Philippines Agricultural Equipment Market Outlook to 2023
By Product Type (Tractors, Combine Harvesters, Planters, Seeders and Tillage Equipments and Tillage Equipment), By Tractor Segment (Upto 60 Hp, Between 61-130 Hp and above 130 Hp), By Production (Imported and Domestically Manufactured) and By Region (Luzon, Visayas and Mindanao)
August 2019
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About the Report
About the Report
Market Overview and Size
Genesis: Agricultural Equipment Market started to boom with the introduction of rice combine harvesters by Kubota in 2010. During the initial years, farmers were hesitant in adopting these equipments as they had no knowledge about usage of these equipments and also feared losing their job. However, growing support from the government and private investors, helped in enhancing farm mechanization in the country.
Major Stakeholders: Agricultural Equipment Market in Philippines is import driven. Domestic demand for equipments is principally met through imports which are primarily imported from countries such as Thailand, Japan, China, US, Korea and India. The major stakeholders in the market are international OEMs, domestic distributors and handful domestic OEMs who import machine parts and combine it to complete the assembling of the machine.
Market Size: Philippines Agricultural Equipment Market size (based on volume and value) increased in 2018 registering a positive single digit CAGR during 2013-2018.The market growth was fuelled by increasing government subsidies for farm mechanization, training programs organized by DA, increasing adoption of smart farm methods, increased awareness towards farm machine mechanization and growing use of drone technology. However, the market growth is hampered due to high initial cost of investment; technology disabled operators and seasonal changes in the country.
Philippines Agriculture Equipment Market Segmentation
By Product Type (Tractors, Combine Harvesters, Planters, Seeders and Transplanters and Tillage Equipments): Tractors recorded for the highest sales in 2018 owing to its wide usage in farming applications including seed bed preparation, sowing and planting, weed removal, plant protection, harvesting and post harvesting. This is followed by combine harvesters that are multi-functional machine used for various purposes such as harvesting, threshing and winnowing into a single process and is mainly dominant in rice and corn farming. On the other hand, Tillage Equipments along with Planters, Seeders and Transplanters including ploughs, harrows and rotovator occupy the least market share.
By Tractor Segment (Upto 60 Hp, Between 61-130 Hp and Above 130 Hp): Tractors upto 60 Hp contributed a major share in terms of sales volume in 2018 as they support the basic farming activities such as mowing and manure handling along with less cost of investment and compact farm size that has helped the segment in gaining the maximum market share. The demand for tractors between 61-130 Hp occupies the second largest market share as they are utility tractors primarily used for corn cultivation. Tractors above 130 Hp occupy the least market share due to the high price of the machine.
By Imports and Domestically Manufactured: Philippines Agricultural Equipment Market is dominated largely by imports. Imported machines occupying a significant market share in 2018 with all major imports majorly carried out from Thailand, China and Japan during the period. Lack of expertise in manufacturing of complex machines and acceptability/trust for domestically manufactured equipments has increased the dependency on imported machines leaving domestically manufactured equipments with a least market share.
By Region (Luzon, Visayas and Mindanao): Luzon has been the hotspot for the sales of agriculture equipment and occupies a major market share based on units sold in 2018. This can be directly associated with Luzon being the heart of agriculture in the country that has led to increasing demand for agricultural equipments in the area. This is followed by Mindanao, registering second largest demand for agricultural equipments owing to huge volume of sugarcane produced in the region. Mindanao occupies the least market share as the area is under constant terror threat that hampers the development of the region and ultimately reduces the demand for farm equipment in the region.
Competitive Landscape
Agricultural Equipment Market in Philippines is highly concentrated. Kubota is the market leader with the highest market share on the basis of sales of equipment in 2018. This was followed by Yanmar, Massey Ferguson, CNH (Case IH & New Holland), John Deere, McCormick, Landini and Others. These players compete in the agricultural equipment market on the basis of price of equipment, brand image, after sales services, distribution and dealership network, quality of product and marketing and promotion of the products.
