Brazil Agricultural Equipment Market Outlook to 2023 - By Product Type (Tractors, Combine Harvesters, Tillage Equipment, Precision Farming Equipments, Planters & Seeders and Others), By Domestic Production & Imports and By Region (South, North, Midwest and Mideast)

KR760
Pages: 120
February 2019
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Region : Central and South America
Ken Research
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The report titled "Brazil Agricultural Equipment Market Outlook to 2023 - By Product Type (Tractors, Combine Harvesters, Tillage Equipment, Precision Farming Equipments, Planters & Seeders and Others), By Domestic Production & Imports and By Region (South, North, Midwest and Mideast)" provides a comprehensive analysis of Brazil’s Agricultural Equipment Market including market evolution, overview, genesis, value chain, trade scenario, market size, market segmentations, competition scenario and others. Extensive focus has been placed in quantifying the sales volume of agricultural equipment, best sellers and price points. The report covers aspects such as market segmentation by product type (Tractors, Combine Harvesters, Tillage Equipment, Precision Farming Equipments, Planters & Seeders and Others), By Domestic Production & Imports and by Region (South, North, Midwest and Mideast).

The tractor market is further split on the basis of horse power for 2018 volume sales. The report also covers snapshots on aftermarket services extended in Brazil. Competitive landscape of major players including John Deere, Massey Ferguson, Valtra, Case IH, Agrale, Stara, Kuhn and Semeato have been compiled including overview, management, business strategies, distribution network, manufacturing, best products, recent products, financing and after sales care. The report also covers future industry analysis by sales volume, future market segmentation, growth opportunities, customer profiling (decision making parameters & pain points), price range, government regulations and analyst recommendations.
The report is useful for existing agricultural equipment companies, potential entrants, investors and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Market Overview: Brazil's agricultural economy consists of both large scale commercial farmers & cooperatives and subsistence based family farmers, making it a dual agricultural country. The country is self sufficient in terms of agricultural produce and in the recent decade, it has transformed itself from a net importer to a leading net global exporter of agricultural produce. The southern half of the country is subjected to higher rainfall, increased soil fertility and advanced use of technology making it a highly productive region especially for grains and oilseeds. The country is currently in its recovery stage owing to recent decline in sales due to major recession and drought, which had limited the growth in terms of productivity. Brazil is expected to be the leading food provider for the growing world population and would increase its arable land by 49 million hectares in the coming decade. Brazil’s major produce include sugarcane, soybeans, beef, poultry, coffee & orange juice.

Market Size: Brazil Agricultural Equipment Market plays an important role in the overall economy of Brazil by acting as a growth catalyst in GDP contribution. After going through a recession during 2014-2016, the market is currently in a recovery stage with a positive growth rate witnessed during 2017-2018. Domestic demand is principally being met through local manufacturing with almost all major international OEMs having plants within the country. Major operations in the market are accomplished by three types of entities, that of domestic manufacturers, importers and distributors/dealers. Business strategies such as new product launches, better after sales care & increasing use of precision farming technology have been adopted by major players to expand market presence in the country. The CAGR recorded for the review period was close to -5% primarily due to intense recession & drought. The market has been stimulated by increased government incentives supporting farm mechanization for small and rural producers, growth of precision farming, expansion of planted area due to the growing soybean demand and extensive marketing initiatives carried out by all players.

Market Segmentation
By Product Type: Tractors account for the highest sales share in terms of sales volume followed by tillage equipment in 2018. Precision farming tools account for third highest contribution followed by combine harvesters. The remaining share is taken by planters & seeders, sprayers and other equipments such as balers and rakes. Tractors account for a largest sales volume as they are used in almost all farming applications. Majority of tractors sold in 2018 belong in the low power level category i.e. below 130 HP contributing close to half of the sales share. This is because majority of farmers in the country are family farmers with small farm sizes. The high power tractors are mostly used by large crop producing corporation in the cerrado region of the country.
By Place of Production: Brazil domestically manufactures close to 90% of its machinery as there is a large presence of global players such as John Deere and Massey Ferguson with their own manufacturing plants within the country. The high import duties on agriculture equipment also hinder imports. The few imported products are those that cannot be manufactured locally due to technological constraints.
By Region: The southern region has the highest market share in terms of sales volume, Midwest followed closely by the Mideast. The southern regions, especially the cerrado region has ideal conditions for agricultural production and the highest level of mechanization, explaining the high market share in the south.

