The US Chewing Gum and Chewy Candy Industry Outlook to 2018

Driven by Sugar Free Gums Segment

Region:North America

Author(s):

Product Code:KR282

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Published on

December 2014

Total pages

125

Table of Content

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About the Report

About the Report

The report titled “The US Chewing Gum and Chewy Candy Industry Outlook to 2018 – Driven by Sugar Free Gums Segment” provides detailed overview on the chewing gum and chewy candy market in the US along with its segments. The report covers various aspects such as market size of the US Chewing Gum and Chewy Candy industry and segmentation on the basis flavors, type of gum sold (sugary and sugar-free), type of candies sold and type of flavor used in chewing Gums. The report also entails external trade of chewing gums in the US.

The US chewing gum market has been going through a hard time in the recent years at a CAGR of -3.5% throughout 2009-2013. The lack of interest among teenagers and the rising sugar prices are two of the main reasons responsible for the slump in sales. Chewing gum has also faced the decreasing social acceptability leading to reduced consumption in the US. From new product launches to new flavors and innovative packaging, the chewing gum industry has pulled out all the stops for stabilizing the falling sales. The market lost by chewing gums was quickly picked up by mints as they were perceived by the US consumers as a healthy alternative to chewing gums.

The future of chewing gums in the US however does not look as bleak as the industry is finally picking up the pieces and the sale is getting back on track. The overall CAGR for the next 5 years is still negative however it is still better than the CAGR for 2009-2013. The industry is now focusing on Sugar-free gums segment. The top selling 5 gum in the US is sugar free which exhibits the mood of the consumer as America shuns away sugar and is moving towards everything healthy and nutritious. The functional chewing gum is a new segment that is quickly picking up steam riding on the ever increasing consumer’s need for bundled benefits of chewing gum. Functional chewing gums are expected to perform multitude of functions from weight loss to treating cold and cough while also performing the traditional functions of chewing gums such as oral care and breathe freshening. 

Chewy candies are growing in the US owing to their recent popularity in the working class segment of the population as the concept of on-the-go snacking takes hold of the people. The availability of sugar-free chewy candies combined with a large number of flavors has made chewy candies extremely popular among adults. Majority of chewy candy consumption comes from adults and this trend led to the chewy candy manufacturers focusing their advertising towards adults along with children. However, the rising sugar prices have dampened the spirit of consumers as it has resulted in a subsequent increase in price of chewy candies. Chewy candies, owing to the increased adult consumption and a new found identity as working professionals snack item are expected to grow at a CAGR of 7.2 % through the next 5 years during 2013-2018. 

Key Topics Covered in the Report:

  • Market Size of Chewing Gum Industry in the US by Revenue and Unit sales
  • Market Segmentation of Chewing Gum Industry in the US on the basis of Type of gum (Sugary and Sugar Free) and Type of flavors
  • Market Size of Chewy Candy Industry in the US by Revenue 
  • Market Segmentation of Chewy Candy Industry in the US on the basis of Type of Chewy Candy (Licorice Candy and Regular Chewy Candy)
  • Chewing Gum consumer’s Profile in the US
  • Chewy Candy consumer’s Profile in the US
  • Global Functional Chewing Gum Market
  • Global Nicotine Gum Market
  • Import and Export of Chewing Gums in the US by Value and Volume
  • Competitive Landscape of Major Players in Chewing Gum and Chewy Candy Industry in the US.
  • Brand Analysis of Major Players in Chewing Gum and Chewy Candy Industry in the US by Pricing in the US market
  • Trends and developments in Chewing Gum and Chewy Candy Industry in the US
  • Growth Drivers of the Market
  • Issues and Challenges in Chewing Gum and Chewy Candy Industry in the US
  • SWOT Analysis of Chewing Gum and Chewy Candy Industry in the US
  • Mergers and Acquisitions in the Chewing Gum and Chewy Candy Industry in the US
  • Future Outlook of the industry and projections of Chewing Gum and Chewy Candy Industry and their segments in the US

Products

Products

Sugary Chewing Gum, Sugar-free Chewing Gum, Functional Chewing Gum, Energy Gum, Nicotine Gum, Chewy Candy, Licorice, Gummi Candy, Medical Chewing Gum,


Companies

Wrigley, The Hershey Company, Mondelez International, Ferrara Candy, Ford Gum and Machine, Perfetti Van Melle, Haribo, Tootsie Roll Industries

