Summary
The India Kiwi Fruit Market is segmented by source of supply, by distribution channel, by end user, and by region, covering market demand, consumption trends, competitive landscape, and future growth opportunities through 2029.
Market Overview
India Kiwi Fruit Market Overview
India’s Kiwi Fruit Market was valued at INR 41.2 Bn in 2023 and is expected to reach INR 95.4 Bn by 2029, growing at a CAGR of 15.01% during the forecast period. This growth is being driven by rising health awareness, increasing demand for nutrient-rich fruits, greater availability of kiwi in supermarkets and grocery stores, and its expanding culinary use and versatility. Kiwifruit is widely recognized as a nutrient-dense fruit, offering a strong combination of vitamin C, dietary fiber, actinidin, potassium, and folate, with a single serving providing 117% of the daily value for vitamin C and 21% for dietary fiber. It also contains more than double the vitamin C found in oranges, further strengthening its appeal among health-conscious consumers. Although India’s annual kiwi production is around 13,000 metric tonnes, more than 75% of domestic demand is still met through imports.
Taxonomy
India Kiwi Fruit Market Ecosystem
India Kiwi Fruit Market Size (in INR Bn), 2018-2023
The India Kiwi Fruit Market was valued at INR 23 Bn in 2018 and reached INR 41.2 Bn in 2023, growing at a CAGR of 12.4% during the period. Market growth has been supported by rising health consciousness among consumers, particularly higher-income groups, who are increasingly spending on premium fruits to improve immunity, digestive health, and heart health. During the second wave of COVID-19, kiwi fruit imports rose by around 30% as consumers sought high-quality imported fruits perceived to support immunity-building. Kiwi fruit’s strong nutritional profile, including vitamin C levels that are double those of oranges or lemons, potassium content comparable to bananas, and high mineral richness, has further strengthened demand. In addition, growing awareness of its potential health benefits, including support in addressing conditions such as obesity and colon-related health concerns, has encouraged more consumers to incorporate kiwi fruit into their regular diets, thereby accelerating overall market growth.
India Kiwi Fruit Market Industry Analysis
India Kiwi Fruit Market Segmentation, 2023
India Kiwi Fruit Market Segmentation by Sourcing (in INR Bn & %), 2023
In 2023, imports accounted for a dominant share of about 80% of the India Kiwi Fruit Market, reflecting the country’s heavy reliance on overseas supply to meet domestic demand. India imported around 49,000 metric tonnes of kiwi in 2020–21, while domestic production stood at approximately 13,000 metric tonnes during the same period. The country sources most of its kiwi fruit imports from Chile, Iran, and New Zealand. On the domestic production side, Arunachal Pradesh is the leading kiwi-producing state in India, contributing nearly 44% of total output, followed by Manipur at around 18%, Sikkim at 13%, Nagaland at 11%, Himachal Pradesh at 7%, Mizoram at 6%, and Jammu and Kashmir at 0.2%. To reduce import dependence and strengthen local production, the Indian government is actively supporting farmers through initiatives focused on kiwi cultivation, packaging, and marketing.
India Kiwi Fruit Market Segmentation by Distribution Channel (in INR Bn), 2023
In 2023, nearly 73% of kiwi fruit sales revenue in India was generated through street vendors and small retailers, making them the dominant distribution channel in the market. This was followed by convenience stores, supermarkets and hypermarkets, and online channels. A key reason for this dominance is the limited penetration of supermarkets, hypermarkets, and quick-commerce platforms across many pin codes in tier 2 and tier 3 cities, where consumers continue to depend heavily on local fruit sellers for daily purchases. In addition, kiwi fruits are generally priced higher on online platforms and in modern retail outlets, while street vendors and small retailers offer more affordable options, aligning better with India’s strong consumer preference for value-driven purchases.
