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Vietnam Nutraceutical Market Outlook to 2025 - By Dietary Supplements (Herbal Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), By Functional Beverages (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks), By Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks)

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The report titled  "Vietnam Nutraceutical Market Outlook to 2025 - By Dietary Supplements (Herbal Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), By Functional Beverages (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks), By Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks)" provides a comprehensive analysis of the Nutraceutical market in the Vietnam. The report also covers the overview and genesis of the industry, overall market size in terms of revenue, segmentation on the basis of product category and channels of distribution for functional foods, functional beverages and vitamins & dietary supplements, trends and developments, issues and challenges, regulations in the vietnam, value chain analysis, private label vs. import, competitive scenario and company profiles. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.
Vietnam Nutraceutical Market Overview and Size
Vietnam Nutraceutical market grew at a higher single digit growth rate over the review period 2014-2019. The market growth was supported by the increasing health awareness, government initiatives, growth in the personal disposable income of the people, rise in ageing population, and preventive nature of the age group (25-45 years). The market was observed in the growth stage and will continue to remain so in the forecasted period, 2019-2025.
A change in consumption trend has been observed in the Vietnam health and wellness industry, wherein the consumers are focusing more on the preventive healthcare from taking health supplements in the old age to a shift in increasing consumption of supplements in the earlier ages in order to prevent them from permanently depending on pharmaceutical drugs. Nutraceutical are positioning itself as natural and healthy alternative to traditional medicine in the country.
 
Vietnam Nutraceutical Market Segmentation
Functional Food segment was the leading category in the market in 2019. The high consumption of dairy products especially milk is one of the key growth drivers for the products in the Vietnam market. This segment was followed by the Functional Beverages market.
Energy drinks was the most contributing category in the development of the Functional Beverages market. It is highly consumed by the teenagers and young adults.
The remaining contribution in the market is made by the Vitamins and Dietary Supplements in 2019. The market has developed due to the increase in participation of people in the sports and fitness activities, also energy drink is quiet famous among employees in Vietnam as it provides an extra energy boost and acts as a stress buster among these individuals.
 
Competitive Landscape
Vietnam Functional Foods Market: Competition in the Vietnam Functional Food market was observed to be highly concentrated with top two players that captured more than half of the segment revenue in 2019. The market has large presence of famous multinational giants with a few domestic players climbing up the ladder. Major players in the Vietnam Functional Food market are Vietnam Dairy Products JSC (Vinamilk), Royal FrieslandCampina NV, Nutifood Nutrition Food JSC, Abbott Laboratories Inc, Nestlé SA, Reckitt Benckiser Group Plc (RB) and others. Over the years, the competition is becoming intense and fierce as the companies are focusing towards improving the quality of their products.
Vietnam Functional Beverages Market: The Functional Beverage market in the VIETNAM is moderately concentrated with the top 5 players that captured more than about three fourth of the industry revenue. Some of the major players in the market are TC Pharmaceutical Industry Co Ltd, PepsiCo Inc, Nestlé SA, Masan Group Corp, Tan Hiep Phat Group, Otsuka Holdings Co Ltd and others. The companies compete on the parameters such as Branding, pricing, product diversification, marketing and promotional techniques and others.
Vietnam Vitamins and Dietary Supplements Market: Competition in the Vietnam Vitamins and Dietary Supplements market is witnessed to be highly fragmented with top 10 players that accounted to less than half of the market. The major players operating in vitamins and dietary supplements market are Herbalife Nutrition Ltd, Traphaco JSC, Taisho Pharmaceutical Holdings Co Ltd, Amway Corp, Nu Skin Enterprises Inc, Tiens Group Co Ltd, Sanofi, KT&G Corp, Khanh Hoa Pharmaceutical JSC and others. The market is mostly dominated by the foreign players and is highly dependent upon imports. The major distribution channel used by the companies are Pharmacies and Chemists.
 
Vietnam Nutraceutical Market Future Outlook
The Vietnam Nutraceutical market is expected to grow in the future with a single digit CAGR over the forecast period (2019-2025F). In Future, it is expected that Functional Food will continue to dominate the market, withmore than half of the total revenues. The dairy products will be the most demanded category in the functional food market and in dairy products, yogurts will be the most demanded product.
Vietnam Functional Beverages is expected to have sluggish growth in the future, mainly as the market will cope with the decline as an additional tax is proposed on sugary drinks. In2020, the market will see high growth due to the advent of Vietnam F1 Grandprix 2020 as majority of the energy drinks are sponsoring the event.
Vitamins and dietary supplements market will have the least market share among all the three categories in Nutraceutical market by the year 2025. Herbal Supplement Supplements will be leading the market by capturing most of the market by the end of the year 2025. In future, it is antcicipated that multivitamins are expected to lead the vitamins and minerals market by the year 2025.
 
Key Segments Covered
 Dietary Supplements:
  • By Type Herbal/Traditional Supplements, Vitamin and Mineral, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, and others)
  • By Type of Vitamin (Single and Multivitamin)
  • By Distribution Channel (Chemists/Pharmacies, DirectSelling, Drugstores/parapharmacies, Internet Retailing     Hypermarkets, Home shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers)
 Functional Foods:
  • By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionary, Hi-Fiber Biscuits, Multigrain Bread, Snack Bars and Fruit Snacks)
  • By Type of Dairy Products (Milk, Flavored Milk, Probiotic Yoghurt, Powdered Milk)
  • By Type of Baby Food (Growing-Up Milk Formula, Follow-on Milk Formula, Standard Milk Formula)
  • By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores and Independent Small Grocers)
 Functional Beverages:
  • By Product Category (Energy Drinks, Plant Based and Malt Based Hot Drinks, Sports Drink )
  • By Distribution Channel (Hypermarkets, Independent Small Grocers, Supermarkets, Convenience Stores, Forecourt Retailers, Vending and Other Grocery Retailers),
 
Key Target Audience
  • Nutritional Supplements Manufacturers
  • Nutritional Supplements Distributors
  • Nutraceuticals Distributors
  • Government Agencies
  • Vitamins and Dietary Supplements Companies
  • Functional Foods Companies
  • Functional Beverages Companies
  • Hypermarkets and Supermarkets
  • Drug Stores and Pharmacies Chain
  • Online Sales and Retailing Agencies
Time Period Captured in the Report:
  • Historical Period: 2014- 2019
  • Forecast Period: 2020F – 2025F
Companies Covered:
Vitamins and Dietary Supplements:
  • Herbalife Nutrition Ltd
  • Traphaco JSC
  • Amway
  • Forever Living Products International LLC
  • Tiens Vietnam, Herbalife Ltd
  • Nu Skin
  • Elken
  • Eco Pharma Joint Stock Company - Vietnam
  • Haugiang Pharmarceutical JSC
  • Mega Lifesciences Pty Ltd (Vietnam)
  • Davimin
Functional Foods:
  • Vietnam Dairy Products
  • Royal FrieslandCampina NV
  • Abbott Laboratories Vietnam
  • Nestle Vietnam
Functional Beverages:
  • Suntory PepsiCo Vietnam
Key Topics Covered in the Report
  • Vietnam Nutritional Supplement Market Overview and Genesis
  • Vietnam Nutritional Supplement Market Size
  • Vietnam Nutritional Supplement Market Segmentation
  • Vietnam Vitamins & Dietary Supplements Market
  • Vietnam Functional Foods Market
  • Vietnam Functional Beverages Market
  • Trends and Developments in Vietnam Nutritional Supplement Market
  • Regulations in Vietnam Nutritional Supplement Market
  • Issues and Challenges in Vietnam Nutritional Supplement Market
  • Private label vs. Import- Preferred Strategy
  • Entry Barriers of Vietnam Nutritional Supplement Market
  • Vietnam Nutritional Supplement Market Future Projections, 2018-2023E
  • Analyst Recommendations
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Table Of Content

Scope

1. Executive Summary

2. Research Methodology

2.1. Market Definitions
2.2. Market Size and Modeling

3. Value Chain Analysis of Vietnam Nutraceutical market (Inter-Entity Relationship and Margin Analysis)

4. Vietnam Nutraceutical Market Overview and Genesis


5. Ecosystem in Vietnam Nutraceutical market, 2019


6. Vietnam Nutraceutical Market Size By Revenue, (Reasons For Market Growth, Challenges, Key Business Strategies, Key Selection Parameters), 2014-2019


7. Vietnam Nutraceutical Market Segmentation, 2014-2019

7.1. By Type (Vitamins and Dietary Supplements, Functional Food and Functional Beverages), 2014-2019

8. Vietnam Functional Foods Market, 2014-2019
8.1. By Current Industry Scenario (Market Size, Development of the Market and Challenges) 2014-2019
8.2. By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks), 2014-2019
8.2.1. Dairy Market (Milk, Flavored Milk Drinks, Probiotic Yoghurt, Powder Milk), 2014-2019
8.2.1. Baby Food Market (Growing-Up Milk Formula, Follow-on Milk Formula, and Standard Milk Formula), 2014-2019
8.3. By Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Hypermarkets, Convenience Stores, Internet Retailing), 2014-2019
8.4. Comparative Landscape in the Vietnam Functional Food Market, 2019
8.4.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive Parameters)
8.5. Strength and Weakness of Major Players (Vinamilk, Royal FrieslandCampina, Nutifood, Abbott and Nestle) in Vietnam Functional Food Market, 2019
8.5.1. Market Share of Major Players, 2019 (Revenue Share, Brand Share, and Category Heat Map of Major Players)
8.1. Vietnam Functional Foods Market Future Outlook and Projections, 2019-2025F
8.1.1. Vietnam Functional Food Market Future Projection By Type (Dairy, Baby Food, Dairy, Confectionary, Hi-Fiber Biscuits Snack Bars and Fruit Snacks, Hi-Fiber/Multigrain Bread, and Breakfast Cereals), 2019-2025F
8.1.2. Baby Food Market Future Projections by Type (Growing-Up Milk, Follow On Milk Formula, and Standard Milk Formula), 2019-2025F
8.1.3. Vietnam Dairy Market Future Projections by Type (Milk, Flavored Milk Drinks, Probiotic Yogurt, and Powder Milk), 2019-2025F
8.1.4. By Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Convenience Stores, Internet Retailing, and Hypermarkets), 2019-2025F

9. Vietnam Dietary Supplements Market By Type (Herbal/Traditional Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), 2014-2019
9.1. By Type (Herbal/Traditional Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), 2014-2019
9.1. By Type of Vitamin (Multivitamin and Single Vitamin), 2014-2019
9.2. By Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Para pharmacies, Internet Retailing, Hypermarkets, Home Shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers), 2014-2019
9.3. Comparative Landscape in the Vietnam Vitamins and Dietary Supplements Market
9.3.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive Parameters)
9.3.2. Market Share of Major Players, 2019 (Revenue Share, Brand Share, Pricing Analysis and Category Heat Map of Major Players)
9.4. Strength and Weakness of Major Players (Herbalife, Traphaco, MegalifeScience, Taisho/DHG, and Ecopharma), 2019
9.5. Study of the Major Players in the Vietnam Dietary Supplement Market (Herbalife, traphaco, taisho), 2019
9.6. Vietnam Dietary Supplements Market Future Outlook and Projections, 2019-2025F
9.6.1. By Type (Herbal/Traditional Supplements, Vitamin and Dietary Supplements, Probiotics, Protein & Amino Acids, Omega 3 Fatty Acids, and Others), 2019-2025F
9.6.2. By Type of Vitamin (Multivitamin and Single vitamin), 2019-2015(F)
9.6.3. Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Parapharmacies, Internet Retailing, Hypermarkets, Home shopping, Supermarkets, and Vitamins & Dietary Supplements Specialist Retailers), 2019-2025F

10. Vietnam Functional Beverages Market By Type (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks), 2014-2019
10.1. Vietnam Functional Beverages Market By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores And Independent Small Grocers & Others), 2014-2019
10.2. Comparative Landscape in the Vietnam Functional Beverages Market
10.2.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive Parameters)
10.3. Strength and Weakness of Major Players (Tc Pharmaceuticals, PepsiCo, Masan group, THP, Otsuka) in Vietnam Functional Beverage Market, 2019
10.4. Study of the Top Three Players in the Vietnam Functional Beverage Supplement Market (TC Pharmaceuticals, Pepsico, Masan Group), 2018
10.4.1. Market Share of Major Players, 2019 (Revenue Share, Brand Share, and Category Heat Map of Major Players)
10.5. Vietnam Functional Beverages Market Future Outlook and Projections, 2019-2025F
10.5.1. By Type (Dairy, Baby Food, Dairy, Confectionary, Hi-Fiber Biscuits Snack Bars and Fruit Snacks, Hi-Fiber/Multigrain Bread, and Breakfast Cereals), 2019-2025F
10.5.2. By Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Convenience Stores, Internet Retailing, and Hypermarkets), 2019-2025F