Philippines Agricultural Equipment Market Future Outlook
Philippines Agricultural Equipment Market is expected to experience an upward trend in terms of sales volume as well as sales value owing to increasing demand for food due to steady growing population, increasing prices of agricultural equipments with emerging players in the market, increasing number of financing options and penetration of driverless tractors in Philippines. Various government supporting policies such as the Rural Development Project and Inclusive Partnerships for Agricultural Competitiveness Project are expected to facilitate growth of agricultural sector and hence increasing the demand for agricultural equipment.
Key Segments Covered
By Product Type
- Tractors
- Combine Harvesters
- Planters, Seeders and Transplanters
- Tillage Equipment (Ploughs, Harrows and Rotovators)
By Tractor Segment
- Upto 60 Hp
- Between 61-130 Hp
- Above 130 Hp
By Production
- Imported
- Domestically Manufactured
By Region
- Luzon
- Visayas
- Mindanao
Key Target Audience
- Agricultural Equipment Companies
- New Market Entrants- Domestic OEMs
- New Market Entrants- Foreign OEMs
- Agricultural Equipment Financing Companies
- Government Bodies
- Investors & Venture Capital Firms
- Agricultural Equipment Manufacturers
- Agricultural Equipment Distributors
- Agricultural Equipment Associations
Time Period Captured in the Report:
- Historical Period: 2013-2018
- Forecast Period: 2019-2023E
Major Companies Covered:
- Kubota
- Yanmar
- Massey Ferguson
- CNH (Case IH & New Holland)
- John Deere
- McCormick
- Landini
Key Topics Covered in the Report
- Executive Summary
- Research Methodology
- Philippines Agriculture Equipment Market Overview
- Philippines Agriculture Equipment Market Size, 2013-2018
- Philippines Agriculture Equipment Market Segmentation, 2018
- Growth Drivers in Philippines Agriculture Equipment Market
- Issues and Challenges in Philippines Agriculture Equipment Market
- Regulatory Framework
- Snapshots on Equipment Financing and Rentals, After Market Services and Diesel Engines
- Competitive Landscape
- Company Profiles of Major Players
- Philippines Agriculture Equipment Future Outlook and Projections, 2018-2023E
- Philippines Agriculture Equipment Future Segmentation, 2018 - 2023E
- Analyst Recommendations
Products
Products
By Product Type
- Tractors
- Combine Harvesters
- Planters, Seeders and Transplanters
- Tillage Equipment (Ploughs, Harrows and Rotovators)
By Tractor Segment
- Upto 60 Hp
- Between 61-130 Hp
- Above 130 Hp
By Production
- Imported
- Domestically Manufactured
By Region
- Luzon
- Visayas
- Mindanao
Companies
Major Companies Covered:
- Kubota
- Yanmar
- Massey Ferguson
- CNH (Case IH & New Holland)
- John Deere
- McCormick
- Landini
Table of Contents
Table of Contents
1. Executive Summary
1.1. Country Overview
Philippines Agriculture Market Overview
Philippines Agriculture Equipment Market overview
Philippines Agricultural Equipment Market Segmentation
Philippines Agriculture Equipments Competitive Landscape
Philippines Agriculture Equipment Future Market Analysis And Projections
2. Research Methodology
2.1. Market Definitions and Size
2.2. List of Abbreviations
2.3. Market Sizing and Modeling
Consolidated Research Approach
Market Sizing
Variables Dependent and Independent
Multifactor Based Sensitivity Model:
Regression Matrix
Limitations
Conclusions
3. Country Overview
3.1. Gross domestic product of Philippines
Past and Current Outlook, 2013-18
Future Outlook
3.2. Distribution of GDP by Agriculture, Manufacturing, Services
Past and Current Outlook, 2013-18
Future Outlook, 2018-23E
3.3. Demographics
3.3.1. Rural and Urban Population
3.3.2. Agricultural and Non Agricultural Population
Past and Current Outlook (2013-18)
Future Outlook, (2018-2023E)
4. Philippines Agricultural Overview, 2018
4.1. General Overview
4.2. Major crops (Rice, Corn and Sugarcane)
4.3. Expected Changes in Cropping Patterns of Major Crops and Factors Driving Change
Rice
Corn
Coconut
5. Value Chain Analysis and Ecosystem
Value Chain Flow Chart for Importing Brands
