India Water and Air Purifier Market Outlook to 2019 – Increasing Household Coverage to Propel the Growth provides a comprehensive analysis of the various aspects such as market size of the water purifier and air purifier industry in India. The segmentation on the basis of organizational structure, by region wise demand, by end users, by type of purifiers, by type of distribution channels have been covered in the report. The publication also includes the market shares and revenues of major Water and Air companies in India. The future outlook of the Water and Air Purifier industry along with the major growth drivers and challenges, porter’s five forces, SWOT analysis and macroeconomic variables are presented in the report.
Water Purifier industry in India is estimated and valued by the performance of the organized players which constitutes of major companies in the market. The water purifier industry registered revenues of INR ~ million in FY’2014. The organized players such as Eureka Forbes, Kent RO, HUL and others in the market are performing really well and are expected to lead the growth in the water purifier industry in the near future. The water purifier industry in India has grown at a CAGR of 25.4% from INR ~ million in FY’2010 to INR ~ million in FY’2014.
The water purifier industry is mainly segmented by region wise demand and by types of water purifiers and end users. The northern India constituted the maximum market share of about ~% as of FY’2014, followed by the Western India with~% as of FY’2014 in terms of regional demand. In different types of water purifiers, the RO segment has the maximum market share and is mostly demanded by people in urban India. UV and Offline water purifiers are mostly popular in the rural areas due to its effectiveness and its affordability. The RO purifiers constituted around ~% of market share in FY’2014 followed by Offline and UV purifiers with ~% and ~% of market shares respectively.
The Water purifier industry in India is comprised of various major companies that are involved in the production of different types of water purifiers such as RO, UV and Offline purifiers. Market revenues of Eureka Forbes were valued at INR ~ million in FY’2014, making it the largest player in the Water purifier industry in India. Kent RO was the second largest water purifier company in terms of revenues generated in FY’2014. Luminous Livpure generated revenues of INR ~ million through RO and Offline purifiers.
The market for water purifier in India is changing at a brisk rate. Technological advancements and rising water pollution in the country as well as the competitive pressures have been significantly changing the market. Revenues from the water purifier industry in India are expected to expand to INR ~ million in FY’2019, growing at a CAGR of 32.7% from FY’2014 to FY’2019.
The India Air Purifiers market is a small and evolving market. The penetration of air purifiers in the Indian market is negligible. However the growing awareness among the people about the increasing pollution levels and the risk it causes to their health has encouraged them to invest in air purifiers. This has increased the demand for air purifiers in India, though at a slow rate. The market has grown remarkably from FY’2010 to FY’2014 at a CAGR of 33.4%. Currently, in FY’2014, the air purifiers market in India is ~ million INR market. It is expected to grow at CAGR of around 40.1% from FY’2014 to FY’2019. The air purifiers market in India is segmented by major cities in which Bangalore has the highest demand for air purifiers in the market and with a better scope of penetration of air purifiers in the market. The market is also segmented by the types of air purifiers in which HEPA air purifiers hold the maximum market share in terms of revenue generated in the air purifier industry. Commercial air purifiers generate higher revenues than household and institutional air purifiers due to the sheer scope of such purifiers.
The upcoming new technologies are major growth drivers in the air purifiers market. Research and innovation of technology has a great effect on the demand of air purifiers in the market. Cost effective technologies which aims to reduce the cost of the product are making it possible for the larger part of the society to afford the product. It is eventually aiding the air purifier market to get the requisite importance. Innovative technologies including Plasma cluster ion and Nanoe G filters are attached in the air conditioners which circulates the purified air. There are several companies competing in the air purifiers market in India even though the market is still in the nascent stages. Eureka Forbes holds the maximum market share in terms of revenue generated in the air purifier market in India which is closely followed by Daikin, Panasonic and Sharp. Apart from these major companies, there are several other companies competing in the market such as Honeywell, LG, Philips and Kent which constitutes minimally to the market share in the air purifier market in India.
Key Topics Covered in India Air and Water Purifier Report:
- Market size of India Water purifier industry by revenue and volume sales and market size of the Air Purifier industry by revenue
- Market segmentation of India water purifier market on the basis of organized and unorganized market, by type of water purifiers, by region wise demand, by type of distribution channels and by end users.
- Market segmentation of the India Air purifier market on the basis of type of purifiers, by major cities, and by end users.
- Trends and development and growth drivers in the India water and air purifier industry.
- Government legislations in the water purifier industry in India
- Major challenges faced by water and air purifier industry in India
- Porter’s Five Forces and SWOT Analysis of water and air purifier Industry in India
- Competitive landscape, detailed company profiles and market shares of the major companies in the water and air purifier industry of India.
- Future outlook and projections of India water and air purifier industry
- Major macroeconomic factors in India water and air purifier industry
Ankur Gupta, Head Marketing & Communications
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