Competitive Landscape
Competition Scenario: The overall competition stage of the market has been concentrated wherein the landscape is extensively dominated top 5 players accounting for 90% tractor and combine harvester sales in 2018. Although there are over 50 players, both global and domestic in the market, John Deere, ACGO and CNH account for the vast majority of sales. There is a preference for global players due to the higher quality and better after sales service associated with these entities. The two main domestic manufacturers are Agrale and Stara. The major importers & distributors involved in the market are Kesoja, Mahindra Group, Myron L Company, Innovator Sensor Technology, Nova Lynx Corporation, BrazAgro and Durham Geo Enterprises.
Competition Parameters: Major competing parameters for the entities include extensiveness of distribution and dealership network, price of the products offered, after sales services offered, product portfolio, years of establishment, quality of product, marketing & promotions and digitalization brought in the equipments. Penetration of precision farming in the equipments has been a major parameter to drive the competition in the market.

Future Analysis and Projections: The market is projected to register a CAGR of close to 12% during 2018-2023 in terms of sales volume of agricultural equipments in Brazil. The double digit growth is expected to be driven due to a variety of factors including population growth, growing energy demand, multifunctional machinery, consumer pattern changes and rising demand & prices of agriculture produce Precision farming equipment is projected to witness the highest growth due to the increased efficiency and productivity it offers to the farmer. The main catchment areas include the south and central west regions, especially the cerrado region of Brazil.

Key Segments Covered
Market Segmentation by Product Type Including Tractors, Tillage Equipment, Planters & Seeders, Sprayers, Combine Harvesters, Precision Farming Equipments and Other Agricultural Equipments on the Basis of Sales Volume
Tractor Market Segmentation by Tractor Power Level (Low Level-Upto 130 HP, Medium Level-130 to 200 HP, High Level-200 HP to 500 HP) on the Basis of Sales Volume
Market Segmentation By Place of Production (Domestic Manufacturing & Imports) on the Basis of Sales Volume
Market Segmentation By Region (South, Midwest, Mideast, North) on the Basis of Sales Volume

Key Target Audience
Existing Agricultural Equipment Companies
New Market Entrants
Agricultural Equipment Financing Companies
Government Bodies
Investors & Venture Capitalist Companies
Agricultural Equipment Manufacturers
Agricultural Equipment Distributors
Agricultural Equipment Importers
Agricultural Equipment Associations
Agricultural Equipment Original Equipment Manufacturer

Time Period Captured in the Report:
2013-2018 - Historical Period
2019-2023 - Future Forecast

Companies Covered:
John Deere, Massey Ferguson, Valtra, Case IH, New Holland, Kuhn, Agrale, Stara, Sameato, Yanmar, Landini, Kubota, MacDon Brazil, Mahindra, Kesoja, Mahindra Group, Myron L Company, Art’s Manufacturing and Supply, Inc. (AMS Inc.), Innovative Sensor Technology (IST), Durham Geo Enterprises (part of Nova Metrix LLC), NovaLynx Corporation, BrazAgro

Key Topics Covered in the Report
Brazil Agriculture Equipment Market Value Chain
Brazil Agriculture Equipment Market Ecosystem
Brazil Agriculture Equipment Market Overview
Brazil Agriculture Equipment Market Evolution
Brazil Agriculture Equipment Market Size on the Basis of Sales Volume, 2013–2018
Brazil Agriculture Equipment Market Trends & Challenges
Brazil Agriculture Equipment Market Segmentation by Product Type (Sales Volume)
Brazil Agriculture Equipment Tractor Segmentation by Horse Power (Sales Volume)
Brazil Agriculture Equipment Market Segmentation By Place of Production (Domestic & Imports)
Brazil Agriculture Equipment Market Segmentation By Region (South, Midwest, Mideast, North)
Government Regulations
Trade Scenario in Brazil Agriculture Equipment Market
Strengths of Major Players in Brazil Agriculture Equipment Market
Company Profile of Major Players in Brazil Agriculture Equipment Market
Snapshot After Market Services
Future Outlook and Projections in Brazil Agriculture Equipment Market (2019-2023)
Customer Profiling in Brazil Agriculture Equipment Market
Future Market Segmentation of Brazil Agriculture Equipment Market
Analyst Recommendations

