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India Consumer Wearables Market Outlook to 2025- By Type (Fitness Trackers and Smart-watches), By Sales Channel (Online and Offline), By Price Segment (Under ₹ 1000 ,₹1000 - ₹ 10,000 , ₹10,000 - ₹ 20,000 and Above ₹ 20,000) and By Sales Region (North, South East and West)
- KR1011
- Slides: 99
- July 2020
- Author(s): Madhur Chopra
- Total Views:8215
- Region : Asia
- Ken Research
- Market Research Report
About the Report
About the Report
The report titled “India Consumer Wearables Market Outlook to 2025- By Type (Fitness Trackers and Smart-watches), By Sales Channel (Online and Offline), By Price Segment (Under ₹ 1000 ,₹1000 - ₹ 10,000 ,₹10,000 - ₹ 20,000 and Above ₹ 20,000) and By Sales Region (North, South East and West)” provides a comprehensive analysis on the status of the wearables industry in India. The report covers various aspects including the current sales revenue & market size, production scenario of wearables in the country, target audience, growth facilitators, issues & challenges faced by the industry, end-user analysis and more. The India Consumer Wearable Market report concludes with projections for future of the industry including forecasted sales volume & revenue by 2025, market segmentations, Covid-19 impact and analysts’ take on the future.
India Consumer Wearable Market Overview and Size
The India Consumer Wearable industry has grown at a CAGR of 32.0% on the basis of revenue over the period 2015-2020. The young demographics and high disposable income in the country is one of the largest growth drivers of the industry. Continuous investment in research & development and marketing activities by the wearables manufacturers is positively impacting the industry’s growth.
India Consumer Wearables Market Segmentations
By Type of Wearables: Fitness trackers dominated the wearables industry in India in 2020 on the basis of revenue. The adoption of wearables is currently led by decrease in the price of fitness trackers. In addition to being cheap, these devices now offer features which were once only available in high end devices.
By Price Segment: Wearables between the price category of ₹ 10,000- ₹ 20,000 will generate more demand as disposable income of the individuals rises in the country. This will be further fuelled by decline in prices of fitness bands and smart watches as competition is expected to increase.
By Type of City: Owing to high levels of pollution in the air and adulteration in the diet, residents of metro cities have become more fitness conscious as compared to the residents in its counterpart. As a result, these metro cities contribute higher proportion of sales revenue in the fitness tracker market.
By Distribution Channel: Since majority of the sales comes from Tier-1 and surrounding cities, the preferred channel of sales is online. This is due to the fact, as residents in these regions are more literate and find online medium as an easy platform to compare and buy products.
Fitness Tracker Market
By Type: Wrist worn product dominated the fitness tracker industry in India in 2020 on the basis of revenue. The adoption of wearables is currently led by the ease to carry these devices as compared to products like heart patches. In addition, the falling prices of these products are fuelling its sales.
By Price Segment: Fitness trackers between the price category of ₹ 1,000- ₹ 10,000 generate more demand as products in this category offer more features as compared to other price segments. Although there is a difference of quality, majority of the branded companies are present in this price spectrum, adding to the growth of the market.
By Region: Sothern India accounts for most sales of fitness trackers in India. This is mainly due to the fact that South India has more number of Tier1 and metro cities as compared to the other regions of India. Also, the literacy level is high due to which the individuals in the region are comfortable in using technology.
By Distribution Channel: With increase in focus on non-metro cities the companies are using online channels to penetrate the area. As a result online sales are increasing. As the brand awareness in the country is on the rise customers with no access to offline retail stores are making online purchases. As a result the online sales for these devices are increasing.
Smartwatch Market
By Type: Since the numbers of IOT devices are increasing, consumers prefer to use touch interactive Smartwatch to control other devices. As a result, there has been a sluggish growth in sales of hybrid watches.
By Price Segment: Smart watches between the price category of above ₹ 20,000 generate more demand as products in this are from high end manufacturers such as Apple, Samsung etc. This is mainly due to the fact that as the disposable income is rising, people are preferring quality over price.
By Distribution Channel: Smart watches are usually bought via online channel and it is expected that this trend would continue in future as more consumers prefer to shop online due to the current situation of COVID-19 and because of various promotional discounts offered by the online platforms to boost sales.
Key Segments Covered
India Consumer Wearables Market
- By Type
Fitness Trackers
Smartwatch
- By Price Segment
Under ₹1000
₹1000 - ₹10,000
₹10,000 - ₹20,000
Above ₹ 20,000
- By Distribution Channel
Online
Offline
- By Region
North
East
West
South
- By Type of City
Metro
Non-Metro
India Smartwatch Market
- By Type
General Purpose Smartwatch
Sports Smartwatch
Hybrid Smartwatch
- By Price Segment
Under ₹1000
₹1000 - ₹10,000
₹10,000 - ₹20,000
Above ₹ 20,000
- By Distribution Channel
Online
Offline
- By Region
North
East
West
South
- By Type of City
Metro
Non-Metro
India Fitness Trackers Market
- By Type of Wearables
Wrist Worn
Others
- By Price Segment
Under ₹1000
₹1000 - ₹10,000
₹10,000 - ₹20,000
Above ₹ 20,000
- By Distribution Channel
Online
Offline
- By Region
North
East
West
South
- By Type of City
Metro
Non-Metro
Companies Covered
Xiaomi Technologies India Inc.
Goqii Technologies India Inc.
Samsung India Electronics Ltd.