Table of Contents

Table of Contents

1. The US Chewing Gum Market Introduction

1.1. Global Confectionary Market

1.2. Global Chewing Gum Market

1.3. The US Chewing Gum Market Introduction and Timeline

2. The US Chewing Gum Industry - Consumer Profile

Chewing Gum Consumption by Age groups

Chewing Gum Consumption in the US by Locations

Chewing gum Consumption in the US by Time

People Indulging in Activities During Chewing Gum Consumption

Factors Driving the Consumption of Chewing Gum in the US

Shopping Trips per month of the US consumers

Chewing Gum Purchase Locations in the US

3. Supply Chain of the US Chewing Gum Industry

4. Market Size of the US Chewing Gum Industry

4.1. By Sales in Units, CY'2009-CY'2013

4.2. By Retail Sales Value, CY'2009-CY'2013

5. Market Segmentation of the US Chewing Gum Industry

5.1. By Sugar-Free and Sugary Chewing Gums, CY'2009-CY'2013

By Retail Sales Value, CY'2009-CY'2013

By Sales in Units, CY'2009-CY'2013

5.2. By Type of Flavors, CY'2013

6. Import and Export of Chewing Gums in the US

6.1. Imports of Chewing Gum in the US by Value and Volume, CY'2009-CY'2013

6.2. Exports of Chewing Gum in the US by Value and Volume, CY'2009-CY'2013

7. Trends and Developments in the US Chewing Gum Market

Price of Chewing Gums in the US

Rise of Functional Gums in the US Market

Unconventional Flavors on an Uprise

Small Packaging Attract More Consumers

Medicinal Chewing Gums Replacing Pills

Sugar Free Gums Lead the Way

Increasing Oral Care Capabilities of Chewing Gums Driving Demand

Mints Demand in the US

Growing Nicotine Gum Sales

8. Growth Drivers of the US Chewing Gum Market

Innovative Techniques Adopted by Players

Approval from Health Associations

Greater Focus on Health Benefits

Increase in Consumer Spending on Food

Rise of On-the-Go Snacking

Functional Capabilities of Chewing Gums

9. Issues and Challenges Faced By the US Chewing Gum Market

Losing the Key Demographic: Teenagers

Lack of Natural Ingredients

Rise of Mints Adversely Impacting Sales of Chewing Gums

The Disposability Factor

Increasing Awareness about Cleanliness

Decreasing Social Acceptability

Availability of Healthier Alternatives

Growing Complaints of Headaches During Chewing Gums

Increase in Sugar Prices

10. Recent Mergers and Acquisitions in the US Chewing Gum Market

10.1. Mars Inc. Acquires Wrigley

10.2. Kraft Foods' Acquires Cadbury

10.3. Ford Gum and Machine Co. Acquires Rights for Big League Chew from Wrigley

10.4. GelStat Corporation Acquires Mastix Medica

10.5. ADM Acquires Wild Flavors

11. SWOT Analysis of the US Chewing Gum Industry

12. Market Share of Major Players in the Chewing Gum Market in the US

12.1. Market Share of Leading Brands in the Chewing Gum Market in the US, CY'2013

12.2. Market Share of Leading Companies in the Chewing Gum Market in the US, CY'2013

13. Company Profiles of Major Players in the Chewing Gum industry in the US

13.1. Wrigley, A Subsidiary of Mars Inc.

13.1.1. Business Overview

13.1.2. Brand Analysis

13.1.3. Business Strategy

13.1.4. Financial Performance

13.2. Perfetti Van Melle

13.2.1. Business Overview

13.2.2. Brand Analysis

13.2.3. Business Strategy

13.2.4. Financial Performance, CY'2009-CY'2013

13.3. The Hershey Company

13.3.1. Business Overview

13.3.2. Brand Analysis

13.3.3. Business Strategy

13.3.4. Financial Performance, CY'2009-CY'2013

13.4. Mondelez International

13.4.1. Business Overview

13.4.2. Brand Analysis

13.4.3. Business Strategy

13.4.4. Financial Performance, CY'2009-CY'2013

13.5. Competitive Landscape of Other Major Players in the US Chewing Gum Industry

14. Future Outlook and Projections for Chewing Gum Industry in the US

14.1. Opportunities in the US Chewing Gum Market

14.2. Future Projections for the US Chewing Gum Industry, CY'2014-CY'2018

14.2.1. By Retail Sales Value, CY'2014-CY'2018

14.2.2. By Sales in Units, CY'2014-CY'2018

14.3. Future Projections by Type of Gums, CY'2014-CY'2018

14.4. Cause and Effect Relationship Analysis in the US Chewing Gum Industry

15. The US Chewy Candy Market, CY'2012-CY'2013

15.1. Chewy Candy Market in the US, CY'2012-CY'2013

15.2. Market Segmentation of the Chewy Candy Industry in the US, Based on Type of Candy, CY'2012-CY'2013

16. The US Chewy Candy Industry - Consumer Profile

Daily Snack Frequency of the US Consumers

Chewy Candy Consumption in the US by Age

Gummy Candy Consumption in the US by Age

Licorice Consumption in the US by Age

Chewy Candy Consumption in the US by Location

People Engaged in Different Activities During Consumption of Chewy Candy in the US