India Kiwi Fruit Future Market Size
The Indian Kiwi Fruit Market is expected to grow at a CAGR of around 15% by 2029, increasing from INR 41.2 Bn in 2023 to INR 95.4 Bn by 2029, primarily driven by rising health consciousness among consumers. The country’s strong economic growth has also led to higher disposable incomes, enabling greater spending on premium and health-oriented fruits. Another important trend supporting market expansion is the launch of new products in which kiwi is used as a key ingredient, increasing consumer interest in its wider food and beverage applications. Kiwi fruit is now being incorporated into products such as candies, jams, ice creams, and sauces, which is further boosting demand. In addition, several businesses are offering fresh kiwi in eco-friendly packaging, appealing to environmentally conscious consumers and supporting higher consumption. At the global level, Zespri has also strengthened the sustainability narrative by partnering with major brands under the Ellen MacArthur Foundation’s New Plastics Economy Global Commitment and targeting 100% reusable, recyclable, or compostable packaging by 2025.
India Kiwi Fruit Market Company Profile
| Company Name | Establishment year | Description |
|---|---|---|
Zespri International (India) Ltd. | 1998 | Zespri, established in 1998, has grown into a leading global player in the kiwifruit industry, specializing in the cultivation, marketing, and distribution of premium green and gold kiwifruit varieties. In 2023, the company recorded sales volume of 183.5 Mn trays of New Zealand and non-New Zealand kiwi fruit, while its net global sales stood at USD 3.9 Bn, reflecting a 2.8% decline in value. Zespri operates through a collaborative model, working closely with skilled growers to ensure a reliable supply of high-quality fruit, supported by an efficient logistics network that included 57 charter vessels and 200 container vessels delivering kiwifruit worldwide. The company places strong emphasis on sustainability, promoting environmentally responsible farming practices, biodiversity, and community support across its supply chain, from orchard management to packaging and transportation. It also invests significantly in research and development to improve fruit quality, extend shelf life, and introduce new varieties, reinforcing its culture of innovation. With a strong global presence across Asia, Europe, North America, and other regions, including 24.8 Mn trays sold through Zespri Global Supply in 2023, the brand continues to strengthen its reputation through creative marketing initiatives and is widely recognized as an iconic and trusted name in premium kiwifruit worldwide. |
Fresho | 2011 | Fresho is the private label brand of BigBasket, one of India’s leading online grocery platforms, and offers a wide range of fresh produce including fruits, vegetables, dairy, and other everyday essentials. Under this brand, kiwi fruit is typically offered in the price range of INR 100–125 for approximately 250 grams, equivalent to around two pieces. Fresho emphasizes quality assurance by following stringent sourcing standards and working with trusted suppliers to maintain freshness and consistency. The brand also focuses on providing a broad variety of fresh products with regular availability to meet diverse consumer needs. Its customized packaging practices are designed to preserve product freshness and quality during transit, while strong hygiene and safety standards in storage, handling, and delivery further reinforce customer confidence. Supported by the trust and reliability associated with the BigBasket platform, Fresho has built a dependable brand image in the fresh produce segment and actively engages customers through promotions, discounts, and loyalty programs to strengthen retention and satisfaction. |
India Kiwi Fruit Market Macro-Economic Indicator
Higher disposable income tends to increase consumer spending on premium and exotic fruits like kiwi. Economic growth and rising income levels can positively impact kiwi fruit sales. In 2023, the household disposable income in India was about 2.88 trillion USD, growing at a CAGR of 9.8% from 2023 to 2029.
Inflation can affect the overall cost of living, including food prices. If inflation is high, it may lead to increased prices for kiwi fruit, potentially impacting consumer purchasing power and demand.
Fluctuations in exchange rates can impact the cost of imported kiwi fruit. A weaker local currency may lead to higher prices for imported fruits, affecting consumer affordability.
The level of employment in the country influences consumer confidence and purchasing power. High employment rates generally contribute to increased consumer spending on non-essential items, such as exotic fruits. The unemployment rate in India is forecast to 7.38% in 2024
Frequently Asked Questions
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