Fitbit India
Apple India
Titan Company India Ltd.(Fastrack)
Fossil India Inc
Key Target Audience
Wearables Manufacturing Companies
Wearables Importing Companies
Semiconductor Manufacturing Companies
E-Commerce Companies
Healthcare Associations
Industry Associations
Regulatory Bodies
Time Period Captured in the Report:-
Historical Period: 2015-2020
Forecast Period: 2020-2025
Key Topics Covered in the Report
Overview and Genesis of India Consumer Wearable Industry
Target Addressable Market for End Users
Trends and Growth Drivers in the Industry and Challenges Faced
India Consumer Wearables Market Size and Segmentations, 2014 - 2019
Ecosystem and Value Chain of India Consumer Wearables Industry
Customer Decision Making Parameters
Cross Comparison between Major Players and Detailed Company Profiles & Product Portfolios
Future Market Size and Segmentations, 2020-2025F
Covid-19 Impact on the Industry & the Way Forward
Analysts’ Recommendations
Products
Products
Key Segments Covered
India Consumer Wearables Market
- By Type
Fitness Trackers
Smartwatch
- By Price Segment
Under ₹1000
₹1000 - ₹10,000
₹10,000 - ₹20,000
Above ₹ 20,000
- By Distribution Channel
Online
Offline
- By Region
North
East
West
South
- By Type of City
Metro
Non-Metro
India Smartwatch Market
- By Type
General Purpose Smartwatch
Sports Smartwatch
Hybrid Smartwatch
- By Price Segment
Under ₹1000
₹1000 - ₹10,000
₹10,000 - ₹20,000
Above ₹ 20,000
- By Distribution Channel
Online
Offline
- By Region
North
East
West
South
- By Type of City
Metro
Non-Metro
India Fitness Trackers Market
- By Type of Wearables
Wrist Worn
Others
- By Price Segment
Under ₹1000
₹1000 - ₹10,000
₹10,000 - ₹20,000
Above ₹ 20,000
- By Distribution Channel
Online
Offline
- By Region
North
East
West
South
- By Type of City
Metro
Non-Metro
Key Target Audience
Wearables Manufacturing Companies
Wearables Importing Companies
Semiconductor Manufacturing Companies
E-Commerce Companies
Healthcare Associations
Industry Associations
Regulatory Bodies
Time Period Captured in the Report:-
Historical Period: 2015-2020
Forecast Period: 2020-2025
Companies
Companies Covered
Xiaomi Technologies India Inc.
Goqii Technologies India Inc.
Samsung India Electronics Ltd.
Fitbit India
Apple India
Titan Company India Ltd.(Fastrack)
Fossil India Inc
Table of Contents
Table of Contents
1. Executive Summary
2. Need, Opportunity & Current Scenario of the Wearable Industry
Present Day Pain Points of Manufacturers in the Wearable Tech Industry
Present Day Pain Points of Wearable Consumers in India
Genesis & Overview of the India Consumer Wearables Industry
Ecosystem for Consumer Wearable Industry in India, 2020(P)
Government Initiatives
3. India Consumer Wearable Industry Landscape
Indian Consumer Wearable Industry Value Chain & Its Gaps
Cost Structure and Margins at Different level of Supply Chain
Operational Bottlenecks in Indian Consumer Wearables Industry
4. India Consumer Wearables Market, 2015-2020(P)
India Wearable Technology Market Size, FY'15-FY'20(P)
India Consumer Wearable Market Share by Type, FY'20(P)
India Consumer Wearable Market Share by Regional Demand, FY'20(P)
India Consumer Wearable Market Share by Demand in Metro and Non- Metro Cities, FY'20(P)
India Consumer Wearable Market Share by Price Segment, FY'20(P)
India Consumer Wearable Market Share by Distribution Channel, FY'20(P)
5. India Smartwatch Market, 2015-2025(F)
Demand Side- Target Audience Analysis Survey
Key Factors Determining Wearable Selection
6. India Fitness Bands Market, 2015-2025(F)
India Fitness Tracker Market Size, FY'15-FY'20(P)
India Fitness Tracker Market Segmentation, FY'15-FY'20(P)
Cross Comparison on the Basis of In-App Support
Recent Developments in India Fitness Tracker Market, 2019- 2020(P)
7. India Smart Watch Market, 2015-2025(F)
India Smart Watch Market Size, FY'15-FY'20(P)
India Smart Watch Market Segmentation, FY'15-FY'20(P)
Cross Comparison on the Basis of In-App Support
Recent Developments in India Smart Watch Market
8. Competitive Landscape
Porter’s Five Forces Analysis of Consumer Wearables Industry
Cross Comparison of Major Players
Competitive Landscape
Emerging Start-ups
9. Company Profiles
Xiaomi Technologies India Inc.
Goqii Technologies India Inc.
Samsung India Electronics Ltd.
Fitbit India
Apple India
Titan Company India Ltd.(Fastrack)
Fossil India Inc
10. Industry Speaks
Titan Company Limited-Head of Technology on India Consumer Wearables Market
Noise (Nexx Base Technologies)- CEO on India Consumer Wearables Market
Titan Company Limited-Business Head, Wearables on India Consumer Wearables Market
11. COVID-19 Impact Analysis
COVID-19 Impact on Indian Consumer Wearable Industry
12. Future Landscape of Consumer Wearables in India
India Wearable Technology Market Size, 2019-2025(F)
India Consumer Wearables Market Segmentation, FY'15-FY'20(P)
Emerging Technology in India Consumer Wearables Market
13. Future Landscape of Fitness Trackers in India
India Fitness Tracker Market Size, 2019-2025(F)
India Fitness Tracker Market Segmentation, FY'15-FY'20(P)
14. Future Landscape of Smart Watch in India
India Smart Watch Market Size, 2019-2025(F)
India Smart Watch Market Segmentation, FY'15-FY'20(P)
15. Analyst Recommendations
Market Positioning in the Indian Scenario
Recommended Market Entry Strategies
16. Appendix
Research Methodology
Survey results
Disclaimer
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