Indonesia E-Commerce Market, Indonesia E-Commerce Industry

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Online Retail and Online Travel will Drive the Future growth of Indonesia e-commerce

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Online Retail Market of Indonesia has undergone profound changes since modern outlets have increasingly replaced wet markets and independent small shops. As of 2014, Indonesia has numerous retail websites such as Rakutan, Zalora, Lazada, Lotte Group, PT Trans retail, PT superhero and others with innovative product offerings, attractive pricings, seasonal offers and discounts. Online retail market of Indonesia comprises of various domestic online retail portals, foreign online retail portals and online presence of brick and mortar stores. Foreign and local online portals have displayed major dominance in the e-commerce market of Indonesia. More than 75% of the Indonesian customers have preferred borderless shopping. Although, most Indonesian households prefer to purchase apparels, footwear, bags from a local retail (Brick and mortar) store, the trend has substantially changed in the recent years. Due to their fast paced lifestyles and poor at-home internet services, urban Indonesians have looked for easy access, wider choices and convenience while purchasing products such as apparels and footwear.

The online retail market in Indonesia is poised to grow at an unprecedented rate in the upcoming years on the back of factors such as rising internet population, increasing personal disposable incomes, rise in urban population, and lack of shopping malls in tier-2 and tier-3 cities, rise in demand of toy and musical instruments in the country. The protection from government in terms of online payment and grey market is expected to improve the situation of domestic online retailers.

Online travel market of Indonesia is not akin to the offline travel industry. For ages, the country has used ticket booking counters for the purpose of travelling in comparison to travel websites/ applications. Majority of the population in Indonesia uses rail and bus for the purpose of transportation whereas 30% of the population uses flights for travel. The economy of Indonesia has been majorly driven by the middle class income group. This has led travel agencies such as Traveloka, Tiket, Nusa Trips, Book Panorama, Wego Indonesia and Rajakamar to build fully operational businesses with corporate customers in order to have a large volume of bookings. The country has low effective conversion rate in online travel market as compared to other countries. Online travel market in Indonesia is projected to become the second largest market after online retail in Indonesia. The young, social and mobile population is expected to create positive shifts in the market. Almost 30% of the online travel transactions are expected to occur through mobile phones in the coming years. The government has decided to grant licenses for 4G LTE development in the country in order to enhance the online travel market of Indonesia in the year 2015.

Latest research report on “Indonesia E-Commerce Market Outlook to 2019” by Ken Research provides a comprehensive analysis of the online retail, online travel, online advertising and online entertainment markets in Indonesia. The report covers various aspects such as market size of Indonesia online commerce market, segmentation on the basis of mode of distribution and purpose of industry, trends and developments and government regulations. The report is useful for online commerce vendors, departmental store retailers, retail chains and new players venturing in the market.

Indonesia e-commerce market is projected to grow at a considerable CAGR to reach USD 16.4 billion by 2019 with driving push from online retail and travel booking online.

Key Topics Covered in the Report:

Indonesia E-Commerce

  • Market Size by Revenue
  • Market Segmentation by
    • Distribution Model
    • Product Categories
  • Online Retail- Segmentation by Types of Goods, Type of Model Used, Type of Devices and Mode of Payment
  • Online Travel- Segmentation by Mode of Transport, By Tickets and By Device used for Booking
  • Online Advertising- Segmentation by Types of Advertisements, By Verticals, By Performance Model
  • Online Entertainment- Segmentation by Types of Sources
  • Consumer Profiles
  • Business Models
  • Trends and Development
  • SWOT
  • Competitive Landscape and Market Share of Major Players
  • Growth Drivers, Pre-requisites
  • Future Outlook
  • Analyst Recommendation
  • Macro Economic Parameters

Products Covered in the Report

Online Retail, Clothing/ Apparel and Footwear, Beauty/ Cosmetics Products, Electronic Products, and Furniture, Utensils, bags, Online Travel, Travel Agents, Domestic, International Tickets, Flights, Bus, Rail, Road, Search, Display, Video, Mobile Advertising, Online Gaming, Videos, Movies, Newspaper, Social Networking, Online Entertainment, Gaming

Companies Covered in the Report

Online Retail (Amazon, MotihariMall.com, Blanja, Lazada, Blibli, Zalora, PlasaMSN and others)

Online Travel (Wego, Tiket, Traveloka, Valadoo and others)

Online Advertising (Facebook, Google, Blogspot, Youtube, Others)

Online Entertainment (PT. Lyto Datarindo Fortuna, PT. Kreon, PT. Megaxus Infotech)

For More Information on the Research Report, refer to below links: –

Indonesia E-Commerce Market

Related Reports by Ken Research

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Malaysia E-Commerce Industry Outlook to 2019 – Driven By Internet Penetration and Mobile Access Devices

India E-Commerce Industry Outlook 2017 – Far Reaching Opportunities in B2b Marketplaces

Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
support@kenresearch.com
+91-9015378249

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