Jordan Catering Service Market Outlook to 2022

By Type of Catering (Event Catering, Government/Defense Catering, Industrial Catering, Airline Catering, School Catering and Hospital Catering)

Region:Middle East

Author(s):

Product Code:KR732

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Published on

December 2018

Total pages

86

Table of Content

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About the Report

About the Report

The report titled "Jordan Catering Service Market Outlook to 2022 - By Type of Catering (Event Catering, Government/Defense Catering, Industrial Catering, Airline Catering, School Catering and Hospital Catering)" covers current industry scenario and potential of event catering, government/defense catering, industrial catering, airline catering, school catering and hospital catering industry. The report provides information on issues and challenges faced by catering companies, hotel catering companies and airline catering providers along with future Outlook and Analyst recommendation.
This report will help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for Jordan catering companies, airline caterers, hotels, industrial caterers, government entities, and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
Market Size
Jordan Catering market has grown at low growth rate from 2012 to 2017. The major end users of Jordan catering service are hotels, event management companies and individuals. Some of the key growth drivers are adaption of western culture, change in consumer preference of food, industrial growth and focus on education sector by the government. The major challenges for the catering service providers in Jordan are lack of capital, limited warehousing facilities and high employee turnover. The market is moderately competitive. Airline catering, Government and Defense catering segment has less than 3 players while event catering is a highly competitive segment. School and Industrial catering sector sectors each has around 5 major players.
Market Segmentation
The market is largely dominated by Event Catering followed by Government/Defense Catering, Industrial Catering, Airline Catering, School Catering and Hospitals Catering.
Event Catering: The events generally include parties, marriages, corporate events, conferences and others. This segment has the highest market share in terms of revenue. The target customers for event catering which majorly include local population have started to opt for catering services for personal events like birthday parties, marriages, cultural gatherings and others.
Government/Defense Catering: This is the second biggest segment of catering service in Jordan. There are very few companies which exist in this sector.
Industrial Catering: This type of catering service was the third largest segment to the Jordan catering service market in 2017. The contracts involved in these types of catering are generally long term contracts. The growth of industrial catering is synchronous with the growth of industrial sector in the country. The influx of foreign investment in industrial sector is the primary reason for growth for industrial catering service in Jordan.
Airline Catering: This segment is relatively small as compared to above mentioned segments driven by monopoly competition with the presence of single player. Growth in inflow of tourist is the single most significant factor causing the growth of this segment.
School Catering: This segment has very small share in terms of revenue of the overall market. Focus on education sector by the government and continuous needs to improve the quality of meals served to the students are some of the growth drivers for this segment.
Competition Scenario
The Jordan catering service market consists of catering companies, in-flight caterers and hotels. Zad Catering has the highest market share. It is followed by 5 star, 3 star and 4 star hotels. Farah catering is the second biggest catering company (not including hotels and in - flight caterers). Jordan Flight Catering Company is the only catering company providing in-flight catering service in Jordan but has a very small market share in the overall market. Star catering, ATICO Fakhreldin Group, Al Midyaf Catering are some of the other major catering service providers in Jordan. The catering companies compete on capacity, quality of meals, reputation, customization of menu and price. Catering companies like Zad Catering, Star catering, ATICO Fakhreldin Group, Al Midyaf have high meal preparation capacity which has helped them to win large contracts like government and industrial contracts.
Future Outlook
The future market is expected to grow at a CAGR of 3.4% from 2012 to 2017. The demand for catering service will grow at fast rate in case of industrial catering and defense catering, but due to small size of these segments the overall market growth will be low to moderate. The number of cultural and corporate events in the country will increase the demand for event catering however the number of local population opting for catering service is expected to remain stagnant in the future.
Key Segments Covered
Types of Catering
Event Catering
Government/Defense Catering
Industrial Catering
Airline Catering
School Catering
Hospital Catering
Key Target Audience
Airline Catering Companies
Fine Dining Caterers
School Caterers
Hotels
Industrial Caterers
Government Bodies
Facility Management Companies
Industries
Schools
Hospitals
Period Captured in the Report:
2012-2017 - Historical Period
2018-2022 - Future Forecast
Companies Covered:
Zad Catering
Farah Catering
Star Catering
ATICO Fakhreldin Group
Al Midyaf Catering
Royal Catering
National Catering and Support Services Limited
Key Topics Covered in the Report
Market Segmentation by Type of Catering (Event Catering, Government/Defense Catering, Industrial Catering, Airline Catering, School Catering and Hospital Catering)
Value Chain of Jordan Catering Service Market.
Issues and Challenges to Jordan Catering Segment
Competitive Scenario in Jordan Catering Service Market
Company Profile of major Catering Companies
Snapshot on Catering Companies
Snapshot on Airline Catering
Snapshot on Airline Catering
Future Market Size
Probable Scenarios in Jordan Catering Service Market
Analyst Recommendations