Value Chain Flow Chart for Market with Domestic OEM’s
5.1. Role and Overview of Various Entities in Philippines Agriculture Equipment Market
5.2. Major Marketing Strategies
6. Evolution of Agricultural Machinery
Supply Side Evolution
Demand Side Evolution
7. Philippines Agricultural Equipment Market Size, 2013-2018
8. Philippines Agricultural Equipment Market Segmentation by Sales Volume, 2018
8.1. By Product Type (Tractors, Combine Harvesters, Planters, Seeders And Transplanters And Tillage Equipment), 2018
8.2. By Region (Luzon, Visayas and Mindanao), 2018
8.3. By Place of Production (Imported and Domestically Manufactured), 2018
9. Trade Scenario
Trade of Machineries
Trade Regulations
10. Government Regulations or Associations
11. Customer Profiling
Decision making parameters of farmers
Pain points of farmers
12. Snapshot
12.1. Equipment Financing And Rentals
Government Financing
12.2. Snapshot on Aftermarket Services
12.3. Snapshot on Diesel Engine
13. Price Range at Category-Customer Price
Agricultural Tractors
Combine Harvesters
Rice Transplanters
14. Existing Problems in Agricultural Development in Philippines
15. Competition Scenario
15.1. Competition Scenario (Market Nature, Positioning and Competition Parameters), 2018
15.2. Market Share of Major Players For Tractor Sales In Philippines (By Volume), 2018
15.3. Market Share of Major Players for Combine Harvesters Sales in Philippines (in Volume), 2018
16. Company Profiles of Major Players in Philippines Agricultural Equipment Market
International OEMs
16.1. Kubota
16.2. Yanmar
16.3. Massey Ferguson
16.4. CNH (Case IH & New Holland)
16.5. John Deere
16.6. McCormick
16.7. Landini
17. Business Model adopted by Major OEM’s in the Tractor Market
17.1. Kubota Philippines Inc.
17.2. Yanmar Corporation
17.3. Massey Ferguson
18. Tractor and Implement Channel Strategies in Philippines
19. Philippines Agriculture Equipments Future Market Outlook, 2018-2023E
19.1. Market Segmentation by Product Type, 2023E
19.2. Market Segmentation by Region, 2023E
20. Customer Insight on Philippines Agriculture Equipments
20.1. What farmers consider before purchasing new agricultural machinery in Philippines
20.2. Usage Patterns for Major Agricultural Equipments in Indonesia
21. Analyst Recommendation
Disclaimer
Contact Us
List of Figure
Figure 1-1: Philippines Agricultural Equipment Market Flow Chart Including Sales Volume and Sales Value in Units & USD Million Respectively Structure, 2018
Figure 3-1: Past and Current Outlook of GDP at Current Price and GDP in USD Billion, 2013-18
Figure 3-2: Future Outlook of GDP of Philippines in USD Billion and Growth Rate in Percentage (%), 2018-2023E
Figure 3-3: Segmentation of GDP in Philippines by Major Sectors (Service, Agriculture, and Manufacturing) on the basis of Contribution to GDP in Percentage (%), 2013-2018
Figure 3=4: Segmentation of GDP in Philippines by Major Sectors (Service, Agriculture, and Manufacturing) on the basis of Contribution to GDP in Percentage (%), 2018-2023E
Figure 3-5: Segmentation of Population of Philippines by Rural and Urban Population on the basis of total population percentage (%), 2010 and 2015
Figure 3-6: Segmentation of Population in Philippines by Agricultural and Non-Agricultural Population on the basis of Percentage (%), 2013-2018
Figure 3-7: Segmentation of Population in Philippines by Agricultural and Non-Agricultural Population on the basis of Percentage (%), 2018-2023E
Figure 4-1: Contribution of agriculture to over GDP in Philippines in USD Million, 2013-2018
Figure 4-2: Percentage contribution of agriculture to GDP in Percentages (%), 2013-2018
Figure 4-3: Philippines Land Under Agricultural in 1,000 Square Kilo Meter, 2012-2016
Figure 7-1: Philippines Agricultural Machinery Market Size on the Basis of Sales Volume in Units and Growth Rate in Percentage (%), 2013-2018
Figure 7-2: Philippines Agricultural Machinery Market Size on the Basis of Sales Value in USD Million and Growth Rate is Percentage (%), 2013-2018
