China Mattress Market Outlook to 2027F

About the Report

The report provides a comprehensive analysis of the potential of the mattress market in China. The report covers an overview and genesis of the industry, market size in terms of transaction volume and revenue generated.

 

The China mattress market segmentations include by type, by end users and by distribution channels; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates, the China mattress market is forecasted to grow at a robust CAGR in the period of 2022P-2027F, owing to growing population in China, increasing income levels, and the booming housing market.

• A functional and healthy mattress is highly regarded by consumers in the market due to changing lifestyles and sleep disorders among people.
• Replacement of bedding is forecasted to lead to the growth of the mattress market in China. Social e-commerce channels, such as Twitter, Tuoke, and Pinchao, are also playing a huge role in the development of the market.

Key Trends by Market Segment:

By Type: The demand for innerspring mattresses is expected to increase in the market. Consumer preference is changing in the market and they are aware of the concept of healthy sleep, which escalates the demand for innerspring mattresses further.

 

By Distribution Channels: The offline distribution channel holds the largest revenue share of the China Mattress Market. Offline channel is preferred by shoppers as it facilitates the consumers to have a first-hand look at the products, which helps in an easy inspection of the quality of the products.

Competitive Landscape

In China Mattress Market there are about ~ players operating in the overall market, and top ~ players accounted ~% share in the market in terms of revenue. The Chinese mattress market is fragmented and has high intensified competition within industry players. There is a high homogeneity of products manufactured in the market; however, brand awareness among consumers is likely to drive the market further.

Future Outlook

The China Mattress Market is projected to show a significant growth of CAGR ~% in the forecasted period of 2022-2027F, with the growing population in China, increasing income levels, and the booming housing market.

Scope of the Report

Its market segmentation includes by Type (Innerspring Mattresses, Memory Foam Mattresses, Latex Mattresses, and Others (Gel and Hybrid) By End User (Residential, Commercial) and Distribution Channel (Offline and Online).

Products

Companies

Research Methodology

Step 1: Identifying Key Variables: 

Our team will initially create an ecosystem for all the entities in the Mattress Market that are providing Mattress in China Market.

Step 2: Market Building: 

In the next step, we have referred to multiple secondary and proprietary databases to perform deck research around the market and collate industry-level information to create an initial level hypothesis. We will also explore company-level info by referring press releases, annual reports, financial statements, and other documents to understand basic information about the companies and market level.

Step 3: Validating and Finalizing: 

Later our team will conduct a series of Interviews with multiple C-Level Executives and other stakeholders belonging to different companies to confirm the market hypothesis, validate statistics and seek operational and financial information from company representatives.

Step 4: Research Output: 

Furthermore, to validate this data our team will pitch each company as a potential customer through a mystery shopping exercise and will confirm the operational and financial performance of China Mattress Market Entities which have been shared by company executives and available on secondary databases. We will be conducting another set of CATIs with the respective entities to understand customer behaviour, channel preference, and other factors. We will also assess customer analysis in terms of their preferences and pain points.