11. Regulatory Environment for Nutritional and Dietary Supplements in Vietnam

12. Import and Export Scenario of Nutritional and Dietary Supplements in Vietnam

12.1. Imports of Nutritional and Dietary Supplements in Vietnam
12.2. Segmentation of Imported Nutritional and Dietary Supplements in Vietnam, 2014-2018
12.3. Importing v/s Private label
12.4. Exports of Nutritional and Dietary Supplements in Vietnam
12.4.1. Segmentation of Exported Nutritional and Dietary Supplements in Vietnam, 2014-2018

13. Trends and Developments in Vietnam Nutraceutical Market

14. Consumer Survey in Vietnam Nutraceutical Market


15. Company Profiles of Major Players Operating in Vietnam Nutraceutical Market

15.1. Herbalife Ltd
15.2. Traphaco JSC Ltd
15.3. DHG Pharmaceutical Joint Stock Company (Haugiang Pharmaceuticals)
15.4. Amway
15.5. Davimin (Vietnam) Limited
15.6. Nu Skin
15.7. Tiens Vietnam
15.8. Forever Living Products International LLC
15.9. Mega Life sciences (Vietnam) Limited
15.10. Elken
15.11. ECO Pharmaceutical JSC
15.12. Other players in Vietnam Dietary Supplement market
15.13. Vietnam Dairy Products (Vinamilk)
15.14. FrieslandCampina Ha Nam Co. Ltd., Phu Ly/ FrieslandCampina Vietnam Co. Ltd., 2019
15.15. Abbott Laboratories Vietnam
15.16. Nestle Vietnam Ltd
15.17. Suntory PepsiCo Vietnam

16. Vietnam Nutraceutical Market Future Outlook and Projections, 2019-2025F

17. Analyst Recommendation for Vietnam Nutraceutical Market

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List Of Figure

Figure 1-1: Vietnam Nutraceutical Market Structure on the Basis of Revenues in USD Million, 2019
Figure 1-1: Vietnam Nutraceutical Market Structure on the Basis of Revenues in USD Million, 2019
Figure 1-2: Vietnam Nutraceutical Market Structure on the Basis of Revenues in USD Million, 2025
Figure 3-1: Vietnam Vitamins and Dietary Market Value Chain Analysis, 2019
Figure 4-1: Vietnam Nutraceutical Industry Life Cycle
Figure 5-1: Supply Side Ecosystem in Vietnam Nutraceutical Market, 2019
Figure 6-1: Vietnam Nutraceutical Market Size on the Basis of Revenue in USD Million, 2014-2019
Figure 7-1: Vietnam Nutraceutical Market Segmentation by Type (Functional Foods, Functional Beverages, and Dietary Supplements) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 8-1: Vietnam Functional Food Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage %), 2014-2019
Figure 8-2: Vietnam Functional Foods Market Segmentation by Type (Dairy, Baby Food, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks, Bread, Breakfast Cereals) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 8-3: Vietnam Diary Market Segmentation by Type (Milk, Flavored Milk Drinks, Probiotic Yoghurt, and Powder Milk) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 8-4: Vietnam Baby Food Market Segmentation by Type (Growing-Up Milk Formula, Follow-on Milk Formula, and Standard Milk Formula) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 8-5: Vietnam Functional Food Market by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Hypermarkets, Convenience Stores, Internet Retailing) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 8-6: Market Share of Major Players (Vietnam Dairy Products JSC , Royal FrieslandCampina NV, Nutifood Nutrition Food JSC, Abbott Laboratories Inc, Nestlé SA, Reckitt Benckiser Group Plc , International Dairy Products JSC , Associated British Foods Plc, Lotte Group, Yakult Honsha Co Ltd, Fonterra Cooperative Group Ltd, Perfetti Van Melle Group, Huu Nghi Food JSC, Meiji Holdings Co Ltd, Ezaki Glico Co Ltd, Hanoi Milk JSC, Saputo Inc, Mars Inc, Cereal Partners Worldwide SA, Kellogg Co, TH Food Chain JSC, Namyang Dairy Products Co Ltd, Danone, Groupe, Mead Johnson Nutrition Co, Murray Goulburn Co-operative Co Ltd, and Others) in the Vietnam Functional Food Market on the Basis of Revenue in Percentage, 2019
Figure 8-7: Market Share of the Major Brands (Vinamilk, Dutch Lady/Bella Holandesa, Dielac, GrowPLUS+, Milo, Similac, Enfamil, Friso, PediaSure, Others) Present in the Vietnam Functional Food Market on the Basis of the Revenue in Percentage, 2019
Figure 8-8: Vietnam Functional Foods Market Future Projections on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2019-2025(F)
Figure 8-9: Vietnam Baby Food Market Future Projections by Type (Growing-Up Milk, Follow on Milk Formula, and Standard Milk Formula) on the Basis of Revenue in Percentage (%), 2019-2025F
Figure 8-10: Vietnam Dairy Market Future Projections by Type (Milk, Flavored Milk Drinks, Probiotic Yogurt, and Powder Milk) on the Basis of Revenue in Percentage (%), 2019-2025F
Figure 8-11: Vietnam Functional Food Market Future Projections by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, and Others) on the Basis of Revenue in Percentage (%), 2019-2025F
Figure 9-1: Vietnam Dietary Supplement Market Size on the Basis of Revenue in USD Million, 2014-2019
Figure 9-2: Vietnam Dietary Supplement Market Segmentation by Product Category (Herbal Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 9-3: Dietary Supplement Market by Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Para pharmacies, Internet Retailing, Hypermarkets, Home Shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 9-4: Brand Perception Mapping of Top Three Players in the Vietnam Dietary Supplement Market (Herbalife, Traphaco, and Taisho) on Cross Comparison of Price and Quality, 2019
Figure 9-5: Market Share of Major Players (Herbalife Nutrition Ltd, Traphaco JSC, Taisho Pharmaceutical Holdings Co Ltd, Amway Corp, Nu Skin Enterprises Inc, Tiens Group Co Ltd, and Others) in Vietnam Dietary Supplements Market on the Basis of Revenue in Percentage (%), 2014-2019
Figure 9-6: Brand Share of the Major Brands (Herbalife Nutrition, Traphaco, Nutrilite, Pharmanex, DHG Products, Tiens, and Others) Present in the Vietnam Dietary Supplement Market on the Basis of Revenue in Percentage, 2019
Figure 9-7: Vietnam Dietary Supplements Market Future Projections on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2019-2025F
Figure 9-8: Vietnam Dietary Supplements Market Future Projections by Type (Herbal Supplements, Vitamin and Dietary Supplements, Probiotics and Others) on the Basis of Revenue in Percentage (%), 2019-2025F
Figure 9-9: Vietnam Dietary Supplement Market Future Projections by Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Parapharmacies, Internet Retailing, and Others) on the Basis of Revenue in Percentage (%), 2019-2025F
Figure 10-1: Vietnam Functional Beverage Market Size on the Basis of Revenue in USD Million, 2014-2019
Figure 10-2: Vietnam Functional Beverages Market Segmentation by Product Category (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 10-3: Vietnam Functional Food Market by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Hypermarkets, Convenience Stores, Internet Retailing) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 10-4: Brand Perception Mapping of Major Players in the Vietnam Fictional Beverage Supplement Market (TC Pharmaceuticals, Pepsico, Masan Group), on Cross Comparison of Price and Quality, 2018
Figure 10-5: Market Share of Major Players (TC Pharmaceutical Industry Co Ltd, PepsiCo Inc, Nestlé SA, Masan Group Corp, Tan Hiep Phat Group, Otsuka Holdings Co Ltd, and Others ) in Vietnam Functional Beverage Market on the Basis of Revenue in Percentage (%), 2019
Figure 10-6: Brand Share of Major Players (Red Bull, Sting, Milo, 7-Up, Number 1, Wake-up 247, and Others) in Vietnam Dietary Supplements Market on the Basis of Revenue in Percentage (%), 2019
Figure 10-7: Vietnam Functional Beverages Market Future Projections on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2019-2025(F)
Figure 10-8: Vietnam Functional Beverages Market Future Projections by Type (Energy Drinks, Malt Based & Plant Based Hot Drinks, Sports Drinks) on the Basis of Revenues in Percentage (%), 2019-2025F
Figure 12-1: Addressable Target Audience for Private Label Manufacturers in Vietnam Nutraceutical Market
Figure 12-2: Population by Age Groups (Target Audience to Cater), 2019
Figure 12-3: Most Preffered Health Supplements in Vietnam, 2019
Figure 13-1: Total Number of Gym Members in Vietnam and Their Growth Rate, 2013-2018
Figure 14-1: Activities Respondents Follow in Order to Maintain/Improve Their Health Condition
Figure 14-2: Number of Respondents Interested in Going to the Gym
Figure 14-3: Purpose of Visiting Gym
Figure 14-4: Amount Spent by Respondents at Gym
Figure 14-5: Diet/Supplements Taken by Respondents in Order to Maintain Their Health
Figure 14-6: Preference of Country for Buying Supplements
Figure 14-7: Amount Spent by Respondents for Supplements in 1 Month
Figure 14-8: Preference of Carbonated and Carbonated Drinks by Type of Gender
Figure 14-9: Preference for Type of Energy Drink on the basis of Price and Quality
Figure 14-10: Preference for Type of Energy Drink on the basis of Price and Quality
Figure 14-11: Main Buyer for Household Items
Figure 14-12: Frequency of Purchasing Households by Type of Store
Figure 14-13: Factors for Purchasing Products in Different Cities
Figure 14-14: Major Parameter Considered While Selecting the Type of Store for Purchasing Household Items
Figure 14-15: Major Products Bought on the Basis of Type of stores
Figure 14-16: Major Products Purchased Online
Figure 14-17: Preference of Dairy Brands by Age Groups
Figure 14-18: Preference of Flavored milk Brands by Age Groups
Figure 15-1: Financial Performance of Maxxcare Distribution on the basis of Revenue by Geography in Percentage (%), 2018
Figure 15-2: Net Revenue of Eco Pharmaceutical Group in USD Million, 2017-2018
Figure 16-1: Vietnam Nutraceutical Market Future Projections on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2019-2025F