Figure 8-1: Philippines Agricultural Equipment Market Segmentation by Product (Tractors, Combine Harvesters, Planters, Seeders and Transplanters and Tillage Equipment) on the basis of Sales Volume in Percentage (%), 2018
Figure 8-2: Philippines Agricultural Equipment Market Segmentation by Region (Luzon, Visayas and Mindanao) on the basis of Sales Volume in Percentage (%), 2018
Figure 8-3: Philippines Agricultural Equipment Market Segmentation by Place of Production (Imported and Domestically Manufactured) on the basis of Sales Volume in Percentage (%), 2018
Figure 12-1: Philippines Diesel Engine Market on the Basis of Units Sold and Growth Rate in Percentage (%), 2013-2018
Figure 12-2: Philippines Diesel Engine Market on the Basis of Units Sold and Growth Rate in Percentage (%), 2018-2023E
Figure 15-1: Market share of Major Players in Philippines Tractor Market on the Basis of Sales Volume in Percentage (%), 2018
Figure 15-2: Market share of Major Players in Philippines Combine Harvesters Market on the Basis of Sales Volume in Percentage (%), 2018
Figure 19-1: Philippines Agricultural Machinery Future Market Size on the Basis of Sales Volume in Units and Growth Rate in Percentage (%), 2018-2025E
Figure 19-2: Philippines Agricultural Machinery Future Market Size on the Basis of Sales Value in USD Million and Growth Rate is Percentage (%), 2018-2025E
Figure 19-3: Philippines Agricultural Equipment Market Segmentation by Product (Tractors, Combine Harvesters, Planters, Seeders and Transplanters and Tillage Equipment) on the basis of Sales Volume in Percentage (%), 2023E
Figure 19-4: Philippines Agricultural Equipment Future Market Segmentation by Region On the Basis of Sales Volume in Percentage (%), 2023E
List of Table
Table 2-1: Philippines Agriculture Equipment Market Correlation Matrix for Market Size on the Basis of Sales Value, 2013-2018
Table 2-2: Philippines Agriculture Equipment Market Regression Matrix for Market Size on the Basis of Sales Value (USD Million), 2013-2018
Table 3-1: Past and Current Outlook Comparison of GDP Growth rate of Philippines on the basis of Growth Rate in Percentage (%), 2013-2018
Table 3-2: Segmentation of GDP of Philippines by Major Sectors (Service, Agriculture, and Manufacturing) on the basis of Contribution to the GDP in USD Billion, 2013-2018
Table 3-3: Segmentation of GDP of Philippines by Major Sectors (Service, Agriculture, and Manufacturing) on the basis of Contribution to the GDP in USD Billion, 2018-2023E
Table 3-4: Comparison of Population and number of Baranagays in Urban and Rural region between the years 2010 and 2015
Table 3-5: Segmentation of Employed Population in Philippines by Agricultural and Non-Agricultural on the basis of Numbers in Millions, 2013-18
Table 3-6: Segmentation of Employed Population in Philippines by Agricultural and Non-Agricultural on the basis of Numbers in Millions, 2018-23E
Table 4-1: Distribution of Employment in Agriculture, 2013-18
Table 4-2: Major Crops in Philippines with Production Volume (in million metric tonnes), 2013-2017
Table 4-3: Major Crops in Philippines based on Value of Production (In PHP billion), 2013-2017
Table 4-4: Philippines Major Crop Distribution by Region in Percentage (%), 2017
Table 4-5: Expected Changes in Cropping Patterns of Rice in Philippines
Table 4-6: Expected Changes in Cropping Patterns of Corn in Philippines
Table 4-7: Expected Changes in Cropping Patterns of Coconut in Philippines
Table 5-1: Philippines Agricultural Equipment Value Chain Flowchart for International OEMs Including Entities Involved, Margins Charged, Procurement & Flow of Product, 2018
Table 5-2: Philippines Agricultural Equipment Value Chain Flowchart for Domestic OEMs Including Entities Involved, Margins Charged, Procurement and Flow of Product, 2018
Table 5-3: Philippines Agriculture Equipment Market Value Chain Analysis Including Role and Problems faced by various entities, 2018
Table 5-4: Philippines Agricultural Equipment Market Role Play Analysis, 2018
Table 5-5: Major Distributors of Leading Market Players in Philippines Agricultural Equipment Market, 2018
