Brazil Mattress Market Outlook To 2027F

Segmented By Size (King, Super King, Queen, Double Size and Single and Three Quarter), By Type(Spring, Foam, Latex, and Others), By Region, By Distribution Channel (Retail and Direct Sales), and By Organized and Unorganized

Region:Central and South America


Product Code:KROD89

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Published on

January 2023

Total pages


About the Report

About the Report

The report provides a comprehensive analysis of the potential of the mattress industry in Brazil. The report covers an overview and genesis of the industry along with market size in terms of revenue generated.

Its market segmentations include By Size, By Type of Mattress, By Region, By Type of Distribution Channel, and By Organized and Unorganized; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates, the Brazil Mattress Market grew from approximately BRL ~ Bn in 2017 to approximately BRL ~ Bn in 2022 – is forecasted to grow further into BRL ~ Bn opportunity by 2027F, owing to the growing health-consciousness among the population and entry of new players in the market.

Brazil Mattress Market Revenue

  • Hospital demand for beds is growing, with a considerable requirement for the mattress business, especially after the pandemic.
  • The rise in the tourism industry across Brazil has resulted in an increasing number of hotels and, in turn, increasing sales of mattresses.

Key Trends by Market Segment:

By Type: Brazilian customers now place a premium on mattress quality in addition to their overall health and happiness. Customers in the market are favoring foam mattresses because they can readily conform to their shape and size and because there are growing health concerns.

Brazil Mattress Market Segmentation By Type

By Distribution Channel: While direct sales are primarily made to major organizations like hospitals and hotels, retail sales are primarily made to consumers at home. In Brazil, the retail sales channel generated the majority of sales volume since consumers are the largest end users in the market.

Brazil Mattress Market Segmentation By Distribution Channel

Competitive Landscape

In Brazil Mattress Market there are about ~ players operating in the overall market, and the top 5 players accounted for ~% share in the market in terms of revenue. The major parameters on which these players complete include mattress price, benefit, product quality, product logistics operations, manufacturing technology, manufacturing capabilities, product customization, and others.

Brazil Mattress Market Competitive Landscape

Future Outlook

The Brazil Mattress Market is projected to show significant growth. It is expected to be driven by an increase in consumer expenditure and hotel rooms along with the development of the hospitality sector. Growing health concerns such as mental tiredness and fatigue are affecting an individual’s sleep quality which is one of the major driving forces creating demand for premium mattresses in the country.

Moreover, favourable government regulations are also expected to facilitate the entry of foreign companies into the country’s mattress business. The expansion of foreign mattress brands and the production of mattresses using advanced technology will directly support the growth of revenue in the Brazilian mattress market. The inclusion of online retailing as a part of the distribution channel is expected to set an opportunity for mattress companies to increase the number of customers and ensure a wider reach.

Scope Of The Report

Scope of the Report

Size of Mattresses

King Size and Super King Size

Queen Size

Double Size

Single and Three Quarter

Type of Mattresses


Pocket Spring

Bonell Spring

Offset Spring

Foam and Latex

Others (Gel based, water based, air-based mattresses, orthopedic mattress and coir mattress and rubber mattress)







Distribution Channel

Retail Sales

Direct Sales

Hotels, Resorts and Residential Sector


Market Structure

Organized Sector




Unorganized Sector

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Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Mattress Raw Material Producers
  • Mattress Manufacturers, Importers and Trader
  • Investors
  • Distributors / Retailers / Stockists
  • Mattress Specialist Retailers
  • Mattress Internet Retailers

Time Period Captured in the Report

  • Historical Year: 2017-2022
  • Base Year: 2022
  • Forecast Period: 2022– 2027F


Major Players Mentioned in the Report

  • Anjos Colchões
  • Tempur Sealy International, Inc.
  • Ecus
  • Sleep Number
  • Colchão Inteligente
  • Ortobom
  • Dorel Home

Table of Contents

Table of Contents

1. Executive Summary

2. Brazil Mattress Market Overview

2.1 Taxonomy of Brazil Mattress Market

2.2 Industry Value Chain

2.3 Ecosystem

2.4 Government Regulations/Initiatives for Brazil Mattress Market

2.5 Growth Drivers of Brazil Mattress Market

2.6 Issues and Challenges of Brazil Mattress Market

2.7 Impact of COVID-19 on Brazil Mattress Market

2.8 SWOT Analysis

3. Brazil Mattress Market Size, 2017 – 2022

4. Brazil Mattress Market Segmentation

4.1   By Product Type, 2017 - 2022

4.2 By Mattress Size, 2017 - 2022

4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022

5. Competitive Landscape

5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

5.2 Strategies Adopted by Leading Players

5.3 Company Profiles – (Top 5 - 7 Major Players)

5.3.1 Anjos Colchões

5.3.2 Tempur Sealy International, Inc.

5.3.3 Ecus

5.3.4 Sleep Number

5.3.5 Colchão Inteligente

6. Brazil Mattress Future Market Size, 2022 – 2027

7. Brazil Mattress Future Market Segmentation

7.1   By Product Type, 2022 - 2027

7.2 By Mattress Size, 2022 - 2027

7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027

8. Analyst Recommendations

9. Research Methodology

10. Disclaimer

11. Contact Us

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Research Methodology

Research Methodology

Step 1: Identifying Key Variables:

Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around the market to collate industry-level information.

Step 2: Market Building:

Collating statistics on the number of mattress companies, the price variation of the mattresses in the market, the quality of the product, and consumer preferences. We will also review additional statistics to understand distribution channels and market structure which can ensure the accuracy of the data points shared.

Step 3: Validating and Finalizing:

Building market hypotheses and conducting CATIs with industry experts belonging to different companies to validate statistics and seek operational and financial information from company representatives.

Step 4: Research output:

Our team will approach multiple companies providing mattresses and understand market structure, demands, consumer preference and other parameters which will support us validate statistics derived through the bottom to top approach from mattress providers. 

Frequently Asked Questions

Frequently Asked Questions

01 What is the Study Period of this Market Report?

The Brazil Mattress Market is covered from 2017–2027 in this report, including a forecast for 2022-2027.

02 What is the Future Growth Rate of the Brazil Mattress Market?

The Brazil Mattress Market is expected to witness a CAGR of ~% over the next five years.

03 What are the Key Factors Driving the Brazil Mattress Market?  

Increase in consumer expenditure, increase in hotel rooms, and the development of the hospitality sector.

04 Which is the largest mattress Type Segment within the Brazil Mattress Market?

The foam type segment held the largest share of the Brazil Mattress Market in 2022.  

05 Who are the Key Players in the Brazil Mattress Market?  

Anjos Colchões, Sleep Number, and Tempur Sealy International, Inc. are market leaders in Brazil.

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