List Of Table

Table 2-1: Product Map of Dietary Supplements Including Product Segment (Vitamins and Minerals, Herbal/Traditional Supplements, Probiotics, Omega 3 Fatty Acids, Protein and Amino Acid and Others), Product Category, Product, Variants and Brands
Table 2-2: Product Map of Functional Foods and Beverages Including Product Segment (Health, Digestive, Energy Boosters and Others), Product Category, Product, Variants and Brands
Table 2-3: Type of Herbal Dietary Supplements Considered in Vietnam Nutraceutical Market
Table 2-4: Type of Probiotics Supplements Considered in the Vietnam Nutraceutical Market
Table 2-5: Correlation Matrix for Vietnam Functional Food Market
Table 2-6: Regression Coefficients Output of Vietnam Functional Food Market
Table 3-1: Cross Comparison of Private Label and Western Brands on the Basis of Product Segment, Prices, Manufacturer Margin, Retailer Margins, Distributors Margin, Manufacturing, Product Positioning, Distribution Channel, and Promotion Technique
Table 3-2: Vietnam Vitamins and Dietary Supplements Market Value Chain Analysis on the Basis of the Entity Type (Manufacturers, Importers, Distributors and Offline & Online Retailers)
Table 4-1: Vietnam Nutraceutical Industry Life Cycle
Table 6-1: Vietnam Nutraceutical Market Size on the Basis of Revenue, including Reasons for Market Growth, Market Challenges, Key Business Strategies and Key Selection Parameters (Customers), 2014-2019
Table 7-1: Rationale and Description for the Vietnam Nutraceutical Market Segmentation by Type (Functional Foods, Functional Beverages and Vitamins and Dietary Supplements) on the Basis of Revenue in USD Million, 2014-2019
Table 7-2: Vietnam Nutraceutical Market Segmentation by Functional Foods, Functional Beverages and Vitamins and Dietary Supplements on the Basis of Revenue in USD Million, 2014-2019
Table 8-1: Rationale and Description for the Current Industry Scenario including Market Size, Stage, and Reasons for Development of the Market and Current Market Challenges, 2019
Table 8-2: Cross Comparison by Type of Functional foods (Dairy and Baby Food) Including Revenue 2019, Revenue(%), 2019, CAGR 2014-2019, Major Players, Popular Brands, Target Audience, Sales Channels, Usage and Product Form and Price Difference, 2019
Table 8-3: Vietnam Functional Foods Market Segmentation by Product Category (Dairy, Baby Food, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks, Bread, Breakfast Cereals) on the Basis of Revenue in USD Million, 2014-2019
Table 8-4: Vietnam Diary Market Segmentation by Type (Milk, Flavored Milk Drinks, Probiotic Yoghurt, and Powder Milk) on the Basis of Revenue in USD Million, 2014-2019
Table 8-5: Vietnam Baby Food Market Segmentation by Product Category (Milk, Flavored Milk Drinks, Yoghurt, and Powder Milk) on the Basis of Revenue in USD Million, 2014-2019
Table 8-6: Major Baby Care Franchise in Vietnam Including Franchise Name and Number of Branches, 2018
Table 8-7: Survey of Breastfeeding Practices in Vietnam, 2018
Table 8-8: Vietnam Functional Food Market by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Hypermarkets, Convenience Stores, Internet Retailing) on the Basis of Revenue in USD Million, 2014-2019
Table 8-9: Cross Comparison by Distribution Channel (Supermarket and Small Independent Grocers) Including Revenue 2019, Revenue Contribution, 2019, CAGR (2014-2019), Major Products, Type of Products and Major Target Audience, Stock Inventory, Pricing Strategy, 2019
Table 8-10: Number of Supermarket on the Basis of City (Ho Chinh Minh, Hanoi and Others) in Vietnam, 2019
Table 8-11: Number of Major Convenience Stores on the Basis of City (Ho Chinh Minh, Hanoi and Others) in Vietnam, 2019
Table 8-12: Number of Major Departmental Stores on the Basis of City (Ho Chinh Minh, Hanoi and Others) in Vietnam, 2019
Table 8-13: Number of Mini Stores on the Basis of City (Ho Chinh Minh, Hanoi and Others) in Vietnam, 2019
Table 8-14: Competition Scenario in the Vietnam Functional Food Market Covering Parameters such as Market Stage, Competition Stage, Consumer Purchasing Decision and Competition Parameters
Table 8-15: Strength and Weakness of Major Players (Vinamilk, Royal FrieslandCampina, Nutifood, Abbot, and Nestle) in the Vietnam Functional Food Market, 2019
Table 8-16: Market Share of Major Players (Vietnam Dairy Products JSC , Royal FrieslandCampina NV, Nutifood Nutrition Food JSC, Abbott Laboratories Inc, Nestlé SA, Reckitt Benckiser Group Plc , International Dairy Products JSC , Associated British Foods Plc, Lotte Group, Yakult Honsha Co Ltd, Fonterra Cooperative Group Ltd, Perfetti Van Melle Group, Huu Nghi Food JSC, Meiji Holdings Co Ltd, Ezaki Glico Co Ltd, Hanoi Milk JSC, Saputo Inc, Mars Inc, Cereal Partners Worldwide SA, Kellogg Co, TH Food Chain JSC, Namyang Dairy Products Co Ltd, Danone, Groupe, Mead Johnson Nutrition Co, Murray Goulburn Co-operative Co Ltd, and Others) in the Vietnam Functional Food Market on the Basis of Revenue in USD Million, 2019
Table 8-17: Brand Share of Major Players (Vinamilk, Dutch Lady/Bella Holandesa, Dielac, GrowPLUS+, Milo, Similac, Enfamil, Friso, PediaSure, Nan, Fristi, Grow, Susu, KUN, Mead Johnson, Nuti, Ovaltine, Lotte, Yakult, Probi, Happydent, Huu Nghi, Meiji, Anlene, Icreo, Lactogen, Izzi, Devondale, Frisomum, Extra/Orbit, Koko Krunch, Kellogg's, TH True Yogurt, Anmum, XO, Dutch Baby, Devondale, Dumex, Enfamil, Mead Johnson, Nestlé) in the Vietnam Functional Food Market on the Basis of Revenue in USD Million, 2014-2019
Table 8-18: Heat Map of Major Players (Vietnam Dairy Products JSC (Vinamilk), Royal FrieslandCampina NV, Nutifood Nutrition Food JSC, Abbott Laboratories Inc, Nestlé SA, Reckitt Benckiser Group Plc (RB), Lotte Group, Fonterra Cooperative Group Ltd, Perfetti Van Melle Group, Huu Nghi Food JSC, Ezaki Glico Co Ltd, Hanoi Milk JSC) in the Vietnam Functional Food Market on the Basis of Positioning of Functional Food, 2019
Table 8-19: Rationale and Description for the Vietnam Functional Foods Market Future Projections on the Basis of Revenue in USD Million, 2019-2025F
Table 8-20: Vietnam Functional Foods Market Future Projections by Type (Dairy, Baby Food, Dairy, Confectionary, Hi-Fiber Biscuits Snack Bars and Fruit Snacks, Hi-Fiber/Multigrain Bread, and Breakfast Cereals) on the Basis of Revenue in Percentage (%), 2014-2019
Table 8-21: Vietnam Functional Foods Market Future Projections by Type (Dairy, Baby Food, Dairy, Confectionary, Hi-Fiber Biscuits Snack Bars and Fruit Snacks, Hi-Fiber/Multigrain Bread, and Breakfast Cereals) on the Basis of Revenue in USD Million, 2019-2025F
Table 8-22: Vietnam Baby Food Market Future Projections by Type (Growing-Up Milk, Follow on Milk Formula, and Standard Milk Formula) on the Basis of Revenue in USD Million, 2019-2025F
Table 8-23: Vietnam Dairy Market Future Projections by Type (Milk, Flavored Milk Drinks, Probiotic Yogurt, and Powder Milk) on the Basis of Revenue in USD Million, 2019-2025F
Table 8-24: Vietnam Baby Food Market Future Projections by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Convenience Stores, Internet Retailing, and Hypermarkets) on the Basis of Revenue in USD Million, 2019-2025F
Table 9-1: Rationale and Description for the Vietnam Dietary Supplements Market By Type (Herbal/Traditional Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others) on the Basis of the Revenue, Reasons for Development of the Market and Current Market Challenges, 2014-2019
Table 9-2: Cross Comparison of Dietary Supplement Market Size on the Basis of Revenue in Asia pacific Countries(China, Japan, Taiwan, Thailand , India , and Vietnam) including (Market Size on the Basis of Retail Sales price, 2019Major Companies in USD Million, 2014-2019
Table 9-3: Cross Comparison of Non-Herbal and Herbal Dietary Supplements Including Popular Supplement Types, Major Companies, Major Brands, Usage/Purpose, Target Audience and Price Difference, 2019
Table 9-4: Vietnam Vitamin and Dietary Supplement Market Segmentation by Product Category (Herbal/Traditional Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others) on the Basis of Revenue in USD Million, 2014-2019
Table 9-5: Essential Vitamins for an Adult with Recommended Daily Intake Quantity and Side Effects in Case of Over Dosage
Table 9-6: Vietnam Dietary Supplement Market Segmentation by By Type of Vitamin (Multivitamin and Single Vitamin) on the Basis of Revenue in USD Million, 2014-2019
Table 9-7: Companies Selling Multivitamins in Vietnam, 2019
Table 9-8: Cross Comparison by Distribution Channel (Chemists/Pharmacies, Direct Selling, Internet Retailing) Including Revenue 2019, Revenue Contribution, 2019, CAGR (2014-2019), Major Products, Type of Products and Major Target Audience, Stock Inventory, Pricing Strategy, 2019
Table 9-9: Dietary Supplement Market by Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Para pharmacies, Internet Retailing, Hypermarkets, Home Shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers) on the Basis of Revenue in USD Million, 2014-2019
Table 9-10: Number of Pharmacy on the Basis of City (Ho Chi Minh (HCM), Hanoi (HN) and Others) in Vietnam, 2019
Table 9-11: Operational Hours of Various Retail Channels (Supermarkets , Hypermarkets , Convenience stores , Food/drink/tobacco specialists , Independent small grocers , Other grocery retailers , Chemists/pharmacies , Drugstores/parapharmacies, Vitamins And Dietary Supplements Specialist Retailers, Department stores, Variety Stores), 2019
Table 9-12: Competition Scenario in Vietnam Vitamins and Dietary Supplements Market Covering Parameters such as Market Stage, Market Structure, Factors Influencing the Purchasing Decision and Competition Parameters
Table 9-13: Strengths and Weaknesses of Top Major Players (Herbalife, Traphaco, MegalifeScience, Taisho/DHG, and Ecopharma) Operating in the Vietnam Vitamins and Dietary Supplements Market, 2019
Table 9-14: Market Share of Major Players ((Herbalife Nutrition Ltd, Traphaco JSC, Taisho Pharmaceutical Holdings Co Ltd, Amway Corp, Nu Skin Enterprises Inc, Tiens Group Co Ltd, Sanofi, KT&G Corp, Khanh Hoa Pharmaceutical JSC, Maspex Wadowice Grupa, Korea United Pharmaceutical Inc, International Medical Consulting Co Ltd (IMC), United Laboratories Inc, Forever Living Products International LLC, Bayer AG, Union Pharma, Mega Lifesciences Pty Ltd, SPM Corp, Oriflame Cosmetics SA, Novartis AG, OPC Pharmaceutical JSC, Nha Trang Vaccine and Biological JSC, Pan Laboratories Pty Ltd, Laboratoire Innotech International, URGO group, Pierre Fabre SA, Laboratoires, Dajung Co Ltd, Ahn Gook Pharm Co Ltd, Haugiang Pharmaceutical JSC, Bristol-Myers Squibb Co, Abbott Laboratories Inc, Boehringer Ingelheim GmbH, Herbalife Ltd, Solvay SA, VivaSanté SA, and Others) in Vietnam Dietary Supplements Market on the Basis of Revenue in USD Million, 2014-2019
Table 9-15: Brand Share of the Major Brands (Herbalife Nutrition, Traphaco, Nutrilite, Pharmanex, DHG Products, Tiens, Cheong-Kwan-Jang, Salangane's Nest ,Homtamin, IMC, Pharmaton, Upsavit, Plusssz, Nutroplex, Forever Living, Supradyn, Enervon, Ginsomin, Calcium Corbiere Vitamine, Forever Living Multivitamin brands, MyVita, Enterogermina, Calcium Sandoz, Theravit, Wellness by Oriflame, Ginseng, Probiotic Products, Magnesium B6, Tot'hema, Calcium D, Alvityl, Laroscorbine, Berocca, Multivitamin C100, Magne B6, Tardyferon, Korean, Pho L, Alvityl, DHG products, Herbalife Nutrition, Multivitamin C100, Pharmaton, Upsavit, and Others) Present in the Vietnam Dietary Supplement Market on the Basis of the Revenue in USD Million, 2019
Table 9-16: Pricing Analysis in the Vietnam Dietary Supplements Market Including Brand Name, Company Name, Outlet Type, Pack Type Unit Price in VND and Pack Price in VND, 2019
Table 9-17: Heat Map of Major Players in the Vietnam Nutraceutical Market on the Basis of Type of Nutraceutical, 2019
Table 9-18: Rationale and Description for Vietnam Dietary Supplements Market Future Projections on the Basis of Revenue in USD Million, 2019-2025F
Table 9-19: Vietnam Dietary Supplements Market Future Projections by Type (Herbal/Traditional Supplements, Vitamin and Dietary Supplements, Probiotics, Protein & Amino Acids, Omega 3 Fatty Acids, and Others) on the Basis of Revenue in USD Million, 2019-2025F
Table 9-20: Vietnam Dietary Supplements Market Future Projections by Type of Vitamin (Multivitamin and Single Vitamin) on the Basis of Revenue in USD Million, 2019-2025(F)
Table 9-21: Vietnam Dietary Supplement Market Future Projections by Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Parapharmacies, Internet Retailing, Hypermarkets, Home shopping, Supermarkets, and Vitamins & Dietary Supplements Specialist Retailers) on the Basis of Revenue in USD Million, 2019-2025F
Table 10-1: Rationale and Description for the Vietnam Functional Beverages By Type (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks) Market Size on the Basis of the Revenue, Reasons for Development of the Market and Current Market Challenges, 2014-2019
Table 10-2: Cross Comparison by Type of FF Soft Drinks (Energy Drink , Sports Drink, and Plant & Malt based Hot drinks) Including Revenue 2019, CAGR (2014-2019) , Major Brands, Major Companies, Target Audience and Pricing, 2019
Table 10-3: Vietnam Functional Beverages Market Segmentation by Product Category (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks) on the Basis of Revenue in USD Million, 2014-2019
Table 10-4: Vietnam Functional Food Market by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Hypermarkets, Convenience Stores, Internet Retailing) on the Basis of Revenue in USD Million, 2014-2019
Table 10-5: Number of Supermarkets in Vietnam on the Basis of Region, 2014-2018
Table 10-6: Competition Scenario in the Vietnam Functional Beverage Market Covering Parameters such as Market Stage, Competition Stage, Consumer Purchasing Decision and Competition Parameters
Table 10-7: Strengths and Weaknesses of Major Players (TC Pharmaceuticals, PepsiCo, Masan group, THP, Otsuka) Operating in Vietnam Functional Beverage Market, 2`019
Table 10-8: Market Share of Major Players (TC Pharmaceuticals Industry PepsiCo, and Nestle) in Vietnam Functional Beverages Market and Rationale on the basis of Revenue in USD Million, 2019
Table 10-9: Market Share of Major Players (TC Pharmaceutical Industry Co Ltd, PepsiCo Inc, Nestlé SA, Masan Group Corp, Tan Hiep Phat Group, Otsuka Holdings Co Ltd, Taisho Pharmaceutical Co Ltd, Associated British Foods Plc, Monster Beverage Corp, Advance & Best Enterprise, Viz Branz Ltd, Coca-Cola Co, and Others) in Vietnam Functional Beverages Market on the Basis of Revenue in USD Million, 2014-2019
Table 10-10: Brand Share of Major Players (Red Bull, Sting, Milo, 7-Up, Number 1, Wake-up 247, Vinacafé, Pocari Sweat, Lipovitan, Ovaltine, Active Salt Lemon, Samurai, Calsome, Buffalo, Vodik, Samurai and Others) in Vietnam Dietary Supplements Market on the Basis of Revenue in USD Million, 2014-2019
Table 10-11: Heat Map of Major Players in the Vietnam Functional Beverage on the Basis of Type of Nutraceutical, 2019
Table 10-12: Rationale and Description for the Vietnam Functional Beverages Market Future Projections on the Basis of Revenue in USD Million, 2019-2025F
Table 10-13: Vietnam Functional Beverages Market Future Projections by Type (Energy Drinks, Malt Based & Plant Based Hot Drinks, Sports Drinks) on the Basis of Revenue in USD Million, 2019-2025F
Table 10-14: Vietnam Functional Beverages Market Future Projections by Distribution Channel (Independent Small Grocers, Other Grocery Retailers, Supermarkets, Others) on the Basis of Revenue in Percentage (%), 2019-2025F
Table 10-15: Vietnam Functional Beverage Market Future Projections by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Convenience Stores, Internet Retailing, and Hypermarkets) on the Basis of Revenue in USD Million, 2019-2025F
Table 11-1: Government Regulations for Nutritional and Dietary Supplements in Vietnam
Table 11-2: Food Certificates Required in Vietnam alongwith Issuing Authority, 2019
Table 12-1: Average Import Duty Structure of Nutritional and Dietary Supplements basis different HS Code in Vietnam in Percentage, 2019
Table 12-2: Vietnam Imported Nutritional and Dietary Supplements Market Segmentation by Type of Products on the basis of Value in USD Thousand, 2014-2018
Table 12-3: List of Supplying Markets for HS Code 2936 Imported by Vietnam 2014-2018
Table 12-4: List of Supplying Markets for HS CODE 21061000 Imported by Vietnam 2014-2018
Table 12-5: List of Supplying Markets for HS CODE 3004.5 Imported by Vietnam 2014-2018
Table 12-6: Vietnam Imported Nutritional and Dietary Supplements Market Segmentation by Type of Products on the basis of Sales Volume in Kgs, 2014-2018
Table 12-7: Companies Selling Private Label Products in Vietnam Nutraceutical Market, 2019
Table 12-8: Different Stages in Establishing a Private Label Brand
Table 12-9: Population Distribution by Age Group in Vietnam, 2014-2018
Table 12-10: Target Audience and Respective Product Proposition in Vietnam Nutraceutical Market
Table 12-11: Major Entry Brands Sold In Vietnam By Different Type Of Channels, 2019
Table 12-12: Case Study on Pharmacity in Vietnam Nutraceutical Market
Table 12-13: Cross Comparison of Pharmacity and NutriGout on the Basis of Ownership, Origin, Packaging, Price, Profit Margin for Owner, and Discount
Table 12-14: Vietnam Exported Nutritional and Dietary Supplements Market Segmentation by Type of Products on the basis of Value in USD Thousand, 2014-2018
Table 12-15: Vietnam Exported Nutritional and Dietary Supplements Market Segmentation by Type of Products on the basis of Sales Volume in Kgs, 2014-2018
Table 13-1: Number of Fitness Centers on the Basis of City (Ho Chi Minh, Hanoi and Others) in Vietnam, 2019
Table 13-2: New Product Launches in Vietnam Nutraceutical Market, 2019
Table 14-1: Ranking of Health Supplement by Preference of Respondents
Table 14-2: Preference for Source of Information for Beverages by Age Group
Table 14-3: Preference of Buying Dairy Products by Different Age Groups On The Basis Of Type of Stores
Table 15-1: Competitive Landscape of Herbalife Ltd including Company Overview, USP, Business Strategies, Revenue, Global Sales by Region, Distribution Channel and Number of MLM Members
Table 15-2: Product Portfolio of Herbalife Including Nutritional Supplement, Type of Segment, Product Name and Product Form
Table 15-3: Competitive Landscape of Traphaco JSC Ltd Including Company Overview, USP, Business Strategies, Revenues, Brands, Locations, Branches and Products in Nutraceutical
Table 15-4: Major Subsidiary of Traphaco JSC Ltd Including Traphaco ownership proportion, Revenue (USD million) and Subsidiary Name, 2018
Table 15-5: Competitive Landscape of DHG Pharmaceutical Joint Stock Company( Haugiang Pharmaceuticals) Limited Including Company Overview, USP, Business Strategies, Revenue, Brands, Locations, Number of Employees, Subsidiaries, Business Strategies, Modern Channel Partners, Future Strategies, Manufacturing and Warehouse Locations and Products in Nutraceutical
Table 15-6: Competitive Landscape of Amway including Company Overview, USP, Business Strategies, Revenues, Brands in Nutraceutical, Best Selling Products, New Products, Production Plant and Production Capacity, Distribution Channel, Distribution Centers and Number of Employees
Table 15-7: Product Portfolio of Amway in Vietnam Including Nutritional Supplement, Brand, Product Line, Product Name and Product Form
Table 15-8: Competitive Landscape of Davimin (Vietnam) Limited Including Company Overview, USP, Revenues, Brands, distribution, Products, Strength, Weakness, Opportunities, Threats in Nutraceutical Industry, 2019
Table 15-9: Competitive Landscape of Nu Skin including Company Overview, USP, Business Strategies, Revenues, Research Centers, Distribution Channel, Accreditations, and Number of Distributors
Table 15-10: Product Portfolio of Nu Skin’s Nutritional Brand Pharmanex Including Nutritional Supplement, Brand, Product Name and Product Form
Table 15-11: Competitive Landscape of Tiens Vietnam Including Company Overview, USP, Business Strategies, Revenue, Manufacturing Capability, Distribution, and Branches
Table 15-12: Product Portfolio of Thien Viet Co. Ltd Including Nutritional Supplement, Type of Segment, Product Name and Product Form
Table 15-13: Competitive Landscape of Forever Living Products International LLC Including Company Overview, USP, Business Strategies, Revenues, Production Capacity, Location and Global Employee Size
Table 15-14: Product Portfolio of Forever Living Products in Vietnam Including Nutritional Segment and Product Name
Table 15-15: Competitive Landscape of Mega Lifesciences (Vietnam) Limited Including Company Overview, USP, Business Strategies, Revenues, Brands, Locations, distribution, Business Segments, Manufacturing Locations and Capacity, Product Portfolio, Future Startegies and Products in Nutraceutical, 2019
Table 15-16: Product Portfolio of Mega Lifesciences Specific to Vietnam Including Brand Name, and Therapeutic Product
Table 15-17: Financial Performance of Maxxcare Distribution (Including Pharmaceuticals) on the basis of Revenue by Geography (Vietnam, Myanmar, and Cambodia) in USD Million (%), 2018
Table 15-18: Service Model of Mega Lifesciences Vietnam Including Brand Name, and Therapeutic Product
Table 15-19: Prices of Major Products of Mega Lifesciences Vietnam, 2019
Table 15-20: Competitive Landscape of Elken including Company Overview, USP, Business Strategies; Community Involvement, Branches, Distribution Network and Number of Employees
Table 15-21: Product Portfolio of Elken Including Nutritional Supplement, Product Line; Type of Supplement, Product Name and Product Form
Table 15-22: Competitive Landscape of ECO Pharmaceutical Joint Stock Company Limited Including Company Overview, Business Strategies, Business Segments, Business Operations, Major Brand Distributed For Nutraceutical, Supporting Business Segments Distribution Channel, and Retail Channels
Table 15-23: Product Portfolio of ECO Pharmaceuticals JSC Vietnam Including Product Name, Description, and Price, 2019
Table 15-24: Perks and Benefits of ECOGREEN Loyalty Program on The basis of Membership Level, 2019
Table 15-25: Competitive Landscape of Vietnam Dairy Products (Vinamilk) Including Company Overview, USP, Business Strategies, Revenues, Ownership, New Product Technologies, Awards and Recognitions, Certifications, Brands in Nutraceutical, Head Office and Manufacturing Plant & Cow Farms, Distributors And Retail Points, and Employee Size
Table -15-26: Competitive Landscape of Vietnam Dairy Products (Vinamilk) Including Company Overview, USP, Business Strategies, Revenues, Ownership, New Product Technologies, Awards and Recognitions, Certifications, Brands in Nutraceutical, Head Office and Manufacturing Plant & Cow Farms, Distributors And Retail Points, and Employee Size
Table 15-27: Product Portfolio of Vinamilk Including Segment (Fortified Beverages and Fortified Foods), Product Category and Product Name
Table 15-28: Retail Sale Price (Including VAT) of Vinamilk Products in Vietnam in VND, 2019
Table 15-29: Competitive Landscape of Royal Friesland Campina Including Company Overview, Business Strategies, Revenues, Business Model, R&D Innovation Centers, Production Capacity, Global Presence, and Brands in Nutraceutical
Table 15-30: Product Portfolio of Friesland Campina NV Including Segment (Fortified Foods and Fortified Beverages), Product Category and Product Name
Table 15-31: Competitive Landscape of Abbott Laboratories Including Company Overview, Business Strategies, Revenues, Global Presence, Global Trademark Brands, Recent Developments and Global Employee Size
Table 15-32: Product Portfolio of Abbott Laboratories Vietnam Including Product Category, Product Name
Table 15-33: Competitive Landscape of Nestle Vietnam Ltd Including Company Overview, USP, Business Strategies, Revenues, Brands, Locations, Employees, and Products in Nutraceutical
Table 15-34: Retail Sale Price (Including VAT) of Nestle Products in Vietnam in VND, 2019
Table 15-35: Competitive Landscape of Suntory PepsiCo Vietnam Including Company Overview, USP, Business Strategies, Revenues, Product Line, Brands, Location and Products in Nutraceutical
Table 16-1: Rationale and Description for the Vietnam Nutraceutical Market Future Projections on the Basis of Revenue in USD Million, 2019-2025F

