India Online Grocery Market, Industry Analysis, Revenue, Size and Shares, Sales, Outlook to FY’2027F: Ken Research

How Is Online Grocery Market Positioned In India?

The Online Grocery market in India is currently in the growing stage and is undergoing radical socio-economic changes with variations in consumer needs and preferences in the country. The outbreak of Covid-19 has had a positive impact on the market in India as people were compelled to use digital e-commerce platforms to avoid contact with virus, which led to a significant increase in the number of orders placed. Factors such as boom of digital literacy, ease of usage, wide availability of branded products, economic value with price comparison across brands, offers & deals, express delivery driving the Online Grocery Market in India.

India Online Grocery market has showcased a massive growth rate of CAGR ~% over the period 2017-2022, supported by the increase in continuous growth of population in the country along with growing internet penetration and rising use of e-platforms. Indian consumers have been evolving dynamically in their quest for convenience, health, and value with the pandemic that forced everyone to stay home further accelerated the market with the changing needs and preferences of consumers.

Initiatives taken by the Government and private entities like Bharat net project, e-commerce policy, customer protection rules and more will drive the market efficiently. Advanced technology integration with investments in the online grocery sector is one of the major elements that will stimulate the market growth of e-Grocery in India. However, lack of clear regulation frameworks, financial pressures, adopting advanced technology solutions, management of spoiled inventory, inability for inefficient deliveries, vast operational costs cyber threats are some of the major challenges in the industry.

India Online Grocery Market Overview And Segmentation

Market Overview

India Online Grocery market has grown at an increasing growth rate over the period 2017-2022 with ~% CAGR, supported by the increase in continuous growth of population in the country along with growing internet penetration and rising use of e-platforms. Factors such as boom of digital literacy, ease of usage, wide availability of branded products, economic value with price comparison across brands, offers & deals, express delivery are driving the market. The convenience and increasingly personalized experiences offered by online grocery platforms have long been appealing to consumers which is surging the demand for e-Groceries.

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Market Segmentations

By Category of Groceries: In this segment, Food grains, Oil and Masala dominate the market owing to the wide availability of variety in various products including exotic goods & imported goods along with convenience in terms of home delivery.

By Sales Model: The Bulk Purchase Model conquers the market with highest contribution as buying in bulk is always cheaper per unit, saving money on each use of that product. Majority of bulk buyers are hotel industry, wholesalers and others who buy large quantities directly from the manufacturers and sell them to industrial units and retailers at a profit.

By Location: Metro cities constitute the major proportion of the market as majority of the population in these cities are equipped with good digital technology. Due to the hectic and busy lifestyle in major cities, there is high awareness among these regions where people order online so as to save time. Moreover, many players enter the market in metro areas and expand slowly.

By Platform: The market is dominated by Mobile Applications as majority of the users order groceries online using mobile applications due to the convenience and easy user interface it offers. Owning a smartphone is an added advantage which helps to increase no of orders as it allows to order anytime and anywhere.

india-online-grocery-market

Comparative Landscape In India Online Grocery Market Outlook And Projections

The e-grocery Market competition in India is moderately fragmented with presence of multiple players in the industry. Top 3 players namely Big Basket, Jio Mart and Blinkit together dominate the market share by ~%. e-platform companies are battling against each other to acquire and retain clients focusing on providing customer-oriented services, expand geographical presence and services provided with increased margins. Key competitive parameters include delivery cost, delivery time, product and quality information, brand value, easy user interface, discounts and offers and easy returns.

India Online Grocery Market Outlook and Projections

The Online Grocery market in India is projected to grow at ~% CAGR (FY’2022-FY’2027F), owing to the continued growth in e-commerce with the convenience and discounts offered to consumers. Factors like increase in mobile commerce, rising consumption spending by consumers, payment modernization and increasing investments along with government and private initiatives will drive the market in future. Moreover, the proliferation of mobile devices combined with internet access via affordable broadband solutions and mobile data is a key factor driving the tremendous growth in India’s e-grocery.

Key Segments Covered in the report:-

India e-Grocery Market

By Categories of Groceries

Food grains, Oil and Masala

Fruits and Vegetables

Snacks and Branded Food

Beverages

Beauty and Hygiene

Bakery Cakes and Dairy

Eggs, Meat and Fish

Cleaning and Household

Others

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By Sales Model

Bulk Purchase Model

Quick Commerce Model

By Location

Metro Cities

Tier I

Tier II and Others

By Sales Channel

B2B

B2C

By Sales Platform

Mobile Application

Desktop Website

Key Target Audience:-

Grocery Industry

e-Grocery Companies

Grocery Manufacturers and Distributors

Retail Grocery Stores

Venture Capitalists

FMCG Companies

3PL Logistics Companies

Retail Companies

Quick Commerce Companies

Last Mile Logistic Companies

Logistics/ Supply Chain Industry Associations

Market Research and Consulting Firms

Time Period Captured in the Report:-

Historical Period: FY’2017-FY’2022

Forecast Period: FY’2022-FY’2027F

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Companies Covered:-

Big Basket

JioMart

Blinkit

Swiggy Instamart

Amazon Fresh

Flipkart Supermart

Key Topics Covered in the Report:-

Executive Summary of Online Grocery Market in India

India Country and Grocery Sector Overview

India Online Grocery Market Overview

Major Challenges in Grocery Market

Comprehensive Analysis on India Online Grocery Market (Market Size, 2017-2027F; Market Shares; Future Trends)

Government and Private Initiatives for Online Grocery Market in India

Technologies Shaping Online Grocery Market in India

Strengths and Weaknesses of Major Online Grocery Players in India

Competitive Landscape in India Online Grocery Market

Analyst Recommendations

For more information on the research reports, refer to below link:-

India Online Grocery Market

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