Objective 1
Assess Consumer Perception and Brand Preference
Evaluate consumer satisfaction, brand preference, and purchase behaviour across the client’s non-alcoholic beverage portfolio.
CASE STUDY
Consumer Beverage Market Understanding Study for a Leading Beverage Company in India
Client
Confidential
Engagement Owner
Marketing & Strategy Team
Geography
India
Client Context
Confidential
The client is one of the world’s leading beverage companies, with a diverse portfolio across sparkling soft drinks, packaged water, juices, and energy beverages in India.
As India’s non-alcoholic ready-to-drink market became more competitive, the client sought to understand changing consumption patterns, brand perception, satisfaction levels, and category-specific gaps across key beverage segments.
Engagement Value Pillars
Engagement Objectives
Strategy consulting objectives designed to provide actionable insights and sustainable competitive advantages
Objective 2
Identify Consumption Gaps Across Beverage Categories
Capture unmet needs and improvement opportunities across bottled water, carbonated soft drinks, juices & nectars, and energy drinks.
Objective 3
Benchmark Competitive Performance
Assess the client’s performance against key competitors across pricing, availability, taste, packaging, health perception, and promotional visibility.
Our Methodology
Consulting Approach & Initiatives
A systematic, research-driven approach designed to deliver actionable insights and sustainable outcomes
Step 1
A. Pan-India Consumer Survey
Conducted a structured online survey with 3,000 respondents across 10 states , with approximately 300 respondents per state and representation across North, South, East, and West India.
Step 2
B. Consumption and Brand Behaviour Analysis
Captured detailed insights on awareness, trial, frequency of consumption, purchase drivers, brand switching behaviour, and satisfaction levels across bottled water, CSDs, juices & nectars, and energy drinks.
Step 3
C. Category-Level Issue Mapping
Evaluated consumer-reported issues related to pricing, availability, sweetness levels, health perception, and packaging formats across key beverage categories.
Measurable Business Outcomes
Impact Delivered
01
4 Category Opportunity Areas Identified:
Clear identification of category-specific strengths, weaknesses, and whitespace opportunities across bottled water, CSDs, juices & nectars, and energy drinks.
Client Endorsement
4.3/5
4.3/5
— Director, Yash Highvoltage Insulators
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