Objective 1
Capture Enterprise HRMS User Experience and Feedback
Gather structured feedback from enterprise HR decision-makers across core HRMS modules to evaluate overall satisfaction, usability, and operational effectiveness.
CASE STUDY
Enterprise HRMS Experience Assessment and Optimization for IndiaMART
Client
IndiaMART
Engagement Owner
Senior Management Team
Geography
India
Client Context
IndiaMART
IndiaMART is India’s leading B2B digital marketplace, connecting millions of buyers and suppliers across a wide range of industries. Beyond its core marketplace platform, IndiaMART offers enterprise-grade HRMS and business software solutions designed to support mid-to-large organizations in managing workforce operations, payroll, performance, and employee engagement.
As enterprise customers increasingly demand seamless digital HR experiences, scalable customization, and reliable system performance, IndiaMART sought a structured, independent assessment of its HRMS platform. The objective was to understand real-world enterprise usage, identify experience gaps, and benchmark its HRMS offering against competing platforms to guide product roadmap decisions, strengthen customer retention, and support cross-sell growth.
Engagement Value Pillars
Engagement Objectives
Strategic consulting objectives designed to provide actionable insights and sustainable competitive advantages
Objective 2
Assess HRMS Performance and Service Quality
Evaluate platform performance across system stability, mobile experience, customization flexibility, and customer support responsiveness to identify functional and experience gaps.
Objective 3
Benchmark Against Competing HRMS Platforms
Compare IndiaMART’s enterprise HRMS experience with competing solutions to identify differentiation opportunities and guide product improvement and cross-sell strategy.
Our Methodology
Consulting Approach & Initiatives
A systematic, research-driven approach designed to deliver actionable insights and sustainable outcomes
Step 1
A. Structured Enterprise HR Leader Interviews
Deployed structured CATI-based interviews with 150+ senior HR leaders to capture real usage challenges, decision drivers, expectations, and adoption behavior across enterprise customers.
Step 2
B. End-to-End HRMS Experience Assessment
Conducted a comprehensive assessment covering attendance, payroll, performance management, recruitment, customer support interactions, and system migration journeys across enterprise users.
Step 3
C. Service Quality and Performance Benchmarking
Tracked critical system and service KPIs, including speed, uptime, mobile usability, customization flexibility, and customer support effectiveness, benchmarking performance against competitive HRMS platforms.
Measurable Business Outcomes
Impact Delivered
01
Enterprise Decision-Maker Coverage:
Assessed 150+ enterprise HR decision-makers , delivering deep insights into HRMS usability, performance gaps, and adoption drivers across IndiaMART’s client base.
02
Strategic Product Levers Identified:
Identified 8+ clear strategic improvement levers , enabling IndiaMART to strengthen competitive differentiation across platform credibility, analytics depth, and enterprise readiness.
03
Roadmap and Retention Enablement:
Insights directly informed product roadmap prioritization, improved customer experience consistency, and supported stronger enterprise retention and expansion potential.
Client Endorsement
Senior Management Team, IndiaMART
4.5/5
4.5/5
— Director, Yash Highvoltage Insulators
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