Country Profile: Haircare in Argentina

Region:Central and South America

Author(s):

Product Code:CS4820MF

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Published on

August 2018

Total pages

104

Table of Content

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About the Report

About the Report

Country Profile: Haircare in Argentina

 

Summary

 

The Argentine haircare sector is led by the shampoo category both in value and volume terms, while the conditioner category is expected to register the fastest value growth during 2017-2022. Hypermarkets & supermarkets is the leading channel for distribution of haircare products in the country. Kids & babies accounted for the highest consumption of haircare products in the country. Procter & Gamble, Henkel AG & Co. KGaA and L'Oreal S.A are the leading players in the Argentine haircare sector.

 

GlobalData's Country Profile report on the Haircare sector in Argentina provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

 

What else is contained?

 

- Sector data: Overall sector value and volume data with growth analysis for 2012-2022

- Category coverage: Value and growth analysis for conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, and styling agents with inputs on individual segment share within each category and the change in their market share forecast for 2017-2022

- Leading players: Market share of brands and private labels in value terms in 2017

- Distribution data: Percentage of sales within each category through distribution channels such as hypermarkets & supermarkets, department stores, convenience stores, drug stores & pharmacies, health & beauty stores, cash & carries and warehouse clubs, 'dollar stores', variety store & general merchandise retailers, vending machines, parapharmacies/drugstores , e-retailers, chemists/pharmacies, and other general retailers

- Packaging data: consumption breakdown for pack materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, rigid plastics, rigid metal, glass and others; pack type data for: Bottle, tube, aerosol, tub, bag/sachet, and jar.

 

Scope

 

- The per capita consumption of haircare was higher in Argentina compared to global and regional levels in 2017

- The Argentine haircare sector is expected to grow at a CAGR of 14% by value during 2017-2022

- Hypermarkets & supermarkets is the leading distribution channel in the Argentine haircare sector

- 'Plusbelle' is the leading brand in the Argentine haircare sector

- Hypermarkets & supermarkets is the largest distribution channel in the Argentine haircare sector

- Rigid plastics is the most commonly used pack material in the Argentine haircare sector, followed by flexible packaging and rigid metal.

 

Reasons to buy

 

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Products

Products

Argentina,conditioner, hair colorants, hair loss treatments, perms & relaxers, salon hair care, shampoo, styling agents, Intensive conditioner, traditional conditioner, bleachers, highlights/lowlights, permanent colorants, semi-permanent colorants, tone-on-tone colorants, perms, relaxers, 2-in-1, anti-dandruff, kids shampoo, medicated shampoo, standard shampoo, hair gel, hair mousse, hairspray, styling creams and waxes, styling spray, packaging, pack materials, flexible packaging, rigid plastics, rigid metal, glass, pack types, bottle, tube, aerosol, tub, bag/sachet, jar, closure type, flip/snap top, screw top, cap, dispenser, primary outer type, carton-folding, volume share, value share


Companies

Plusbelle

Sedal

Pantene

L`Oreal - Elvive

Head & Shoulders

Garnier - Nutrisse

Dove

Issue

Suave

Wella - Koleston

Soft Color

Tresemme

Silkey

Garnier - Fructis

Table of Contents

Table of Contents

Table of Contents

Report scope

Executive summary

Argentina in the global and regional context

Argentina in the global and Latin American haircare sector

Argentina compared to other leading countries in Latin America

Per capita consumption and expenditure-Argentina compared to Latin America and global level

Sector analysis-Haircare

Country snapshot-haircare sector in Argentina

Value and volume analysis-haircare sector in Argentina

Cross category comparison-value and growth rate

Change in category share by value

Cross category comparison-volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: conditioner

Segment analysis (in value terms): conditioner

Segment analysis (in volume terms): conditioner

Category analysis: hair colorants

Segment analysis (in value terms): hair colorants

Segment analysis (in volume terms): hair colorants

Category analysis: hair loss treatments

Category analysis: perms & relaxers

Segment analysis (in value terms): perms & relaxers

Segment analysis (in volume terms): perms & relaxers

Category analysis: salon hair care

Category analysis: shampoo

Segment analysis (in value terms): shampoo

Segment analysis (in volume terms): shampoo

Category analysis: styling agents

Segment analysis (in value terms): styling agents

Segment analysis (in volume terms): styling agents

Distribution analysis

Distribution channel share analysis: haircare

Distribution channel share analysis by category

Competitive landscape

Brand share analysis by sector

Brand share analysis by category

Degree of consolidation/fragmentation by category

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type

Consumergraphics

Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)