Products

Products

Types of Catering (Event Catering, Government/Defense Catering, Industrial Catering, Airline Catering, School Catering, Hospital Catering)


Companies

Zad Catering, Farah Catering, Star Catering, ATICO Fakhreldin Group, Al Midyaf Catering, Royal Catering, National Catering and Support Services Limited

Table of Contents

Table of Contents

1. Executive Summary

2. Research Methodology

2.1. Market Definitions
2.2. Abbreviations
2.3. Market Sizing and Modeling

3. Jordan Catering Service Market Outlook, 2012-17

3.1. Jordan Catering Service Market Overview
3.2. Jordan Catering Service Market Value Chain
3.3. Jordan Catering Service Market Size, 2012-17

4. Jordan Catering Service Market Segmentation, 2017

4.1. By Type of Catering, 2017

5. Snapshot on Catering Companies

6. Snapshot on Airline Catering

7. Competitive Landscape

7.1. Competitive Scenario
7.2. Company Profile of Major Catering Service Providers

7.2.1. Zad Catering
7.2.2. ATICO Fakhreldin Group
7.2.3. Royal Catering
7.2.4. Farah International Catering Service Company
7.2.5. Jordan Flight Catering Company

8. Trends in Jordan Catering Service Market

9. Issues and Challenges

10. SWOT Analysis of Jordan Catering Service Market

11. Porter 5 Force analysis of Jordan Catering Service Market

12. Vendor Selection Mechanism for Jordan Catering Services Market

12.1. Industrial catering
12.2. Event Catering
12.3. Education Sector
12.4. Aviation Sector

13. Investment Model for Jordan Catering Service Market

14. Jordan Catering Service Market Future Outlook, 2017-22

14.1. Jordan Catering Service Market Segmentation by Type of Catering, 2017-22

15. Macros

15.1. Population in Jordan, 2012-22
15.2. Number of Primary School Students, 2012-22
15.3. Number of Registered Marriages, 2012-22
15.4. Number of Classified Hotels

