Rising Young Population, High Disposable Income, and Low-Cost Internet Data are driving the Fantasy Sports Market in India: Ken Research

Driven by the rising young population, higher disposable income, and increasing number of smartphone and tablet users, the Fantasy sports market in India has ample growth potential in the coming years.

Conventional and Cutting-edge Platforms on Rise: User engagement on Fantasy Sports platforms has increased as a result of live-streaming capabilities and the availability of sporting content on both conventional and cutting-edge platforms. As a result, sustained fan involvement increases viewership and TRP, which in turn draws in more sponsors and fosters the growth of the sports industry as a whole.  The quick increase in registered users has further enticed both established businesses and start-ups to invest and innovate in this market.

Internet & Smartphone Penetration and Increase in digital transactions: The launch of Jio’s low data plans in 2016 and the simultaneous growth of smartphones and mobile broadband internet in India, as well as the introduction of smart feature phones by Jio and other 10 players, have emerged as key drivers for the expansion of Online Fantasy Sports in India. In addition to this, the expansion of paid users of Online Fantasy Sports in India has also been facilitated by the growing user adoption of digital payments and the development of user-friendly payment methods like payment wallets and UPI.

High Dependency on Cricket and Low Entry Barriers in the country: High reliance on a single sport lower user interest during the sport’s slow months and leaves a sizable monetization opportunity gap. Also, the seasonality has a tendency to interrupt users’ use of the platform, which has a negative impact on user retention, recurring participation in sponsored contests, and a reliable income flow. Users are switching platforms more frequently as a result of the lack of differentiation in the product offers.

Analysts at Ken Research in their latest publication India Fantasy Sports Market Outlook to FY’2027F Driven by Rising Youth Population, Higher Disposable Income, Inexpensive Internet Data, Introduction of New Gaming Genres, and Increasing Number of Smartphone and Tablet Usersby Ken Research observed the potential of the Fantasy Market in India. The rise in the Young Population and High Disposable Income, the Low-Cost Internet Data and Growing Smartphone & Tablet Users and New Product Offerings is expected to contribute to the market growth over the forecast period. The India Sports Fantasy Market is expected to grow at 38.4% CAGR over the forecasted period FY’2022-FY’2027F.


Key Segments Covered

India Fantasy Sports Market

By Sports Offered






Others (Kabaddi, Volleyball, Handball, Rugby, etc.)

By Monthly Spend


0-100 INR

101-300 INR

301-500 INR

501-1000 INR

>1000 INR

By Regional Contribution

Metropolitan Cities (Tier 1)

Tier 2 & 3 Cities

By Age:

18-24 Years

25-36 Years

37-45 Years

46-60 Years

>60 Years

By Gender



By Mode of Engagement


Mobile Website


By Frequency of Engagement

Once a Week

2-3 Times a Week

4-5 Times a Week

>5 Times a Week

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Key Target Audience

Fantasy Sports Companies aiming to establish in India

Fantasy Sports Industries

Government Bodies & Regulating Authorities

Online Game Industry

E-Sports industry

Advertising Agency

E-Sports users

Industry Associations

Time Period Captured in the Report

Historical Year: FY’2017 – FY’2021

Base Year: FY’2022

Forecast Period: FY’2022 – FY’2027F

Companies Covered

Fantasy Sports Companies

11 Wickets



Dream 11


Fan Mojo

Fan Fight Cricket Fantasy App


Fantasy Power 11






Khel Champs


Mobile Premier League Fantasy Cricket

My 11 Circle

My Fab 11

My Team 11

Nostra Pro

Paytm First Games


Real 11


Sport 11


Key Topics Covered in the Report

India Fantasy Sports Market Overview, 2022

Online Gaming Industry in India

Business Operating Model, Industry Lifecycle & Genesis of India Fantasy Sports Market

Value Chain for India Fantasy Sports Market

Ecosystem of Major entities in India Fantasy Sports Market

Target Addressable Audience, Serviceable Addressable Market, and Serviceable Obtainable Market for India Fantasy Sports Market

India Fantasy Sports Market Size (By Revenue, By Active Users) FY’2017 – FY’2022

India Fantasy Sports Segmentation (By Sports, By Monthly, By Regional Contribution, By Age, By Gender, By Mode of Engagement, By Frequency of Engagement), FY’2017 – FY’2022

Trends & Developments in India Fantasy Sports Market

SWOT Analysis of the Fantasy Sports Market in India

Porter’s 5 Force Analysis of Fantasy Sports Market in India

Growth Drivers & Enablers in India Fantasy Sports Market

Issues and Challenges in India Fantasy Sports Market

Impact of Covid-19 on India Fantasy Sports Market

Supervisory Framework Governing Fantasy Sports Market in India

End User Analysis of India Fantasy Sports Market

Competition Landscape of India Fantasy Sports Market

Future Outlook & Projections of Fantasy Sports Market in India, FY’2022 – FY’2027F

Analyst Recommendations

For more information on the research report, refer to below link:-

India Fantasy Sports Market

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