Swimwear is a special type of clothing or costume intended to be worn by people who swim, practice water sports, surfing, swimming, water skiing, or even sunbathing. Nowadays, different styles of swimsuits are available. These vary based on body covering and materials. Various fabrics used to make swimwear include spandex, polyester, nylon, and other blended fabrics that give it the stretch it needs and make it resistant to chlorine, sun and salt water.
Swimming is considered a healthy, gentle activity that has many physical and mental health benefits including endurance, stress relief, muscle strength, and cardiovascular fitness. It also helps to maintain the healthy heart, healthy weight, and healthy lungs. Swimming is also a great recreational/entertainment activity for people of all ages
As per analysis, “Global Athletic Swimwear Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)” the key companies operating in the global athletic swimwear market include Triumph International, Nike, ARENA, Speedo, Athleta, Jolyn, TYR, Dolfin Swimwear and among others. High to moderate entry barriers due to the multi-brand presence and limited resources of high-quality raw materials are likely to lead to strong competition between the major manufacturers. Additionally, industrial rivalry for brand attractiveness is forecast to remain high due to outstanding alternatives in raw materials, design and shapes. High resistance to chlorinated water, wear, temperature and UV rays will increase product demand. The market is identified through various strategic activities including expansions, mergers and acquisitions, and technology and product innovations attempted by the leading manufacturers in the industry. Moreover, leading players are growing their geographical presence in order to attain maximum market share. Building strategic partnerships with buyers to develop novel products is expected to be a critical success factor in the years to come.
Based on type, athletic swimwear market can be categorized as polyester and nylon. Polyester accounted for the major market share. Different types of swimwear are made from polyester to provide resistance to stretch and shrinkage. Additionally, quick drying and easy properties drive demand for this material from manufacturers. In addition, it improves the swimwear durability because of few benefits for instance resistance to wrinkles, abrasion, and most chemicals. Therefore, the inclusion of advanced fabrics in the manufacture of swimwear is likely to drive the growth of the global market. Nylon is another important type of fabric on the market because of its high elasticity, light weight and soft fit. In addition, based on application, market can be categorized as men, women and kids.
Increase in interest in swimming as a fitness and recreational activity, followed by rise in disposable income and increase in rate of population across the globe are some major factors, which are responsible for growth of the athletic swimwear market. Based on regional analysis, the Asia-Pacific is a leading region in Global Athletic Swimwear Market owing to rise in health awareness among people and growth in rate of population across the region. The Europe and North-America regions are expected to witness higher growth rate due to increase in preference for swimming as a recreational activity and growth in product innovation over the forecast period.
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Ankur Gupta, Head Marketing & Communications
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