India Buy Now Pay Later Market – Industry Analysis, Share, Size & Forecast 2026 REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Growth Drivers of the Buy Now Pay Later Market; Indian Buy Now Pay later market has grown ~14x growth by Gross merchandise value (total value of the loans disbursed to consumers), during FY’19-FY’21. The Average ticket size has shown a ~24x growth in the same period as well. The contribution of growing markets as merchant partners; E-commerce, and food aggregators provide majority GMV with ~38% of market share in the total GMV of BNPL market in India. Online transactions are prevalent compared to offline PoS transactions, and South zone accounts for majority of the demand for BNPL services. Majority population age group of India a target segment for BNPL services: 26-35 Years age group is the prime segment of BNPL users, with ~40% of market share of the total Gross Merchandise Value (“GMV”), which is ~16% of the total India population, providing a large target market for BNPL players to capture. 26-35 Years bachelor population in metro cities with recent employment, lack of credit line and frequent E-commerce users in the 18-25 years population in metro cities are the earliest adopters of BNPL services. Thriving E-commerce and convenience offered by BNPL services are primary reasons for users to adopt Pay Later practices. Competition Scenario among BNPL Players: The India BNPL market consists of App-based BNPL players, such as Lazypay, Simpl, Zest money, Cashe E-Commerce/Travel Aggregators offering BNPL Services such as Amazon Pay Later (Capital Float), Flipkart Pay Later, and Ola Money Postpaid Card Based BNPL Players such as Postpe, Slice and Dhani Onefreedom Card M-wallet players offering BNPL services such as Freecharge Pay Later, Paytm Postpaid, and Zip pay Later by Mobikwik Lazypay leads the BNPL market with ~39% of the total Gross Merchandise Value (“GMV”) followed by players such as Capital Float (Amazon Pay Later) and Zest Money. Comparative Landscape of India Buy Now Pay Later Market Low penalty for payment delay, app stability, fast customer issue addressing are among major features commended by customers. Even among niche players, adoption has been driven by ease of on-boarding of new customers. E-commerce BNPL players such as Flipkart Pay Later, and Amazon Pay Later (Capital Float) have shown largest surge in their revenues from FY’19 to FY’21 The total funding for BNPL players has been valued at ~1.6 billion dollars as of CY’21 with Postpe, Slice and Capital Float are the most funded BNPL companies The report titled “India Buy Now Pay Later Market Outlook to 2026: Cascading growth driven by one-click payment ease, unmatched expediency among lending solutions and free of cost deferment of payments, coupled with rising adoption by Merchant Partners due to increase in Customer Conversion and Sales Value” by Ken Research suggests that the India Buy Now Pay Later market has seen impressive growth rate in the last two years with a CAGR of ~321.1% by GMV, due to increasing adoption of alternative credit line among younger population of India. Key Segments Covered in India Buy Now Pay Later Market Indian Buy Now Pay Later Market Size and Segmentation Analysis of BNPL market as a part of Digital Lending Sector In India India Buy Now Pay Later Market Size, By GMV, In INR Crores, FY’19-FY’21 Trend Analysis of Average Value per Transaction, In INR, FY’19 to FY’21 Segmentation, By Mode of Payment (Online vs Offline) Segmentation, By Lending Channels (such as E-commerce retail, Food aggregators, travel aggregators, etc.) Segmentation, By Geography Demand Side Analysis of the Buy Now Pay Later Market in India Consumer Segmentation of the BNPL Space, By Age Group, FY’21 Cross Comparison of Major BNPL Players across major decision making parameters (such as onboarding process, ease of use, brand image, customer ratings, issueas and praise points by customers) Supply Side Analysis of the Buy Now Pay Later Market in India Market Share (By Gross Merchandise Value Loaned to customers, in INR), and Average daily Transactions (In INR), of Major Buy Now Pay Later Players in