Romania-The Future of Foodservice to 2021
February 2017
154
About the Report
About the Report
Romania-The Future of Foodservice to 2021
Summary
"Romania-The Future of Foodservice to 2021", published by GlobalData provides extensive insight and analysis of Romania's Foodservice market over the next five years (2016-2021) and acts as a vital point of reference for operators or suppliers.
Romania's foodservice profit sector is set to grow at an accelerated CAGR of 3.3% between 2016 and 2021. The Romanian market is becoming an increasingly attractive environment to international foodservice operators, with strong economic growth and a growing middle class being a notable contrast to other stagnant European markets. Previously infrequent and desirable luxury foodservice occasions are becoming more regular, with 41% of young consumers having visited a coffee shop in the past week. Consumers, particularly younger urbanites, are also taking a greater interest in branding, benefiting American operators and the aspiration lifestyles they represent.
The report includes
Overview of the Romanian macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Romania's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee Tea Shops, Pubs, Clubs and Bars) within Romania's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Romanian population.
Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
Case Studies: Learn from examples of recent successes and failures within the Romanian foodservice market.
Scope
Recent substantial economic growth has fuelled an expanding middle class across Romania, opening up the potential for greater out-of-home meal occasions among consumers.
Increased interest in American brands and the aspirational lifestyles they represent are gaining popularity among younger, image conscious urbanites. This significantly benefited trendy brands such as Starbucks, which holds a 14% share of the coffee and tea shop market.
A consumer trend towards “healthy indulgence” has facilitated the rapid growth of health focused QSR operators such as Salad Box, although there is evidence to suggest a notable attitude-behavioural gap still exists in the market.
Reasons to buy
Specific forecasts of the foodservice market over the next five years (2016-2021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Romanian foodservice market.
Products
Products
Foodservice, Romania QSR, quick, full, service, restaurant, FSR, experimentation, customization, ultra-convenience, pester-power, convergence, value, outlets, transactions, healthy indulgence, branding, emerging, middle class
Companies
McDonald's
KFC
Salad Box
Domino's Pizza
Subway
SpringTime
Spartan
Soup Up!
Pizza Hut
La Placinte
Trattoria IL Calcio
City Grill
La Mama
Starbucks
5 To Go
Zvon Cafe
Tucano Coffee
Second Cup
Origo
Table of Contents
Table of Contents
Table of Contents
Introduction
Report Guide
Executive Summary
Macroeconomic Context
GDP and Consumer Price Index
Population and demographic highlights
Annual household income distribution
Introducing the Consumer Segments
Consumer segment profiles and key identification metrics
Segment engagement overview in four key profit sector channels
Profit Sector Metrics
Key metric highlights
Value share and growth by channel
Outlets and growth by channel
Transactions and growth by channel
Operator buying volumes and growth by channel
Channel historic and future growth dynamics
Outlet type and type of ownership growth dynamics
Profit Sector by Channel
Quick Service Restaurants (QSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?
Full Service Restaurants (FSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?
Coffee and Tea Shops
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?
Pubs, Clubs and Bars
Summary and key take-out
Metrics
Key consumers
Why?
What?
Where?
What next?
Cost Sector Metrics
Cost operator trends-historic and future growth
Data and channel share breakdown
Education
Metrics-growth dynamics and drivers
What next?
Healthcare
Metrics-growth dynamics and drivers
What next?
Military and Civil Defense
Metrics-growth dynamics and drivers
What next?
Welfare and Services
Metrics-growth dynamics and drivers
What next?
Appendix
List of Figure
List of Table
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