Objective 1
Assess Teacher Preference for Professional Development Courses
Evaluate educator inclination toward personal development courses available in the market and understand key factors influencing course selection.
Teacher Personal Development Preference Mapping Study
ClientConfidential
GeographyEngland & Wales
Engagement OwnerEducation Strategy & Insights Team
ABOUT THE CLIENT
Confidential
The client is a leading education strategy and research consultancy supporting global publishers, exam boards, and education providers. The client commissioned a structured study to understand curriculum adoption patterns, educator perceptions, and future readiness among international schools offering IGCSE, IAL, or equivalent UK-based curricula.
As professional development needs evolved across educator groups, the client required evidence-backed insights into teacher preferences, willingness to pay, course expectations, and persona-level differences across seniority levels.
“Ken Research delivered robust, large-scale insights that helped us clearly understand how educators approach professional development. The findings strengthened our advisory work with course providers and education stakeholders.” - Education Strategy & Insights Team
ENGAGEMENT VALUE PILLARS
Engagement Objectives
Strategy consulting objectives designed to provide actionable insights and sustainable competitive advantages
Objective 2
Understand Pricing Perception and Willingness to Pay
Assess free versus paid course perception, acceptable pricing thresholds, and value drivers influencing course purchase decisions.
Objective 3
Build Educator Persona-Level Insights
Develop persona-based insights across classroom teachers, subject leads, middle leaders, and senior leaders to understand differences in motivation, budget, career-stage needs, and engagement expectations.
OUR METHODOLOGY
Consulting Approach & Key Initiatives
A systematic, research-driven approach designed to deliver actionable insights and sustainable outcomes.
Step 1
A. Large-Scale Educator Survey
Conducted a structured survey with 5,000 respondents across England and Wales , covering educators across multiple seniority levels and school types.
Step 2
B. Teacher Persona Segmentation
Segmented respondents into educator personas to identify differences in motivation, budget, course expectations, and professional development priorities.
Step 3
C. Pricing and Course Value Assessment
Evaluated perceptions of free versus paid courses, acceptable pricing thresholds, and the value drivers shaping course selection and purchase behavior.
MEASURABLE BUSINESS OUTCOMES
Impact Delivered
The synthesis workshop produced a single prioritised action agenda. All three workstream recommendations were adopted into the client’s FY25 commercial plan within two weeks of delivery.
40% Preference Pattern Identified:
Highlighted key national-level insights on teacher professional development preferences and course adoption behavior.
6–7 Educator Personas Developed:
Enabled evidence-based recommendations for course design, pricing strategy, and engagement approaches across distinct educator groups.
Course Strategy Strengthened:
Provided actionable insights to help course providers align content, pricing, and communication with teacher motivations and career-stage needs.
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