India Online Consumer Electronics Market Outlook to 2020 - Lucrative Discounts and Escalating Internet Users to Foster Growth
October 2015
184
About the Report
About the Report
The report titled 'India Online Consumer Electronics Market Outlook to 2020 – Lucrative Discounts and Escalating Internet Users to Foster Growth' provides a comprehensive analysis of the various aspects such as market size of India online consumer electronics market, online mobile phones and accessories market, online home and kitchen appliances market, online computers and peripherals market and online photographic equipment and accessories market. The report also covers the market shares of major e-commerce players in India as well as the revenues of major players in the software development space. This report also offers prevalent trends and developments in industry, government regulations, SWOT analysis, external environment analysis, and challenges in the industry. The publication also insight on the competitive landscape of the industry in which the information related to the players operating in this industry has been comprehensively presented. This has been complemented with the major investment deals that have been finalized in the industry. It also includes information on the major macroeconomic indicators affecting the market. Moreover, the report also offers information regarding the business models operating in the market and the trends in the online consumer electronics market. The report is useful for e-commerce players, electronic products manufacturers, suppliers of electronics, retail chains and new players venturing in the online electronics market.
Online mobile phones and accessories market in India which is driven by flash sales and aggressive promotional strategies, adopted by online retailers, registered revenues of USD ~ million in FY’2015. The share of mobile phones and accessories in the revenue of India online consumer electronics market during fiscal year 2015 was registered as ~%. The online mobile phones and accessories market in India has grown at a CAGR of ~% from INR ~ million in FY’2012 to INR ~ million in FY’2015.
Online sales of home and kitchen electronics have witnessed tremendous growth over the review period FY’2012-FY’2015. Heavy discounts on appliances and cash on delivery mode of payment offered by online retailers have proved to be very advantageous in driving sales. Exchange offers on products such as washing machines and food processors have also been beneficial in attracting customers towards the online market.
The online computers and peripherals market in India has progressed at a slow pace over the past four years. The growing sales of tablets, while the declining sales volumes for desktops and laptops have led to a stir in the growth of this market. Overall, the market has enlarged at a moderate CAGR of ~% during the review period FY’2012-FY’2015 and is anticipated to display reasonable growth in the near future.
The online photographic equipment and accessories market in India has stumbled during the period FY’2012-FY’2015. The market segment witnessed a CAGR of ~%, which is quite low in comparison to growth in other product categories. With the growing popularity of smartphones and tablets in the Indian market, sales of cameras through online and offline channels started declining gradually. Within a period of four years the contribution of this segment to the market revenue declined to a mere ~% by FY’2015 from ~% in FY’2012.
India online consumer electronics market is comprised of various players competing on the basis of price. The market has been majorly dominated by three major players which include Flipkart, Snapdeal and Amazon. Market revenues of Flipkart have increased noticeably from INR ~ million in FY’2012 to INR ~ million in FY’2015, making it the largest player in the online consumer electronics space. Snapdeal was the second largest player in FY’2015. Amazon India, a part of Amazon.com
Inc contributed nearly ~% to the revenue of India online consumer electronics market in FY’2015.
The market for online consumer electronics in India is progressing at a brisk rate. The rising income level and growing influence of social media is expected to drive consumers’ interests in latest devices and thus increasing spending on consumer electronics. Revenues from the online consumer electronics market in India are expected to expand to INR ~ million in FY’2020, growing with a CAGR of ~% from FY’2015 to FY’2020.
Key Findings in the report:
- The most popular product categories sold online were mobile phones and accessories
- During FY’2015, the number of orders of consumer electronics made through mobile apps was recorded at 55.0%
- In the online computers and peripherals market, Indians mostly purchased tablets, phablets and printers which were priced at an average of around INR 10,000.
- In India, consumers prefer buying electronics during festivals such as Navratri, Diwali, Gurupurab and Christmas for
- personal use as well as for gifting purposes. The period from September to December 2014, accounted for more than 50% of the orders for consumer electronics placed online
Key Topics Covered in the Report:
- The market size of India online consumer electronics market.
- The market size of India online mobile phones and accessories market.
- The market size of India online home and kitchen appliances market.
- The market size of India online computers and peripherals market.
