India Buy Now Pay Later Market- End User, Industry Outlook, Share, Size and Forecast to 2026 REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Buy Now Global Buy Now Pay Later Market Overview Globally, there has been a tremendous growth in the e-commerce and online food delivery segment, the primary merchant partner segments to the BNPL service providers. Europe is currently the market leader in terms of BNPL adoption rates in the e-commerce domain, and Asia Pacific is slated to grow at an optimistic pace. In Europe, Germany and UK are the market leaders in the BNPL segment, with highest number of transactions on E-commerce. Business Model Analysis of Global BNPL Market Building Integrated Shopping apps Quick business are scaling by offering BNPL options integrated to shopping platforms. Larger players such as TMall or Ant Group, have already been monetizing on customer engagement through other offerings such as cross-selling and affiliate marketing, and it has turned as an advantage in BNPL segment. Off-card Financing Solutions Off-card financing solutions offer consumers to pay a 0% APR for a certain period and then a subsidized Annual Percentage Rate (APR). These players, while charging EMI, offer lower rates than credit cards, and hence are preferred over them. Virtual Rent-to-own model Rent-to-own is an arrangement in which consumers make payments for items with the goal of eventually owning them. This model has a high annual percentage rate (APR), and is typically limited to goods that can be repossessed in case of default. Card linked instalment offerings Card-linked instalments offer customer cards which act as credit cards, however, they are interest free for a certain duration, and offer enable merchant-subsidized offers; they can be offered even by credit cards/ debit cards from banks. Vertical Focused large ticket players Targeted merchant partners are approached by BNPL Players in a specific domain. This model has substantial outreach across the globe, working in a similar way sales financing has worked historically. India Buy Now Pay Later Market Overview ‘India Buy Now Pay later Market’ Services (BNPL) are recognized as Proxy lending services by RBI: BNPL companies are proxies between lending partners and customers. As a part of digital lending market, BNPL market has a direct impact by the adoption of digital payments and lending. Digital Lending Sector Snapshot Digital lending relative to physical mode is still at a nascent stage in case of banks, whereas for NBFCs, higher proportion of lending is happening digitally. Digital Lending had the lowest impact before pandemic: the pandemic boosted the lending scene in the country, as average income shrunk. Impact of COVID on Consumer Behavior Deposits in banks and Cash savings have increased, and with continued rise of Digital payments, every single consumer oriented sector is enabling multiple online payment options. Research Methodology Market Sizing Approach- Hypothesis Creation: The research team first framed a hypothesis about the market through analysis of existing industry factors, obtained from publications from governing authorities, various government ministries and from company’s annual report, magazines, journals, online articles, industry associations. We have used both public and proprietary databases to define each market and collect data points about the same. Hypothesis Testing: The total market size has been calculated via bottoms up approach, analyzing financials of BNPL companies to assess their unsecured loans disbursed throughout the study period. Then the entire GMV of loans was summed and sanity checked via Reports from RBI and C-level interviews. Average ticket size has been calculated by dividing the total GMV of BNPL market by the total number of transactions for FY’21, and modelled for the previous years, sanity checked via secondary and primary sources. Further segmentation is done on the basis of percentages of the total market size on the basis of total GMV of the relevant financial years, obtained through sources such as regulatory associations, C-level interviews, middle management interviews, industry reports, investor presentations . Future Forecasting via Poll Opinions and Statistical Tools: Time-series analysis along with expert inputs were conducted on the lag variables i.e. on the historical market size of the industry. The forecasting was done using SPSS statistical tools. The variables were checked for biases that could be there in the model. The conclusion from the forecasting was then double checked by conducting poll opinions. Key Segments Covered in India Buy Now Pay Later Market Indian Buy Now Pay Later Market Size and Segmentation Analysis of BNPL market as a part of Digital Lending Sector In India India Buy Now Pay Later Market Size, By GMV, In INR Crores, FY’19-FY’21 Trend Analysis of Average Value per Transaction, In INR, FY’19 to FY’21 Segmentation, By Mode of Payment (Online vs Offline) Segmentation, By Lending Channels (such as E-commerce retail, Food aggregators, travel aggregators, etc.) Segmentation, By Geography Demand Side Analysis of the Buy Now Pay Later Market in India Consumer Segmentation of the BNPL Space, By Age Group, FY’21 Cross Comparison of Major BNPL Players across major decision making parameters (such as onboarding process, ease of use, brand image, customer ratings, issueas and praise points by customers) Request for Sample Report @ https://kenresearch.com/sample-report.php?Frmdetails=NTE1MDY0 Supply Side Analysis of the Buy Now Pay Later Market in India Market Share (By Gross Merchandise Value Loaned to customers, in INR), and Average daily Transactions (In INR), of Major Buy Now Pay Later Players in India, FY’21 Revenue Growth Analysis of Major Players in the BNPL Space, By Gross Merchandise Value Loaned to customers, in