Scope

1. Executive Summary

Brazil Agriculture Overview
Brazil Agricultural Equipment Market Size and Overview
Market Segmentation
Competitive Landscape
Future Analysis and Projections

2. Research Methodology

Market Definitions
Abbreviation
Market Size and Modeling
General Approach – Market Sizing
Market Sizing - Agricultural Equipments
Limitations
Variables (Dependent And Independent)
Multi Factor Based Sensitivity Model
Regression Matrix
Final Conclusion

3. Brazil Agriculture Equipment Market Overview, 2013-2023

4. Brazil Agriculture Market Overview, 2012-2018

4.1. Contribution of Agriculture to GDP, 2018
4.2. Land Under Cultivation and Distribution of Major Crops (Maize & Wheat), 2012-2018
4.3. Farmer Profile & Labour Force Changes, 2018
4.4. Major Crop Profiling, 2018

Soybean
Coffee
Corn (Maize)
Sugar

4.5. Changes In Cropping Pattern & Influence of Mechanization
4.6. Crop Rotation
4.7. Scale Of Mechanization: Extensive/Intensive Agriculture
4.8. Climate Type, Annual Crop Cycle and Average Rainfall, 2018

Average Rainfall in the Northern Region
Average Rainfall in the Northeastern Region, 2018
Average Rainfall in the Cenral-West Region
Average Rainfall in the Southern Region
Average Rainfall in the Southeastern Region

4.9. Crop Subsidies
4.10. Logistic Cost

5. Brazil Agriculture Market Evolution and Genesis, 1960-2018 (Farm & Equipment)

Supply Side Evolution
Demand Side Evolution

6. Brazil Agriculture Equipment Market Value Chain Analysis, 2018

Value Chain Flow Chart for Market with Domestic OEM’s and Importers

6.1. Role & Overview of Various Entities
6.2. Major Marketing Strategies
6.3. Operating/Market Entry Models

7. Brazil Agriculture Equipment Market Size, 2013-2018

Financing of Agricultural Equipments in Brazil, 2018

8. Brazil Agriculture Equipment Market Segmentation, 2018

8.1. By Product Type on the Basis of Sales Volume (Tractors, Tillage Equipment, Precision Farming Equipment, Combine Harvesters, Planters &

Seeders, Sprayers and Others), 2018

8.2. Tractor Market Segmentation by Power Level (Upto 130 HP, 130-200 HP & 200-500HP), 2018
8.3. By Place of Production (Domestic Manufacturing & Imported), 2018
8.4. By Region (South, Midwest, Mideast & North) On The Basis Of Sales Volume, 2018

9. Government Policies Impacting Agricultural Equipment Market in Brazil, 2018

Foreign Acquisition of Domestic Agriculture Companies
Usage Rights of Agricultural Land
Taxes Applicable on the Sale and Transfer of Land Ownership
Laws and Programs

10. Brazil Agriculture Equipment Market Trade Scenario, 2013-2018

Agricultural Machinery Trade

11. Brazil Agriculture Equipment Market Customer Profiling

Decision Making Parameter
Pain Points Of Farmers

12. Snapshot on Brazil Agriculture Equipment After Market Services, 2018

13. Competition Landscape

13.1. Competition Scenario (Market Nature, Positioning & Competition Parameters), 2018
13.2. Market Share of Major Players in Tractor Sales in Brazil (By Volume), 2018
13.3. Market Share of Major Players in Combine Harvesters Sales in Brazil (By Volume), 2018