- The market size of India online photographic equipment and accessories market.
- Consumer Profiles in India Online Consumer Electronics Market
- Market segmentation of India online consumer electronics market on the basis of product categories, demand from major
- cities, preferred mode of making payments, seasonal demand, mode of distribution, mode of making purchase and marketplace
- & company website.
- Market segmentation of India online mobile phones and accessories market on the basis of type of products.
- Market segmentation of India online home and kitchen appliances market on the basis of type of products.
- Market segmentation of India online computers and peripherals market on the basis of type of products.
- Market segmentation of India online photographic equipment and accessories market on the basis of type of products.
- Trends and Development in India online consumer electronics market.
- Growth Drivers of India online consumer electronics market.
- Issues and Challenges in India online consumer electronics market.
- Competitive landscape and detailed company profiles of the major e-commerce players in India.
- Future outlook and projections of India online consumer electronics market.
Products
Products
Mobile Phone and Accessories, Home and Kitchen Appliances, Computers and Peripherals, Photographic Equipment and Accessories
Companies
Flipkart Online Services Pvt Ltd, Jasper Infotech Pvt Ltd., Amazon Seller Services Pvt Ltd., One97 Communications Limited (Paytm), EBay India Pvt Ltd, Shopclues, Askmebazaar, Homeshop18, Naaptol
Table of Contents
Table of Contents
1. India E Commerce Market Introduction
2. India Online Consumer Electronics Market Introduction
3. Business Models Prevalent in Online Consumer Electronics Market
3.1. Marketplace Model
3.2. Hybrid Model
3.3. Inventory Model
4. India Online Consumer Electronics Market Size
4.1. By GMV, FY’2012-FY’2015
4.2. By Average Order Size, FY’2015
5. India Online Consumer Electronics Market Segmentation
5.1. By Product Categories, FY’2012-FY’2015
5.2. By Demand from Cities (Tier 1, Tier 2 and Tier 3), FY’2012 and FY’2015
5.3. By Mode of Payment, FY’2015
5.4. By Seasonal Demand, FY’2015
5.5. By Mode of Distribution (B2C and B2B), FY’2015
5.6. By Mode of Making Purchase (Mobile App and Desktop Website), FY’2015
5.7. By Marketplace and Company Website, FY’2015
6. Consumer Profiles in India Online Consumer Electronics Market, FY’2015
6.1. Gender-wise Split of Online Consumer Electronics Shoppers, FY’2015
6.2. Age-wise Split of Online Consumer Electronics Shoppers, FY’2015
6.3. Preference for Online Shopping, FY’2015
6.4. Preference for Normal or Express Delivery, FY’2015
7. India Online Mobile Phones and Accessories Market Introduction
7.1. India Online Mobile Phones and Accessories Market Size by GMV, FY’2012-FY’2015
7.2. India Online Mobile Phones and Accessories Market Segmentation by Products, FY’2015
7.3. Trends and Developments in India Online Mobile Phones and Accessories Market
Exclusive Launches of Mobile Phones
Chinese Vendors Capturing the Market
Better Products Available at Low Prices
7.4. Market Share of Major Players in India Online Mobile Phones and Accessories Market, FY’2015
7.5. India Online Mobile Phone and Accessories Market Future Outlook and Projections, FY’2016-FY’2020
8. India Online Home and Kitchen Appliances Market Introduction
8.1. India Online Home and Kitchen Appliances Market Size by GMV, FY’2012-FY’2015
8.2. India Online Home and Kitchen Appliances Market Segmentation by Products, FY’2015
8.3. Trends and Developments in India Online Home and Kitchen Appliances Market
Online Marketplaces launching In-house brands
Exclusive Launches
8.4. India Online Home and Kitchen Appliances Market Future Outlook and Projections, FY’2016-FY’2020
9. India Online Computers and Peripherals Market Introduction
9.1. India Online Computers and Peripherals Market Size by GMV, FY’2012-FY’2015
9.2. India Online Computers and Peripherals Market Segmentation by Products, FY’2015
9.3. Trends and Developments in India Online Computers and Peripherals Market