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Products and Companies

Products

Dietary Supplements:
  • By Type Herbal/Traditional Supplements, Vitamin and Mineral, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, and others)
  • By Type of Vitamin (Single and Multivitamin)
  • By Distribution Channel (Chemists/Pharmacies, DirectSelling, Drugstores/parapharmacies, Internet Retailing     Hypermarkets, Home shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers)
 Functional Foods:
  • By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionary, Hi-Fiber Biscuits, Multigrain Bread, Snack Bars and Fruit Snacks)
  • By Type of Dairy Products (Milk, Flavored Milk, Probiotic Yoghurt, Powdered Milk)
  • By Type of Baby Food (Growing-Up Milk Formula, Follow-on Milk Formula, Standard Milk Formula)
  • By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores and Independent Small Grocers)
 Functional Beverages:
  • By Product Category (Energy Drinks, Plant Based and Malt Based Hot Drinks, Sports Drink )
  • By Distribution Channel (Hypermarkets, Independent Small Grocers, Supermarkets, Convenience Stores, Forecourt Retailers, Vending and Other Grocery Retailers),


Companies

Vitamins and Dietary Supplements:
  • Herbalife Nutrition Ltd
  • Traphaco JSC
  • Amway
  • Forever Living Products International LLC
  • Tiens Vietnam, Herbalife Ltd
  • Nu Skin
  • Elken
  • Eco Pharma Joint Stock Company - Vietnam
  • Haugiang Pharmarceutical JSC
  • Mega Lifesciences Pty Ltd (Vietnam)
  • Davimin
Functional Foods:
  • Vietnam Dairy Products
  • Royal FrieslandCampina NV
  • Abbott Laboratories Vietnam
  • Nestle Vietnam
Functional Beverages:
  • Suntory PepsiCo Vietnam

The report titled  "Vietnam Nutraceutical Market Outlook to 2025 - By Dietary Supplements (Herbal Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), By Functional Beverages (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks), By Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks)" provides a comprehensive analysis of the Nutraceutical market in the Vietnam. The report also covers the overview and genesis of the industry, overall market size in terms of revenue, segmentation on the basis of product category and channels of distribution for functional foods, functional beverages and vitamins & dietary supplements, trends and developments, issues and challenges, regulations in the vietnam, value chain analysis, private label vs. import, competitive scenario and company profiles. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.
Vietnam Nutraceutical Market Overview and Size
Vietnam Nutraceutical market grew at a higher single digit growth rate over the review period 2014-2019. The market growth was supported by the increasing health awareness, government initiatives, growth in the personal disposable income of the people, rise in ageing population, and preventive nature of the age group (25-45 years). The market was observed in the growth stage and will continue to remain so in the forecasted period, 2019-2025.
A change in consumption trend has been observed in the Vietnam health and wellness industry, wherein the consumers are focusing more on the preventive healthcare from taking health supplements in the old age to a shift in increasing consumption of supplements in the earlier ages in order to prevent them from permanently depending on pharmaceutical drugs. Nutraceutical are positioning itself as natural and healthy alternative to traditional medicine in the country.
 
