CASE STUDY
Client
Aramex
Engagement Owner
Strategy Head
Geography
UAE, New Zealand, South Africa, Egypt, Australia, Saudi Arabia
Client Context
Aramex is a global logistics, courier, and package delivery company with operations spanning more than 70 countries, with a strong presence across the Middle East, Africa, and Asia-Pacific. The company operates across express delivery, freight forwarding, warehousing, and value-added logistics services, serving both B2B and B2C customers.
As competitive intensity increased across multiple geographies and service verticals, Aramex sought a structured, data-driven assessment of market opportunities and competitive dynamics across select priority countries. The objective was to sharpen strategic focus, identify growth pockets, and optimize allocation of commercial and operational resources across regions and service lines.
Engagement Value Pillars
Strategy consulting objectives designed to provide actionable insights and sustainable competitive advantages
Evaluate current and future market potential across express, freight forwarding, warehousing, and courier services within six targeted geographies to identify realistic growth opportunities.
Analyze key competitors across each market to understand differences in service offerings, pricing strategies, network density, and customer focus across logistics verticals.
Enable Aramex’s leadership team to prioritize markets, customer segments, and service lines by aligning investment and sales efforts with high-growth opportunities.
Our Methodology
A systematic, research-driven approach designed to deliver actionable insights and sustainable outcomes
Step 1
Estimated current and forward-looking market size across express & parcel, freight forwarding, warehousing, and courier segments by geography. Integrated trade flows, e-commerce growth, and sectoral demand drivers to assess addressable opportunity.
Step 2
Benchmarked 80+ competitors across the six countries, assessing business and financial KPIs including service mix, pricing models, vertical focus, and operational scale to understand competitive intensity and positioning gaps.
Step 3
Analyzed logistics industry trends and customer demand patterns by geography, identifying sector-specific requirements, purchasing behavior, and decision-making criteria influencing service selection and supplier preference.
Measurable Business Outcomes
Delivered insights across 50+ operational and financial KPIs spanning six countries, providing Aramex with a clear view of competitive dynamics by market and service line.
Client Endorsement
Strategy Head, Aramex
— Director, Yash Highvoltage Insulators
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Enable Aramex’s leadership team to prioritize markets, customer segments, and service lines by aligning investment and sales efforts with high-growth opportunities.
Identified 10+ new high-potential clients , directly supporting incremental revenue generation and pipeline expansion.
Enabled ~26% improvement in business resource allocation by aligning sales and operational focus with markets and segments demonstrating the strongest growth potential.