Opportunities in the Latin American Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

Opportunities in the Latin American Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies


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Executive Summary

Opportunities in the Latin American Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

Summary

This report brings together multiple data sources to provide a comprehensive overview of the Latin American Prepared Meals sector. It includes market overview, high growth country analysis, health & wellness analysis, top brands, key distribution channels, packaging formats and case studies.

Latin America is one of the second smallest market in the global Prepared Meals Sector, ranking above Middle East & Africa.

The penetration of Prepared Meals in Latin America is low compared to other regions such as Western Europe or North America due to higher preference for fresher foods, political and economic turmoil in Argentina and Venezuela and advisories issued by the Brazilian and Chilean governments to their citizens to avoid processed foods

Amongst the different high potential countries in Latin America, Brazil is the largest market in terms of value sales, while Colombia is forecast to witness the highest CAGR during the period 2016-2021

The Brazilian Prepared Meals sector is driven by an expanding middle-class who do not have the time to cook from scratch

Rising concerns over the presence of artificial ingredients in processed foods and lack of well developed retail infrastructure in countries such as Peru and Colombia are the key inhibitors restricting growth of Prepared Meals in Latin America

Sadia, Perdigao, Seara, Pizza Kid, and Rezende are the leading brands in the Latin America Prepared Meals sector

Hypermarkets & Supermarkets is the most popular channel for Prepared Meals in Latin America

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Latin America Prepared Meals sector. It includes analysis on the following-

Market overview: Includes sector size, market size and growth analysis by markets

Change in consumption: Provides a shift in the consumption of Prepared Meals by markets across different countries in the Latin American region.

High potential countries: Provides Risk-Reward analysis of 6 countries across the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of six, a total of four high potential countries are shortlisted.

Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Prepared Meals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Prepared Meals in 2016. It also covers the market share of leading companies offering Prepared Meals with health and wellness attributes in the same year.

Brand Analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of private labels in the region.

Key distribution channels: Provides analysis on the leading distribution channels in the Latin American Prepared Meals sector in 2016. It covers five distribution channels-Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include-Cash & Carries and Warehouse Clubs, 'Dollar Stores', e-Retailers, and General retailers.

Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Prepared Meals.

Reasons to buy

Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the APAC region.

The report provides a detailed analysis of the high potential countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances

The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion

To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates



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Table of Contents

1. Executive summary

2. Market size and growth analysis (Region analysis)

Market Size in Context-Latin America compared to other regions

Growth analysis by region

Growth Analysis by country

3. Identifying high potential countries in Latin America

High potential countries in Latin America

Identifying high potential countries-Methodology

Identifying high potential countries-Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Latin America)

High potential countries in Latin America-Overview

Growth Contribution Analysis by Country

Share of Prepared Meals compared to other Food sectors

Change in consumption levels by country and markets

Per Capita Consumption and Expenditure analysis

5. Country Profiles (High potential countries in Latin America)

Brazil

Colombia

Peru

Chile

6. Success Stories

7. Company and Brand Analysis

Brand Share analysis in the Prepared Meals sector

Top companies in Latin American Prepared Meals Sector

Top brands in the Latin American Prepared Meals Sector

Private Label penetration in the Prepared Meals sector

8. Health & Wellness Analysis

Health & Wellness Analysis-Overview

Health & Wellness Analysis-Growth contribution by country

Health & Wellness Analysis-Key product attributes and consumer benefits

Leading Health & Wellness brands by market share

9. Key Distribution Channels

Leading Distribution Channels by countries

Leading Distribution Channels by categories

10. Key Packaging Formats

Growth analysis by key packaging material and container type

Growth analysis by closure type and outer type

11. Challenges and Future Outlook

Key Challenges

Future Outlook

12. Appendix

List of Figures

Year-on-year value growth analysis by region (2016-2021)

Year-on-year volume growth analysis by region (2016-2021)

Value and volume growth analysis by country (2016-2021)

Country level contribution to the growth of Meal Kits Market in the Latin American region, 2016-2021

Country level contribution to the growth of Ready Meals Market in the Latin American region, 2016-2021

Country level contribution to the growth of Pizza Market in the Latin American region, 2016-2021

Brazil Prepared Meals-Demographic Analysis

Colombia Prepared Meals-Demographic Analysis

Peru Prepared Meals-Demographic Analysis

Chile Prepared Meals-Demographic Analysis

Country level contribution to the growth of H&W Market in the Latin American region, 2016-2021

Key packaging material volume (units) share, 2016

Unit volume growth by packaging material (2011-2021)

Key container type volume (units) share, 2016

Unit volume growth by container type (2011-2021)

Key closure type volume (units) share, 2016

Unit volume growth by closure type(2011-2021)

Key outers volume (units) share, 2016

Unit volume growth by outers (2011-2021)

List of Tables

Regional comparison: Market size, growth, and per capita analysis, 2016-2021

Identifying high potential countries-Risk, reward and opportunity analysis

High potential countries in Latin America-Overview

Value share of Prepared Meals sector as a proportion of overall food by country

Change in consumption by market within Prepared Meals (value terms), 2016-2021

Per Capita Consumption in Latin America and high potential countries, 2016

Per Capita Expenditure in Latin America and high potential countries, 2016

Brazil Prepared Meals-Overview, % value share by market, 2016

Colombia Prepared Meals-Overview % value share by market, 2016

Peru Prepared Meals-Overview % value share by market, 2016

Chile Prepared Meals-Overview % value share by market, 2016

Leading brands in the Latin American Prepared Meals Sector and Markets by value, 2016

Leading companies in the Latin American Prepared Meals Sector by value sales (US$ million), 2016

Leading Brands (including Private label) in the Latin American Prepared Meals Sector by value sales (US$ million), 2016

Private Label penetration in the Prepared Meals sector

Health & Wellness value and its share in overall sales, 2011-2021

Share of product attributes and consumer benefits in high potential countries Latin America, 2016

Leading Health & Wellness companies* with market share by Prepared Meals markets (2016)

Leading Distribution Channels in the Latin American region by countries, 2016

Leading Distribution Channels in the Latin American region by categories, 2016

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Unilever, Tuna Van Camps, Sargento Foods, Sabormex, Jbs, Industria De Alimentos Zenu, Redondos, Dr. August Oetkar, Cozinha, BRF

Prepared Meals, Meal Kits, Pizza, and Ready Meals, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores channel share, brand share, market share, packaging, materials, containers, volume share, value share

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