Vietnam Nutraceutical Market Segmentation
Functional Food segment was the leading category in the market in 2019. The high consumption of dairy products especially milk is one of the key growth drivers for the products in the Vietnam market. This segment was followed by the Functional Beverages market.
Energy drinks was the most contributing category in the development of the Functional Beverages market. It is highly consumed by the teenagers and young adults.
The remaining contribution in the market is made by the Vitamins and Dietary Supplements in 2019. The market has developed due to the increase in participation of people in the sports and fitness activities, also energy drink is quiet famous among employees in Vietnam as it provides an extra energy boost and acts as a stress buster among these individuals.
 
Competitive Landscape
Vietnam Functional Foods Market: Competition in the Vietnam Functional Food market was observed to be highly concentrated with top two players that captured more than half of the segment revenue in 2019. The market has large presence of famous multinational giants with a few domestic players climbing up the ladder. Major players in the Vietnam Functional Food market are Vietnam Dairy Products JSC (Vinamilk), Royal FrieslandCampina NV, Nutifood Nutrition Food JSC, Abbott Laboratories Inc, Nestlé SA, Reckitt Benckiser Group Plc (RB) and others. Over the years, the competition is becoming intense and fierce as the companies are focusing towards improving the quality of their products.
Vietnam Functional Beverages Market: The Functional Beverage market in the VIETNAM is moderately concentrated with the top 5 players that captured more than about three fourth of the industry revenue. Some of the major players in the market are TC Pharmaceutical Industry Co Ltd, PepsiCo Inc, Nestlé SA, Masan Group Corp, Tan Hiep Phat Group, Otsuka Holdings Co Ltd and others. The companies compete on the parameters such as Branding, pricing, product diversification, marketing and promotional techniques and others.
Vietnam Vitamins and Dietary Supplements Market: Competition in the Vietnam Vitamins and Dietary Supplements market is witnessed to be highly fragmented with top 10 players that accounted to less than half of the market. The major players operating in vitamins and dietary supplements market are Herbalife Nutrition Ltd, Traphaco JSC, Taisho Pharmaceutical Holdings Co Ltd, Amway Corp, Nu Skin Enterprises Inc, Tiens Group Co Ltd, Sanofi, KT&G Corp, Khanh Hoa Pharmaceutical JSC and others. The market is mostly dominated by the foreign players and is highly dependent upon imports. The major distribution channel used by the companies are Pharmacies and Chemists.
 
Vietnam Nutraceutical Market Future Outlook
The Vietnam Nutraceutical market is expected to grow in the future with a single digit CAGR over the forecast period (2019-2025F). In Future, it is expected that Functional Food will continue to dominate the market, withmore than half of the total revenues. The dairy products will be the most demanded category in the functional food market and in dairy products, yogurts will be the most demanded product.
Vietnam Functional Beverages is expected to have sluggish growth in the future, mainly as the market will cope with the decline as an additional tax is proposed on sugary drinks. In2020, the market will see high growth due to the advent of Vietnam F1 Grandprix 2020 as majority of the energy drinks are sponsoring the event.
Vitamins and dietary supplements market will have the least market share among all the three categories in Nutraceutical market by the year 2025. Herbal Supplement Supplements will be leading the market by capturing most of the market by the end of the year 2025. In future, it is antcicipated that multivitamins are expected to lead the vitamins and minerals market by the year 2025.
 
Key Segments Covered
 Dietary Supplements:
  • By Type Herbal/Traditional Supplements, Vitamin and Mineral, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, and others)
  • By Type of Vitamin (Single and Multivitamin)
  • By Distribution Channel (Chemists/Pharmacies, DirectSelling, Drugstores/parapharmacies, Internet Retailing     Hypermarkets, Home shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers)
 Functional Foods:
  • By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionary, Hi-Fiber Biscuits, Multigrain Bread, Snack Bars and Fruit Snacks)
  • By Type of Dairy Products (Milk, Flavored Milk, Probiotic Yoghurt, Powdered Milk)
  • By Type of Baby Food (Growing-Up Milk Formula, Follow-on Milk Formula, Standard Milk Formula)
  • By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores and Independent Small Grocers)
 Functional Beverages:
  • By Product Category (Energy Drinks, Plant Based and Malt Based Hot Drinks, Sports Drink )
  • By Distribution Channel (Hypermarkets, Independent Small Grocers, Supermarkets, Convenience Stores, Forecourt Retailers, Vending and Other Grocery Retailers),
 
Key Target Audience
  • Nutritional Supplements Manufacturers
  • Nutritional Supplements Distributors
  • Nutraceuticals Distributors
  • Government Agencies
  • Vitamins and Dietary Supplements Companies
  • Functional Foods Companies
  • Functional Beverages Companies
  • Hypermarkets and Supermarkets
  • Drug Stores and Pharmacies Chain
  • Online Sales and Retailing Agencies
Time Period Captured in the Report:
  • Historical Period: 2014- 2019
  • Forecast Period: 2020F – 2025F
Companies Covered:
Vitamins and Dietary Supplements:
  • Herbalife Nutrition Ltd
  • Traphaco JSC
  • Amway
  • Forever Living Products International LLC
  • Tiens Vietnam, Herbalife Ltd
  • Nu Skin
  • Elken
  • Eco Pharma Joint Stock Company - Vietnam
  • Haugiang Pharmarceutical JSC
  • Mega Lifesciences Pty Ltd (Vietnam)
  • Davimin
Functional Foods:
  • Vietnam Dairy Products
  • Royal FrieslandCampina NV
  • Abbott Laboratories Vietnam
  • Nestle Vietnam
Functional Beverages:
  • Suntory PepsiCo Vietnam
Key Topics Covered in the Report
  • Vietnam Nutritional Supplement Market Overview and Genesis
  • Vietnam Nutritional Supplement Market Size
  • Vietnam Nutritional Supplement Market Segmentation
  • Vietnam Vitamins & Dietary Supplements Market
  • Vietnam Functional Foods Market
  • Vietnam Functional Beverages Market
  • Trends and Developments in Vietnam Nutritional Supplement Market
  • Regulations in Vietnam Nutritional Supplement Market
  • Issues and Challenges in Vietnam Nutritional Supplement Market
  • Private label vs. Import- Preferred Strategy
  • Entry Barriers of Vietnam Nutritional Supplement Market
  • Vietnam Nutritional Supplement Market Future Projections, 2018-2023E
  • Analyst Recommendations
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Scope

1. Executive Summary

2. Research Methodology

2.1. Market Definitions
2.2. Market Size and Modeling

3. Value Chain Analysis of Vietnam Nutraceutical market (Inter-Entity Relationship and Margin Analysis)

4. Vietnam Nutraceutical Market Overview and Genesis


5. Ecosystem in Vietnam Nutraceutical market, 2019


6. Vietnam Nutraceutical Market Size By Revenue, (Reasons For Market Growth, Challenges, Key Business Strategies, Key Selection Parameters), 2014-2019


7. Vietnam Nutraceutical Market Segmentation, 2014-2019

7.1. By Type (Vitamins and Dietary Supplements, Functional Food and Functional Beverages), 2014-2019

8. Vietnam Functional Foods Market, 2014-2019
8.1. By Current Industry Scenario (Market Size, Development of the Market and Challenges) 2014-2019
8.2. By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks), 2014-2019
8.2.1. Dairy Market (Milk, Flavored Milk Drinks, Probiotic Yoghurt, Powder Milk), 2014-2019
8.2.1. Baby Food Market (Growing-Up Milk Formula, Follow-on Milk Formula, and Standard Milk Formula), 2014-2019
8.3. By Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Hypermarkets, Convenience Stores, Internet Retailing), 2014-2019
8.4. Comparative Landscape in the Vietnam Functional Food Market, 2019
8.4.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive Parameters)
8.5. Strength and Weakness of Major Players (Vinamilk, Royal FrieslandCampina, Nutifood, Abbott and Nestle) in Vietnam Functional Food Market, 2019
8.5.1. Market Share of Major Players, 2019 (Revenue Share, Brand Share, and Category Heat Map of Major Players)
8.1. Vietnam Functional Foods Market Future Outlook and Projections, 2019-2025F
8.1.1. Vietnam Functional Food Market Future Projection By Type (Dairy, Baby Food, Dairy, Confectionary, Hi-Fiber Biscuits Snack Bars and Fruit Snacks, Hi-Fiber/Multigrain Bread, and Breakfast Cereals), 2019-2025F
8.1.2. Baby Food Market Future Projections by Type (Growing-Up Milk, Follow On Milk Formula, and Standard Milk Formula), 2019-2025F
8.1.3. Vietnam Dairy Market Future Projections by Type (Milk, Flavored Milk Drinks, Probiotic Yogurt, and Powder Milk), 2019-2025F
8.1.4. By Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Convenience Stores, Internet Retailing, and Hypermarkets), 2019-2025F

9. Vietnam Dietary Supplements Market By Type (Herbal/Traditional Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), 2014-2019
9.1. By Type (Herbal/Traditional Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), 2014-2019
9.1. By Type of Vitamin (Multivitamin and Single Vitamin), 2014-2019
9.2. By Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Para pharmacies, Internet Retailing, Hypermarkets, Home Shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers), 2014-2019
9.3. Comparative Landscape in the Vietnam Vitamins and Dietary Supplements Market
9.3.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive Parameters)
9.3.2. Market Share of Major Players, 2019 (Revenue Share, Brand Share, Pricing Analysis and Category Heat Map of Major Players)
9.4. Strength and Weakness of Major Players (Herbalife, Traphaco, MegalifeScience, Taisho/DHG, and Ecopharma), 2019
9.5. Study of the Major Players in the Vietnam Dietary Supplement Market (Herbalife, traphaco, taisho), 2019
9.6. Vietnam Dietary Supplements Market Future Outlook and Projections, 2019-2025F
9.6.1. By Type (Herbal/Traditional Supplements, Vitamin and Dietary Supplements, Probiotics, Protein & Amino Acids, Omega 3 Fatty Acids, and Others), 2019-2025F
9.6.2. By Type of Vitamin (Multivitamin and Single vitamin), 2019-2015(F)
9.6.3. Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Parapharmacies, Internet Retailing, Hypermarkets, Home shopping, Supermarkets, and Vitamins & Dietary Supplements Specialist Retailers), 2019-2025F

10. Vietnam Functional Beverages Market By Type (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks), 2014-2019
10.1. Vietnam Functional Beverages Market By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores And Independent Small Grocers & Others), 2014-2019
10.2. Comparative Landscape in the Vietnam Functional Beverages Market
10.2.1. Competition Scenario (Market Stage, Structure, Consumer Purchasing Decision, Competitive Parameters)
10.3. Strength and Weakness of Major Players (Tc Pharmaceuticals, PepsiCo, Masan group, THP, Otsuka) in Vietnam Functional Beverage Market, 2019
10.4. Study of the Top Three Players in the Vietnam Functional Beverage Supplement Market (TC Pharmaceuticals, Pepsico, Masan Group), 2018
10.4.1. Market Share of Major Players, 2019 (Revenue Share, Brand Share, and Category Heat Map of Major Players)
10.5. Vietnam Functional Beverages Market Future Outlook and Projections, 2019-2025F
10.5.1. By Type (Dairy, Baby Food, Dairy, Confectionary, Hi-Fiber Biscuits Snack Bars and Fruit Snacks, Hi-Fiber/Multigrain Bread, and Breakfast Cereals), 2019-2025F
10.5.2. By Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Convenience Stores, Internet Retailing, and Hypermarkets), 2019-2025F

