Smartphone Users aged 25-44 is the Key Target Addressable Audience for Online Grocery Delivery Companies in Vietnam: Ken Research Analysis

Vietnam News

  • ~60% of grocery orders were placed by customers belonging to 25-44 years age group.
  • The online grocery shoppers in Vietnam prefers Express Delivery for their orders.
  • Most orders come from the major Urban Cities – Ho Chi Minh, Hanoi and Da Nang.

Increasing Demand among Working Professionals: The demand for online grocery is rising among working professionals & married couples as they have less time to physically visit a store for grocery shopping.  Moreover, smartphone users aged 25-44 (targeting working professionals) who are willing to rely on online grocery delivery platforms for fulfilling their grocery needs is the target population for online grocery delivery companies.

In addition to this, demand for online grocery has increased among the people living independently as they are increasingly outsourcing their chores, such as grocery shopping to reliable vendors online. About 30% of the online grocery buyers are frequent shoppers. They place the order around 3-5 times a month.

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Increasing Internet and Smartphone Penetration

Smartphone user population aged 25-44 stood at 61.37 Mn in 2021P. These smartphone users (Tech-savvy population) who are willing to rely on online grocery delivery platforms for fulfilling their grocery needs is the target population for online grocery delivery companies.

Innovative Strategies adopted by Service Providers: Service providers in Vietnam are constantly upgrading themselves to adapt to the needs of the customers. Companies have been focusing on developing infrastructure to control last mile delivery and offer express delivery to customers, within 120 minutes. Express Delivery (30 – 120 minutes) is the most preferred delivery mode among online grocery users in Vietnam.

Technologies Facilitating Business Operations: Companies have been constantly on the look out to adapt new technologies in their operations. Fleet management software, real time inventory monitoring & business analytics have driven the day-to-day operations in the industry. Artificial Intelligence has helped the companies to offer personalise experience to customer.

According to the report by Ken Research titled Vietnam Online Grocery Market Outlook to 2026F- Market Driven by Increasing Smartphone Penetration, Changing Shopping Habits of Consumers and Regional Expansion of the Online Grocery Players”, the Online Grocery Delivery Market will grow at a CAGR of 20.4% during the period 2021P – 2026F. The market will witness growth owing to changing purchasing habits of consumers, rapid growing e-commerce awareness and introduction of subscription models & innovative strategies adopted by service provides.

vietnam-online-grocery-market

Key Segments Covered:-

By Product Category

Beauty & Health

Food & Beverages

Fresh Food

Household supplies

Others

By Mode of Payment

Cash on Delivery

Online Payments

By Age Group

18-24 years

25-34 years

35-44 years

45+ years

By Type of Business

B2B

B2C

By Mode of Delivery

In a specific time period

Express Delivery

Others

By Cities

Ho Chi Minh City

Hanoi

Da Nang

Companies Covered:-

Shopee

Tiki

Lazada

Chopp

GrabMart

Co.opmart

Key Target Audience:-

Online Grocery Delivery Companies

Supermarkets & Hypermarkets

E-commerce Companies

Food Delivery Companies

Investors

Time Period Captured in the Report:-

Historical Period: 2016–2021P

Forecast Period: 2021P-2026F

Key Topics Covered in the Report:-

How is the Online Grocery Market positioned in Vietnam?

Comparison of the Brick-and-Mortar Grocery with the Online Grocery Platform

Target Addressable Audience for the market

Supply Ecosystem and Challenges

Demand Scenario, Target Customer and Factor Influencing Consumer Behavior

Cross Comparison of Operating Models (Marketplace and Omni-channel)

SWOT Analysis

Current Technologies Facilitating Online Grocery Delivery Industry

Upcoming Technologies in Online Grocery Delivery Industry

Investment and Funding in Online Grocery Delivery Companies in Vietnam

Competitive Landscape – Cross Comparison of Major Players

Company Profiles

Future Market Analysis and Trends

Analyst Recommendations

Research Methodology

For More Information on the research report, refer to below link:-

Vietnam Online Grocery Market

Related Reports:-

Indonesia Online Grocery Market Outlook to 2026 – Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Archipalego

KSA Online Grocery Delivery Market Outlook to 2025- Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Kingdom

UAE Online Grocery Delivery Market Outlook to 2025- Driven by Increasing Working Population, Introduction of Express Delivery and Regional Expansion

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