India Agritech Market Outlook to FY’2025-By Nature of Services (Input Market Linkage & Farming as a Service, Supply Chain, Post Harvest Management & Output Market Linkage, Precision Farming, Advisory & Analytics and Agri Fintech)

About the Report

About the Report

The report titled “India Agritech Market Outlook to FY’2025-By Nature of Services (Input Market Linkage & Farming as a Service, Supply Chain, Post Harvest Management & Output Market Linkage, Precision Farming, Advisory & Analytics and Agri Fintech)” provides a comprehensive analysis of the agritech industry and start up ecosystem in India. The report covers various aspects including the current agriculture & productivity scenario, demand analysis & farmers’ scenario, supply ecosystem, trends & recent developments, issues & challenges, Porter’s Five Forces Analysis, government initiatives, technology landscape, operating models of agritech players, competition scenario in various segments, & more. The report concludes with future projections for the agritech industry including market revenue by FY’2025, Covid-19 impact, analyst’s recommendations and future trends and outlook.

India Agritech Market Overview and Size

The India Agritech Market is in early growth stage with increasing awareness among farmers due to growth in internet penetration and mobile connectivity.  Many agritech startups have entered the industry, especially in the last 5 years, seeing the potential of the industry. Government impetus in the form of setting up incubators, grants and entering into public-private partnerships with these players has also stimulated entry of players in the sector. The sector is also witnessing high level of investment activity, with increasing interest from venture capitalist firms and international investors. In 2020 alone, the investment in the sector crossed USD 300 million. The overall agritech industry witnessed a revenue growth of ~85% during FY’2019-FY’2020.

India Agritech Market Segmentations

Input Market Linkage and Farming as a Service (FaaS) Segment

The adoption of input market linkage solutions is fast growing in the country. Many players such as Agrostar and Bighaat offer missed call based service for farmers ordering inputs & equipments along with cash on delivery service. By partnering directly with input producers, these players are able to eliminate multiple levels of intermediaries and provide better prices to the farmers. On the other hand, some players are offering services such as on-demand machinery rental, field leveling, and pesticide spraying as a part of farming as a service. These services are usually on pay-per-use of per acre basis. Many startups in this segment are also expanding in output and data based advisory for additional revenue sources. The segment witnessed a ~2x growth rate from FY’2019-FY’2020.

Supply Chain, Post Harvest Management & Output Market Linkage Segment

The segment is the largest contributor to the revenue of the agritech industry in FY’2020 and witnessed maximum growth amongst all the segments in FY’2020. Players in the segment are involved in collection, processing, storage, logistics and distribution of agri produce from the farmers to the end customers or retailers. Inadequate rural infrastructure including pack houses at farm gates, paved roads, etc and lack of traceability along the supply chain has necessitated the intervention of agritech players in the segment. Supply chain players have received maximum investments in the recent years and startups including Samunnati, Ninjacart, Waycool among others are some of the highest funded startups in the industry.   

Precision Farming, Analytics and Advisory Segment

Lack of knowledge about scientific farming methods and techniques among famers in India led to the entry of agritech startups offering precision farming solutions and advisory. These players collect farm specific data about soil, weather conditions, humidity, pests etc using IoT sensors or geospatial technology and combine analytical capabilities to provide timely insights to the farmers. Some players are also working on a B2B model and offering software as a service such as ERP for farm management, etc. Agritech startups are also coming up with quality assessment and grading solutions for large agribusinesses and traders. The segment witnessed a growth of ~17% from FY’2019 to FY’2020.

Agri Fintech

The segment comprises of agritech startups offering solutions such as credit, insurance, warehouse receipt financing, trade financing, etc. The segment is still in a nascent stage and has witnessed the entry of players majorly in the last 5-6 years. Lack of access to organized credit, collateral and formal documentation is the biggest challenge faced by farmers that are often in need to small ticket sized loans. Agritech players are leveraging technologies such as geo tagging of farm lands and remote crop monitoring to build risk profiles of farmers and ascertain their credit worthiness. By partnering with banks, NBFCs and input suppliers, agritech players offer loans at lesser interest rates than unorganized lenders.  