Table 6-1: Philippines Agricultural Equipment Market Overview Including Agriculture Tractors, Crops Sown, Average farm Area and Leading Suppliers, Current Market Trends & Related Numbers, Future Market Trends and Related Figures, Highest Selling Equipment, Best Selling Sales Region, Production and Import Status, Major Market Challenges, Distribution Channel, Best Selling Brands, Margins Charged, Subsidy Holders and Major Financing Companies, 2012-2018
Table 6-2: Major Agricultural Processes with Level of Mechanization, 2018
Table 7-1: Rationale & Description for Market Size Analysis of Philippines Agriculture Equipment Market on the basis of Sales Volume and Sales Value Including Market Growth Drivers and Market Challenges, 2013-2018
Table 8-1: Philippines Agricultural Equipment Market Segmentation by Product (Tractors, Combine Harvesters, Planters, Seeders and Transplanters and Tillage Equipment) on the basis of Sales Volume in Units, 2018
Table 8-2: Philippines Agricultural Equipment Market Segmentation by Region (Luzon, Visayas and Mindanao) on the basis of Sales Volume in Units, 2018
Table 8-3: Philippines Agricultural Equipment Market Segmentation by Place of Production (Imported and Domestically Manufactured) on the basis of Sales Volume in Units, 2018
Table 9-1: Export value of Agricultural, horticultural or forestry machinery for soil preparation or cultivation (excluding sprayers and dusters); lawn or sports-ground rollers and other parts in USD thousands to different countries across the world from Philippines, 2013-17
Table 9-2: Imported value of Agricultural, horticultural or forestry machinery for soil preparation or cultivation (excluding sprayers and dusters); lawn or sports-ground rollers and other parts in Philippines from across the world to Philippines in USD Thousands, 2013-17
Table 9-3: Imported value of Tractors (excluding pedestrian-controlled tractors, road tractors for semi-trailers and track-laying tractors) in Philippines from different countries across the world in USD Thousands in Philippines, 2013-17
Table 9-4: Imported value of combine harvesters- threshers from across the world to Philippines in USD Thousands, 2013-17
Table 9-5: Imported value of threshing machinery (excluding combine harvester-threshers) from across the world to Philippines in USD Thousands, 2013-17
Table 9-6: Imported value of harvesting machinery for agricultural produce (excluding mowers, haymaking machinery, straw and fodder balers, incl. pick-up balers, combine harvester-threshers, other threshing machinery and root or tuber harvesting machines) across the world to Philippines in USD Thousands, 2013-17
Table 10-1: Rationale and Description for the rules & Regulations in Philippines Agriculture Equipments Market
Table 11-1: Philippines Agricultural Equipment Market Decision Making Parameters of Farmers for Buying Agriculture Machines Including Price of Equipment, After Sales Services, Efficiency and Productivity, Availability of Spare Parts and Maintenance Cost, Availability of Equipment Financing, Type of Crop Grown and Type of Farming and Brand Image, 2018
Table 11-2: Philippines Agricultural Equipment Market Pain Points of Farmers Including Lack of Maintenance Stations, Technology Infusion, Lack of Spare parts Availability, Technology Comprehension, Expensive Equipments and Unregulated After sales Services, 2018
Table 12-1: Philippines Equipment Financing Market Including Overview, Services Offered, Major Players, Major Credit and Financing Programs, Major Brands Rented, Customer Profile, Prices, Major Challenges and Future Prospects, 2013-2023E
Table 12-2: Philippines Rental Agricultural Equipment Market Including Overview, Services Offered, Major Players, Major Brands Rented, Prices, Major Challenges and Future Prospects, 2013-2023
Table 12-3: Philippines After Market Services Snapshot Including Overview, Products and Services Offered, Major Companies, Retail Network, Major Equipments, Warranty Services, Major Challenges and Future Prospects, 2013-2023E
Table 12-4: Philippines Diesel Engine Market Snapshot Including Sales Value, Application and Major Players, 2018.