11. Regulatory Environment for Nutritional and Dietary Supplements in Vietnam

12. Import and Export Scenario of Nutritional and Dietary Supplements in Vietnam

12.1. Imports of Nutritional and Dietary Supplements in Vietnam
12.2. Segmentation of Imported Nutritional and Dietary Supplements in Vietnam, 2014-2018
12.3. Importing v/s Private label
12.4. Exports of Nutritional and Dietary Supplements in Vietnam
12.4.1. Segmentation of Exported Nutritional and Dietary Supplements in Vietnam, 2014-2018

13. Trends and Developments in Vietnam Nutraceutical Market

14. Consumer Survey in Vietnam Nutraceutical Market


15. Company Profiles of Major Players Operating in Vietnam Nutraceutical Market

15.1. Herbalife Ltd
15.2. Traphaco JSC Ltd
15.3. DHG Pharmaceutical Joint Stock Company (Haugiang Pharmaceuticals)
15.4. Amway
15.5. Davimin (Vietnam) Limited
15.6. Nu Skin
15.7. Tiens Vietnam
15.8. Forever Living Products International LLC
15.9. Mega Life sciences (Vietnam) Limited
15.10. Elken
15.11. ECO Pharmaceutical JSC
15.12. Other players in Vietnam Dietary Supplement market
15.13. Vietnam Dairy Products (Vinamilk)
15.14. FrieslandCampina Ha Nam Co. Ltd., Phu Ly/ FrieslandCampina Vietnam Co. Ltd., 2019
15.15. Abbott Laboratories Vietnam
15.16. Nestle Vietnam Ltd
15.17. Suntory PepsiCo Vietnam

16. Vietnam Nutraceutical Market Future Outlook and Projections, 2019-2025F

17. Analyst Recommendation for Vietnam Nutraceutical Market

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List Of Figure

Figure 1-1: Vietnam Nutraceutical Market Structure on the Basis of Revenues in USD Million, 2019
Figure 1-1: Vietnam Nutraceutical Market Structure on the Basis of Revenues in USD Million, 2019
Figure 1-2: Vietnam Nutraceutical Market Structure on the Basis of Revenues in USD Million, 2025
Figure 3-1: Vietnam Vitamins and Dietary Market Value Chain Analysis, 2019
Figure 4-1: Vietnam Nutraceutical Industry Life Cycle
Figure 5-1: Supply Side Ecosystem in Vietnam Nutraceutical Market, 2019
Figure 6-1: Vietnam Nutraceutical Market Size on the Basis of Revenue in USD Million, 2014-2019
Figure 7-1: Vietnam Nutraceutical Market Segmentation by Type (Functional Foods, Functional Beverages, and Dietary Supplements) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 8-1: Vietnam Functional Food Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage %), 2014-2019
Figure 8-2: Vietnam Functional Foods Market Segmentation by Type (Dairy, Baby Food, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks, Bread, Breakfast Cereals) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 8-3: Vietnam Diary Market Segmentation by Type (Milk, Flavored Milk Drinks, Probiotic Yoghurt, and Powder Milk) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 8-4: Vietnam Baby Food Market Segmentation by Type (Growing-Up Milk Formula, Follow-on Milk Formula, and Standard Milk Formula) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 8-5: Vietnam Functional Food Market by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Hypermarkets, Convenience Stores, Internet Retailing) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 8-6: Market Share of Major Players (Vietnam Dairy Products JSC , Royal FrieslandCampina NV, Nutifood Nutrition Food JSC, Abbott Laboratories Inc, Nestlé SA, Reckitt Benckiser Group Plc , International Dairy Products JSC , Associated British Foods Plc, Lotte Group, Yakult Honsha Co Ltd, Fonterra Cooperative Group Ltd, Perfetti Van Melle Group, Huu Nghi Food JSC, Meiji Holdings Co Ltd, Ezaki Glico Co Ltd, Hanoi Milk JSC, Saputo Inc, Mars Inc, Cereal Partners Worldwide SA, Kellogg Co, TH Food Chain JSC, Namyang Dairy Products Co Ltd, Danone, Groupe, Mead Johnson Nutrition Co, Murray Goulburn Co-operative Co Ltd, and Others) in the Vietnam Functional Food Market on the Basis of Revenue in Percentage, 2019
Figure 8-7: Market Share of the Major Brands (Vinamilk, Dutch Lady/Bella Holandesa, Dielac, GrowPLUS+, Milo, Similac, Enfamil, Friso, PediaSure, Others) Present in the Vietnam Functional Food Market on the Basis of the Revenue in Percentage, 2019
Figure 8-8: Vietnam Functional Foods Market Future Projections on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2019-2025(F)
Figure 8-9: Vietnam Baby Food Market Future Projections by Type (Growing-Up Milk, Follow on Milk Formula, and Standard Milk Formula) on the Basis of Revenue in Percentage (%), 2019-2025F
Figure 8-10: Vietnam Dairy Market Future Projections by Type (Milk, Flavored Milk Drinks, Probiotic Yogurt, and Powder Milk) on the Basis of Revenue in Percentage (%), 2019-2025F
Figure 8-11: Vietnam Functional Food Market Future Projections by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, and Others) on the Basis of Revenue in Percentage (%), 2019-2025F
Figure 9-1: Vietnam Dietary Supplement Market Size on the Basis of Revenue in USD Million, 2014-2019
Figure 9-2: Vietnam Dietary Supplement Market Segmentation by Product Category (Herbal Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 9-3: Dietary Supplement Market by Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Para pharmacies, Internet Retailing, Hypermarkets, Home Shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 9-4: Brand Perception Mapping of Top Three Players in the Vietnam Dietary Supplement Market (Herbalife, Traphaco, and Taisho) on Cross Comparison of Price and Quality, 2019
Figure 9-5: Market Share of Major Players (Herbalife Nutrition Ltd, Traphaco JSC, Taisho Pharmaceutical Holdings Co Ltd, Amway Corp, Nu Skin Enterprises Inc, Tiens Group Co Ltd, and Others) in Vietnam Dietary Supplements Market on the Basis of Revenue in Percentage (%), 2014-2019
Figure 9-6: Brand Share of the Major Brands (Herbalife Nutrition, Traphaco, Nutrilite, Pharmanex, DHG Products, Tiens, and Others) Present in the Vietnam Dietary Supplement Market on the Basis of Revenue in Percentage, 2019
Figure 9-7: Vietnam Dietary Supplements Market Future Projections on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2019-2025F
Figure 9-8: Vietnam Dietary Supplements Market Future Projections by Type (Herbal Supplements, Vitamin and Dietary Supplements, Probiotics and Others) on the Basis of Revenue in Percentage (%), 2019-2025F
Figure 9-9: Vietnam Dietary Supplement Market Future Projections by Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Parapharmacies, Internet Retailing, and Others) on the Basis of Revenue in Percentage (%), 2019-2025F
Figure 10-1: Vietnam Functional Beverage Market Size on the Basis of Revenue in USD Million, 2014-2019
Figure 10-2: Vietnam Functional Beverages Market Segmentation by Product Category (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 10-3: Vietnam Functional Food Market by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Hypermarkets, Convenience Stores, Internet Retailing) on the Basis of Revenue in Percentage (%), 2014-2019
Figure 10-4: Brand Perception Mapping of Major Players in the Vietnam Fictional Beverage Supplement Market (TC Pharmaceuticals, Pepsico, Masan Group), on Cross Comparison of Price and Quality, 2018
Figure 10-5: Market Share of Major Players (TC Pharmaceutical Industry Co Ltd, PepsiCo Inc, Nestlé SA, Masan Group Corp, Tan Hiep Phat Group, Otsuka Holdings Co Ltd, and Others ) in Vietnam Functional Beverage Market on the Basis of Revenue in Percentage (%), 2019
Figure 10-6: Brand Share of Major Players (Red Bull, Sting, Milo, 7-Up, Number 1, Wake-up 247, and Others) in Vietnam Dietary Supplements Market on the Basis of Revenue in Percentage (%), 2019
Figure 10-7: Vietnam Functional Beverages Market Future Projections on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2019-2025(F)
Figure 10-8: Vietnam Functional Beverages Market Future Projections by Type (Energy Drinks, Malt Based & Plant Based Hot Drinks, Sports Drinks) on the Basis of Revenues in Percentage (%), 2019-2025F
Figure 12-1: Addressable Target Audience for Private Label Manufacturers in Vietnam Nutraceutical Market
Figure 12-2: Population by Age Groups (Target Audience to Cater), 2019
Figure 12-3: Most Preffered Health Supplements in Vietnam, 2019
Figure 13-1: Total Number of Gym Members in Vietnam and Their Growth Rate, 2013-2018
Figure 14-1: Activities Respondents Follow in Order to Maintain/Improve Their Health Condition
Figure 14-2: Number of Respondents Interested in Going to the Gym
Figure 14-3: Purpose of Visiting Gym
Figure 14-4: Amount Spent by Respondents at Gym
Figure 14-5: Diet/Supplements Taken by Respondents in Order to Maintain Their Health
Figure 14-6: Preference of Country for Buying Supplements
Figure 14-7: Amount Spent by Respondents for Supplements in 1 Month
Figure 14-8: Preference of Carbonated and Carbonated Drinks by Type of Gender
Figure 14-9: Preference for Type of Energy Drink on the basis of Price and Quality
Figure 14-10: Preference for Type of Energy Drink on the basis of Price and Quality
Figure 14-11: Main Buyer for Household Items
Figure 14-12: Frequency of Purchasing Households by Type of Store
Figure 14-13: Factors for Purchasing Products in Different Cities
Figure 14-14: Major Parameter Considered While Selecting the Type of Store for Purchasing Household Items
Figure 14-15: Major Products Bought on the Basis of Type of stores
Figure 14-16: Major Products Purchased Online
Figure 14-17: Preference of Dairy Brands by Age Groups
Figure 14-18: Preference of Flavored milk Brands by Age Groups
Figure 15-1: Financial Performance of Maxxcare Distribution on the basis of Revenue by Geography in Percentage (%), 2018
Figure 15-2: Net Revenue of Eco Pharmaceutical Group in USD Million, 2017-2018
Figure 16-1: Vietnam Nutraceutical Market Future Projections on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2019-2025F