Competitive Landscape in the India Agritech Market

The India Agritech Market has presence of ~600-700 agritech startups as of 2020. Startups in the supply chain & output linkage segment including Samunnati Agro, Ninjacart and Waycool dominate the industry on the basis of revenue in FY’2020. Startups in the precision farming, advisory & analytics segment are still in a nascent stage and face the challenge of monetization at scale. Cropin is the leading player in the precision farming segment. Within the input market linkage and farming as a service segment, Agrostar was observed to be the leading player. The agri fintech space is currently lead by Samunnati’s NBFC arm and Origo Finance. Most players in the agritech industry compete on the basis of parameters such as number of farmers on-boarded, partnerships, physical touch points, geographical presence, etc.    

India Agritech Market Future Outlook & Projections: The industry is expected to witness a CAGR of ~32.0% on the basis of revenue by FY’2025. Growing rural smartphone and internet penetration is expected to contribute to higher adoption agritech solutions in the country. ~410 million new smartphone users are expected to be added to India’s current user base by 2025, without majority of the demand coming from rural areas. Geographical expansion to different states by agritech players is also expected to be witnessed in the coming years. The entry of new players with end-to-end solutions along the agribusiness value chain is anticipated for the future.

India Agritech Market (Basis Revenue)

India Agritech Market Segmentations

  By Nature of Services, FY’2019-FY’2020 (On the basis of Revenue)

  • Input Market Linkage & Farming as a Service (FaaS)
  • Supply Chain, Post Harvest Management & Output Market Linkage
  • Precision Farming, Advisory & Analytics
  • Agri Fintech

   By Region (On the basis of No. of Agritech Startups)

  • Karnataka
  • Maharashtra
  • Delhi NCR
  • Haryana
  • Tamil Nadu
  • Telangana
  • Gujarat
  • Others

Agritech Startups Covered

    Input Market Linkage & Farming as a Service (FaaS)

  • Agrostar
  • Dehaat
  • Gramophone
  • EM3 Agriservices
  • Gold Farm
  • Bighaat
  • Thanos Technologies

   Supply Chain, Post Harvest Management & Output Market Linkage

  • Samunnati Agro
  • Ninjacart
  • Waycool
  • Arya Collateral
  • Dehaat
  • Farmlink
  • Crofarm
  • Agrowave

   Precision Farming, Advisory & Analytics

  • Cropin
  • Satsure Analytics
  • Intello Labs
  • FarmERP
  • AgNext
  • BharatAgri
  • Yuktix Technologies
  • Fasal
  • Agricx

   Agri Fintech

  • Samunnati Financial Intermediation & Services
  • Origo Finance
  • Ergos
  • Gramcover
  • Aryadhan Financial Solutions
  • Farmart
  • Jai Kisan

   Poultry & Dairy Tech

  • Milk Mantra
  • Country Delight
  • Stellapps
  • Happy Cow Dairy
  • Eggoz
  • Mr. Milkman
  • Mooofarm

Key Target Audience

  • Agritech Companies
  • Input Manufacturing Companies
  • Venture Capital Firms
  • Independent Investors
  • Industry Associations
  • Rural Banks & NBFCs
  • Government and Regulatory Bodies