Sales of Desktops on a Continuous Decline
Tier II and Tier III Cities Driving Growth
9.4. India Online Computers and Peripherals Market Future Outlook and Projections, FY’2016-FY’2020
10. India Online Photographic Equipment and Accessories Market Introduction
10.1. India Online Photographic Equipment and Accessories Market Size by GMV, FY’2012- FY’2015
10.2. India Online Photographic Equipment and Accessories Market Segmentation by Products, FY’2015
10.3. Trends and Developments in India Online Photographic Equipment and Accessories Market
DSLR Cameras Preventing the Takeover by Smartphones
Growing Sensor Demand
10.4. India Online Photographic Equipment and Accessories Market Future Outlook and Projections, FY’2016-FY’2020
11. Growth Drivers in India Online Consumer Electronics Market
Increasing Number of Smartphone Users
Expanding Internet Penetration
Growing Acceptability of Online Payments
Lucrative Discounts Offered by Online Marketplaces
Increasing Demand from Tier II and Tier III Cities
Easy Delivery, Exchange and Returns
Increasing Acceptance of Private Labels
12. Trends and Developments in India Online Consumer Electronics Market
Retail Chains Establishing Online Presence
Growing M-commerce
Increasing Flash Sales and Seasonal Sales
Rising M&A and Investments
Increasing Focus on Supply Chains and Logistics
Dominance of Male buyers
13. PEST Analysis for India Online Consumer Electronics Market
13.1. Political Environment
13.2. Economic Environment
The Tax Structure for Inter-State Business Transaction
Tax Application on E-commerce Business Models
13.3. Social Environment
13.4. Technological Environment
14. Issues and Challenges in India Online Consumer Electronics Market
Unreliable Internet Connectivity
Cyber Security Threats
High Failure Rate of Online Transactions
Warranty-Related Issues
High Competition
Poor Logistics and Supply Chains
15. SWOT Analysis of India Online Consumer Electronics Market
Strengths
Weaknesses
Opportunities
Threats
16. Porter’s Five Forces Analysis of India Online Consumer Electronics market
Competitive Rivalry within the Industry
Threat of New Entrants
Threat of Substitutes
Bargaining Power of Customers
Bargaining Power of Suppliers
17. Cyber Laws in India E-commerce Market
Steps to Initiate an E-Commerce Company in India
18. Market Share of Major Players in India Online Consumer Electronics Market, FY’2015
19. Competitive Analysis of India Online Consumer Electronics Market
20. Company Profiles of Major Players in India Online Consumer Electronics Market
20.1. Flipkart Online Services Pvt Ltd
20.1.1. Business Overview
20.1.2. Financial Performance, FY’2012-FY’2015
20.1.3. Business Strategies
Strengthening Supply Chain Capabilities
On-Demand Logistics Service for Sellers
Launched Paid Subscription Service
Offering Guaranteed One Day Delivery across Major Cities
Shift towards Marketplace Model
Launched In-House Brand
Offering Exclusive Discounts on Mobile Applications
Exclusive Product Launches
Making Strategic Investments
Shopping Festivals and End of Season Sales
20.1.4. What to Expect in Future
20.2. Jasper Infotech Private Limited (Snapdeal)
20.2.1. Business Overview
20.2.2. Financial Performance, FY’2013-FY’2015
20.2.3. Business Strategies
Celebrity Endorsements
Express Delivery Services
Snapdeal Launchpad
Tie up with Tata Finance
Exclusive Product Launches
Seasonal Sales and Festive Discounts
Exclusive Offers for Mobile Applications
20.2.4. What to Expect in Future
20.3. Amazon Seller Services Pvt Ltd
20.3.1. Business Overview
20.3.2. Financial Performance, FY’2014
20.3.3. Business Strategies
Exclusive Product launches in Electronics Segment
Expanding Fulfillment and data Centers across the Country
Launched Amazon Exclusives Section
One Day and Sunday Delivery
Services for Merchants and Sellers
Extended Warranty for Electronic Products
End of Season Sales and Flash Sales
Free Wi-Fi Zones
20.3.4. What to Expect in Future
20.4. One97 Communications Limited (Paytm)
20.4.1. Business Overview
20.4.2. Business Strategies
