Objective 1
Strengthen SME Directory Coverage
Enhance the SME directory with comprehensive and reliable data covering manufacturing and service-sector SMEs across Qatar.
Qatar SME Directory Profiling and Data Enhancement Study
ClientConfidential
GeographyQatar
Engagement OwnerBusiness Head
ABOUT THE CLIENT
Confidential
The client is a fully owned government development and financial entity established in Doha, Qatar, with a mandate to support SME development and private sector growth.
To improve policy planning, benchmarking, and ecosystem support, the client sought to enhance its SME directory with accurate, reliable, and comparable business information across manufacturing and service-sector companies.
ENGAGEMENT VALUE PILLARS
Engagement Objectives
Strategy consulting objectives designed to provide actionable insights and sustainable competitive advantages
Objective 2
Capture Comparable SME Business KPIs
Generate structured insights across 450+ SMEs to support benchmarking, policy planning, and ecosystem development.
Objective 3
Improve Directory Update Efficiency
Recommend best practices for automating directory updates and reducing reliance on manual data collection processes.
OUR METHODOLOGY
Consulting Approach & Key Initiatives
A systematic, research-driven approach designed to deliver actionable insights and sustainable outcomes.
Step 1
A. Standardized SME Survey Design
Designed a digital survey to capture detailed KPIs, ensure response consistency, and improve comparability across SME records.
Step 2
B. SME Interviews and Data Validation
Conducted structured interviews with SMEs and stakeholders, validating findings and consolidating intelligence for actionable ecosystem-level insights.
Step 3
C. Directory Automation and Data Refresh Framework
Expanded the SME directory with refreshed records, automation-friendly formats, and updated frameworks to streamline future data updates.
MEASURABLE BUSINESS OUTCOMES
Impact Delivered
The synthesis workshop produced a single prioritised action agenda. All three workstream recommendations were adopted into the client’s FY25 commercial plan within two weeks of delivery.
50+ KPIs Captured:
Captured financial and business KPIs across 750 manufacturing SMEs and 400 service SMEs , building Qatar’s most comprehensive SME dataset.
40% Directory Accuracy Improvement:
Improved SME directory accuracy and completeness by 40% , achieving validated coverage of 1,150 companies across sectors.
25% Update Efficiency Gain:
Improved directory update efficiency by 25% through automation recommendations and standardized data refresh processes.
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