Vietnam Engine and Agricultural Machinery Corporation - Company Analysis

Region:Asia

Author(s):

Product Code:KR427

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Published on

September 2016

Total pages

31

Table of Content

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About the Report

About the Report

The report titled “Company Profile of Vietnam Engine and Agricultural Machinery Corporation – Gaining Market Penetration in Power Tillers Market” provides a comprehensive analysis regarding the performance of the company and its agricultural machinery products in Vietnam. The report covers aspects such as the market size on the basis of revenue generated from the sale of agricultural equipments under various product categories. The revenues of the company has been segmented based on various product categories including two wheel tractors/ power tillers, four wheel tractors, combine harvesters and rice transplanters.. The revenues of the company have also been segmented on the basis of regional sales and distribution channel. The publication also covers the working model, best sellers of VEAM corporation products. In addition to this, a comparative analysis of best selling VEAM Corporation products in power tillers, four wheel tractors, rice transplanters, and others with other Agri machine companies has been showcased in order to understand the market share. The financial performance of the company along with the expected future performance of the company has also been showcased in the report.
This report will help industry consultants, agri machines manufacturers, dealers, potential entrants into the agri machines segment and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.

Outline

Founded in 1990, Vietnam Engine and Agricultural Machinery Corporation manufactures engines and trades agricultural machinery in Vietnam. The organization is also engaged in the manufacturing and trading of automobiles, and auto and motorcycle's parts and components. Its products include trucks, tractors, engines such as diesel and gasoline engines; other products, including water pumps, diesel generators, implements and rice hullers; and spare parts, such as components for motorcycles and bearings. The company sells its products through dealers. The company is based in Hanoi, Vietnam.

Manufacturing Facility and Production

The company domestically manufactures and trades the automobiles and auto components and sells in the market via partners. The Company also imports CKD tractors and rice transplanters from Iseki Japan and assembles it in their factory in Vietnam and sells the products through dealers

Competitive Scenario

In Vietnam, Kubota is the market leader having a market share of ~% in 2015 in four wheel tractors and ~% in two wheel tractors. VEAM has a stronghold in two wheel tractor category. It sells powerful two wheel Iseki tractors from 16 HP to 26 HP. VEAM is the third largest player in Vietnam in four wheel category with the market share of ~% in 2015.

Expected Future Performance
The company is focused on the market by developing a sales network, reducing costs and improving information shared between the producer and customers. The company foresees an increase in the competitive pressure and thus aims to develop customer-oriented services and products at competitive prices. Company is providing guidance to increase revenue and profitability by ~ times from the current levels by 2020 
 
Key Topics Covered in the Report:
  • Company Overview of VEAM Corporation, Manufacturing Facilities and Product Lines, and Competition
  • Value Chain Analysis and Working Model for VEAM Corporation Agri Machines, 2015
  • Financial and Operating Performance and Market Size of VEAM Corporation, 2010-2015
  • VEAM Corporation Revenue Segmentation by Product Category, 2015
  • VEAM Revenue Segmentation on the basis of Regional Sales, 2015
  • VEAM Segmentation on the basis of Distribution Channel, 2015
  • Market Size of Vietnam Agricultural Machinery including Four wheel tractors, 2 wheel tractors, rice transplanters, combine harvesters and tractor implements, on the basis of Sales Volume, 2015
  • Market Share of Players in Agricultural Machinery Industry in Vietnam and VEAM Contribution.
  • Competitive Landscape of VEAM Corporation vis a viz other Agricultural Machinery Companies, 2016
  • Financial Performance for VEAM Corporation
  • Expected Financial Performance of VEAM Corporation including Business Plans and Future Strategies

Products

Products

Four wheel Tractors, Two wheel Tractors/ Power Tillers, Rice Transplanters, Combine Harvesters, Auto Components


Companies

Kubota Vietnam Co. Ltd, Yanmar Vietnam, Vikyno and Vinappro (SVEAM), Phan Tan Agricultural Machinery

Table of Contents

Table of Contents


1. Executive Summary
2. Business Overview
2.1. Corporate Timeline
2.2. Key Development
2.3. Major Investment in the Company Evolution
2.4 Organizational Structure
2.5. Ownership Structure and Affiliated Companies
3. Product Profile: Agri Machines
VEAM Corporation Working Model
4. Financial and Operational Performance
4.1. Financial Summary - Agricultural Machinery
4.2. Business Model, Dealer Network and Production Capacity
5. SWOT Analysis
5.1. Compelling Opportunities Thriving the Company Growth
6. Agricultural Machinery Market in Vietnam
6.1. Market Performance and Promising Segments
6.2. Sustaining the Position in Vietnam Market
7. Competitive Analysis: VEAM
7.1. Competitive Analysis by Sales Volume/ Bestsellers / Business Strategy
8. Management / Future Outlook
7.3.1. Expansion Fueled by International and Network Expansion
7.3.2. Channel Strategy and Outlook - Improvement in Dealer Network
9. Disclaimer


List of Figure

Figure 1: VEAM Corporate Time Line, from 1990-2016
Figure 2: VEAM Organizational Structure
Figure 3: VEAM Ownership Structure
Figure 4: Vietnam Agricultural Machinery Market Size in USD Million, 2010-2015
Figure 5: Market share of Major Players in Vietnam 2 Wheel Agricultural Tractor Market by Sales Volume, 2015
Figure 6: Market share of Major Players in Vietnam 4 Wheel Agricultural Tractor Market by Sales Volume, 2015


List of Table


Table 1: VEAM Financial Overview on the Basis of Revenue, Export Revenue and Net Profit in USD Million and Percentage, 2013- 2015
Table 2: Major Developments in the Company in 2016
Table 3: Major Investments in the Company Evolution on the Basis of Deal Stake, Deal Value and Implied Enterprise Value in USD Million and Percentage
Table 4: Major Members and Affiliated Companies of VEAM Corporation and their Product Offering
Table 5: VEAM Corporation Production Capability, Headcount and Land Area
Table 6: VEAM Corporation Sales Volume and Regional Sales Split of Agricultural Machinery, 2015
Table 7: VEAM Operational Performance on the Number of Manufacturing Facility, Average Margin, Production and Imports, Number of Dealers, 2015
Table 8: Vietnam Agricultural Machinery Market Segmentation by Categories, 2010 and 2015
Table 9: Competitive Landscape of Major Players in Agricultural Machinery Industry in Vietnam by Sales Volume, Best Sellers and Business Strategy
Table 10: Channel Strategy and Recommendation for VEAM and the dealer network

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