14. Brazil Agriculture Equipment Market Major Company Profiles

14.1. International OEMs

Massey Ferguson (MF)
John Deere
Case IH
Valtra
Kuhn

14.2. Domestic OEMS

Stara
Agrale
Semeato

15. Brazil Agriculture Equipment Market Future Outlook, 2019-2023

15.1. Brazil Agricultural Equipment Future Market Size On The Basis Of Sales Volume, 2019E-2023E
15.2. Brazil Agricultural Equipment Future Market Segmentation, 2023

By Product Type on the Basis of Sales Volume (Tractors, Tillage Equipment, Precision Farming Equipment, Combine Harvesters, Planters & Seeders, Sprayers and Others), 2023E
By Tractor Power Level (Upto 130 HP, 135-200 HP & 200-500HP), 2023
By Region (South, Midwest, Mideast & North) On The Basis Of Sales Volume, 2023

16. Analyst Recommendation

Disclaimer
Contact Us

List Of Figure

Figure 1-1: Brazil Agriculture Equipment Market Flow Chart In Terms of Sales Volume in Units, 2018
Figure 4-1: Brazil GDP in USD Trillion & Growth Rate in Percentage (%), 2013-2018
Figure 4-2: Contribution of Agriculture, Forestry & Fishing to GDP (shown as a % of GDP), 2012-2018
Figure 4-3: Brazil Agriculture Land in Sq Km and Growth Rate in Percentage (%), 2012-2018
Figure 4-4: Production of Soybean in Brazil in Million Metric Tons and Growth Rate in Percentage (%), 2018
Figure 4-5: Production of Coffee in Brazil in 60 Kg Bags in Millions and Growth Rate in Percentage (%), 2018
Figure 4-6: Production of Corn in Brazil in Million Tons, 2018
Figure 4-7: Production of Sugar in Brazil and India in Million Tons, 2018
Figure 4-8: Average Rainfall in Manaus, Part of the Northern Region of Brazil in MM, 2018
Figure 4-9: Average Rainfall in Salvador, Part of the Northeastern Region of Brazil, 2018
Figure 4-10: Average Rainfall in Brasilia, Part of the Central-West Region of Brazil, 2018
Figure 4-11: Average Rainfall in Porto Alegre, Part of the Southern Region of Brazil, 2018
Figure 4-12: Average Rainfall in Rio De Janerio, in the Southeastern Region of Brazil, 2018
Figure 6-1: Brazil Agricultural Equipment Value Chain Flowchart for Major Entities Involved, Margins Charged, Procurement & Flow of Product, 2018
Figure 7-1: Brazil Agriculture Equipment Market Size on the Basis of Sales Volume in Thousands and Growth Rate in Percentage (%), 2013-2018
Figure 8-1: Brazil Agricultural Equipment Market Segmentation by Product Type (Tractors, Tillage Equipment, Precision Farming Equipment, Combine Harvester, Planter & Seeder, Sprayer & Others) on the Basis of Sales Volume in Units, 2018
Figure 8-2: Brazil Agricultural Equipment Market Segmentation of Tractors by Horse Power (Upto 130 HP, 130-200 HP & 200-500HP) on the Basis of Sales Volume in Units, 2018
Figure 8-3: Brazil Agricultural Equipment Market Segmentation by Place of Production (Domestically Manufactured & Imported) On The Basis of Sales Volume in Units, 2018
Figure 8-4: Brazil Agricultural Equipment Market Segmentation by Region (South, Midwest, and Mideast & North) On the Basis Of Sales Volume in Percentage (%), 2018
Figure 10-1: Brazil Agricultural Equipment Market Trade Scenario Including Imports & Exports For Plough, Harrows, Weeders, hoes & Combine Harvesters, 2013-2017
Figure 10-2: Brazil Seeder Market Trade Scenario (Imports & Exports), 2013-2016
Figure 10-3: Brazil Harrows, Weeders & Hoes Market Trade Scenario with Imports & Exports, 2013-2017
Figure 10-4: Brazil Combine Harvester Market Trade Scenario with Imports & Exports, 2013-2017
Figure 10-5: Brazil Plough Market Trade Scenario with Imports & Exports, 2013-2017
Figure 10-6: Brazil Agriculture Equipment Imports On The Basis of Sales Volume, 2017
Figure 10-7: Brazil Agriculture Equipment Exports On The Basis of Sales Volume, 2017
Figure 13-1: Brazil Agriculture Tractors Market Share Analysis of Major Players (John Deere, AGCO, CNH & Others) on the Basis of Volume Sales in Percentage (%), 2018
Figure 15-1: Brazil Agricultural Equipment Future Market Segmentation by Product Type On The Basis of Sales Volume in Percentage (%), 2023E