List Of Table

Table 2-1: Product Map of Dietary Supplements Including Product Segment (Vitamins and Minerals, Herbal/Traditional Supplements, Probiotics, Omega 3 Fatty Acids, Protein and Amino Acid and Others), Product Category, Product, Variants and Brands
Table 2-2: Product Map of Functional Foods and Beverages Including Product Segment (Health, Digestive, Energy Boosters and Others), Product Category, Product, Variants and Brands
Table 2-3: Type of Herbal Dietary Supplements Considered in Vietnam Nutraceutical Market
Table 2-4: Type of Probiotics Supplements Considered in the Vietnam Nutraceutical Market
Table 2-5: Correlation Matrix for Vietnam Functional Food Market
Table 2-6: Regression Coefficients Output of Vietnam Functional Food Market
Table 3-1: Cross Comparison of Private Label and Western Brands on the Basis of Product Segment, Prices, Manufacturer Margin, Retailer Margins, Distributors Margin, Manufacturing, Product Positioning, Distribution Channel, and Promotion Technique
Table 3-2: Vietnam Vitamins and Dietary Supplements Market Value Chain Analysis on the Basis of the Entity Type (Manufacturers, Importers, Distributors and Offline & Online Retailers)
Table 4-1: Vietnam Nutraceutical Industry Life Cycle
Table 6-1: Vietnam Nutraceutical Market Size on the Basis of Revenue, including Reasons for Market Growth, Market Challenges, Key Business Strategies and Key Selection Parameters (Customers), 2014-2019
Table 7-1: Rationale and Description for the Vietnam Nutraceutical Market Segmentation by Type (Functional Foods, Functional Beverages and Vitamins and Dietary Supplements) on the Basis of Revenue in USD Million, 2014-2019
Table 7-2: Vietnam Nutraceutical Market Segmentation by Functional Foods, Functional Beverages and Vitamins and Dietary Supplements on the Basis of Revenue in USD Million, 2014-2019
Table 8-1: Rationale and Description for the Current Industry Scenario including Market Size, Stage, and Reasons for Development of the Market and Current Market Challenges, 2019
Table 8-2: Cross Comparison by Type of Functional foods (Dairy and Baby Food) Including Revenue 2019, Revenue(%), 2019, CAGR 2014-2019, Major Players, Popular Brands, Target Audience, Sales Channels, Usage and Product Form and Price Difference, 2019
Table 8-3: Vietnam Functional Foods Market Segmentation by Product Category (Dairy, Baby Food, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks, Bread, Breakfast Cereals) on the Basis of Revenue in USD Million, 2014-2019
Table 8-4: Vietnam Diary Market Segmentation by Type (Milk, Flavored Milk Drinks, Probiotic Yoghurt, and Powder Milk) on the Basis of Revenue in USD Million, 2014-2019
Table 8-5: Vietnam Baby Food Market Segmentation by Product Category (Milk, Flavored Milk Drinks, Yoghurt, and Powder Milk) on the Basis of Revenue in USD Million, 2014-2019
Table 8-6: Major Baby Care Franchise in Vietnam Including Franchise Name and Number of Branches, 2018
Table 8-7: Survey of Breastfeeding Practices in Vietnam, 2018
Table 8-8: Vietnam Functional Food Market by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Hypermarkets, Convenience Stores, Internet Retailing) on the Basis of Revenue in USD Million, 2014-2019
Table 8-9: Cross Comparison by Distribution Channel (Supermarket and Small Independent Grocers) Including Revenue 2019, Revenue Contribution, 2019, CAGR (2014-2019), Major Products, Type of Products and Major Target Audience, Stock Inventory, Pricing Strategy, 2019
Table 8-10: Number of Supermarket on the Basis of City (Ho Chinh Minh, Hanoi and Others) in Vietnam, 2019
Table 8-11: Number of Major Convenience Stores on the Basis of City (Ho Chinh Minh, Hanoi and Others) in Vietnam, 2019
Table 8-12: Number of Major Departmental Stores on the Basis of City (Ho Chinh Minh, Hanoi and Others) in Vietnam, 2019
Table 8-13: Number of Mini Stores on the Basis of City (Ho Chinh Minh, Hanoi and Others) in Vietnam, 2019
Table 8-14: Competition Scenario in the Vietnam Functional Food Market Covering Parameters such as Market Stage, Competition Stage, Consumer Purchasing Decision and Competition Parameters
Table 8-15: Strength and Weakness of Major Players (Vinamilk, Royal FrieslandCampina, Nutifood, Abbot, and Nestle) in the Vietnam Functional Food Market, 2019
Table 8-16: Market Share of Major Players (Vietnam Dairy Products JSC , Royal FrieslandCampina NV, Nutifood Nutrition Food JSC, Abbott Laboratories Inc, Nestlé SA, Reckitt Benckiser Group Plc , International Dairy Products JSC , Associated British Foods Plc, Lotte Group, Yakult Honsha Co Ltd, Fonterra Cooperative Group Ltd, Perfetti Van Melle Group, Huu Nghi Food JSC, Meiji Holdings Co Ltd, Ezaki Glico Co Ltd, Hanoi Milk JSC, Saputo Inc, Mars Inc, Cereal Partners Worldwide SA, Kellogg Co, TH Food Chain JSC, Namyang Dairy Products Co Ltd, Danone, Groupe, Mead Johnson Nutrition Co, Murray Goulburn Co-operative Co Ltd, and Others) in the Vietnam Functional Food Market on the Basis of Revenue in USD Million, 2019
Table 8-17: Brand Share of Major Players (Vinamilk, Dutch Lady/Bella Holandesa, Dielac, GrowPLUS+, Milo, Similac, Enfamil, Friso, PediaSure, Nan, Fristi, Grow, Susu, KUN, Mead Johnson, Nuti, Ovaltine, Lotte, Yakult, Probi, Happydent, Huu Nghi, Meiji, Anlene, Icreo, Lactogen, Izzi, Devondale, Frisomum, Extra/Orbit, Koko Krunch, Kellogg's, TH True Yogurt, Anmum, XO, Dutch Baby, Devondale, Dumex, Enfamil, Mead Johnson, Nestlé) in the Vietnam Functional Food Market on the Basis of Revenue in USD Million, 2014-2019
Table 8-18: Heat Map of Major Players (Vietnam Dairy Products JSC (Vinamilk), Royal FrieslandCampina NV, Nutifood Nutrition Food JSC, Abbott Laboratories Inc, Nestlé SA, Reckitt Benckiser Group Plc (RB), Lotte Group, Fonterra Cooperative Group Ltd, Perfetti Van Melle Group, Huu Nghi Food JSC, Ezaki Glico Co Ltd, Hanoi Milk JSC) in the Vietnam Functional Food Market on the Basis of Positioning of Functional Food, 2019
Table 8-19: Rationale and Description for the Vietnam Functional Foods Market Future Projections on the Basis of Revenue in USD Million, 2019-2025F
Table 8-20: Vietnam Functional Foods Market Future Projections by Type (Dairy, Baby Food, Dairy, Confectionary, Hi-Fiber Biscuits Snack Bars and Fruit Snacks, Hi-Fiber/Multigrain Bread, and Breakfast Cereals) on the Basis of Revenue in Percentage (%), 2014-2019
Table 8-21: Vietnam Functional Foods Market Future Projections by Type (Dairy, Baby Food, Dairy, Confectionary, Hi-Fiber Biscuits Snack Bars and Fruit Snacks, Hi-Fiber/Multigrain Bread, and Breakfast Cereals) on the Basis of Revenue in USD Million, 2019-2025F
Table 8-22: Vietnam Baby Food Market Future Projections by Type (Growing-Up Milk, Follow on Milk Formula, and Standard Milk Formula) on the Basis of Revenue in USD Million, 2019-2025F
Table 8-23: Vietnam Dairy Market Future Projections by Type (Milk, Flavored Milk Drinks, Probiotic Yogurt, and Powder Milk) on the Basis of Revenue in USD Million, 2019-2025F
Table 8-24: Vietnam Baby Food Market Future Projections by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Convenience Stores, Internet Retailing, and Hypermarkets) on the Basis of Revenue in USD Million, 2019-2025F
Table 9-1: Rationale and Description for the Vietnam Dietary Supplements Market By Type (Herbal/Traditional Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others) on the Basis of the Revenue, Reasons for Development of the Market and Current Market Challenges, 2014-2019
Table 9-2: Cross Comparison of Dietary Supplement Market Size on the Basis of Revenue in Asia pacific Countries(China, Japan, Taiwan, Thailand , India , and Vietnam) including (Market Size on the Basis of Retail Sales price, 2019Major Companies in USD Million, 2014-2019
Table 9-3: Cross Comparison of Non-Herbal and Herbal Dietary Supplements Including Popular Supplement Types, Major Companies, Major Brands, Usage/Purpose, Target Audience and Price Difference, 2019
Table 9-4: Vietnam Vitamin and Dietary Supplement Market Segmentation by Product Category (Herbal/Traditional Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others) on the Basis of Revenue in USD Million, 2014-2019
Table 9-5: Essential Vitamins for an Adult with Recommended Daily Intake Quantity and Side Effects in Case of Over Dosage
Table 9-6: Vietnam Dietary Supplement Market Segmentation by By Type of Vitamin (Multivitamin and Single Vitamin) on the Basis of Revenue in USD Million, 2014-2019
Table 9-7: Companies Selling Multivitamins in Vietnam, 2019
Table 9-8: Cross Comparison by Distribution Channel (Chemists/Pharmacies, Direct Selling, Internet Retailing) Including Revenue 2019, Revenue Contribution, 2019, CAGR (2014-2019), Major Products, Type of Products and Major Target Audience, Stock Inventory, Pricing Strategy, 2019
Table 9-9: Dietary Supplement Market by Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Para pharmacies, Internet Retailing, Hypermarkets, Home Shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers) on the Basis of Revenue in USD Million, 2014-2019
Table 9-10: Number of Pharmacy on the Basis of City (Ho Chi Minh (HCM), Hanoi (HN) and Others) in Vietnam, 2019
Table 9-11: Operational Hours of Various Retail Channels (Supermarkets , Hypermarkets , Convenience stores , Food/drink/tobacco specialists , Independent small grocers , Other grocery retailers , Chemists/pharmacies , Drugstores/parapharmacies, Vitamins And Dietary Supplements Specialist Retailers, Department stores, Variety Stores), 2019
Table 9-12: Competition Scenario in Vietnam Vitamins and Dietary Supplements Market Covering Parameters such as Market Stage, Market Structure, Factors Influencing the Purchasing Decision and Competition Parameters
Table 9-13: Strengths and Weaknesses of Top Major Players (Herbalife, Traphaco, MegalifeScience, Taisho/DHG, and Ecopharma) Operating in the Vietnam Vitamins and Dietary Supplements Market, 2019
Table 9-14: Market Share of Major Players ((Herbalife Nutrition Ltd, Traphaco JSC, Taisho Pharmaceutical Holdings Co Ltd, Amway Corp, Nu Skin Enterprises Inc, Tiens Group Co Ltd, Sanofi, KT&G Corp, Khanh Hoa Pharmaceutical JSC, Maspex Wadowice Grupa, Korea United Pharmaceutical Inc, International Medical Consulting Co Ltd (IMC), United Laboratories Inc, Forever Living Products International LLC, Bayer AG, Union Pharma, Mega Lifesciences Pty Ltd, SPM Corp, Oriflame Cosmetics SA, Novartis AG, OPC Pharmaceutical JSC, Nha Trang Vaccine and Biological JSC, Pan Laboratories Pty Ltd, Laboratoire Innotech International, URGO group, Pierre Fabre SA, Laboratoires, Dajung Co Ltd, Ahn Gook Pharm Co Ltd, Haugiang Pharmaceutical JSC, Bristol-Myers Squibb Co, Abbott Laboratories Inc, Boehringer Ingelheim GmbH, Herbalife Ltd, Solvay SA, VivaSanté SA, and Others) in Vietnam Dietary Supplements Market on the Basis of Revenue in USD Million, 2014-2019
Table 9-15: Brand Share of the Major Brands (Herbalife Nutrition, Traphaco, Nutrilite, Pharmanex, DHG Products, Tiens, Cheong-Kwan-Jang, Salangane's Nest ,Homtamin, IMC, Pharmaton, Upsavit, Plusssz, Nutroplex, Forever Living, Supradyn, Enervon, Ginsomin, Calcium Corbiere Vitamine, Forever Living Multivitamin brands, MyVita, Enterogermina, Calcium Sandoz, Theravit, Wellness by Oriflame, Ginseng, Probiotic Products, Magnesium B6, Tot'hema, Calcium D, Alvityl, Laroscorbine, Berocca, Multivitamin C100, Magne B6, Tardyferon, Korean, Pho L, Alvityl, DHG products, Herbalife Nutrition, Multivitamin C100, Pharmaton, Upsavit, and Others) Present in the Vietnam Dietary Supplement Market on the Basis of the Revenue in USD Million, 2019
Table 9-16: Pricing Analysis in the Vietnam Dietary Supplements Market Including Brand Name, Company Name, Outlet Type, Pack Type Unit Price in VND and Pack Price in VND, 2019
Table 9-17: Heat Map of Major Players in the Vietnam Nutraceutical Market on the Basis of Type of Nutraceutical, 2019
Table 9-18: Rationale and Description for Vietnam Dietary Supplements Market Future Projections on the Basis of Revenue in USD Million, 2019-2025F
Table 9-19: Vietnam Dietary Supplements Market Future Projections by Type (Herbal/Traditional Supplements, Vitamin and Dietary Supplements, Probiotics, Protein & Amino Acids, Omega 3 Fatty Acids, and Others) on the Basis of Revenue in USD Million, 2019-2025F
Table 9-20: Vietnam Dietary Supplements Market Future Projections by Type of Vitamin (Multivitamin and Single Vitamin) on the Basis of Revenue in USD Million, 2019-2025(F)
Table 9-21: Vietnam Dietary Supplement Market Future Projections by Distribution Channel (Chemists/Pharmacies, Direct Selling, Drugstores/Parapharmacies, Internet Retailing, Hypermarkets, Home shopping, Supermarkets, and Vitamins & Dietary Supplements Specialist Retailers) on the Basis of Revenue in USD Million, 2019-2025F
Table 10-1: Rationale and Description for the Vietnam Functional Beverages By Type (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks) Market Size on the Basis of the Revenue, Reasons for Development of the Market and Current Market Challenges, 2014-2019
Table 10-2: Cross Comparison by Type of FF Soft Drinks (Energy Drink , Sports Drink, and Plant & Malt based Hot drinks) Including Revenue 2019, CAGR (2014-2019) , Major Brands, Major Companies, Target Audience and Pricing, 2019
Table 10-3: Vietnam Functional Beverages Market Segmentation by Product Category (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks) on the Basis of Revenue in USD Million, 2014-2019
Table 10-4: Vietnam Functional Food Market by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Hypermarkets, Convenience Stores, Internet Retailing) on the Basis of Revenue in USD Million, 2014-2019
Table 10-5: Number of Supermarkets in Vietnam on the Basis of Region, 2014-2018
Table 10-6: Competition Scenario in the Vietnam Functional Beverage Market Covering Parameters such as Market Stage, Competition Stage, Consumer Purchasing Decision and Competition Parameters
Table 10-7: Strengths and Weaknesses of Major Players (TC Pharmaceuticals, PepsiCo, Masan group, THP, Otsuka) Operating in Vietnam Functional Beverage Market, 2`019
Table 10-8: Market Share of Major Players (TC Pharmaceuticals Industry PepsiCo, and Nestle) in Vietnam Functional Beverages Market and Rationale on the basis of Revenue in USD Million, 2019
Table 10-9: Market Share of Major Players (TC Pharmaceutical Industry Co Ltd, PepsiCo Inc, Nestlé SA, Masan Group Corp, Tan Hiep Phat Group, Otsuka Holdings Co Ltd, Taisho Pharmaceutical Co Ltd, Associated British Foods Plc, Monster Beverage Corp, Advance & Best Enterprise, Viz Branz Ltd, Coca-Cola Co, and Others) in Vietnam Functional Beverages Market on the Basis of Revenue in USD Million, 2014-2019
Table 10-10: Brand Share of Major Players (Red Bull, Sting, Milo, 7-Up, Number 1, Wake-up 247, Vinacafé, Pocari Sweat, Lipovitan, Ovaltine, Active Salt Lemon, Samurai, Calsome, Buffalo, Vodik, Samurai and Others) in Vietnam Dietary Supplements Market on the Basis of Revenue in USD Million, 2014-2019
Table 10-11: Heat Map of Major Players in the Vietnam Functional Beverage on the Basis of Type of Nutraceutical, 2019
Table 10-12: Rationale and Description for the Vietnam Functional Beverages Market Future Projections on the Basis of Revenue in USD Million, 2019-2025F
Table 10-13: Vietnam Functional Beverages Market Future Projections by Type (Energy Drinks, Malt Based & Plant Based Hot Drinks, Sports Drinks) on the Basis of Revenue in USD Million, 2019-2025F
Table 10-14: Vietnam Functional Beverages Market Future Projections by Distribution Channel (Independent Small Grocers, Other Grocery Retailers, Supermarkets, Others) on the Basis of Revenue in Percentage (%), 2019-2025F
Table 10-15: Vietnam Functional Beverage Market Future Projections by Distribution Channel (Independent Small Grocers, Non-Grocery Specialists, Supermarkets, Other Grocery Retailers, Convenience Stores, Internet Retailing, and Hypermarkets) on the Basis of Revenue in USD Million, 2019-2025F
Table 11-1: Government Regulations for Nutritional and Dietary Supplements in Vietnam
Table 11-2: Food Certificates Required in Vietnam alongwith Issuing Authority, 2019
Table 12-1: Average Import Duty Structure of Nutritional and Dietary Supplements basis different HS Code in Vietnam in Percentage, 2019
Table 12-2: Vietnam Imported Nutritional and Dietary Supplements Market Segmentation by Type of Products on the basis of Value in USD Thousand, 2014-2018
Table 12-3: List of Supplying Markets for HS Code 2936 Imported by Vietnam 2014-2018
Table 12-4: List of Supplying Markets for HS CODE 21061000 Imported by Vietnam 2014-2018
Table 12-5: List of Supplying Markets for HS CODE 3004.5 Imported by Vietnam 2014-2018
Table 12-6: Vietnam Imported Nutritional and Dietary Supplements Market Segmentation by Type of Products on the basis of Sales Volume in Kgs, 2014-2018
Table 12-7: Companies Selling Private Label Products in Vietnam Nutraceutical Market, 2019
Table 12-8: Different Stages in Establishing a Private Label Brand
Table 12-9: Population Distribution by Age Group in Vietnam, 2014-2018
Table 12-10: Target Audience and Respective Product Proposition in Vietnam Nutraceutical Market
Table 12-11: Major Entry Brands Sold In Vietnam By Different Type Of Channels, 2019
Table 12-12: Case Study on Pharmacity in Vietnam Nutraceutical Market
Table 12-13: Cross Comparison of Pharmacity and NutriGout on the Basis of Ownership, Origin, Packaging, Price, Profit Margin for Owner, and Discount
Table 12-14: Vietnam Exported Nutritional and Dietary Supplements Market Segmentation by Type of Products on the basis of Value in USD Thousand, 2014-2018
Table 12-15: Vietnam Exported Nutritional and Dietary Supplements Market Segmentation by Type of Products on the basis of Sales Volume in Kgs, 2014-2018
Table 13-1: Number of Fitness Centers on the Basis of City (Ho Chi Minh, Hanoi and Others) in Vietnam, 2019
Table 13-2: New Product Launches in Vietnam Nutraceutical Market, 2019
Table 14-1: Ranking of Health Supplement by Preference of Respondents
Table 14-2: Preference for Source of Information for Beverages by Age Group
Table 14-3: Preference of Buying Dairy Products by Different Age Groups On The Basis Of Type of Stores
Table 15-1: Competitive Landscape of Herbalife Ltd including Company Overview, USP, Business Strategies, Revenue, Global Sales by Region, Distribution Channel and Number of MLM Members
Table 15-2: Product Portfolio of Herbalife Including Nutritional Supplement, Type of Segment, Product Name and Product Form
Table 15-3: Competitive Landscape of Traphaco JSC Ltd Including Company Overview, USP, Business Strategies, Revenues, Brands, Locations, Branches and Products in Nutraceutical
Table 15-4: Major Subsidiary of Traphaco JSC Ltd Including Traphaco ownership proportion, Revenue (USD million) and Subsidiary Name, 2018
Table 15-5: Competitive Landscape of DHG Pharmaceutical Joint Stock Company( Haugiang Pharmaceuticals) Limited Including Company Overview, USP, Business Strategies, Revenue, Brands, Locations, Number of Employees, Subsidiaries, Business Strategies, Modern Channel Partners, Future Strategies, Manufacturing and Warehouse Locations and Products in Nutraceutical
Table 15-6: Competitive Landscape of Amway including Company Overview, USP, Business Strategies, Revenues, Brands in Nutraceutical, Best Selling Products, New Products, Production Plant and Production Capacity, Distribution Channel, Distribution Centers and Number of Employees
Table 15-7: Product Portfolio of Amway in Vietnam Including Nutritional Supplement, Brand, Product Line, Product Name and Product Form
Table 15-8: Competitive Landscape of Davimin (Vietnam) Limited Including Company Overview, USP, Revenues, Brands, distribution, Products, Strength, Weakness, Opportunities, Threats in Nutraceutical Industry, 2019
Table 15-9: Competitive Landscape of Nu Skin including Company Overview, USP, Business Strategies, Revenues, Research Centers, Distribution Channel, Accreditations, and Number of Distributors
Table 15-10: Product Portfolio of Nu Skin’s Nutritional Brand Pharmanex Including Nutritional Supplement, Brand, Product Name and Product Form
Table 15-11: Competitive Landscape of Tiens Vietnam Including Company Overview, USP, Business Strategies, Revenue, Manufacturing Capability, Distribution, and Branches
Table 15-12: Product Portfolio of Thien Viet Co. Ltd Including Nutritional Supplement, Type of Segment, Product Name and Product Form
Table 15-13: Competitive Landscape of Forever Living Products International LLC Including Company Overview, USP, Business Strategies, Revenues, Production Capacity, Location and Global Employee Size
Table 15-14: Product Portfolio of Forever Living Products in Vietnam Including Nutritional Segment and Product Name
Table 15-15: Competitive Landscape of Mega Lifesciences (Vietnam) Limited Including Company Overview, USP, Business Strategies, Revenues, Brands, Locations, distribution, Business Segments, Manufacturing Locations and Capacity, Product Portfolio, Future Startegies and Products in Nutraceutical, 2019
Table 15-16: Product Portfolio of Mega Lifesciences Specific to Vietnam Including Brand Name, and Therapeutic Product
Table 15-17: Financial Performance of Maxxcare Distribution (Including Pharmaceuticals) on the basis of Revenue by Geography (Vietnam, Myanmar, and Cambodia) in USD Million (%), 2018
Table 15-18: Service Model of Mega Lifesciences Vietnam Including Brand Name, and Therapeutic Product
Table 15-19: Prices of Major Products of Mega Lifesciences Vietnam, 2019
Table 15-20: Competitive Landscape of Elken including Company Overview, USP, Business Strategies; Community Involvement, Branches, Distribution Network and Number of Employees
Table 15-21: Product Portfolio of Elken Including Nutritional Supplement, Product Line; Type of Supplement, Product Name and Product Form
Table 15-22: Competitive Landscape of ECO Pharmaceutical Joint Stock Company Limited Including Company Overview, Business Strategies, Business Segments, Business Operations, Major Brand Distributed For Nutraceutical, Supporting Business Segments Distribution Channel, and Retail Channels
Table 15-23: Product Portfolio of ECO Pharmaceuticals JSC Vietnam Including Product Name, Description, and Price, 2019
Table 15-24: Perks and Benefits of ECOGREEN Loyalty Program on The basis of Membership Level, 2019
Table 15-25: Competitive Landscape of Vietnam Dairy Products (Vinamilk) Including Company Overview, USP, Business Strategies, Revenues, Ownership, New Product Technologies, Awards and Recognitions, Certifications, Brands in Nutraceutical, Head Office and Manufacturing Plant & Cow Farms, Distributors And Retail Points, and Employee Size
Table -15-26: Competitive Landscape of Vietnam Dairy Products (Vinamilk) Including Company Overview, USP, Business Strategies, Revenues, Ownership, New Product Technologies, Awards and Recognitions, Certifications, Brands in Nutraceutical, Head Office and Manufacturing Plant & Cow Farms, Distributors And Retail Points, and Employee Size
Table 15-27: Product Portfolio of Vinamilk Including Segment (Fortified Beverages and Fortified Foods), Product Category and Product Name
Table 15-28: Retail Sale Price (Including VAT) of Vinamilk Products in Vietnam in VND, 2019
Table 15-29: Competitive Landscape of Royal Friesland Campina Including Company Overview, Business Strategies, Revenues, Business Model, R&D Innovation Centers, Production Capacity, Global Presence, and Brands in Nutraceutical
Table 15-30: Product Portfolio of Friesland Campina NV Including Segment (Fortified Foods and Fortified Beverages), Product Category and Product Name
Table 15-31: Competitive Landscape of Abbott Laboratories Including Company Overview, Business Strategies, Revenues, Global Presence, Global Trademark Brands, Recent Developments and Global Employee Size
Table 15-32: Product Portfolio of Abbott Laboratories Vietnam Including Product Category, Product Name
Table 15-33: Competitive Landscape of Nestle Vietnam Ltd Including Company Overview, USP, Business Strategies, Revenues, Brands, Locations, Employees, and Products in Nutraceutical
Table 15-34: Retail Sale Price (Including VAT) of Nestle Products in Vietnam in VND, 2019
Table 15-35: Competitive Landscape of Suntory PepsiCo Vietnam Including Company Overview, USP, Business Strategies, Revenues, Product Line, Brands, Location and Products in Nutraceutical
Table 16-1: Rationale and Description for the Vietnam Nutraceutical Market Future Projections on the Basis of Revenue in USD Million, 2019-2025F

