Alkaline Batteries Global Market Report 2020
March 2020
200
About the Report
About the Report
The global alkaline batteries market was worth USD 17.3 billion in 2019. It is expected to grow at a compound annual growth rate (CAGR) of 9.22% and reach USD 24.61 billion by 2023.
During the forecast period, the increase in demand for battery operated toys is expected to drive the demand for the alkaline batteries. Use of primary batteries such as alkaline batteries in electronic toys is expected to drive the market. Battery operated toys such as toy cars, dolls, robots and drones are becoming popular. For example, in 2019, retail sales of electronic toys and games in China are increasing at a rate of 7.1%. Growing popularity of battery-operated toys will continue to increase the demand for primary batteries. The increase in demand for battery operated toys is expected to have positive impact on the growth of the alkaline batteries market.
The alkaline batteries market consists of sales of alkaline batteries and related services for commercial and household purpose such as power remote controls, electric tooth brushes, electric toys and game controllers. Alkaline batteries are composed of zinc and manganese dioxide as electrodes. The positive electrode (cathode) in an alkaline batteries battery is based on manganese (IV) oxide and the negative electrode (anode) is based on zinc. Power in the battery is produced through two chemical reactions at the positive and negative electrodes. Manganese (IV) oxide is converted into manganese (III) oxide and hydroxyl ions at the positive electrode, while zinc reacts with the hydroxyl ions to release the electrons that power the circuit at the negative electrode.
The alkaline batteries market is segmented by product type into specialty alkaline batteries and non-specialty alkaline batteries. It is also segmented by application into flashlights, entertainment, toy and novelty, remote control and others.
The alkaline batteries market is restricted due to the increasing popularity of alternative technologies such as rechargeable batteries. Rechargeable batteries have gained immense popularity as they are a sustainable and ecological replacement for non-rechargeable batteries, when compared to batteries made of alkaline batteries. Rechargeable batteries also provide long-term cost-benefits and enhanced durability. Since consumers have been adopting portable devices, such as mobile phones, laptops, cordless power tools and MP3 players, the need for rechargeable batteries has grown substantially over the years.
In December 2018, Energizer Holdings, Inc., an American manufacturer, announced its decision to acquire The Spectrum Brands' battery and portable lighting business, for USD 2 billion. With this acquisition, Energizer Holdings, Inc. aims to expand its portfolio, achieve better synergy and build long-term brand building competences. However, the final deal value is expected to reduce based on the outcome of final negotiations. Both the companies received necessary approvals from the regulatory authorities. Spectrum Brands Holdings, Inc., is an American diversified company established in 2005 as the successor company to Rayovac Corporation.
Change in packaging techniques of the alkaline batteries is the latest trend in the global alkaline batteries market. Alkaline batteries battery manufacturers are changing their battery packaging technique to offer more convenience to their customers. In the past, alkaline batteries were made with complex sealing systems and thick steel outer cases and end caps. A unique method was developed that allowed manufacturers to use thinner packaging materials and more efficient seals. More room was created for active materials within a given standard cell size, and that increased capacity. For instance, Panasonic Corp. has launched their alkaline batteries in packs of 10, believing that new package size was especially practical for distributors, since it allows more exact calculations.
Major players in the market are Duracell Inc., Energizer Holdings Inc., Panasonic Corp., Spectrum Brands Holdings Inc., Toshiba International Corp., Camelion Batterien GmbH, Sony, FDK Corp., Samsung Electronics and Nanfu (China).
Products
Products
1) By Product Type: Speciality Alkaline; Non-Speciality Alkaline; 2) By Application: Flashlights; Entertainment; Toy And Novelty; Remote Control; Others
Companies
Duracell Inc.
Energizer Holdings Inc.
Panasonic Corp.
Spectrum Brands Holdings Inc.
Toshiba International Corp.
Camelion Batterien GmbH
Sony
FDK Corp.
Samsung Electronics
Nanfu (China)
Maxell Holdings Ltd.
GP Batteries International Limited
PKCELL (China)
Zhongyin (Ningbo) Battery
EVE Energy Co. Ltd. (China)
Rayovac
Fujitsu
MUSTANG
EVEREADY
Zhejiang Mustang Battery Co. Ltd.
