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Know what your customers really feel, not just what they say.

Our surveys dig deeper into emotions, experiences, and expectations to help you build lasting loyalty and stronger relationships.

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Rated by 1K+ Industry leaders

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Customer Satisfaction Dashboard

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ABOUT KEN SURVEY

Built on Reach, Research, and Real Voices

Use real feedback from real audiences to understand what drives decisions and act with confidence.

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Respondents Engaged Across 50+ Markets

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Surveys Conducted

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Product Managers, CX Leaders & Strategy Heads in Our Network


Our Clients

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Whats Impacting Your Customer

Pain points

Difficulty Tracking Customer Satisfaction
Negative Brand Perception
Predicting Future Customer Behavior
Declining Customer Loyalty
Increasing Competitive Threats
Decreasing Customer Engagement
Inconsistent Customer Feedback
High Customer Churn Rate
Ineffective Customer Communication
Unclear Value Proposition

Problem

Satisfaction scores feel like disconnected numbers with no direction or actionable meaning.

Solution

Transforms raw feedback into clear insights that highlight what truly drives satisfaction.

How We Help You Understand Customers Better

Our approach turns scattered feedback into clear insights, thus helping you take action where it matters most.

Initial Needs Assessment

We begin by understanding your business goals, customer touchpoints, and satisfaction challenges. This helps us define the right metrics and focus areas.

Step 01

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Initial Needs Assessment

Survey Design & Customization

Once we understand your objectives, we design surveys that capture both emotion and experience, addressing key drivers like product quality, service efficiency, and brand trust.

Step 02

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Survey Design & Customization

Implementation & Data Collection

We deploy surveys across all relevant channels like online, in-app, in-store, or via phone etc, to ensure authentic, diverse, and representative customer feedback.

Step 03

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Implementation & Data Collection

Data Analysis & Insight Generation

Our analytics team identifies patterns, satisfaction trends, and root causes behind customer opinions, turning raw responses into actionable insights that matter.

Step 04

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Data Analysis & Insight Generation

Strategy Development & Recommendations

Using these insights, we develop focused strategies to improve service quality, customer communication, and overall brand experience, thus helping you close feedback loops faster.

Step 05

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Strategy Development & Recommendations

Implementation

We work closely with your teams to put recommendations into action, from training and system updates to process improvements that create visible impact.

Step 06

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Implementation

Continuous Tracking & Consultation

As your customers evolve, our insights evolve with them. We provide ongoing consultation, benchmarking, and strategy refinement to help you stay ahead in customer satisfaction and loyalty.

Step 07

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Continuous Tracking & Consultation

Initial Needs Assessment

We begin by understanding your business goals, customer touchpoints, and satisfaction challenges. This helps us define the right metrics and focus areas.

Step 01

Initial Needs Assessment

Initial Needs Assessment

Survey Design & Customization

Once we understand your objectives, we design surveys that capture both emotion and experience, addressing key drivers like product quality, service efficiency, and brand trust.

Step 02

Survey Design & Customization

Survey Design & Customization

Implementation & Data Collection

We deploy surveys across all relevant channels like online, in-app, in-store, or via phone etc, to ensure authentic, diverse, and representative customer feedback.

Step 03

Implementation & Data Collection

Implementation & Data Collection

Data Analysis & Insight Generation

Our analytics team identifies patterns, satisfaction trends, and root causes behind customer opinions, turning raw responses into actionable insights that matter.

Step 04

Data Analysis & Insight Generation

Data Analysis & Insight Generation

Strategy Development & Recommendations

Using these insights, we develop focused strategies to improve service quality, customer communication, and overall brand experience, thus helping you close feedback loops faster.

Step 05

Strategy Development & Recommendations

Strategy Development & Recommendations

Implementation

We work closely with your teams to put recommendations into action, from training and system updates to process improvements that create visible impact.

Step 06

Implementation

Implementation

Continuous Tracking & Consultation

As your customers evolve, our insights evolve with them. We provide ongoing consultation, benchmarking, and strategy refinement to help you stay ahead in customer satisfaction and loyalty.

Step 07

Continuous Tracking & Consultation

Continuous Tracking & Consultation

What Makes Our Way Different

01

Industry-Specific Intelligence

Industry-Specific Intelligence

We cusotmize every survey to your sector, from BFSI and retail to automotive and healthcare, aligning questions with customer journeys and market expectations.

02

Emotion & Sentiment Analytics

Emotion & Sentiment Analytics

We go beyond CSAT scores, using text and emotion analytics to uncover the true drivers of satisfaction, frustration, and loyalty.

03

Integrated Research Consulting

Integrated Research Consulting

We merge primary feedback with market intelligence, connecting survey insights with behavior, competition, and trends for a complete 360° view.

04

Intelligent Dashboards & Automation

Intelligent Dashboards & Automation

Our dashboards offer real-time visibility into satisfaction, NPS, and churn, powered by automated pipelines and customizable KPIs.

05

Multi-Channel Data Collection

Multi-Channel Data Collection

From email and web to WhatsApp and IVR, our omnichannel setup boosts response rates and ensures accurate customer representation.

06

Benchmarking & Predictive Analysis

Benchmarking & Predictive Analysis

We benchmark your performance and predict future trends, using regression models to identify risk points before they affect retention.

07

Actionable Strategy Playbooks

Actionable Strategy Playbooks

Each survey delivers a clear roadmap, translating insights into actions for better experiences and operational improvement.

08

Continuous Monitoring & Consultation

Continuous Monitoring & Consultation

We provide ongoing reviews, refining metrics and strategies to match your customers’ evolving expectations.