Table 12-5: Philippines Price Point for Diesel Engine in PHP, 2018
Table 12-6: Philippines Sprayer Market Snapshot Including Types of Sprayer and Major Players, 2018
Table 12-7: Philippines Sprayer Market Cross Comparison Table, 2018
Table 13-1: Comparative Analysis of Customer Price for Major Agricultural Tractors Models in Philippines in USD
Table 13-2: Comparative Analysis of Customer Price for Major Combine Harvester Models in Philippines in USD
Table 13-3: Customer Price for Major Rice Transplanter Models in Philippines in USD
Table 14-1: Existing Problems in Agricultural Development in Philippines
Table 15-1: Philippines Agricultural Equipment Market Competitive Scenario Including Market Nature, Major Players, Market Positioning Strategies, Barriers to Entry, Type of Services and Major Competition Parameters, 2018
Table 15-2: Philippines Agricultural Tractor Market Share of Major Companies on the Basis of Sales Volume in units and percentage (%), 2018
Table 15-3: Philippines Agricultural Combined Harvestors Market Share of Major Companies on the Basis of Sales Volume in units and in percentage (%), 2018
Table 16-1:Company Profile of Kubota including Company Overview, USP, Recent Developments, Major Distributors, Units Sold, Future Plans, Best Selling Products, Marketing Strategies, Warranty Policy, After Sales Services, Company Size/Employees and Financials, 2018.
Table 16-2: Kubota Product Portfolio, 2018
Table 16-3: Company Profile of Yanmar including Company Overview, Recent Developments, USP, Future Plans, Marketing Strategies, Financials, Major Distributors, Units Sold, Best Selling Equipments, Warranty Policy and After sales Services , 2018.
Table 16-4: Yamnar Product Portfolio, 2018
Table 16-5: Company Profile of Massey Ferguson Including Company Overview, Management, Recent Developments, Technological Advancement, Marketing Strategies, Future Plans, major Distributors, Units Sold, After sales Services, Warranty, Geographical Presence, Company Size and Recent Products, 2018.
Table 16-6: Massey Ferguson Product Portfolio, 2018
Table 16-7: Company Profile of CNH (Case IH & New Holland), Including Company Overview, USP, Recent Developments, Business strategy, Sales and Distribution, Units sold, Pricing and Promotion, R&D, Key Statistics and Key Revenue Streams, 2018
Table 16-8: Product Portfolio of CNH, 2018
Table 16-9: Company Profile of John Deere Including Company Overview, USP, Business Strategy, Recent Developments, Best Selling Tractor, After sales Services Offered and Financing, 2018
Table 16-10: John Deere Product Portfolio, 2018
Table 16-11: John Deere Agricultural Acquisitions, 2016-2018
Table 16-12: Company Profile of McCormick Including Company Overview, USP, Recent Developments, Business Strategies, Future Plans 2018
Table 16-13: McCormick Product Portfolio, 2018
Table 16-14: Company Profile of Landini Including Company Overview, Business strategy, After sales services, Recent Products, 2018.
Table 16-15: Landini Product Portfolio, 2018
Table 18-1: Channel Strategies for OEMs and Dealers of Agricultural Machinery in Philippines
Table 19-1: Parameters and Description for Philippines Agricultural Equipment Future Market Size on the Basis of Sales Volume and Sales Value, 2018-2023E
Table 19-2: Philippines Agricultural Equipment Market Segmentation by Product Type (Tractors, Combine Harvesters, Planters, Seeders and Transplanters and Tillage Equipment) on the basis of Sales Volume in Units, 2023E
Table 19-3: Philippines Agricultural Equipment Market Future Projection by Region (Luzon, Visayas and Mindanao) on the Basis of Sales Volume in Units, 2023E
Table 20-1: Parameters considered by Farmers before purchasing new agricultural machinery in Philippines
Table 20-2: Annual Usage Pattern of Major Agricultural Machinery in Indonesia on the basis of Number of Hours
Table 21-1: Analyst Recommendation for Various Entities in Philippines Agricultural Equipment Market, 2018
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