Operating an App-Only Marketplace
Innovative Payment Options
Conducting Effective Marketing Campaigns
20.5. Ebay India Private Limited
20.5.1. Business Overview
Ebay India Quick Facts
20.5.2. Financial Performance, FY’2013-FY’2014
20.5.3. Business Strategies
Express Delivery
Exclusive Product Launches
Expansion of Online Payment Gateway
21. Mergers, Acquisitions and Investments in India Online Consumer Electronics Market
22. India Online Consumer Electronics Market Future Outlook and Projections, FY’2016-FY’2020
Key Opportunities for the Future
22.1. By Product Categories, FY’2016-FY’2020
22.2. Cause and Effect Relationship
23. Analyst Recommendations
Existing Players in the Market
New Entrants Planning to Enter the Market
Government’s Role in The India Online Consumer Electronics Market
24. Macro Economic Variables Impacting the India Online Consumer Electronics Market
24.1. Number of Households in India, CY’2009-CY’2019
24.2. Personal Disposable of India, CY’2009-CY’2019
24.3. Number of Internet Users in India, CY’2009-CY’2019
24.4. Size of E-commerce Market in India, FY’2010-FY’2020
24.5. Size of India Electronics Market, CY’2009-CY’2019
24.6. Number of Smartphone Users in India, CY’2009-CY’2019
25. Appendix
25.1. Market Definitions
25.2. Abbreviations
25.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
25.4. Disclaimer
List of Figure
Figure 1: India E-commerce Market Size on the Basis of GMV in INR Billion, FY’2010-FY’2015
Figure 2: Consolidated Performance of the India Online Consumer Electronics Market in Terms of CAGR by Product Categories on the Basis of GMV in Percentage (%), FY’2012-FY’2015
Figure 3: Marketplace Model for India Online Consumer Electronics Market
Figure 4: Pricing Analysis in Marketplace Model
Figure 5: Hybrid Model in India Online Consumer Electronics Market
Figure 6: Inventory Model in India Online Consumer Electronics Market
Figure 7: India Online Consumer Electronics Market Size by GMV in INR Billion, FY’ 2012-FY’2015
Figure 8: India Online Consumer Electronics Market Segmentation by GMV Contribution from Different Product Categories in Percentage (%), FY’2012-FY’2015
Figure 9: India Online Consumer Electronics Market Segmentation by Demand Contribution from Different Cities on the Basis of Number of Orders Placed in Percentage (%), FY’2012 and FY’2015
Figure 10: India Online Consumer Electronics Market Segmentation by Preferred Mode of Payment on the Basis of Numbers of Orders Placed in Percentage (%), FY’2015
Figure 11: India Online Consumer Electronics Market Segmentation by Seasonal Demand on the Basis of Numbers of Order Placed in Percentage (%), FY’2015
Figure 12: India Online Consumer Electronics Market Segmentation by Mode of Distribution on the Basis of Number of Orders Placed in Percentage (%), FY’2015
Figure 13: India Online Consumer Electronics Market Segmentation by Mode of Making Purchase on the Basis of Number of Orders Placed in Percentage (%), FY’2015
Figure 14: India Online Consumer Electronics Market Segmentation by Marketplace and Company Website on the Basis of Number of Orders Placed in Percentage (%), FY’2015
Figure 15: Gender-wise Split of Online Consumer Electronics Shoppers in India on the Basis Number of Orders Placed in Percentage (%), FY'2015
Figure 16: Age-wise Split of Online Consumer Electronics Shoppers in India on the Basis of Number of Orders Placed in Percentage (%), FY’2015
Figure 17: Preference for Online Shopping by Preferred Day of Placing Orders on the Basis of Number of Orders in
Percentage (%), FY'2015
Figure 18: Preference for Online Shopping of High and Low Value Electronic Products by Normal and Express Delivery, FY'2015
Figure 19: Working Model of Major E-commerce Portal in Mobile Phone Market
Figure 20: Market Share of Major Smart Phone Manufacturers in India on the Basis of Number of Units Sold in Percentage (%), FY’2015
Figure 21: India Online Mobile Phones and Accessories Market Size on the Basis of GMV in INR Billion, FY’2012-FY’2015
Figure 22: India Online Mobile Phones and Accessories Market Segmentation by Type of Products on the Basis of Number of Orders Placed in Percentage (%), FY’2015