09

Global Reach, Local Precision

Global Reach, Local Precision

Across 80+ markets, we combine global best practices with local understanding for accurate, culturally relevant insights.

Our Impact

Real examples of how data and our strategies shaped stronger brands.

How a Global Food Service Leader Reduced Stress and Boosted Engagement

November 4, 2024

10%

10% improvement in overall perception scores

15%

15% uplift in customer satisfaction and service efficiency

Read More

Assessing Employee Engagement Challenges for a Leading Automotive Manufacturer

November 4, 2024

15%

15% reduction in employee turnover

25%

25% improved communication effectiveness

Read More

Building High-Performing Hospitality Teams Through Engagement

November 4, 2024

11%

11% reduction in employee turnover

18%

18% increase in customer satisfaction and retention

Read More

How Enhanced Engagement Transformed the Retail Workforce

November 4, 2024

12%

12% improvement in employee retention

20%

20% increase in employee engagement scores

Read More

What Our Clients Say

Their CSAT survey helped us identify emotional triggers behind low satisfaction scores and guided us in redesigning our post-purchase experience.

Neha Bhatia

Head of Customer Experience

We had been collecting feedback for years, but it was fragmented. Ken helped us create a unified framework and dashboard to track satisfaction across touchpoints. It’s now part of every monthly review.

Ahmed Saleh

CX Director

Ken Research’s survey insights directly influenced our service training and customer retention plans. The reporting was simple, visual, and easy for senior management to act on.

Aisha Khan

Senior Marketing Manager

What stood out was how much time the team spent understanding our business model. Their customized CSAT approach helped us align internal teams and improve client communication benchmarks.

Daniel Weber

Regional Head – Client Success

The team at Ken Research didn’t just share numbers, they helped us interpret them. Their recommendations improved our response rates and brought down our churn within two quarters.

Ritika Sharma

VP – Customer Strategy

Their CSAT survey helped us identify emotional triggers behind low satisfaction scores and guided us in redesigning our post-purchase experience.

Neha Bhatia

Head of Customer Experience

We had been collecting feedback for years, but it was fragmented. Ken helped us create a unified framework and dashboard to track satisfaction across touchpoints. It’s now part of every monthly review.

Ahmed Saleh

CX Director

Ken Research’s survey insights directly influenced our service training and customer retention plans. The reporting was simple, visual, and easy for senior management to act on.

Aisha Khan

Senior Marketing Manager

What stood out was how much time the team spent understanding our business model. Their customized CSAT approach helped us align internal teams and improve client communication benchmarks.

Daniel Weber

Regional Head – Client Success

The team at Ken Research didn’t just share numbers, they helped us interpret them. Their recommendations improved our response rates and brought down our churn within two quarters.

Ritika Sharma

VP – Customer Strategy

FAQs

  • How do I know if poor CSAT is hurting my revenue or if it’s just a “soft metric”?

    We correlate CSAT with real business indicators including:

    • Repeat purchase rate
    • Refund patterns
    • Ticket escalation trends
    • Churn risk signals
    • Lead-to-conversion movement

    If dissatisfaction consistently aligns with negative commercial outcomes, CSAT becomes a hard metric with direct revenue impact, not a soft one.

  • How fast can a CSAT survey show if a new change is working or not?

    Modern CSAT systems are trigger-based, capturing immediate reactions to:

    • New UI changes
    • Policy revisions
    • Support process updates
    • Pricing adjustments
    • New product features

    This allows rapid course correction before issues compound.

  • Can CSAT help me find the exact touchpoint where customer experience breaks?

    Yes. CSAT is most powerful when linked to specific customer events.

    We map satisfaction across the entire journey:

    • Browsing
    • Checkout
    • Delivery
    • Onboarding
    • Support tickets
    • Usage experience

    A touchpoint heatmap highlights where dissatisfaction clusters.

  • How is CSAT different from customer feedback we already collect on social media, Google reviews, or support chats?

    External feedback is reactive and unstructured. CSAT is proactive, structured, and diagnostic.

    CSAT provides:

    • Consistent measurement
    • Comparative trends
    • Segment-level clarity
    • Root-cause attribution

    It converts scattered noise into actionable customer intelligence.

  • Can a CSAT survey help me improve customer onboarding or adoption?

    Yes. Onboarding is one of the clearest satisfaction indicators.

    CSAT identifies where:

    • Customers feel stuck
    • Information is unclear
    • Features aren’t intuitive
    • Navigation is confusing
    • Support isn’t accessible

    Fixing onboarding friction quickly boosts adoption and retention.

  • Can CSAT insights help improve retention strategy?

    Absolutely. Retention failures usually begin as early dissatisfaction signals visible in CSAT data.

    We highlight:

    • Churn-risk segments
    • High-friction touchpoints
    • Negative sentiment clusters
    • Declining satisfaction patterns

    This allows you to address dissatisfaction long before retention drops.

  • What does a modern CSAT dashboard look like?

    A consulting-grade CSAT dashboard includes:

    • Overall satisfaction trends
    • Touchpoint-level scores
    • Segment insights
    • Driver impact mapping
    • Negative sentiment clusters
    • Key root causes
    • Improvement priorities
    • Recommended action steps

    It’s designed for executive-level decision-making.

  • How do you link CSAT to revenue impact?

    We correlate satisfaction patterns with:

    • Purchase frequency
    • Conversion rates
    • Repeat buying
    • Customer lifetime value
    • Refunds and escalations
    • Support cost patterns

    This clearly demonstrates the commercial value of improving customer satisfaction.

Smell the Success in India’s Billion-Dollar Perfume Market
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