Discover the needs, desires, and pain points your customers wish you understood — before your competitors do.
Rated by 1K+ Industry leaders
Use real feedback from real audiences to understand what drives decisions and act with confidence.
0+
Respondents Engaged Across 50+ Markets
0+
CNDP Survey Coducted
0+
Product Managers, CX Leaders & Strategy Heads network
Brand Discovery & Alignment
We start by aligning the survey with your brand goals and what truly matters to your customers.
Step 01
Brand Discovery & Alignment
Audience Mapping
We identify and reach the right audience so every response adds real value.
Step 02
Audience Mapping
Distribute & Collect Feedback
We gather genuine insights through online surveys, calls, and focus groups in real time.
Step 03
Distribute & Collect Feedback
Competitive Benchmarking
We benchmark your performance against competitors to reveal strengths and gaps.
Step 04
Competitive Benchmarking
Deep Insight Analysis
We uncover patterns, emotions, and hidden needs behind every response.
Step 05
Deep Insight Analysis
Visualize & Simplify Data
We turn complex data into clear, interactive dashboards that make sense instantly.
Step 06
Visualize & Simplify Data
The “Next” Consultation
We turn insights into action, helping you decide what to improve and where to grow.
Step 07
The “Next” Consultation
Brand Discovery & Alignment
We start by aligning the survey with your brand goals and what truly matters to your customers.
Step 01
Brand Discovery & Alignment
Audience Mapping
We identify and reach the right audience so every response adds real value.
Step 02
Audience Mapping
Distribute & Collect Feedback
We gather genuine insights through online surveys, calls, and focus groups in real time.
Step 03
Distribute & Collect Feedback
Competitive Benchmarking
We benchmark your performance against competitors to reveal strengths and gaps.
Step 04
Competitive Benchmarking
Deep Insight Analysis
We uncover patterns, emotions, and hidden needs behind every response.
Step 05
Deep Insight Analysis
Visualize & Simplify Data
We turn complex data into clear, interactive dashboards that make sense instantly.
Step 06
Visualize & Simplify Data
The “Next” Consultation
We turn insights into action, helping you decide what to improve and where to grow.
Step 07
The “Next” Consultation
01
Problem-to-Opportunity Mapping
Problem-to-Opportunity Mapping
We identify not just what frustrates customers, but how each pain point can turn into your next opportunity.
02
Emotion + Logic Integration
Emotion + Logic Integration
Our framework captures both rational and emotional triggers, helping you understand what customers feel and why they decide.
03
Behavioral Insight Modeling
Behavioral Insight Modeling
We go beyond what people say to how they act, using behavior cues that reveal true purchase intent.
04
Multi-Layered Feedback Channels
Multi-Layered Feedback Channels
Data comes from online surveys, FGDs, social listening, and interviews, thus ensuring depth, accuracy, and real-world context.
05
Competitive Value Benchmarking
Competitive Value Benchmarking
We measure customer perceptions of your brand vs. key competitors on value, experience, and trust.
06
Predictive Need Forecasting
Predictive Need Forecasting
Advanced models identify what your customers will want next, so you can act before the market shifts.
07
Voice-of-Customer Heatmaps
Voice-of-Customer Heatmaps
Visual dashboards highlight recurring pain points and emerging desires across regions, segments, and touchpoints.
08
Journey Friction Analysis
Journey Friction Analysis
We pinpoint where customers drop off, hesitate, or lose confidence and show exactly how to fix it.
09
Priority Matrix for Decision-Makers
Priority Matrix for Decision-Makers
Our insights come with ready-to-act matrices that rank needs by urgency and business impact.
10
Action Playbook, Not Just a Report
Action Playbook, Not Just a Report
Every survey ends with a clear, data-backed roadmap of what to improve, where to invest, and how to grow.
Real examples of how understanding customer pain points led brands to act smarter
Yes. Non-conversion is often driven by hidden friction, confusing value propositions, perceived risk, effort, or misaligned expectations.
CNDP surfaces these blockers explicitly, including the reasons customers hesitate, delay, or abandon decisions.
A CNDP survey detects early shifts in:
These insights reveal customer movement before performance dips, giving you time to adjust proactively.
Yes. We use latent needs discovery techniques such as:
This uncovers needs customers feel but don’t always express directly.
We map:
This helps you fix the exact friction points that prevent conversions.
Yes. Churn often occurs due to accumulated frustration, unmet expectations, or misaligned value rather than single failures.
CNDP reveals these underlying drivers long before churn becomes visible in dashboards.
Yes. CNDP often surfaces implicit needs and expectations customers assume should be met and therefore don’t verbalise.
These silent expectations frequently drive dissatisfaction when unmet, despite never being explicitly requested.
CNDP is used by product, CX, operations, sales, and leadership teams.
It aligns internal stakeholders around a shared understanding of customer reality, reducing opinion-led debates and siloed decision-making.
CNDP studies include lost customers, inactive users, and non-customers to capture unmet needs and barriers to adoption.
This ensures insights reflect true market opportunity, not just existing customer sentiment.
Yes. We quantify the financial impact by calculating:
This connects customer pain points directly to commercial outcomes.
Absolutely. CNDP identifies:
Many teams use CNDP insights as the foundation of their product roadmap.
A clean, intuitive CNDP dashboard includes:
It clearly shows where to act and why.
Featured Post
India luxury perfume market is booming, set to nearly double from INR 953 Cr in 2023 to INR 1,824 Cr by 2029, as consumers seek exclusivity and sensory experiences.
Blog
September 11, 2024
8 min read
Blog
October 17, 2024
7 min read
Case Studies
December 30, 2025
6 min read
Articles
May 20, 2025
5 min read
Understand how your people feel, what keeps them motivated, and what they need to do their best every day.
Hear directly from your customers about what they love and what you could do better.
Get honest feedback from your channel partners to build stronger relationships and smoother operations.
See your brand through your audience’s eyes and understand how they think, feel, and connect with it.