Time Period Captured in the Report

  • Historical Period: FY’2019-FY’2020
  • Forecast Period:  FY’2021-FY’2025

Key Topics Covered in the Report

  • Agriculture Overview, Agri Exports from India & Productivity Scenario
  • Demand Analysis, Farmers’ Scenario & Pain Points of Farmers
  • Need Analysis of Entities in Agribusiness Value Chain
  • Overview and Genesis of India Agritech Industry
  • Agritech Operating Model & Services Offered
  • Trends and Growth Drivers in the Industry and Challenges Faced
  • India Agritech Market Size and Segmentations, FY’2019-FY’2020
  • Investment Analysis of Agritech Industry
  • Government Initiatives, Agri Reform Laws 2020 & Public Private Partnerships
  • Industry Porter’s Five Forces Analysis
  • Cross Comparisons between Agritech Players in Different Segments
  • Future Market Size and Segmentations, FY’2020-FY’2025F
  • Covid-19 Impact on the Industry, Future Trends & the Way Forward
  • Analyst’s Recommendations

Products

Products

India Agritech Market (Basis Revenue)

India Agritech Market Segmentations

  By Nature of Services, FY’2019-FY’2020 (On the basis of Revenue)

  • Input Market Linkage & Farming as a Service (FaaS)
  • Supply Chain, Post Harvest Management & Output Market Linkage
  • Precision Farming, Advisory & Analytics
  • Agri Fintech

   By Region (On the basis of No. of Agritech Startups)

  • Karnataka
  • Maharashtra
  • Delhi NCR
  • Haryana
  • Tamil Nadu
  • Telangana
  • Gujarat
  • Others

Key Target Audience

  • Agritech Companies
  • Input Manufacturing Companies
  • Venture Capital Firms
  • Independent Investors
  • Industry Associations
  • Rural Banks & NBFCs
  • Government and Regulatory Bodies

Time Period Captured in the Report

  • Historical Period: FY’2019-FY’2020
  • Forecast Period:  FY’2021-FY’2025


Companies

Agritech Startups Covered

    Input Market Linkage & Farming as a Service (FaaS)

  • Agrostar
  • Dehaat
  • Gramophone
  • EM3 Agriservices
  • Gold Farm
  • Bighaat
  • Thanos Technologies

   Supply Chain, Post Harvest Management & Output Market Linkage

  • Samunnati Agro
  • Ninjacart
  • Waycool
  • Arya Collateral
  • Dehaat
  • Farmlink
  • Crofarm
  • Agrowave

   Precision Farming, Advisory & Analytics

  • Cropin
  • Satsure Analytics
  • Intello Labs
  • FarmERP
  • AgNext
  • BharatAgri
  • Yuktix Technologies
  • Fasal
  • Agricx

   Agri Fintech

  • Samunnati Financial Intermediation & Services
  • Origo Finance
  • Ergos
  • Gramcover
  • Aryadhan Financial Solutions
  • Farmart
  • Jai Kisan

   Poultry & Dairy Tech

  • Milk Mantra
  • Country Delight
  • Stellapps
  • Happy Cow Dairy
  • Eggoz
  • Mr. Milkman
  • Mooofarm

Table of Contents

Table of Contents

1. Executive Summary

2. India Agriculture Sector Overview
Agriculture Overview
State-wise Crop Yield
Indian Crop Productivity Vs Global
India Agriculture Exports Scenario
Government Initiatives & Policies

3. India Agritech Industry Demand & Supply Analysis
Demand Analysis – Major Stakeholders
Target Addressable Market
Farmers’ Scenario in India
Traditional Value Chain in Agriculture Industry & Pain Points of Farmers
Need Analysis of Stakeholders along Various Stages of Agribusiness Value Chain
How are Agritech Startups Catering to these Needs?

4. India Agritech Industry Introduction & Overview
Genesis & Evolution of the Industry
Ecosystem of India Agritech Market
Market Sizing Analysis of Agritech Industry, FY’2019-FY’2020 (Basis Revenue)
Industry Segmentation, FY’2020 (Basis Revenue)
Agritech Operating Model
Service Portfolio of Agritech Players
Regional Analysis of the Industry, FY’2020 (Basis Share in No. of Startups)
Industry Investment Analysis & Investment Map
India Agritech Industry Competition Analysis
Technology Trends in the Industry
Government Initiatives for the Agritech Industry
Regulatory Landscape – Agriculture Reform Laws, 2020
Recent Public-Private Initiatives in the Industry
Porter’s Five Forces Analysis of the Industry

