Facial Tissues Global Market Report 2020-30: Covid 19 Implications and Growth
May 2020
200
About the Report
About the Report
Major players in the facial tissue market are Kimberly-Clark, Procter and Gamble, APP, Hengan, Vinda, C&S PAPER, Metsa Tissue, WEPA, Cascades, and KP Tissue.
The global facial tissue market is expected to grow from USD 11.7 billion in 2019 to about USD 21.5 billion in 2020. Due to the Covid-19 pandemic, there is an increase in awareness about hygiene, which has in turn increased the demand for more disposable paper products such as facial tissues as opposed to reusable cloth napkins to curb the spread of viral infection. The market is expected to stabilize and reach USD 16.1 billion at a CAGR of 8.3% through 2023.
The facial tissues market consists of the sales of the tissue papers or wipes or paper handkerchiefs that are thin, soft, absorbent, smooth and disposable which are used for cleaning face and reducing the spread of an infection or diseases as like swine flu. The market includes the sales of various types of facial tissue papers such as regular facial tissue papers, anti- viral facial tissue papers, and recyclable facial tissue papers. The facial tissues that have been used at home and away from home (restaurants, hospitals and healthcare industry) are included in this market.
The global facial tissues market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the facial tissues market in 2019.
In March 2019, WEPA Group acquired Arjowiggins Greenfield's plant in France, this is expected to increase the production capacity of WEPA Group by approximately 130,000 tones. The company also acquired the Northwood & WEPA Joint Venture in the U.K., and Van Houtum Group Holding B.V. in the Netherlands. This shows that the company is following an acquisition strategy for gaining a strong position in the global tissue paper market.
The facial tissues market covered in this report is segmented by type into box facial tissue, pocket facial tissues and by applications into at home, away from home.
Companies in the facial tissue market are increasingly using TAD (Through Air Drying) technology to manufacture facial tissues to have cost benefits. The TAD process used in tissue manufacturing was developed by P&G, Kimberly-Clark, and Scott, the machines are being utilized by some manufacturers such as Procter & Gamble for facial tissue production. In TAD process, the fiber web is dewatered and dried by non-compressive means, thereby avoiding the compaction that occurs during wet-pressing of the web in the conventional process. The use of these non-compressive water-removal technologies results in a product with improved properties such as high bulk, softness, cross direction (CD) stretch and absorbency. Fiber savings are possible for TAD tissue as the weight of the sheet can be reduced due to the higher bulk. Since fiber is usually the highest cost element in a tissue product, reduced fiber cost is the major advantage associated with the use of TAD technology. Leading players in the facial tissue paper market are now focusing on improving their production processes by adopting product extension techniques, novel marketing strategies and also making strong investments in R&D into already established factories by adding innovation to these facilities and boosting sales.
The harmful effects caused by the use of chemically manufactured facial tissues can restraint the facial tissue market. The facial tissues are manufactured using different chemical substances. The use of poor or low quality chemical ingredients may cause harm to the skin of the consumers . The facial tissues treated with lotions, aromatic agents, antimicrobial agents, dyes and more have appeared in the market during recent years, and thus consumers both children and adults are at a higher risk being exposed to these substances through direct contact, especially with the skin and the mucous membranes, and via inhalation. For instance, facial tissues are often impregnated or infused with aromatic agents such as eucalyptus oils and menthol to alter the aroma and make the nose-blowing experience more pleasant. Hence, the lack of use of good quality of chemical ingredients is anticipated to halt the facial tissues market growth.
The rise in the number of bacterial and viral infectious diseases has led to the rise in demand of sterilized, antibacterial and anti-viral facial tissues. The facial tissues are sterilized during the manufacturing process to prevent the spread of harmful microbes. The special anti-bacterial and antiviral facial tissues are infused with antibacterial and antiviral agents respectively to deactivate the bacteria in cold, flu viruses in cough, sneeze, or nasal discharge to prevent spreading of viruses to others. For instance, Kleenex anti-viral facial tissue manufactured by Kimberly-Clark has three soft layers, including a moisture-activated middle layer that kills 99.9% of cold and flu viruses in the tissue within 15 minutes. Thus, the rise in the number of infectious diseases and increased hygiene awareness among consumers is anticipated to drive the facial tissues market growth by enhancing the utilization of tissue products in the forecast period.
