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Your Dealers Know What Your Data Doesn’t

Uncover what drives your dealer network - trust, motivation, challenges, and performance with our Dealer's Voice Survey.

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Rated by 1K+ Industry leaders

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Dealer Insights Dashboard

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ABOUT KEN SURVEY

Built on Reach, Research, and Real Voices

Use real feedback from your dealer network to understand what drives performance, loyalty, growth and act with confidence.

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Dealers Engaged Across 50+ Markets

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Dealer Surveys Conducted

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Sales Leaders, Dealer Managers & C-Suite Consulted


Our Clients

Brand 0Brand 1Brand 2Brand 3Brand 4Brand 5Brand 6Brand 7Brand 8Brand 9Brand 10Brand 11Brand 12Brand 13Brand 14Brand 15Brand 16Brand 17Brand 18Brand 19Brand 20Brand 21Brand 22Brand 23

What's Impacting Your Dealers

Pain Points

Inventory Imbalance
Unpredictable Sales Performance
Limited Access to Financing
Inadequate Dealer Training
Insufficient Marketing Support
Barriers to Market Expansion
Low Technology Adoption
Regulatory Complexity
Weak Manufacturer–Dealer Communication

What It Means for the Brand

Overstocking ties up capital while understocking leads to missed sales and dealer frustration.

How Ken Solves It

Identify inventory pressure points and optimize stock planning through dealer-level demand insights.

Pain points

Inventory Imbalance
Unpredictable Sales Performance
Limited Access to Financing
Inadequate Dealer Training
Insufficient Marketing Support
Barriers to Market Expansion
Low Technology Adoption
Regulatory Complexity
Weak Manufacturer–Dealer Communication

Problem

Overstocking ties up capital while understocking leads to missed sales and dealer frustration.

Solution

Identify inventory pressure points and optimize stock planning through dealer-level demand insights.

How We Capture Dealer Needs

Our 7-step process turns honest feedback into clear direction.

Initial Needs Assessment

We work with you to understand your business goals and dealer challenges, gathering data on performance to customize the survey for your specific needs.

Step 01

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Initial Needs Assessment

Survey Design and Customization

After understanding your needs, we design targeted surveys addressing concerns like sales drops, communication barriers, and inventory issues, ensuring each survey yields actionable insights.

Step 02

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Survey Design and Customization

Implementation and Data Collection

We gather comprehensive data using online, in-person, and phone surveys to cover all dealer interactions, ensuring you get accurate, actionable insights from your network.

Step 03

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Implementation and Data Collection

Data Analysis and Insight Generation

We analyze survey data to identify trends and gaps, converting raw data into clear insights that tackle your dealership’s specific challenges.

Step 04

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Data Analysis and Insight Generation

Strategy Development & Recommendations

Based on insights, we develop tailored strategies to improve sales, communication, marketing, and inventory systems, driving efficiency and dealer satisfaction.

Step 05

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Strategy Development & Recommendations

Implementation Support and Change

We provide ongoing support and training to help your dealership adopt new strategies and integrate them seamlessly into operations for long-term impact.

Step 06

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Implementation Support and Change

The "Next" Consultation: Your Strategic Edge

After implementing changes, we offer continuous consultation to refine strategies and provide industry insights, ensuring sustained success in a dynamic market.

Step 07

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The "Next" Consultation: Your Strategic Edge

Initial Needs Assessment

We work with you to understand your business goals and dealer challenges, gathering data on performance to customize the survey for your specific needs.

Step 01

Initial Needs Assessment

Initial Needs Assessment

Survey Design and Customization

After understanding your needs, we design targeted surveys addressing concerns like sales drops, communication barriers, and inventory issues, ensuring each survey yields actionable insights.

Step 02

Survey Design and Customization

Survey Design and Customization

Implementation and Data Collection

We gather comprehensive data using online, in-person, and phone surveys to cover all dealer interactions, ensuring you get accurate, actionable insights from your network.

Step 03

Implementation and Data Collection

Implementation and Data Collection

Data Analysis and Insight Generation

We analyze survey data to identify trends and gaps, converting raw data into clear insights that tackle your dealership’s specific challenges.

Step 04

Data Analysis and Insight Generation

Data Analysis and Insight Generation

Strategy Development & Recommendations

Based on insights, we develop tailored strategies to improve sales, communication, marketing, and inventory systems, driving efficiency and dealer satisfaction.

