CASE STUDY

How Amazon Web Services Reassessed Vertical-Specific Cloud Growth as Global Adoption Accelerated

Client

Amazon Web Services (AWS)

Engagement Owner

Chief Strategy Officer

Geography

Global

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Client Context

Amazon Web Services (AWS)

Amazon Web Services (AWS) is a global cloud leader supporting organizations of all sizes across multiple industries.

With rapid acceleration in cloud adoption, AWS encountered increasing complexity in understanding how demand, spend, and usage varied by industry, shaping the need for more targeted, vertical-specific growth strategies.

Engagement Value Pillars

Engagement Objectives

Strategic consulting objectives designed to provide actionable insights and sustainable competitive advantages

Objective 1

Quantify Cloud Spend Across Customer Segments

Calculate ICT and cloud spending patterns across large enterprises, SMBs, and start-ups to identify high-potential customer segments and geographies.

Objective 2

Assess Cloud Adoption Trends Across Industries

Analyze cloud adoption growth across key sectors to uncover demand drivers, usage patterns, and future growth trajectories.

Objective 3

Support Vertical-Specific Product Strategy Development

Assist AWS in designing and launching vertical-specific cloud solutions tailored to industry-level pain points, regulatory needs, and competitive dynamics.

Our Methodology

Consulting Approach & Initiatives

A systematic, research-driven approach designed to deliver actionable insights and sustainable outcomes

Step 1

A. Market Opportunity & Cloud Spend Assessment

Conducted a comprehensive market assessment to quantify ICT and cloud spending across enterprises, SMBs, and start-ups, identifying key investment drivers and demand hotspots.

Step 2

B. Industry Adoption & Growth Trend Analysis

Analyzed cloud adoption growth across major industries, uncovering sector-wise demand trends and advising AWS on service alignment and prioritization strategies.

Step 3

C. Vertical Solution Design & Go-to-Market Support

Collaborated with AWS to design and launch vertical-specific cloud offerings by analyzing industry pain points, regulatory considerations, and competitive benchmarks.

Measurable Business Outcomes

Impact Delivered

01

Cloud Spend Opportunity Quantified:

Identified ₹200 Cr in potential cloud spend across enterprises, enabling AWS to prioritize high-growth segments and geographies.

02

Adoption Growth Forecasted:

Forecasted ~25% YoY growth in cloud adoption , with tailored service recommendations positioning AWS to capture a significant share of this growth.

03

Vertical Solutions Launched:

Supported the launch of 5+ vertical-specific cloud products , addressing distinct needs across Healthcare, Retail, Manufacturing, and BFSI.

Client Endorsement

4.2/5

— Director, Yash Highvoltage Insulators

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