Indonesia Pacific Underwear Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

Indonesia Pacific Underwear Market Overview

• The Indonesia Pacific Underwear Market is valued at USD 955 million, based on a five-year historical analysis. This growth is primarily driven by rising fashion consciousness, premiumization trends, the increasing focus on comfort and hygiene, and the adoption of sustainable and performance fabrics such as moisture-wicking and seamless designs. E-commerce expansion and athleisure influences are also fueling demand, supporting market dynamics in line with evolving consumer preferences.
• Key players in this market include Calvin Klein, Hanesbrands Inc., Jockey, Victoria’s Secret, Uniqlo, H&M, and Triumph International. These companies capitalize on inclusive sizing, sustainable lines, and digital outreach, benefiting from increasing middle-class disposable income, digital retail channels, and lifestyle-driven consumer behavior, enhancing their market leadership across diverse Indonesian demographics.
• In 2024, Indonesia's government implemented safeguard import duties under Finance Minister Regulation No. 67/2025 on cotton yarn and actions to curb illegal used-clothing imports. These measures bolster domestic textile and underwear manufacturing, further supported by rising investment levels, export recovery, and improved utilization rates within the textile sector.

Indonesia Pacific Underwear Market Segmentation

By Type:The underwear market in Indonesia is segmented into various types, including briefs, boxers, thongs, sports underwear, shapewear, maternity underwear, and others. Among these, briefs and boxers dominate the market due to their widespread acceptance and comfort. The increasing trend towards athleisure has also boosted the demand for sports underwear, while shapewear and maternity underwear are gaining traction as consumers seek functional yet stylish options.

By End-User:The end-user segmentation of the underwear market includes men, women, children, and others. Women represent the largest segment due to their diverse needs for various styles and functionalities, including fashion and comfort. The men's segment is also significant, driven by increasing awareness of personal grooming and fashion. The children's segment is growing as parents become more conscious of quality and comfort in children's clothing.

Indonesia Pacific Underwear Market Competitive Landscape

The Indonesia Pacific Underwear Market is characterized by a dynamic mix of regional and international players. Leading participants such as PT. Sritex, PT. Pan Brothers Tbk, PT. Adis Dimension Footwear, PT. Gistex Textile Manufactory, PT. Indorama Synthetics Tbk, PT. Djarum, PT. Trisula International Tbk, PT. Citra Borneo Indah, PT. Kewalram Indonesia, PT. Sumber Alfaria Trijaya Tbk, PT. Mitra Adiperkasa Tbk, PT. Tiga Pilar Sejahtera Food Tbk, PT. Bina Busana Internusa, PT. Sumber Berkat Abadi, and PT. Citra Lestari contribute to innovation, geographic expansion, and service delivery in this space.

Indonesia Pacific Underwear Market Industry Analysis

Growth Drivers

• Robust National GDP and Rising Disposable Income:Indonesia’s nominal GDP reached USD 4,662.9 billion in future, with a GDP per capita of USD 1,396. This economic growth enhances consumer purchasing power, particularly in the apparel and underwear sectors. As disposable income rises, households are more inclined to spend on quality clothing, including underwear, which is essential for daily comfort and hygiene. This trend is expected to drive significant growth in the underwear market as consumers seek better quality products.
• Strong Investment into Textile, Apparel & Footwear Sector:Total investment in Indonesia's textile sector surged to IDR 39.21 trillion in future, up from IDR 29.92 trillion in the previous year. Specifically, apparel investment increased from IDR 4.53 trillion to IDR 10.20 trillion. This influx of capital indicates robust investor confidence and a commitment to scaling production capabilities, including underwear manufacturing. Enhanced investment is likely to lead to improved product offerings and increased market competition, benefiting consumers.
• Expanding Domestic Market Potential:The average per-capita monthly expenditure on clothing, footwear, and headgear was IDR 35,457 from March 2020 to future, with the domestic market potential for textiles estimated at IDR 119.82 trillion. This substantial market potential reflects strong consumer demand for apparel, including underwear. As urbanization continues and lifestyles evolve, the demand for diverse and quality underwear options is expected to grow, presenting significant opportunities for brands.

Market Challenges

• Surge in Illicit Imports and Factory Closures:By future, approximately 60 textile companies in Indonesia shut down, resulting in around 250,000 job losses. The influx of illegal imports disrupts local production, leading to reduced orders and threatening labor-intensive segments like underwear manufacturing. This challenge not only affects employment but also undermines the competitiveness of local brands, making it difficult for them to maintain market share against cheaper, unregulated products.
• Workforce Decline in TPT Sector:The workforce in the textile, apparel, and footwear (TPT) sector decreased from 3.98 million in the previous year to 3.87 million in future. This decline presents significant challenges in scaling production and meeting the growing demand for underwear. A shrinking labor pool can lead to increased labor costs and production delays, ultimately impacting the overall efficiency and profitability of manufacturers in the sector.

Indonesia Pacific Underwear Market Future Outlook

The future of the Indonesia Pacific underwear market appears promising, driven by increasing domestic utilization rates and a shift towards sustainable production practices. With targeted industry utilization rates expected to reach 70 percent by the second half of future, local manufacturers may benefit from reduced reliance on imports. Additionally, the government's support for environmentally friendly technologies could foster innovation in sustainable underwear products, appealing to a growing segment of eco-conscious consumers.

Market Opportunities

• Export Expansion to U.S. Market:Indonesia's apparel and footwear exports to the U.S. reached USD 7.11 billion in future. This growth presents a significant opportunity for underwear manufacturers to capitalize on favorable export dynamics, allowing them to diversify product offerings and cater to the preferences of U.S. consumers, thereby enhancing revenue streams.
• Domestic Under-Penetrated Market Potential:The domestic market potential for textiles is estimated at IDR 119.82 trillion. This substantial untapped demand for underwear, particularly in a large and diverse population, offers significant growth opportunities for brands willing to innovate and cater to local preferences, potentially leading to increased market share and profitability.