Top Trends in Pet Products 2017: Exploring latest innovation trends in pet food and pet care
"Top Trends in Pet Products 2017: Exploring latest innovation trends in pet food and pet care", explores the latest consumer and innovation trends in pet food and pet care.
Pet ownership globally is on the rise, and this report explores innovation opportunities for brands to capitalize on this growth. Humanization continues to emerge as the overriding theme; as owners' lifestyles, consumption habits and preferences influence the products they choose for their pets.
Two thirds of consumers globally owned a pet in 2016, up from 60% in 2014.
Pet owners are more experimental when choosing new pet food products than pet care products.
Almost half of pet owners globally are highly attentive to the ingredients in products they buy for their pets.
Reasons to buy
Explore four key innovation trends in pet products, covering new routes to humanization and premiumization in the category.
Identify how pet product brands can use innovation to address key "human" trends that are impacting what pet owners want for their pets, including health and sensory perspectives.
Learn what is driving pet owners' behavior using GlobalData's latest consumer research to inform marketing and new product development decisions.
Access valuable strategic take-outs to help direct future decision-making and inform new product development in the pet products space.
Table of Contents
2. Innovation Trends in Pet Products
3. The Future
Single User License:
Corporate User License:
Purina, Mars, Delectables, Sera Snack, Portland Pet Food, Prime100, Green Pantry, Peamutt Butter, Drinkies, Whiskas, Benevo, FreshPet, Tesco, Asda, Purrform, Acana, The Cheshire Cat, Dr Elsey's, Stuzzy, Nature's Eco, Queezibics, Leclerc, Lily's Kitchen, Hownd, Animology, Pooch & Mutt, Golp, Treat Them Good
Pet, Pet Food, Pet Care, Dog, Cat, Bird, Fish, Kitten, Puppy, Food, Beauty, Grooming, Health, Fresh, Natural, Clean, Organic, Indulgence, Premiumization, Humanization, Wellbeing; Sensory Fusion, Simplicity, Snacking, Active, Experience Economy
select a license
NEWSLETTER BY CATEGORY
The report sent to us was on the point, and its information was quite extensive, well structured, and well researched. More importantly what we valued was your response time and professionalism. As a leading global consulting firm, our clients expect high quality deliverables in short periods of time, so a reliable research partner is essential. For the price that you have charged the quality of your services were exceptional. We look forward to continue our relationship with your team on future engagements.... "Senior Associate, Booz Allen Hamilton"
This is with regards to your report on India PVC pipes and fitting market outlook industry outlook to 2019. This is a very well written report and accept my compliments on the same.... ... "Mohit Mittal, Consultant, KPMG Advisory Services"
I am pleased to see the very useful and productive information in the report..Very well structured great presentation reflect professionalism in your research studies.... "Mustafa Masood, Financial Analyst , Coldwell Banker Riyadh"
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"