Top Growth Opportunities: Wine in Malaysia

Top Growth Opportunities: Wine in Malaysia


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Executive Summary

Top Growth Opportunities: Wine in Malaysia

Summary

"Top Growth Opportunities: Wine in Malaysia", provides an overview of the wine market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for wine producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine markets in Malaysia through GlobalData's detailed and robust data, expert insight, and case studies.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for wine producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

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Key consumer demographic groups driving consumption within the Malaysian market. Improve your consumer targeting by understanding who's driving the market, what they want, and why

A study of market value and volumes over 2011-2016 for Malaysia, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

White space analysis, to pinpoint attractive spaces in the market and the key actions to take

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and regional product innovation targeting key consumer needs

Scope

Among 2016's top ten wine markets, Malaysia is the smallest in terms of per capita expenditure in USD terms. Looking to the future, the per capita expenditure on wine products in Malaysia is expected to grow by 7.5% CAGR during 2016-2021.

The growth is primarily attributed to the rising disposable incomes of the large base of young Malaysian consumers and their willingness to spend more on premium wine products while socializing with friends and family. Despite the fact that many Malaysians are prohibited from consuming alcoholic beverages due to Islamic law, the wine sector in Malaysia offers opportunities by targeting the non-Muslim community as prospective consumers, who accounts for around 40% of the population. Therefore, with nearly a half (47%)1 'completely or somewhat agreeing that their disposable income is increasing', winemakers can capitalize on the shift towards more sophisticated wine preferences driven by wealthier middle-class population, foreign expatriates, and affluent tourists.

Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Malaysia's wine consumers.

This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.

Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.



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Table of Contents

1. Introducing a top growth market for wine

Top 10 global growth opportunities scores

Top global issues

Assessment against global strategic issues

GlobalData's strategic issues map

Predicted future issues for the global sector

Reward and risk assessment

Opportunity score-overview

Consumer spending trends-peer group comparisons

Political, Economic, Social, and Technological: Analysis

Enablers and inhibitors of growth

Rewards and opportunities for growth

Summary of the market

2. Market insight-identifying the opportunities to move into

Market growth by category

Value growth of the market

Volume growth of the market

Level of premiumization by category

Category analysis-key drivers of change

3. Retail and distribution insight-key channels and retailers driving growth

Wine retail channel share

Key Retail Channel trends

Routes to market

Drivers of change in the sector

4. Company and brand insight-the competitive landscape defined

Category fragmentation

Company and brand strength

Company and brand strength summary

5. Consumer insight-who, what, when, where and why

Strategic issues map

Key consumer driver implications

Key consumers trends

Consumer groups

Key Health & Wellness trends

Consumer trends summary

6. Product and packaging insights

Key Product Insights

Trends and strategic issues-other notable product trends

Key product innovation case studies

Key Packaging Insights

Trends and strategic issues

Product launch key takeouts

7. White spaces and innovation opportunities-space to move into

Growth segments to target

Consumer spaces to target

Segment opportunities

Product launch key takeouts

Key recommendations

8. Appendix and Definitions

List of Figures

Map of top opportunity markets

Map of top global issues

Global issue web

GlobalData's strategic issues map

Average consumer spend, peer group comparisons, 2011-20

Market value and split, 2011-20

Value growth by category, 2011-2016 and 2016-20

Value market growth by category, 2011-20

Winners and losers by category, volume, 2016-20

Private label penetration and CAGR, 2011-20

Fragmentation by category, 2011-20

Cumulative value share by brand, 20

Packaging materials volume share, 2016 & 20

Packaging closure materials volume share, 2016 & 20

Projected CAGR for top five categories by value, 2016-20

List of Tables

Visualization of 10 countries growth opportunities

Visualization of 10 countries growth opportunities (continued)

Reward and risk assessment

Market value and split, 2011-20

Winners and losers by category, value, 2016-20

Volume growth by category, 2011-20

Winners and losers by category, volume, 2016-20

Key consumption volume shares by consumer group, 20

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Treasury Wine Estates

Pernod Ricard

E & J Gallo Winery

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