Purchase Location of Chewy Candy in the US

Motivational Factors for Consuming Chewy Candy in the US

17. The US Chewy Candy Market Share

17.1. Market Share of Leading Brands in the Chewy Candy Market in the US, CY'2013

17.2. Market Share of Leading Companies in the Chewy Candy Market in the US, CY'2013

18. SWOT Analysis of the US Chewy Candy Industry

19. Trends and Development in the US Chewy Candy Industry

Innovation in Flavors

Introduction of Bite Sized Packets

Change in Target Demographic

Sugar Free Chewy Candy take the Stage

20. Future Outlook of Chewy Candy Market in the US

20.1. Opportunities in the US Chewy Candy Market

20.2. Future Projections of the US Chewy Candy Industry, CY'2014-CY'2018

20.3. Cause and Effect Relationship in the US Chewy Candy Industry

21. Macro Economic Factors Affecting the US Chewing Gum and Chewy Candy Market

21.1. Population Demographics in the US, CY'2009-CY'2018

Age Structure of the US Citizens, CY'2009-CY'2013

21.2. Per Capita Consumption of Chewing Gum by the US Citizens, CY'2009-CY'2018

21.3. Consumer Spending on Food in the US, CY'2009-CY'2018

21.4. Personal Disposable Income of the US Citizens, CY'2009-CY'2018

21.5. Sugar Prices in the US, CY'2009-CY'2018

22. Analyst Recommendation

23. Appendix

23.1. Market Definition

23.2. Abbreviations

23.3. Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model (SPSS Analysis)

Final Conclusion

23.4. Disclaimer

 


List of Figure

Figure 1: Global Confectionary Market Size by Revenue in USD Billion and Share of Chewing Gums in Global Confectionary in Percentage (%), CY'2009-CY'2018

Figure 2: Global Chewing Gum Market Size by Revenue in USD Billion, CY'2009-CY'2018

Figure 3: Timeline of Chewing Gum Industry in the US

Figure 4: Chewing Gum Consumption in the US by Different Age Group of People

Figure 5: Consumption Location of Chewing Gum in the US

Figure 6: Time of Consumption of Chewing Gum in the US

Figure 7: People Engaged in Different Activities during Consumption of Chewing Gum in the US

Figure 8: Shopping Trips per month of Chewing Gum by the US Consumers

Figure 9: Purchase Location for Chewing Gum in the US as Percentage (%) of Consumption

Figure 10: Supply chain of US Chewing Gum Industry

Figure 11: Market Size of Chewing Gum in the US by Sales in Million Units, CY'2009-CY'2013

Figure 12: Market Size of Chewing Gum in the US by Retail Sales Value in USD Million, CY'2009-CY'2013

Figure 13: Market Segmentation of Chewing Gum in the US by Type of Gums Sold on the Basis of Sales Value in Percentage (%), CY'2009-CY'2013

Figure 14: Market Segmentation of Chewing Gum in the US by Type of Gums on the Basis of Units Sold in Percentage, CY'2009-CY'2013

Figure 15: Market Segmentation of Chewing Gum in the US by Type of Flavors on the Basis of Sales in Percentage (%), CY'2013

Figure 16: Import of Chewing Gum in the US by Value in USD Million, CY'2009-CY'2013

Figure 17: Imports of Chewing Gum in the US by Volume in Million Kg, CY'2009-CY'2013

Figure 18: Exports of Chewing Gum in the US by Value in USD Million, CY'2009-CY'2013

Figure 19: Exports of Chewing Gum in the US by Volume in Million Kg, CY'2009-CY'2013

Figure 20: Average Selling Price of Chewing Gum Packs in the US, in USD, CY'2009-CY'2018

Figure 21: Global Sales of Functional Chewing Gums in USD Million, CY'2009-CY'2018

Figure 22: Market Size of Mints in the US by Sales in USD Million, CY'2009-CY'2018

Figure 23: Market Size of Nicotine Gum in the World in USD Million, CY'2009-CY'2018

Figure 24: Market Share of Leading Chewing Gum Companies in the US by Sales in Percentage (%), CY'2013

Figure 25: Brand Sales of Wrigley's Chewing Gum in the US by Sales Value in Percentage (%), CY'2013

Figure 26: Wrigley's Chewing Gum Sales in the US in USD Million, CY'2012-CY'2013

Figure 27: Perfetti Van Melle's Global Revenue in USD Million, CY'2009-CY'2013

Figure 28: The Hershey Company's Global Revenue in USD Million and Revenue from the US in Percentage (%), CY'2009-CY'2013

Figure 29: Brand Wise Sales of Chewing Gums of the Hershey Company in the US by Value in Percentage (%), CY'2013