5. Input Market Linkage & Farming as a Service (FaaS) Segment
Executive Summary
Demand Side Analysis
Timeline of Major Players
Service Portfolio of Input Market Linkage & FaaS Players
Operating Model of Input Market Linkage Players
Market Sizing Analysis, FY’2017-FY’2020 (Basis Revenue)
Challenges Faced by Input Market Linkage & FaaS Players
Competitive Scenario of the Segment
Cross Comparison of Major Players (Agrostar, Dehaat, Gramophone, EM3 Agriservices, Gold Farm, Bighaat, Thanos Technologies) on the Basis of Operational & Financial Parameters
Case Study Analysis – Agrostar & Dehaat
Future Outlook & Projections of Input Market Linkage & FaaS Segment, FY’2020-FY’2025 (Basis Revenue)
Analyst’s Recommendations

6. Supply Chain, Post Harvest Management & Output Market Linkage Segment
Executive Summary
Demand Side Analysis
Timeline of Major Players
Service Portfolio of Supply Chain & Output Market Linkage Players
Operating Model of Output Market Linkage Players
Market Sizing Analysis, FY’2019-FY’2020 (Basis Revenue)
Challenges Faced by Supply Chain & Output Market Linkage Players
Competitive Scenario of the Segment
Cross Comparison of Major Players (Samunnati Agro, Ninjacart, Waycool, Arya Collateral, Dehaat, Farmlink, Crofarm & Agrowave) on the Basis of Operational & Financial Parameters
Case Study Analysis – Waycool & Ninjacart
Future Outlook & Projections of Supply Chain & Output Market Linkage Segment, FY’2020-FY’2025 (Basis Revenue)
Analyst’s Recommendations

7. Precision Farming, Advisory & Analytics Segment 
Executive Summary
Demand Side Analysis
Timeline of Major Players
Service Portfolio of Precision Farming, Advisory & Analytics Players
Business Model of Precision Farming Players
Market Sizing Analysis, FY’2019-FY’2020 (Basis Revenue)
Competitive Scenario of the Segment
Cross Comparison of Major Players (Cropin, Satsure Analytics, Intello Labs, FarmERP, Agnext, Yuktix Technologies, BharatAgri, Fasal & Agricx Lab) on the Basis of Operational & Financial Parameters
Case Study Analysis – Cropin & Intello Labs
Future Outlook & Projections of Precision Farming, Advisory & Analytics Segment, FY’2020-FY’2025 (Basis Revenue)
Analyst’s Recommendations

8. Agri Fintech Segment
Executive Summary
Demand Side Analysis
Timeline of Major Players
Service Portfolio of Agri Fintech Players
Market Sizing Analysis, FY’2019-FY’2020 (Basis Revenue)
Challenges Faced by Agri Fintech Players
Competitive Scenario of the Segment
Cross Comparison of Major Players (Samunnati Financial Services, Origo Finance, Ergos, Gramcover, Aryadhan Financial Solutions, FarMart & Jai Kisan) on the Basis of Operational & Financial Parameters
Case Study Analysis – Samunnati & Gramcover
Future Outlook & Projections of Agri Fintech Segment, FY’2020-FY’2025 (Basis Revenue)
Analyst’s Recommendations

9. India Agri Biotech Industry Snapshot

10. Poultry & Dairy Tech Industry Snapshot
Industry Overview
Cross Comparisons between Major Players

11. India Agritech Industry Future Outlook and Projections
Covid-19 Impact
Future Outlook and Projections, FY’2019- FY’2025F
What Lies Ahead for the Agritech Industry?
Platform Approach Needed for Scalability
Future Trends for Agribusiness Sector
Technology Roadmap

12. Industry Speaks

13. Appendix
Research Methodology
Disclaimer
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