Table of Contents
Table of Contents
1. Executive Summary
2. Alkaline Batteries Market Characteristics
3. Alkaline Batteries Market Size And Growth
3.1. Global Alkaline Batteries Historic Market, 2015-2019, USD Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Alkaline Batteries Forecast Market, 2019-2023F, 2025F, 2030F, USD Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market
4. Alkaline Batteries Market Segmentation
4.1. Global Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Speciality Alkaline Batteries
Non-Speciality Alkaline Batteries
4.2. Global Alkaline Batteries Market, Segmentation By Application , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Flashlights
Entertainment
Toy And Novelty
Remote Control
Others
5. Alkaline Batteries Market Regional And Country Analysis
5.1. Global Alkaline Batteries Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
5.2. Global Alkaline Batteries Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
6. Asia-Pacific Alkaline Batteries Market
6.1. Asia-Pacific Alkaline Batteries Market Overview
6.2. Asia-Pacific Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
7. China Alkaline Batteries Market
7.1. China Alkaline Batteries Market Overview
7.2. China Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,USD Billion
8. India Alkaline Batteries Market
8.1. India Alkaline Batteries Market Overview
8.2. India Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
9. Japan Alkaline Batteries Market
9.1. Japan Alkaline Batteries Market Overview
9.2. Japan Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
10. Australia Alkaline Batteries Market
10.1. Australia Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
11. Indonesia Alkaline Batteries Market
11.1. Indonesia Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
12. South Korea Alkaline Batteries Market
12.1. South Korea Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
13. Western Europe Alkaline Batteries Market
13.1. Western Europe Alkaline Batteries Market Overview
13.2. Western Europe Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
14. UK Alkaline Batteries Market
14.1. UK Alkaline Batteries Market Overview
14.2. UK Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
15. Germany Alkaline Batteries Market
15.1. Germany Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
16. France Alkaline Batteries Market
16.3. France Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
17. Eastern Europe Alkaline Batteries Market
17.1. Eastern Europe Alkaline Batteries Market Overview
17.2. Eastern Europe Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
18. Russia Alkaline Batteries Market
18.1. Russia Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
19. North America Alkaline Batteries Market
19.1. North America Alkaline Batteries Market Overview
19.2. North America Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
20. USA Alkaline Batteries Market
20.1. USA Alkaline Batteries Market Overview
20.2. USA Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
21. South America Alkaline Batteries Market
21.1. South America Alkaline Batteries Market Overview
21.2. South America Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
22. Brazil Alkaline Batteries Market
22.1. Brazil Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
23. Middle East Alkaline Batteries Market
23.1. Middle East Alkaline Batteries Market Overview
23.2. Middle East Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
24. Africa Alkaline Batteries Market
24.1. Africa Alkaline Batteries Market Overview
24.2. Africa Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
25. Alkaline Batteries Market Competitive Landscape And Company Profiles
25.1. Alkaline Batteries Market Competitive Landscape
25.2. Alkaline Batteries Market Company Profiles
25.2.1. Duracell Inc.
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Energizer Holdings Inc.
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. Panasonic Corp.
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. Spectrum Brands Holdings Inc.
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Toshiba International Corp.
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance
26. Key Mergers And Acquisitions In The Alkaline Batteries Market
27. Alkaline Batteries Market Trends And Strategies
28. Alkaline Batteries Market Future Outlook and Potential Analysis
29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. The Business Research Company
29.5. Copyright And Disclaimer
List of Figure
Figure 1: Global Historic Market Growth, 2015-2019, USD Billion
Figure 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 3: Global Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 4: Global Alkaline Batteries Market, Segmentation By Application , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 5: Global Alkaline Batteries Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 6: Global Alkaline Batteries Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 7: Asia-Pacific, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 8: China, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 9: India, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 10: Japan, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 11: Australia, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 12: Indonesia, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 13: South Korea, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 14: Western Europe, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 15: UK, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 16: Germany, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 17: France, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 18: Eastern Europe, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 19: Russia, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 20: North America, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 21: USA, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 22: South America, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 23: Brazil, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 24: Middle East, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 25: Africa, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 26: Duracell Inc. Financial Performance
Figure 27: Energizer Holdings Inc. Financial Performance
Figure 28: Panasonic Corp. Financial Performance
Figure 29: Spectrum Brands Holdings Inc. Financial Performance
Figure 30: Toshiba International Corp. Financial Performance
List of Table
Table 1: Global Historic Market Growth, 2015-2019, USD Billion
Table 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 3: Global Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 4: Global Alkaline Batteries Market, Segmentation By Application , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 5: Global Alkaline Batteries Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 6: Global Alkaline Batteries Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 7: Asia-Pacific, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 8: China, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 9: India, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 10: Japan, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 11: Australia, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 12: Indonesia, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 13: South Korea, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 14: Western Europe, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 15: UK, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 16: Germany, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 17: France, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 18: Eastern Europe, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 19: Russia, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 20: North America, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 21: USA, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 22: South America, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 23: Brazil, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 24: Middle East, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 25: Africa, Alkaline Batteries Market, Segmentation By Product Type , Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 26: Duracell Inc. Financial Performance
Table 27: Energizer Holdings Inc. Financial Performance
Table 28: Panasonic Corp. Financial Performance
Table 29: Spectrum Brands Holdings Inc. Financial Performance
Table 30: Toshiba International Corp. Financial Performance
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