Step 05

Strategy Development & Recommendations

Strategy Development & Recommendations

Implementation Support and Change

We provide ongoing support and training to help your dealership adopt new strategies and integrate them seamlessly into operations for long-term impact.

Step 06

Implementation Support and Change

Implementation Support and Change

The "Next" Consultation: Your Strategic Edge

After implementing changes, we offer continuous consultation to refine strategies and provide industry insights, ensuring sustained success in a dynamic market.

Step 07

The "Next" Consultation: Your Strategic Edge

The "Next" Consultation: Your Strategic Edge

What Makes Our Way Different

01

Understand Dealer Needs (As-Is Analysis)

Understand Dealer Needs (As-Is Analysis)

We assess your dealers’ current needs and identify the key gaps, helping you address operational and strategic challenges.

02

Industry-Specific Surveys

Industry-Specific Surveys

Surveys designed by experts, focused on what really matters to your dealers and industry, ensuring relevant, actionable insights.

03

Benchmark Against the Best

Benchmark Against the Best

We compare your dealer performance to industry standards, giving you a clear view of where you stand in the competitive landscape.

04

Massive Panel for Data Confidence

Massive Panel for Data Confidence

Access to a validated panel of over 77,000 business participants, providing statistically significant insights for better decision-making.

05

Multilingual Surveys for Global Reach

Multilingual Surveys for Global Reach

We conduct surveys in multiple languages to make sure we capture clear, accurate feedback from dealers across regions.

06

Omnichannel Feedback

Omnichannel Feedback

We collect feedback from multiple channels — digital, phone, and in-person — to get a full picture of dealer sentiment.

07

In-Person Engagement

In-Person Engagement

We go beyond surveys, engaging with dealers face-to-face to capture deeper insights and contextual feedback.

08

Experience Gap Analysis

Experience Gap Analysis

We identify gaps between what dealers expect and what they actually receive, so you can improve service delivery and satisfaction.

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Dealer Lifecycle Insight

Dealer Lifecycle Insight

We examine every stage of the dealer relationship — from onboarding to retention — to help you build stronger, lasting partnerships.

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Dealer Expectation Mapping

Dealer Expectation Mapping

We map out and align your dealer expectations with your business strategies, so you can prioritize the most important areas for growth.

Our Impact

Real examples of how understanding dealer pain points led brands to make smarter decisions and strengthen relationships.

How a Leading Asian Automotive OEM Boosted Dealer Loyalty and Retention Through Incentive Redesign

November 4, 2024

34+

34+ NPS uplift achieved within 9 months

17%

17% improvement in dealer retention post incentive restructuring

Read More

Driving Sales Growth for a Global FMCG Brand in Southeast Asia by Streamlining Dealer Supply Chains

November 4, 2024

13%

13% quarterly sales growth after digitizing order-to-delivery tracking

21%

21% reduction in stock-outs across distributor network

Read More

Enhancing After-Sales Satisfaction for an Indian Construction Equipment Leader via Dealer-Centric Service Improvements

November 4, 2024

7%

Dealer churn reduced from 18% to 7% in one year

32%

32% higher engagement in rebate and loyalty programs

Read More

Rebuilding Trust in Dealer Networks for a Middle Eastern Consumer Electronics Firm

November 4, 2024

33%

33% faster service turnaround times by addressing dealer pain points

4.4

CSAT improved from 3.1 to 4.4 (out of 5)

Read More

What Our Clients Say

We were unsure about the disconnect with our dealers, but after the Dealer Voice Survey, we gained a clear understanding of their pain points, which enabled us to make impactful changes.

Lucas Schmidt

Head of Sales Operations

Before the survey, we couldn’t fully understand the reasons behind dealer dissatisfaction. Ken gave us actionable insights that helped us turn things around.

Ahmed Al-Farsi

Vice President of Sales

This survey was an eye-opener. We can now proactively address issues and ensure our dealers are fully equipped to succeed in a competitive market.

Sophie Dubois

Director of Channel Partnerships

The clarity we gained from the survey results gave us the confidence to implement the right changes, making us more responsive to our dealers' needs.

John Miller

Director of Dealer Relations

The Dealer Voice Survey helped us identify where we could improve our operations and how we could better support our dealers. The impact has been immediate.

Carlo Bianchi

Sales Manager

We were unsure about the disconnect with our dealers, but after the Dealer Voice Survey, we gained a clear understanding of their pain points, which enabled us to make impactful changes.