16. Analyst Recommendations for Jordan Catering Services Market

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List of Figure

Figure 3-1: Jordan Catering Service Market Size by Revenue (in JD Million) and Growth Rate (in Percentage), 2012-17
Figure 3-2: Classification of Service in Jordan Catering Service Market
Figure 4-1: Share of Total Number of Beds in Jordan by Type of Hospital (Ministry of Health Hospitals and Private Hospitals)
Figure 4-2: Number of Students in Jordan (in Percentage) by Governorates, 2017
Figure 4-3: Jordan Catering Service Market Segmentation by Type of Catering (Event Catering, Government/Defense Catering, Industrial Catering, Airline Catering, School Catering and Hospital Catering) by Revenue (in Percentage), 2017
Figure 5-1: Share of 5 Star, 4 Star and 3 Star Hotels in Hotel Catering Services Market by Revenue, 2017
Figure 7-1: Zad Catering Revenue (in Percentage) by End Users (Government and Defense, Industrial and Commercial and Educational Institutes), 2017
Figure 7-2: Break up of ATICO Fakhreldin Revenue from Event Catering and Industrial Catering, 2017
Figure 7-3: Share of Revenue (in Percentage) Earned by Farah Catering Company Providing Different Types of Catering Service, 2017
Figure 15-1: Future Projection to Jordan Catering Service Market Size by Revenue in JD Million and Growth Rate in Percentage, 2017-22
Figure 15-2: Jordan Catering Service Market Segmentation by End Users (Event Catering, Government/Defense Catering, Industrial Catering, Airline Catering, School Catering, and Hospital Catering) by Revenue in Percentage, 2017-22
Figure 16-1: Population of Jordan (in Million) and Growth Rate (in Percentage), 2012-22
Figure 16-2: Number of Primary School Students (in Thousands) and Growth Rate (in Percentage), 2012-22
Figure 16-3: Number of Registered Marriages (in Thousands) and Growth Rate (in Percentage), 2012-22
Figure 16-4: Total Number of Classified Hotels (in Nos.) and Growth Rate (in Percentage), 2017-22