India, FY’21 Revenue Growth Analysis of Major Players in the BNPL Space, By Gross Merchandise Value Loaned to customers, in INR, FY’19-FY’21 Investment Analysis of the BNPL Players (Funding Rounds, total investments from FY’16-FY’21, Investors) Comparative Assessment, By: Vintage Office Location Number of Employees Holding Company USP Merchant Partners Lending Partners Case Study of Niche BNPL Players Case Study 1: EPayLater, the leading B2B BNPL Player in India Case Study 2: SaveIN, a BNPL Player dedicated to healthcare Outlook and Projections of the BNPL Market in India, FY’22 – FY’26 Future of Lending Channels of BNPL Space in India Expected Changes in Regulations as proposed by RBI Market Size of ‘Buy Now Pay Later Market in India’ and Projected Ticket Size, by GMV (INR), FY’22-FY’26 Key Target Audience Scheduled Commercial Banks Non-Banking Financing Companies Buy Now Pay Later Companies E-Commerce Platforms Payment Gateway Companies Online Food Aggregator Companies Online Cab/bus/ flight booking platforms Online Streaming Services Healthcare Chains Time Period Captured in the Report: Historical Period: FY’16-FY’21 Forecast Period: FY’22-FY’26 Major Buy Now Pay Later Companies in India: App-based BNPL Players Lazypay Simpl Zest Money Kreditbee Cashe ePayLater Platform based (e-commerce, online travel aggregators) Capital Float (Amazon Pay Later service provider) Flipkart Paylater Ola Money postpaid Card based Players Slice Postpe Dhani Onefreedom Card M-wallets offering BNPL Services Freecharge Pay Later Paytm Postpaid ZipPay later by Mobikwik Banks offering BNPL Services Pay Later by ICICI Request for Sample Report @ https://kenresearch.com/sample-report.php?Frmdetails=NTE1MDY0 Key Topics Covered in the Report Global E-Commerce and Online Food Delivery Market Snapshot The Global Buy Now Pay Later Market Overview Buy Now Pay Later and the Fintech Ecosystem in India India Digital Lending Sector Snapshot The Impact of COVID19 in customer behavior India Buy Now Pay Later Market Ecosystem Value Chain Analysis of India Buy Now Pay Later Market Why is the BNPL market picking up traction in India? Regulatory landscape of BNPL Market Issues, Challenges and Risks in the Buy Now Pay Later Market in India SWOT Analysis of the Buy Now Pay Later Market in India Analysis of BNPL market as a part of Digital Lending Sector In India India Buy Now Pay Later Market Size, By GMV, In INR Crores, FY’19-FY’21 Trend Analysis of Average Value per Transaction, In INR, FY’19 to FY’21 Segmentation, By Mode of Payment (Online vs Offline) Segmentation, By Lending Channels (such as E-commerce retail, Food aggregators, travel aggregators, etc.) Segmentation, By Geography Consumer Segmentation of the BNPL Space, By Age Group, FY’21 Adoption Rationale of BNPL Services Cross Comparison of Major BNPL Players across major decision making parameters (such as onboarding process, ease of use, brand image, customer ratings, issueas and praise points by customers) Market Share (By GMV), and Average daily Transactions, of Major Buy Now Pay Later Players in India, FY21 Revenue Growth Analysis of Major Players in the BNPL Space, FY’19-FY’21 Investment Analysis of the BNPL Players A look at Investment rounds of Major BNPL Players Comparative Assessment: Company Overview (Vintage, Office Location, Number of Employees, Holding Company) Comparative Assessment: USP, Number of Users, Merchant Partners and Lending Partners Case Study 1: EPayLater, the leading B2B BNPL Player in India Case Study 2: SaveIN, a BNPL Player dedicated to healthcare Future of Lending Channels of BNPL Space in India Expected Changes in Regulation as proposed by RBI Market Size of Buy Now Pay Later Market in India and Projected Ticket Size, by GMV (INR), FY’22-FY’26 Industry Best Practices Opportunities in the demand side Industry Speaks For more information on the research report, refer to below link: India Buy Now Pay Later Market Size, Outlook & Trends 2026 Related Reports India EduFin Industry Outlook to FY’2026 – Driven by High Adoption of EdTech sector and Increasing Investments from Venture Capital Firms Global Small 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