Products
Products
1) By Type: Box Facial Tissue; Pocket Facial Tissues; 2) by Applications: At Home; Away From Home
Companies
Kimberly-Clark; Procter and Gamble; APP; Hengan; Vinda; C&S PAPER; Metsa Tissue; WEPA; Cascades; KP Tissue; SCA; Sofidel Group, ; CMPC Tissue; Georgia-Pacific; Fujian Hengan Group Ltd, ; Johnson & Johnson; Asia Pulp & Paper, ; Beiersdorf
Table of Contents
Table of Contents
1. Executive Summary
2. Facial Tissues Market Characteristics
3. Facial Tissues Market Size And Growth
3.1. Global Facial Tissues Historic Market, 2015-2019, USD Billion
3.1.1. Drivers Of The Market
3.1.2. Restraints On The Market
3.2. Global Facial Tissues Forecast Market, 2019-2023F, 2025F, 2030F, USD Billion
3.2.1. Drivers Of The Market
3.2.2. Restraints On the Market
4. Facial Tissues Market Segmentation
4.1. Global Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Box Facial Tissue
Pocket Facial Tissues
4.2. Global Facial Tissues Market, Segmentation by Applications, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
At Home
Away From Home
5. Facial Tissues Market Regional And Country Analysis
5.1. Global Facial Tissues Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
5.2. Global Facial Tissues Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
6. Asia-Pacific Facial Tissues Market
6.1. Asia-Pacific Facial Tissues Market Overview
6.2. Asia-Pacific Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
7. China Facial Tissues Market
7.1. China Facial Tissues Market Overview
7.2. China Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F,USD Billion
8. India Facial Tissues Market
8.1. India Facial Tissues Market Overview
8.2. India Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
9. Japan Facial Tissues Market
9.1. Japan Facial Tissues Market Overview
9.2. Japan Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
10. Australia Facial Tissues Market
10.1. Australia Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
11. Indonesia Facial Tissues Market
11.1. Indonesia Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
12. South Korea Facial Tissues Market
12.1. South Korea Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
13. Western Europe Facial Tissues Market
13.1. Western Europe Facial Tissues Market Overview
13.2. Western Europe Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
14. UK Facial Tissues Market
14.1. UK Facial Tissues Market Overview
14.2. UK Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
15. Germany Facial Tissues Market
15.1. Germany Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
16. France Facial Tissues Market
16.3. France Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
17. Eastern Europe Facial Tissues Market
17.1. Eastern Europe Facial Tissues Market Overview
17.2. Eastern Europe Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
18. Russia Facial Tissues Market
18.1. Russia Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
19. North America Facial Tissues Market
19.1. North America Facial Tissues Market Overview
19.2. North America Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
20. USA Facial Tissues Market
20.1. USA Facial Tissues Market Overview
20.2. USA Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
21. South America Facial Tissues Market
21.1. South America Facial Tissues Market Overview
21.2. South America Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
22. Brazil Facial Tissues Market
22.1. Brazil Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
23. Middle East Facial Tissues Market
23.1. Middle East Facial Tissues Market Overview
23.2. Middle East Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
24. Africa Facial Tissues Market
24.1. Africa Facial Tissues Market Overview
24.2. Africa Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
25. Facial Tissues Market Competitive Landscape And Company Profiles
25.1. Facial Tissues Market Competitive Landscape
25.2. Facial Tissues Market Company Profiles
25.2.1. Kimberly-Clark
25.2.1.1. Overview
25.2.1.2. Products and Services
25.2.1.3. Strategy
25.2.1.4. Financial Performance
25.2.2. Procter and Gamble
25.2.2.1. Overview
25.2.2.2. Products and Services
25.2.2.3. Strategy
25.2.2.4. Financial Performance
25.2.3. APP
25.2.3.1. Overview
25.2.3.2. Products and Services
25.2.3.3. Strategy
25.2.3.4. Financial Performance
25.2.4. Hengan
25.2.4.1. Overview
25.2.4.2. Products and Services
25.2.4.3. Strategy
25.2.4.4. Financial Performance
25.2.5. Vinda
25.2.5.1. Overview
25.2.5.2. Products and Services
25.2.5.3. Strategy
25.2.5.4. Financial Performance
26. Key Mergers And Acquisitions In The Facial Tissues Market
27. Facial Tissues Market Trends And Strategies
28. Facial Tissues Market Future Outlook and Potential Analysis
29. Appendix
29.1. Abbreviations
29.2. Currencies
29.3. Research Inquiries
29.4. The Business Research Company
29.5. Copyright And Disclaimer
List of Figure
Figure 1: Global Historic Market Growth, 2015-2019, USD Billion
Figure 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 3: Global Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 4: Global Facial Tissues Market, Segmentation by Applications, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 5: Global Facial Tissues Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 6: Global Facial Tissues Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 7: Asia-Pacific, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 8: China, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 9: India, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 10: Japan, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 11: Australia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 12: Indonesia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 13: South Korea, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 14: Western Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 15: UK, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 16: Germany, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 17: France, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 18: Eastern Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 19: Russia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 20: North America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 21: USA, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 22: South America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 23: Brazil, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 24: Middle East, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 25: Africa, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Figure 26: Kimberly-Clark Financial Performance
Figure 27: Procter and Gamble Financial Performance
Figure 28: APP Financial Performance
Figure 29: Hengan Financial Performance
Figure 30: Vinda Financial Performance
List of Table
Table 1: Global Historic Market Growth, 2015-2019, USD Billion
Table 2: Global Forecast Market Growth, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 3: Global Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 4: Global Facial Tissues Market, Segmentation by Applications, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 5: Global Facial Tissues Market, Split By Region, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 6: Global Facial Tissues Market, Split By Country, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 7: Asia-Pacific, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 8: China, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 9: India, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 10: Japan, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 11: Australia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 12: Indonesia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 13: South Korea, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 14: Western Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 15: UK, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 16: Germany, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 17: France, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 18: Eastern Europe, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 19: Russia, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 20: North America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 21: USA, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 22: South America, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 23: Brazil, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 24: Middle East, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 25: Africa, Facial Tissues Market, Segmentation By Type, Historic and Forecast, 2015-2019, 2023F, 2025F, 2030F, USD Billion
Table 26: Kimberly-Clark Financial Performance
Table 27: Procter and Gamble Financial Performance
Table 28: APP Financial Performance
Table 29: Hengan Financial Performance
Table 30: Vinda Financial Performance
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