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Products

Dietary Supplements:
  • By Type Herbal/Traditional Supplements, Vitamin and Mineral, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, and others)
  • By Type of Vitamin (Single and Multivitamin)
  • By Distribution Channel (Chemists/Pharmacies, DirectSelling, Drugstores/parapharmacies, Internet Retailing     Hypermarkets, Home shopping, Supermarkets, Vitamins and Dietary Supplements Specialist Retailers)
 Functional Foods:
  • By Type of Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionary, Hi-Fiber Biscuits, Multigrain Bread, Snack Bars and Fruit Snacks)
  • By Type of Dairy Products (Milk, Flavored Milk, Probiotic Yoghurt, Powdered Milk)
  • By Type of Baby Food (Growing-Up Milk Formula, Follow-on Milk Formula, Standard Milk Formula)
  • By Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores and Independent Small Grocers)
 Functional Beverages:
  • By Product Category (Energy Drinks, Plant Based and Malt Based Hot Drinks, Sports Drink )
  • By Distribution Channel (Hypermarkets, Independent Small Grocers, Supermarkets, Convenience Stores, Forecourt Retailers, Vending and Other Grocery Retailers),


Companies

Vitamins and Dietary Supplements:
  • Herbalife Nutrition Ltd
  • Traphaco JSC
  • Amway
  • Forever Living Products International LLC
  • Tiens Vietnam, Herbalife Ltd
  • Nu Skin
  • Elken
  • Eco Pharma Joint Stock Company - Vietnam
  • Haugiang Pharmarceutical JSC
  • Mega Lifesciences Pty Ltd (Vietnam)
  • Davimin
Functional Foods:
  • Vietnam Dairy Products
  • Royal FrieslandCampina NV
  • Abbott Laboratories Vietnam
  • Nestle Vietnam
Functional Beverages:
  • Suntory PepsiCo Vietnam