Methodology

Definitions

Appendix


List of Figure

List of Figures

Value and volume share of Argentina in the global and Latin America haircare sector, 2017-2022

Argentina compared to other top countries in terms of market share, growth, and competitive landscape

PCC comparison-Argentina, Latin America, and global, 2012-2022

PCE comparison-Argentina, Latin America, and global, 2012-2022

Market size and growth analysis by value and volume, haircare sector, 2012-2022

Cross category comparison-value and growth rate (2012-2022)

Change in category share (in value terms), 2017-2022

Cross category comparison-volume and growth rate (2012-2022)

Change in category share (in volume terms), 2017-2022

Market size and growth analysis by value and volume, conditioner, 2012-2022

Market size and growth analysis by value and volume, hair colorants, 2012-2022

Market size and growth analysis by value and volume, hair loss treatments, 2012-2022

Market size and growth analysis by value and volume, perms & relaxers, 2012-2022

Market size and growth analysis by value, salon hair care, 2012-2022

Market size and growth analysis by value and volume, shampoo, 2012-2022

Market size and growth analysis by value and volume, styling agents, 2012-2022

Share of key distribution channels (in value terms)-haircare, 2017

Key distribution channel share by category (in value terms), 2017

Leading brands (in value terms) in the haircare sector, 2017

Leading brands (in value terms) by category in the haircare sector, 2017

Category-wise consolidation/fragmentation (in value terms)-haircare, 2017

Key pack materials in the Argentine haircare sector, percentage share of pack units, 2017

Annual growth rate by key pack material, 2012-2022

Use of pack material by category (in pack units), 2017

Key pack types in the Argentine haircare sector, percentage share of pack units, 2017

Annual growth rate by key pack type, 2012-2022

Use of pack type by category (in pack units), 2017

Key closure types in the Argentine haircare sector, percentage share of pack units, 2017

Annual growth rate by key closure type, 2012-2022

Use of closure type by category (in pack units), 2017

Key primary outer types in the Argentine haircare sector, percentage share of pack units, 2017

Annual growth rate by key primary outer type, 2012-2022

Use of primary outer type by category (in pack units), 2017

Demographic analysis

Real GDP value and annual growth (%)

Nominal GDP value and annual growth (%)

Consumer price inflation (%)

Nominal household final consumption expenditure growth (%)

Population (millions) and annual growth (%)

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Employed people (millions) and unemployment rate (%)

Five lowest risk nations in GCRI Q3 2017

Five highest risk nations in GCRI Q3 2017

Country risk analysis-Argentina compared to Latin American and the world


List of Table

List of Tables

Country snapshot-leading value categories and fastest-growing segments

Cross category comparison-by value (2012-2022)

Cross category comparison-by volume (2012-2022)

Per capita consumption (by category), Argentina compared to Latin America and global levels (in units), 2017

Conditioner- value analysis by segment, 2012-2022

Conditioner-volume analysis by segment, 2012-2022

Hair colorants-value analysis by segment, 2012-2022

Hair colorants-volume analysis by segment, 2012-2022

Perms & relaxers-value analysis by segment, 2012-2022

Perms & relaxers-volume analysis by segment, 2012-2022

Shampoo-value analysis by segment, 2012-2022

Shampoo-volume analysis by segment, 2012-2022

Styling agents-value analysis by segment, 2012-2022

Styling agents-volume analysis by segment, 2012-2022

Change in distribution share, 2012-2017

Performance overview (score: 1-100)

Category data, by segment

Per capita consumption (in units), 2012-2022

Per capita expenditure, 2012-2022

Haircare sales distribution in Argentina-by category, 2017

Brand share (in value terms) in the haircare sector, 2017

Brand share (in value terms) in the haircare sector by category, 2017

Pack material (in million pack units), 2012-2022

Pack materials by category (in million pack units), 2017

Pack type (in million pack units), 2012-2022

Pack types by category (in million pack units), 2017

Closure type (in million pack units), 2012-2022

Closure types by category (in million pack units), 2017

Primary outer type (in million pack units), 2012-2022

Primary outer types by category (in million pack units), 2017

Real GDP and annual growth (%), 2014-2022

Nominal GDP and annual growth (%), 2014-2022

Consumer price inflation (%), 2014-2022

Employed people and unemployment rate (%), 2014-2022

Nominal household final consumption expenditure and annual growth (%), 2014-2022

Population and annual growth (%), 2014-2022

Population by age group (%)

Population by gender (%)

Population by rural-urban split (%)

Exchange rates, 2012-2022

Value/volume change at segment level

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