Lucas Schmidt

Head of Sales Operations

Before the survey, we couldn’t fully understand the reasons behind dealer dissatisfaction. Ken gave us actionable insights that helped us turn things around.

Ahmed Al-Farsi

Vice President of Sales

This survey was an eye-opener. We can now proactively address issues and ensure our dealers are fully equipped to succeed in a competitive market.

Sophie Dubois

Director of Channel Partnerships

The clarity we gained from the survey results gave us the confidence to implement the right changes, making us more responsive to our dealers' needs.

John Miller

Director of Dealer Relations

The Dealer Voice Survey helped us identify where we could improve our operations and how we could better support our dealers. The impact has been immediate.

Carlo Bianchi

Sales Manager

FAQs

  • Why do dealer issues often surface late, even when sales look healthy?

    Dealers rarely escalate concerns until financial stress or strategic misalignment becomes unavoidable.

    Early signals such as declining confidence, rising effort perception, or silent disengagement don’t show up in sales data.

    VoD surveys surface these leading indicators before performance deterioration becomes visible.

  • How is a dealer voice survey different from channel performance reviews?

    Channel performance reviews assess what dealers deliver. Dealer voice surveys assess what dealers experience and believe.

    Performance data answers how well the system is working today; VoD answers whether dealers are willing to continue investing in that system tomorrow.

  • How do I know whether low dealer performance is due to market conditions or weak support from my company?

    We break it down into three layers:

    • Macro factors – demand, competition, regulation
    • Company-driven factors – margins, supply chain, after-sales support
    • Dealer-driven factors – capability, motivation, experience

    This multi-layer analysis shows where the real problem originates.

  • How can this survey help me understand which dealers are at risk of switching to competitors?

    We examine leading risk signals such as:

    • Drop in confidence
    • Declining margin satisfaction
    • Inventory stress
    • Rising support escalations
    • Competitor attractiveness
    • Falling trust scores

    This helps you identify at-risk dealers before performance collapses.

  • What business decisions can a Dealer Voice Survey directly influence?

    • Dealer incentive design
    • Sales enablement programs
    • Territory allocation
    • Inventory planning
    • Product portfolio refinement
    • After-sales support improvement
    • Training needs assessment
    • Channel restructuring decisions

    It’s a strategic decision tool, not a feedback form.

  • How do you handle differences between high-performing and struggling dealers?

    Rather than averaging responses, effective VoD analysis segments dealers by performance, scale, and tenure.

    This reveals where policies work, where they don’t, and whether success is driven by dealer capability or systemic advantage.

    One-size-fits-all conclusions are deliberately avoided.

  • How does this survey identify friction in sales, supply chain, and after-sales?

    We map feedback across the entire dealer journey:

    • Ordering & fulfilment
    • Inventory rotation
    • Warranty and service
    • Training
    • Marketing support
    • Lead management
    • Incentive payouts

    This shows exactly where operational friction is hurting dealer performance.

  • What frameworks do you use to interpret dealer feedback?

    • Dealer Motivation Index
    • Channel Health Matrix
    • Trust–Support–Margin (TSM) Model
    • Performance vs. Satisfaction Grid
    • Dealer Archetype Mapping
    • Capability & Confidence Assessment

    These frameworks convert dealer responses into executive-level insights.

  • Can a Dealer Voice Survey help us redesign incentives?

    Yes. It highlights:

    • Which incentives dealers value
    • Which incentives don’t influence sales
    • Where margins feel insufficient
    • Where payout delays reduce motivation

    The insights allow you to build high-impact, low-waste incentive structures.

  • What will the final Dealer Voice dashboard include?

    • Channel health score
    • Region-wise insights
    • Dealer trust & support matrix
    • Competitive benchmarking
    • Margin & pricing feedback
    • Sales confidence indicators
    • Pain point heatmap
    • Recommended actions

    It becomes your single source of truth for dealer sentiment.

  • How do you link dealer feedback to sales performance?

    We correlate:

    • Dealer satisfaction – sales momentum
    • Support quality – order frequency
    • Margin satisfaction – repeat purchase
    • Training – sales conversion rate
    • Product fit – category share

    This reveals which improvements deliver the highest revenue impact.

  • How is a Dealer Voice Survey different from a regular channel satisfaction survey?

    A regular channel survey captures opinion. A Dealer Voice Survey captures the entire relationship dynamic.

    It includes trust, support quality, incentive attractiveness, sales confidence, product competitiveness, operational friction, and brand–dealer alignment.

    It is not just experience measurement — it’s a channel intelligence system.

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