List of Table

Table 1-1: Executive Summary of the Jordan Catering Service Market, 2017
Table 2-1: List of Abbreviations
Table 2-2: Correlation Matrix of Macroeconomic Variables Impacting Jordan Catering Service Market
Table 2-3: Regression Coefficients Output for Jordan Catering Service Market
Table 3-1: Jordan Catering Service Market Overview
Table 3-2: Jordan Catering Service Market Value Chain
Table 3-3: Value Chain of Catering Service Company in Jordan
Table 3-4: Challenges faced at Different Levels of Supply Chain in Catering Services
Table 3-5: Rationale and Description for Jordan Catering Service Market Size by Revenue, 2012-17
Table 3-6: Number of Registered Marriages in Jordan by Governorates, 2013-17
Table 3-7: Classification of Services in Jordan Catering Service Market
Table 4-1: Jordan Catering Service Market Segmentation by Type of Catering (Event, Government and Defense, Industrial, Airline, School and Hospitals) by Revenue, 2017
Table 4-2: Jordan Catering Service Market Segmentation by Type of Catering (Event Catering, Government/ Defense Catering, Industrial Catering, Airline Catering, School Catering and Hospital Catering) by Revenue (in JD Million)
Table 4-3: Number of Deaths in Jordan by Governorates, 2012-17
Table 4-4: List of Ministry of Health Hospitals along with Number of Beds and Region
Table 4-5: List of Private Hospitals in Jordan along with Region and Number of Beds
Table 4-6: Key Estimated Statistics in Jordan Catering Market, 2017
Table 5-1: Overview of Catering Companies in Jordan
Table 5-2: Comparison of Major Catering Companies Zad Catering, Farah Catering, Star Catering, ATICO Fakhreldin Group, Al Midyaf Catering, Royal Catering, National Catering and Support Services Limited and Olive Catering)on the Basis of Type of Catering Service Provided by Them, 2017
Table 5-3: Industry Average Price per Meal (in JD) for Catering Companies, 2017
Table 5-4: Competition Analysis of Catering Companies on the Basis of Competing Parameters for Industrial Catering
Table 5-5: Snapshot on Catering Service by Hotels in Jordan
Table 5-6: Parameters of Competition for Hotel Catering Service in Jordan
Table 5-7: Hotels Present in Each Governorates (in Nos.), 2017
Table 5-8: Per Person Costs (in JD), Average Number of Meetings in 1 Month (in Nos.), Average Number of People Attending a Meeting (in Nos.) and Yearly Revenue (Meeting Catering) (in JD Million), 2017
Table 5-9: Major Hotels and their Capacity for Events (in Nos.)
Table 5-10: Average per Person Cost (in JD), Average Number of Weddings in 1 month (in Nos.), Average Number of People Attending Wedding (in Nos.), Yearly Revenue (Wedding Catering) (in JD Million) of Major Hotel in Jordan, 2017
Table 7-1: Key Indicators of Major Airports in Jordan, 2017
Table 7-2: Snapshot on Airline Catering Service in Jordan
Table 7-3: Key Issues in In-flight Caterers in Jordan (Clientele and Brand Value, Food Quality and Diversity in Menu/ Cuisines Offered), 2017
Table 7-4: Major Companies and Hotels in Jordan Catering Service Market with Market Share (in Percentage) and Revenue (in JD Million), 2017
Table 7-5: Number of Meals Served (Annual) by Major Catering Companies in Jordan with Market Share (in Percentage), 2017
Table 7-6: Company Profile of Zad Catering including Company Overview, Business Strategy, USP, Strength, Weakness, Number of Meals Per Day, Key Industries Catered, Compliances, Quality Assurance, Number of Employees, Pricing Strategy and Revenue
Table 7-7: Company Profile of ATICO Fakhreldin Group including Company Overview, Business Strategy, USP, Strength, Number of Meals per Day, Business Model, Key Industries Catered and Revenue
Table 7-8: Company Profile of Royal Catering including Company Overview, USP, Business Strategy, Strength, Weakness, Core Services, Support Services, Additional Services, Revenue and Price Per Plate
Table 7-9: Company Profile of Farah Catering including Company Overview, USP, Business Strategy, Strength, Weakness, Scope of Service and Number of Meals
Table 7-10: Company Profile of Jordan Flight Catering Company including Company Overview, USP, Business Strategy, Strength, Weakness, Major Customers, Kitchen Area, Number of Employees and Total Capacity
Table 11-1: SWOT Analysis for Jordan Catering Services Market
Table 12-1: Porter 5 Forces Analysis of Jordan Catering Service Market
Table 13-1: Vendor Selection Process for Industrial Catering Services in Jordan
Table 13-2: Vendor Selection Process for Event Catering Sector in Jordan Catering Services
Table 13-3: Vendor Selection Process for Education Sector in Jordan Catering Services
Table 13-4: Vendor Selection Process for In Flight and Airline Sector in Jordan Catering Services
Table 14-1: Fixed Cost Considered for Setting Up of Catering Company in Jordan
Table 14-2: Financing Sources for Setting Up a Catering Service Company in Jordan
Table 14-3: Employee Cost for Setting Up a Catering Company in Jordan.
Table 14-4: Other Monthly Expenses for Setting Up a Catering Company in Jordan
Table 14-5: Revenue Generated from Catering Company in Jordan
Table 14-6: Total Working Capital for Catering Company in Jordan
Table 14-7: Estimated Profitability and Return on Investment in Catering Service in Jordan
Table 15-1: Rationale and Description for Future Projection to Jordan Catering Service Market Size by Revenue, 2017-22
Table 15-2: Major Upcoming Events in Jordan, 2018-19
Table 15-3: Major Upcoming Industrial Estates in Jordan, 2017-22
Table 15-4: Probable Upcoming Trends in Jordan Catering Service Market
Table 15-5: Rationale and Description for Future Projection Jordan Catering Service Market Segmentation by Type of Catering (Event Catering, Government/Defense Catering, Industrial Catering, Airline Catering, School Catering, and Hospital Catering) by Revenue, 2017-22
Table 15-6: Jordan Catering Service Market Segmentation by Type of Catering (Event Catering, Government/Defense Catering, Industrial Catering, Airline Catering, School Catering, and Hospital Catering) by Revenue (in JD Million), 2017-2022
Table 16-1: Rational and Description for Total Population in Jordan, 2012-22
Table 16-2: Rationale and Description for Number of Primary School Students (in Thousands), 2012-22
Table 16-3: Rationale and Description for Registered Marriages, 2012-22
Table 16-4: Rationale and Description for Number of Classified Hotels, 2012-22
Table 17-1: Analyst Recommendation in Jordan Catering Services Market

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