Figure 30: The Hershey Company's Global Net Earnings in USD Million, CY'2009-CY'2013

Figure 31: Mondelez International's Global Revenue in USD Million, CY'2009-CY'2013

Figure 32: Mondelez International's Earnings in USD Million, CY'2009-CY'2013

Figure 33: Mondelez International's Revenue from the US in USD Million, CY'2011-CY'2013

Figure 34: Future Projections of the Chewing Gum Industry in the US by Retail Sales in USD Million, CY'2014-CY'2018

Figure 35: Future Projections of the Chewing Gum Industry in the US by Volume in Million Units, CY'2014-CY'2018

Figure 36: Future Projections of the US Chewing Gum Industry by Segments on the Basis of Type of Gums Sold as % of Retail Sales Value, CY'2014-CY'2018

Figure 37: Market Size of Chewy Candy in the US by Sales in USD Million, CY'2012-CY'2013

Figure 38: Market Segmentation on the Basis of Sales of Type of Regular Chewy Candy in the US in Percentage (%), CY'2012-CY'2013

Figure 39: Daily Snack Frequency of the US Consumers

Figure 40: Chewy Candy Consumption in the US by Different Age Groups of People

Figure 41: Gummy Candy Consumption in the US by Different Age Groups of People

Figure 42: Licorice Consumption in the US by Different Age Groups of People

Figure 43: Chewy Candy Consumption in the US by Location

Figure 44: Purchase Location of Chewy Candy in the US

Figure 45: Market Share of Leading Chewy Candy Companies in the US by Sales in Percentage (%), CY'2013

Figure 46: Future Projections for the US Chewy Candy Market by Retail Sales in USD Million, CY'2014-CY'2018

Figure 47: Population of the US in Million, CY'2009-CY'2018

Figure 48: Age Distribution of the US Population by Percentage Share, CY'2009-CY'2013

Figure 49: Per capita Consumption of Chewing Gum in the US, CY'2009-CY'2018

Figure 50: Consumer Spending on Food in the US, CY'2009-CY'2018

Figure 51: Personal Disposable Income of the US Citizens, CY'2009-CY'2018

Figure 52: Sugar Prices in the US in USD Cents per Pound, CY'2009-CY'2018

 


List of Table

Table 1: Motivation for Consumption of Chewing Gum in the US in Percentage (%)

Table 2: Market Segmentation of Chewing Gum in the US by Type of Gums Sold on the Basis of Sales in Value, in USD Million, CY'2009-CY'2013

Table 3: Market Segmentation of Chewing Gum in the US by Type of Gums Sold on the Basis of Units Sold in Millions, CY'2009-CY'2013

Table 4: Market Segmentation of Chewing Gum in the US by Type of Flavor of Gum Sold on the Basis of Sales in USD Million, CY'2013

Table 5: Snapshot of Recent Mergers, Acquisitions and Deals in the US Chewing Gum and Chewing Candy Industry

Table 6: Market Share of Leading Chewing Gum Brands by Sales in USD Million and in Percentage (%) Share, CY'2013

Table 7: Market Share of Leading Chewing Gum Companies in the US by Sales in USD Million, CY'2013

Table 8: Brands Overview of Chewing Gum and Chewy Candy offered by Wrigley's in the US

Table 9: Brands Overview of Chewing Gum and Chewy Candy Offered by Perfetti Van Melle in the US

Table 10: Brands Overview of Chewing Gum and Chewy Candy offered by Hershey's in the US

Table 11: Brands Overview of Chewing Gum and Chewy Candy offered by Mondelez International in the US

Table 12: Competitive Landscape of Other Major Players in the US Chewing Gum and Chewy Candy Industry

Table 13: Future Projections of the US Chewing Gum Industry by Segments on the Basis of Type of Gums Sold in Retail Sales in USD Million, CY'2014-CY'2018

Table 14: Future Projections of the US Chewing Gum Industry by Segments on the Basis of Type of Gums Sold in Million Units, CY'2014-CY'2018

Table 15: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the US Chewing Gum Industry

Table 16: Market Segmentation of Chewy Candy Market in the US by Type of Chewy Candy by Sales in USD Million, CY'2012-CY'2013

Table 17: People Engaged in Different Activities during Consumption of Chewy Candy in the US

Table 18: Motivations for Consuming Chewy Candy in the US

Table 19: Market Share of Leading Chewy Candy Brands by Sales in USD Million and in Percentage (%) Share, CY'2013

Table 20: Market Share of Leading Chewy Candy Companies in the US by Sales in USD Million, CY'2013

Table 21: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the US Chewy Candy Industry

Table 22: Correlation Matrix of the US Chewing Gum Industry

Table 23: Regression Coefficients Output

 

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