
Uncover what drives your dealer network - trust, motivation, challenges, and performance with our Dealer's Voice Survey.





Rated by 1K+ Industry leaders






Use real feedback from your dealer network to understand what drives performance, loyalty, growth and act with confidence.
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Dealers Engaged Across 50+ Markets
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Dealer Surveys Conducted
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Sales Leaders, Dealer Managers & C-Suite Consulted
What It Means for the Brand
Overstocking ties up capital while understocking leads to missed sales and dealer frustration.
How Ken Solves It
Identify inventory pressure points and optimize stock planning through dealer-level demand insights.
Pain points
Problem
Overstocking ties up capital while understocking leads to missed sales and dealer frustration.
Solution
Identify inventory pressure points and optimize stock planning through dealer-level demand insights.
Initial Needs Assessment
We work with you to understand your business goals and dealer challenges, gathering data on performance to customize the survey for your specific needs.
Step 01
Initial Needs Assessment
Survey Design and Customization
After understanding your needs, we design targeted surveys addressing concerns like sales drops, communication barriers, and inventory issues, ensuring each survey yields actionable insights.
Step 02

Survey Design and Customization
Implementation and Data Collection
We gather comprehensive data using online, in-person, and phone surveys to cover all dealer interactions, ensuring you get accurate, actionable insights from your network.
Step 03

Implementation and Data Collection
Data Analysis and Insight Generation
We analyze survey data to identify trends and gaps, converting raw data into clear insights that tackle your dealership’s specific challenges.
Step 04

Data Analysis and Insight Generation
Strategy Development & Recommendations
Based on insights, we develop tailored strategies to improve sales, communication, marketing, and inventory systems, driving efficiency and dealer satisfaction.
Step 05

Strategy Development & Recommendations
Implementation Support and Change
We provide ongoing support and training to help your dealership adopt new strategies and integrate them seamlessly into operations for long-term impact.
Step 06

Implementation Support and Change
The "Next" Consultation: Your Strategic Edge
After implementing changes, we offer continuous consultation to refine strategies and provide industry insights, ensuring sustained success in a dynamic market.
Step 07

The "Next" Consultation: Your Strategic Edge
Initial Needs Assessment
We work with you to understand your business goals and dealer challenges, gathering data on performance to customize the survey for your specific needs.
Step 01
Initial Needs Assessment
Survey Design and Customization
After understanding your needs, we design targeted surveys addressing concerns like sales drops, communication barriers, and inventory issues, ensuring each survey yields actionable insights.
Step 02
Survey Design and Customization
Implementation and Data Collection
We gather comprehensive data using online, in-person, and phone surveys to cover all dealer interactions, ensuring you get accurate, actionable insights from your network.
Step 03
Implementation and Data Collection
Data Analysis and Insight Generation
We analyze survey data to identify trends and gaps, converting raw data into clear insights that tackle your dealership’s specific challenges.
Step 04
Data Analysis and Insight Generation
Strategy Development & Recommendations
Based on insights, we develop tailored strategies to improve sales, communication, marketing, and inventory systems, driving efficiency and dealer satisfaction.
Step 05
Strategy Development & Recommendations
Implementation Support and Change
We provide ongoing support and training to help your dealership adopt new strategies and integrate them seamlessly into operations for long-term impact.
Step 06
Implementation Support and Change
The "Next" Consultation: Your Strategic Edge
After implementing changes, we offer continuous consultation to refine strategies and provide industry insights, ensuring sustained success in a dynamic market.
Step 07
The "Next" Consultation: Your Strategic Edge
01
Understand Dealer Needs (As-Is Analysis)
Understand Dealer Needs (As-Is Analysis)
We assess your dealers’ current needs and identify the key gaps, helping you address operational and strategic challenges.
02
Industry-Specific Surveys
Industry-Specific Surveys
Surveys designed by experts, focused on what really matters to your dealers and industry, ensuring relevant, actionable insights.
03
Benchmark Against the Best
Benchmark Against the Best
We compare your dealer performance to industry standards, giving you a clear view of where you stand in the competitive landscape.
04
Massive Panel for Data Confidence
Massive Panel for Data Confidence
Access to a validated panel of over 77,000 business participants, providing statistically significant insights for better decision-making.
05
Multilingual Surveys for Global Reach
Multilingual Surveys for Global Reach
We conduct surveys in multiple languages to make sure we capture clear, accurate feedback from dealers across regions.
06
Omnichannel Feedback
Omnichannel Feedback
We collect feedback from multiple channels — digital, phone, and in-person — to get a full picture of dealer sentiment.
07
In-Person Engagement
In-Person Engagement
We go beyond surveys, engaging with dealers face-to-face to capture deeper insights and contextual feedback.
08
Experience Gap Analysis
Experience Gap Analysis
We identify gaps between what dealers expect and what they actually receive, so you can improve service delivery and satisfaction.
09
Dealer Lifecycle Insight
Dealer Lifecycle Insight
We examine every stage of the dealer relationship — from onboarding to retention — to help you build stronger, lasting partnerships.
10
Dealer Expectation Mapping
Dealer Expectation Mapping
We map out and align your dealer expectations with your business strategies, so you can prioritize the most important areas for growth.
Real examples of how understanding dealer pain points led brands to make smarter decisions and strengthen relationships.
Dealers rarely escalate concerns until financial stress or strategic misalignment becomes unavoidable.
Early signals such as declining confidence, rising effort perception, or silent disengagement don’t show up in sales data.
VoD surveys surface these leading indicators before performance deterioration becomes visible.
Channel performance reviews assess what dealers deliver. Dealer voice surveys assess what dealers experience and believe.
Performance data answers how well the system is working today; VoD answers whether dealers are willing to continue investing in that system tomorrow.
We break it down into three layers:
This multi-layer analysis shows where the real problem originates.
We examine leading risk signals such as:
This helps you identify at-risk dealers before performance collapses.
It’s a strategic decision tool, not a feedback form.
Rather than averaging responses, effective VoD analysis segments dealers by performance, scale, and tenure.
This reveals where policies work, where they don’t, and whether success is driven by dealer capability or systemic advantage.
One-size-fits-all conclusions are deliberately avoided.
We map feedback across the entire dealer journey:
This shows exactly where operational friction is hurting dealer performance.
These frameworks convert dealer responses into executive-level insights.
Yes. It highlights:
The insights allow you to build high-impact, low-waste incentive structures.
It becomes your single source of truth for dealer sentiment.
We correlate:
This reveals which improvements deliver the highest revenue impact.
A regular channel survey captures opinion. A Dealer Voice Survey captures the entire relationship dynamic.
It includes trust, support quality, incentive attractiveness, sales confidence, product competitiveness, operational friction, and brand–dealer alignment.
It is not just experience measurement — it’s a channel intelligence system.

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Understand how your people feel, what keeps them motivated, and what they need to do their best every day.
Hear directly from your customers about what they love and what you could do better.
Find out what your customers really want next and how you can make their experience better.
See your brand through your audience’s eyes and understand how they think, feel, and connect with it.