Figure 23: India Online Mobile Phones and Accessories Market Segmentation on the Basis of Type of Products by Revenue in Percentage (%), FY’2015
Figure 24: Market Share of Major Players in India Online Mobile Phones and Accessories Market on the Basis of GMV in Percentage (%), FY’2015
Figure 25: India Online Mobile Phones and Accessories Market Future Projections on the Basis of GMV in INR Billion,
FY’2016-FY’2020
Figure 26: India Online Home and Kitchen Appliances Market Size on the Basis of GMV in INR Billion, FY’2012-FY’2015
Figure 27: India Online Home and Kitchen Appliances Market Segmentation by Type of Products on the Basis of Number of Orders Placed in Percentage (%), FY’2015
Figure 28: India Online Home and Kitchen Appliances Market Future Projections on the Basis of GMV in INR Billion, FY’2016 -FY’2020
Figure 29: India Online Computers and Peripherals Market Size on the Basis of GMV in INR Billion, FY’2012-FY’2015
Figure 30: India Online Computers and Peripherals Market Segmentation by Type of Products on the Basis of Number of Orders Placed in Percentage (%), FY’2015
Figure 31: India Online Computers and Peripherals Market Future Projections on the Basis of GMV in INR Billion, FY’2016- FY’2020
Figure 32: India Online Computers and Peripherals Market Size on the Basis of GMV in INR Billion, FY’2012-FY’2015
Figure 33: India Online Photographic Equipment and Accessories Market Segmentation by Type of Products on the Basis of Number of Orders in Percentage (%), FY’2015
Figure 34: India Online Photographic Equipment and Accessories Market Future Projections on the Basis of GMV in INR
Billion, FY’2016-FY’2020
Figure 35: Number of Smartphone Users in India in Million, CY’2009-CY’2014
Figure 36: Internet Penetration in India in Percentage, CY’2009-CY’2014
Figure 37: Contribution of Different Modes of Payment in India E-commerce Market on the Basis of Number of Orders in Percentage (%), FY’2015
Figure 38: India Logistics Market Size on the Basis of Revenue in INR Billion, FY’2010-FY’2015
Figure 39: Incidents of Cyber Attack in India, CY’2011-CY’2015(P)
Figure 40: Process of Online Payment in India E-commerce Market
Figure 41: Market Share of Major Players in India Online Consumer Electronics Market on the Basis of GMV Contribution in Percentage (%), FY’2015
Figure 42: Supply Chain Analysis of Flipkart Online Services Pvt. Ltd.
Figure 43: Flipkart Online Services Pvt. Ltd. Net Revenue and Loss in INR Billion, FY’2012-FY’2014
Figure 44: Loss per Rupee Spent in INR, FY’2012-FY’2014
Figure 45: Flipkart Gross Merchandise Value in INR Billion, FY’2012-FY’2015
Figure 46: Snapdeal Net Revenue and Loss in INR Billion, FY’2013-FY’2014
Figure 47: Snapdeal Loss per Rupee Spent in INR, FY’2013-FY’2014
Figure 48: Snapdeal Gross Merchandise Volume in INR Billion, FY’2012-FY’2015
Figure 49: Ebay India Net Revenues and Loss in INR Billion, FY’2013-FY’2014
Figure 50: Ebay Loss per Rupee Spent in INR, FY’2013-FY’2014
Figure 51: India Online Consumer Electronics Market Future Projections on the Basis of GMV in INR Billion, FY’2016-FY’2020
Figure 52: Projected Performance of the India Online Consumer Electronics Market in Terms of CAGR by Product Categories, FY’2016-FY’2020
Figure 53: India Online Consumer Electronics Market Future Projections by Product Categories on the Basis of GMV in INR Billion, FY’2016-FY’2020
Figure 54: Number of Households in India in Million, CY’2009- CY’2019
Figure 55: Personal Disposable Income of India in INR Billion, CY’2009-CY’2019
Figure 56: Number of Internet Users in India in Million, CY’2009- CY’2019
Figure 57: Size of E-commerce Market in India in INR Billion, FY’2010-FY’2020
Figure 58: Size of Electronics Market in India, CY’2009-CY’2019
Figure 59: Number of Smartphone Users in India in Million, CY’2009-CY’2019
List of Table
Table 1: Commission Charged by Online Marketplaces on Consumer Electronics, 2015
Table 2: Shipping Fee Charged by Online Marketplaces from Suppliers