INR, FY’19-FY’21 Investment Analysis of the BNPL Players (Funding Rounds, total investments from FY’16-FY’21, Investors) Comparative Assessment, By: Vintage Office Location Number of Employees Holding Company USP Merchant Partners Lending Partners Case Study of Niche BNPL Players Case Study 1: EPayLater, the leading B2B BNPL Player in India Case Study 2: SaveIN, a BNPL Player dedicated to healthcare Outlook and Projections of the BNPL Market in India, FY’22 – FY’26 Future of Lending Channels of BNPL Space in India Expected Changes in Regulations as proposed by RBI Market Size of ‘Buy Now Pay Later Market in India’ and Projected Ticket Size, by GMV (INR), FY’22-FY’26 Key Target Audience Scheduled Commercial Banks Non-Banking Financing Companies Buy Now Pay Later Companies E-Commerce Platforms Payment Gateway Companies Online Food Aggregator Companies Online Cab/bus/ flight booking platforms Online Streaming Services Healthcare Chains Time Period Captured in the Report: Key Topics Covered in the Report Global E-Commerce and Online Food Delivery Market Snapshot The Global Buy Now Pay Later Market Overview Buy Now Pay Later and the Fintech Ecosystem in India India Digital Lending Sector Snapshot The Impact of COVID19 in customer behavior India Buy Now Pay Later Market Ecosystem Value Chain Analysis of India Buy Now Pay Later Market Why is the BNPL market picking up traction in India? Regulatory landscape of BNPL Market Issues, Challenges and Risks in the Buy Now Pay Later Market in India SWOT Analysis of the Buy Now Pay Later Market in India Analysis of BNPL market as a part of Digital Lending Sector In India India Buy Now Pay Later Market Size, By GMV, In INR Crores, FY’19-FY’21 Trend Analysis of Average Value per Transaction, In INR, FY’19 to FY’21 Consumer Segmentation of the BNPL Space, By Age Group, FY’21 Investment Analysis of the BNPL Players A look at Investment rounds of Major BNPL Players Case Study 1: EPayLater, the leading B2B BNPL Player in India Case Study 2: SaveIN, a BNPL Player dedicated to healthcare Future of Lending Channels of BNPL Space in India Expected Changes in Regulation as proposed by RBI For more information on the research report, refer to below link: India Buy Now Pay Later Market Report 2026 Related Reports India EduFin Industry Outlook to FY’2026 – Driven by High Adoption of EdTech sector and Increasing Investments from Venture Capital Firms Global Small Business Loan Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery Global Digital Transaction Management (DTM) Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery India Online Grocery Market: Current Analysis and Forecast (2021-2027) Follow Us LinkedIn | Facebook | Twitter | YouTube Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Support@kenresearch.com +91-9015378249 Tags: Amazon Pay Later loans Buy Now Pay Later Market, Amazon Pay Later Market Share, Buy Now Pay Later Cashe loans Market, Buy Now Pay Later in India Research Report, Buy Now Pay Later Industry In India, Buy Now Pay Later Market, Buy Now Pay Later Market In India, Buy Now Pay Later Market in India Competition, Buy Now Pay Later Market in India Growth, Buy Now Pay Later Market in India Industry, Buy Now Pay Later Market in India Research Report, Buy Now Pay Later Market in India Revenue, Buy Now Pay Later Market in India Sales, Buy Now Pay Later Market in India Share, Buy Now Pay Later Market in India Size, Buy Now Pay Later Market in India Trends, Buy Now Pay Later Market India, Buy Now Pay Later Market India Analysis, Buy Now Pay Later Market Report 2022, Buy Now Pay Later Market Size India, Buy Now Pay Later Market ZestMoney loans, Capital Float loans Buy Now Pay Later Market, Capital Float Market Sales, Cashe Buy Now Pay Later Market, Covid-19 Impact India Buy Now Pay Later Market, Dhani One Freedom Card Buy Now Pay Later Market, Dhani OneFreedom Card Buy Now Pay Later Market, ePayLater loans Buy Now Pay Later Market, ePayLater Market Sales, Europe Buy Now Pay Later Market, Flipkart Pay Later loans Buy Now Pay Later Market, Flipkart Pay Later Market growth rate, France Buy Now Pay Later Market, Germany Buy Now Pay Later Market, Global Buy Now Pay Later Market, India BNPL Market, India BNPL Market Age wise segmentation, India BNPL Market Merchant Partners, India BNPL zone wise segmentation, India Buy Now Pay Later Industry, India Buy Now Pay Later Industry Research Report, India Buy Now Pay Later Market, India Buy Now Pay Later Market Competition, India Buy Now Pay Later Market Future Outlook, India Buy Now Pay Later Market Growth, India Buy Now Pay Later Market Growth Rate, India Buy Now Pay Later Market Major Players, India Buy Now Pay Later Market Merchant Partners, India Buy Now Pay Later Market Report 2022, India Buy Now Pay Later Market Research Report, India Buy Now Pay Later Market Revenue, India Buy Now Pay Later Market Sales, India Buy Now Pay Later Market Share, India Buy Now Pay Later Market Size, India Buy Now Pay Later Market Trends, India Buy Now Pay Later Research Report, India Digital Lending Market, India Fintech Market, Industry Research Report Of Buy Now Pay Later, KreditBee Buy Now Pay Later Market, KreditBee loans Buy Now Pay Later Market, Lazypay Buy Now Pay Later Market Size, Lazypay loans Buy Now Pay Later Market, Market Research Report Of Buy Now Pay Later, OlaMoney Postpaid Buy Now Pay Later Market, OlaMoney Postpaid loans Buy Now Pay Later Market, Paytm Postpaid Buy Now Pay Later Market, Paytm Postpaid loans Buy Now Pay Later Market, Postpe Buy Now Pay Later Market, Postpe card Buy Now Pay Later Market, Reserve Bank of India Buy Now Pay Later, Reserve bank of India Buy Now Pay Later Market, Simpl Buy Now Pay Later Market Growth Rate, Simpl loans Buy Now Pay Later Market, Slice card Buy Now Pay Later Market, Sweden Buy Now Pay Later Market, ZestMoney Buy Now Pay Later Market