEN SURVEY 

Our Survey enables Piping Logic and IP Filtration, Completion Rate Detection, evaluating session recordings, drop point analysis and sentiment analysis making it ideal for evaluating the questionnaire performance during Pilot stage 

Piping Logic based Survey: Piping logic-based surveys change questions based on each person's answers, making the experience more personal. This approach reduces survey fatigue and irrelevant questions, leading to better engagement, more relevant data, and happier participants.

Session recordings and drop point analysis: Analyzing sessions recordings and drop-off metrics in CX surveys reveals user disengagement and attrition patterns, enabling targeted optimizations to boost response rates, enhance data integrity, and streamline actionable feedback loops.

Inbuilt Sample Screener: Ken Research uses an inbuilt sample screener in surveys for precise targeting, enhancing data quality by reaching relevant demographics, streamlining collection and analysis to optimize resources.

Actionable Slicer enabled  dashboard: Our Actionable Slicer-enabled dashboard provides real-time data slicing for dynamic survey analysis, speeding up data-driven decisions with precise, immediate insights.  

Sentiment Analysis: Our sentiment analysis process examines customer feedback to identify gaps, enabling more effective strategy refinement and engagement.

Ken vs. Nielsen – Side by Side comparison 

Ken Research vs Nielsen Comparison
Ken Research vs Nielsen Comparison

Trusted by the best 

Ken Research Trusted Partners
Trusted partners of Ken Research

Ken Research is trusted by over 2,000 brands and startups in more than 100 countries, reflecting their reliability and excellence in delivering actionable market insights 

Real Results, Real Value: Experts Endorse Ken Survey 

"Ken Research delivers comprehensive, data-driven reports with professionalism and a commitment to quality. Their expertise in the medical devices market exceeded expectations, ensuring excellent service and customer satisfaction. Highly recommended!" – Iraseth Pharma

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