Table 3: India Online Consumer Electronics Market Daily Average Orders and Average Order Size in INR, FY’2015
Table 4: India Online Consumer Electronics Market Annual Orders, Average Order Size and Market Size in INR Billion, FY’2015
Table 5: India Online Consumer Electronics Market Segmentation by GMV Contribution from Different Product Categories in INR Billion, FY’2012-FY’2015
Table 6: India Online Consumer Electronics Market Segmentation by Number of Orders from Different Cities on the Basis of Number of Orders Placed in Million, FY’2015
Table 7: India Online Consumer Electronics Market Segmentation by Preferred Mode of Payment on the Basis of Number of Orders Placed in Million Units, FY’2015
Table 8: India Online Consumer Electronics Market Segmentation by Seasonal Demand on the Basis of Numbers of Order Placed in Million Units, FY’2015
Table 9: India Online Consumer Electronics Market Segmentation by Mode of Distribution on the Basis of Number of Orders Placed in Million Units, FY’2015
Table 10: India Online Consumer Electronics Market Segmentation by Mode of Making Purchase on the Basis of Number of Orders Placed in Million Units, FY’2015
Table 11: India Online Consumer Electronics Market Segmentation by Marketplace and Company Website on the Basis of Number of Orders Placed in Million Units, FY’2015
Table 12: Gender-wise Split of Online Consumer Electronics Shoppers in India on the Basis Number of Orders Placed in Million Units, FY’2015
Table 13: Age-wise Split of Online Consumer Electronics Shoppers in India on the Basis of Number of Orders Placed in Million Units, FY’2015
Table 14: Preference for Online Shopping by Preferred Day of Placing Orders on the Basis of Number of Orders in Million Units, FY’2015
Table 15: India Online Mobile Phones and Accessories Market Segmentation by Type of Products on the Basis of Number of Orders Placed in Million Units, FY’2015
Table 16: India Online Mobile Phones and Accessories Market GMV Contribution from Mobile Phones and Accessories in INR Billion, FY’2015
Table 17: Comparison of Smartphone Prices available at Retail and Online Stores
Table 18: Market Share of Major Players in India Online Mobile Phones and Accessories Market on the Basis of GMV in INR Billion, FY’2015
Table 19: India Online Home and Kitchen Appliances Market Segmentation by Type of Products on the Basis of Number of Orders Placed in Million Units, FY’2015
Table 20: India Online Computers and Peripherals Market Segmentation by Type of Products on the Basis of Number of Orders Placed in Million Units, FY’2015
Table 21: India Online Photographic Equipment and Accessories Market Segmentation by Type of Products on the Basis of Number of Orders Placed in Million Units, FY’2015
Table 22: Average Internet Connection Speed of Major Economies in Asia Pacific Region, Q1 2015
Table 23: Comparative Analysis of Logistics Infrastructure in India with other Major Countries, 2013
Table 24: Porter’s Five Forces Analysis for the India Online Consumer Electronics Market
Table 25: Market Share of Major Players in India Online Consumer Electronics Market on the Basis of GMV Contribution in INR Billion, FY’ 2015
Table 26: Competitive Analysis for Major Players in India Online Consumer Electronics Market
Table 27: Flipkart Average Number of Orders Received for Different Electronic Product Categories, FY’2015
Table 28: Amazon India Financial Performance Indicators in INR Billion, FY’2014
Table 29: Amazon India Average Number of Orders Received for Different Product Categories, FY’2015
Table 30: List of Mergers, Acquisition and Investments in India Consumer Electronics Market
Table 31: India Online Consumer Electronics Market Future Projections by Type of Products on the Basis of GMV in INR Billion, FY’2016-FY’2020
Table 32: Cause and Effect Relationship Analysis between Industry Factors and India Online Consumer Electronics Market Prospects
Table 33: Correlation Matrix for India Online Consumer Electronics Market
Table 34: Regression Coefficients Output for India Online Consumer Electronics Market
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