List Of Table

Table 2-1: Brazil Agricultural Equipment Market Abbreviations and Their Full Forms as Used in the Report, 2018
Table 2-2: Brazil Agriculture Equipment Market Correlation Matrix for Market Size on the Basis of Sales Volume, 2013-2018
Table 2-3: Brazil Agriculture Equipment Market Regression Matrix for Market Size on the Basis of Sales Volume, 2012-2018
Table 3-1: Brazil Agriculture Equipment Market Overview Including Market Size & Related Numbers, Best Selling Equipment, Best Selling Sales Region, Production & Import Status, Future and Current Market Trends, Major Market Challenges, Best Selling Brands, Industry Margins Charged, Upcoming Hotspots for Agriculture Equipment Manufacturing, 2013-2023
Table 4-1: Brazil Agriculture Climate Types and Annual Crop Cycle, 2018
Table 5-1: Timeline of Major Agricultural Equipment Manufacturers with their Year of Establishment in Brazil, 2018
Table 6-1: Brazil Agriculture Equipment Market Value Chain Analysis Including Role of Major Entities & Problems Faced, 2018
Table 6-2: Value Chain Including Role In The Process of Various Entities, Major Players, Number of Players and Target Audience, 2018
Table 7-1: Rationale & Description for Brazil Agricultural Equipment Market Growth Drivers, Trends & Developments and Market Challenges, 2013-2018
Table 7-2: Government Programs for the Financing of Agriculture Machinery Including Description, Credit Allotted and Financing Conditions, 2018
Table 8-1: Brazil Agricultural Equipment Market Segmentation by Product Type (Tractors, Tillage Equipment, Precision Farming Equipment, Combine Harvester, Planter & Seeder, Sprayer & Others) on the Basis of Sales Volume in Units, 2018
Table 8-2: Brazil Agricultural Equipment Market Segmentation of Tractors by Horse Power (Upto 130 HP, 130-200 HP & 200-500HP) on the Basis of Sales Volume in Units, 2018
Table 8-3: Brazil Agricultural Equipment Market Segmentation by Place Of Production (Domestic Manufacturing & Imports) On The Basis of Sales Volume in Units, 2018
Table 8-4: Brazil Agricultural Equipment Market Segmentation by Region (South, Midwest, and Mideast & North) On The Basis of Sales Volume in Units, 2018
Table 10-1: Trade Scenario Including Trade Situation, Import Duties & Licenses, Top Importing Countries and Ease of Doing Business, 2018
Table 10-2: Brazil Agriculture Equipment Market Trade Scenario for Various Agriculture Equipments Including Seeders, Harrows, Ploughs, Sowers, Planters & Transplanters and Combine Harvesters along with Trading Countries (Import & Export), 2018
Table 11-1: Brazil Agricultural Equipment Market Decision Making Parameters of Farmers for Buying Agriculture Machines Including Land Holding Size, Price, Type of Crop Grown & Terrain, Maintenance Cost & Availability of Spare Parts, Availability of Equipment Financing, Fuel Efficiency, Quality & Brand Name, 2018
Table 11-2: Pain Points of Customers Including Right to Repair, Technological Understanding, After Sale Services and Others, 2018
Table 12-1: Brazil Agricultural Equipment Market Snapshot on After Market Services Extended Including Market Overview, Products and Services Offered, Major Players and Others, 2018
Table 13-1: Competition Scenario Including Market Nature, Barriers to Entry, Major Players, Market Positioning, Products & Services and Major Competition Parameters, 2018
Table 13-2: Brazil Agriculture Tractors Market Share Analysis of Major Players (John Deere, AGCO, CNH & Others) on the Basis of Volume Sales in Units, 2018
Table 13-3: Brazil Agriculture Combine Harvester Market Share Analysis of Major Players (John Deere, AGCO & CNH) on the Basis of Volume Sales in Percentage (%), 2018
Table 13-4: Brazil Agriculture Combine Harvester Market Share Analysis of Major Players (John Deere, AGCO & CNH) on the Basis of Volume Sales in Units, 2018
Table 14-1: Company Profile of Massey Ferguson in Brazil Including Overview, Company Management, Business Strategies, Distribution Network, Manufacturing and Others, 2018
Table 14-2: Product Portfolio of Massey Ferguson Including Tractors, Harvesters, Planters, Seeders and Sprayers. 2018
Table 14-3: Company Profile of John Deere in Brazil Including Overview, Company Management, Business Strategies, Distribution Network, Manufacturing and Others, 2018
Table 14-4: Product Portfolio of John Deere Including Tractors, Grinders, Planters and Harvesters, 2018
Table 14-5: Company Profile of Case IH in Brazil Including Overview, Company Management, Business Strategies, Distribution Network, Manufacturing and Others, 2018
Table 14-6: Product Portfolio of Case IH Including Tractors, Sprayers, Planters and Harvesters, 2018
Table 14-7: Company Profile of Valtra in Brazil Including Overview, Company Management, Business Strategies, Distribution Network, Manufacturing and Others, 2018
Table 14-8: Product Portfolio of Valtra Including Tractors, Sprayers, Planters and Harvesters, 2018
Table 14-9: Company Profile of Kuhn in Brazil Including Overview, Company Management, Business Strategies, Distribution Network, Manufacturing and Others, 2018
Table 14-10: Company Profile of Stara in Brazil Including Overview, Company Management, Business Strategies, Distribution Network, Manufacturing and Others, 2018
Table 14-11: Company Profile of Agrale in Brazil Including Overview, Company Management, Business Strategies, Distribution Network, Manufacturing and Others, 2018
Table 14-12: Product Portfolio of Agrale Tractors Including Model Number and Specifications, 2018
Table 14-13: Company Profile of Semeato in Brazil Including Overview, Company Management, Business Strategies, Distribution Network, Manufacturing and Others, 2018
Table 15-1: Brazil Agricultural Equipment Future Market Segmentation by Product Type on the Basis of Sales Volume in Units, 2023E
Table 15-2: Brazil Agricultural Equipment Market Segmentation of Tractors by Horse Power (Upto 130 HP, 135-200 HP & 200-500HP) on the Basis of Sales Volume in Units, 2023
Table 15-3: Brazil Agricultural Equipment Market Segmentation By Region (South, Midwest, Mideast & North) On The Basis of Sales Volume in Units, 2023
Table 16-1: Brazil Agriculture Market Analyst Recommendation with Recommendation & Implementation, 2018

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Products and Companies

Products

Market Segmentation by Product Type Including Tractors, Tillage Equipment, Planters & Seeders, Sprayers, Combine Harvesters, Precision Farming Equipments and Other Agricultural Equipments on the Basis of Sales Volume, Tractor Market Segmentation by Tractor Power Level (Low Level-Upto 130 HP, Medium Level-130 to 200 HP, High Level-200 HP to 500 HP) on the Basis of Sales Volume, Market Segmentation By Place of Production (Domestic Manufacturing & Imports) on the Basis of Sales Volume and Market Segmentation By Region (South, Midwest, Mideast, North) on the Basis of Sales Volume

Companies

John Deere, Massey Ferguson, Valtra, Case IH, New Holland, Kuhn, Agrale, Stara, Sameato, Yanmar, Landini, Kubota, MacDon Brazil, Mahindra, Kesoja, Mahindra Group, Myron L Company, Art’s Manufacturing and Supply, Inc. (AMS Inc.), Innovative Sensor Technology (IST), Durham Geo Enterprises (part of Nova Metrix LLC), NovaLynx Corporation, BrazAgro

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