Global Fitness Market Outlook to 2027

By Market Structure (Organized, Unorganized) By Revenue Stream (Membership, Personal Trainer, Supplementary Services) By Subscription (3 months, 6 months, 1 year, Others) By Geography (North America, Europe, Asia Pacific, LAMEA-‘Latin America, Middle East, Africa’)


Author(s):Satyam Dwivedi

Product Code:KROD158

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Published on

March 2023

Total pages


About the Report

About the Report

The report provides a comprehensive analysis of the potential of the fitness market in world. The report covers an overview and genesis of the industry, market size in terms of revenue generated.

The Global fitness services market segmentations include Market Structure, Revenue Stream, Subscription, Gender and Geography; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates, the global fitness services market is forecasted to grow at a robust CAGR in the period of 2022-2027, owing to increased popularity of exercising throughout the globe and the internet, particularly among the younger generation.

Global Fitness Market Revenue

  • The sports and fitness industry in the world is estimated to rise exponentially, it has a mass potential market space.
  • Conventional gyms in the world are gradually being replaced by digital-focus gyms, with a business model of retail stores and online apps.

Key Trends by Market Segment:

By Gender: Female consumers are more likely to sign up for fitness classes and personal training in gyms than their male counterparts. In 2021, female customers accounted for the majority of such memberships.

Global Fitness Market By GenderBy Geography: The sports and fitness enthusiasts are predominantly based in North America. There is increased popularity of exercising throughout the countries. This has led to health awareness and exercising as an essential trend that is being embraced by everyone across the globe. 

Global Fitness Market Segmentation By Geography

Competitive Landscape

Global Fitness Market Ecosystem

Future Outlook

The Global Fitness Services Market is projected to grow at a robust CAGR in the forecasted period of 2022-2027, with the people growing awareness about the Health and increase in household disposable income.

Scope Of The Report

Scope of the Report

By Market Structure



By Revenue Stream


Personal Trainer

Supplementary Services

 By Subscription

3 months

6 months

1 year


By Gender



By Geography

North America-USA, Canada, Mexico:

Europe-France, Italy, Germany, Spain, UK, Rest of Europe:

Asia Pacific-China, India, Japan, South Korea, Australia, Rest of Asia Pacific:

LAMEA-Latin America, Middle East, Africa

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Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Fitness Equipment Manufacturers
  • Fitness Equipment Distributors
  • Fitness Centres
  • Government Organizations

Time Period Captured in the Report

  • Historical Period: 2017-2022
  • Base Year: 2022
  • Forecast Period: 2022-2027


Major Players

  • Impulse
  • LA Fitness
  • Life Time Fitness
  • 24 Hour Fitness
  • Anytime Fitness
  • Tera Wellness
  • Town Sports International Holdings, Inc
  • Planet fitness
  • The Bay Club Company
  • Equinox Holdings Inc.
  • Self Esteem Brand

Table of Contents

Table of Contents

1. Executive Summary

2. Global Fitness Market Overview

2.1 Taxonomy of Global Fitness Market

2.2 Industry Value Chain

2.3 Ecosystem

2.4 Government Regulations/Initiatives for Global Fitness Market

2.5 Growth Drivers of Global Fitness Market

2.6 Issues and Challenges of Global Fitness Market

2.7 Impact of COVID-19 on Global Fitness Market

2.8 PESTLE/SWOT Analysis

3. Global Fitness Market Size, 2017 – 2022

4. Global Fitness Market Segmentation

4.1   By Service Type, 2017 - 2022

4.2 By Subscription, 2017 - 2022

4.3 By Regional Split (North America/Europe/Asia Pacific/LAMEA), 2017 - 2022

5. Competitive Landscape

5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

5.2 Strategies Adopted by Leading Players

5.3 Company Profiles – (Top 5 - 7 Major Players)

5.3.1 Impulse

5.3.2 La Fitness

5.3.3 Anytime Fitness

5.3.4 Tera Wellness

5.3.5 Planet Fitness

5.3.6 Life Time Fitness

6. Global Fitness Future Market Size, 2022 – 2027

7. Global Fitness Future Market Segmentation

7.1   By Service Type, 2022 - 2027

7.2 By Subscription, 2022 - 2027

7.3 By Regional Split (North America/Europe/Asia Pacific/LAMEA), 2022 - 2027

8. Analyst Recommendations

9. Research Methodology

10. Disclaimer

11. Contact Us

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Research Methodology

Research Methodology

Step 1: Identifying Key Variables: 

Our team will initially create an ecosystem for all the entities in the fitness services market that are providing fitness services across the globe. 

Step 2: Market Building: 

In the next step, we have referred to multiple secondary and proprietary databases to perform deck research around the market and collate industry-level information to create an initial level hypothesis. We will also explore company-level info by referring press releases, annual reports, financial statements, and other documents to understand basic information about the companies and market level. 

Step 3: Validating and Finalizing: 

Later our team will conduct a series of Interviews with multiple C-Level Executives and other stakeholders belonging to different companies to confirm the market hypothesis, validate statistics and seek operational and financial information from company representatives.

Step 4: Research Output: 

Furthermore, to validate this data our team will pitch each company as a potential customer through a mystery shopping exercise and will confirm the operational and financial performance of Global Fitness Services Market Entities which have been shared by company executives and available on secondary databases. We will be conducting another set of CATIs with the respective entities to understand customer behaviour, channel preference, and other factors. We will also assess customer analysis in terms of their preferences and pain points.

Frequently Asked Questions

Frequently Asked Questions

01 What is the Study Period of this Market Report?

The Global Fitness Services Market is covered from 2017–2027 in this report, including a forecast for 2022-2027.

02 What are the Key Factors Driving Global Fitness Services Market?

Increased popularity of exercising throughout the nation and the internet, particularly among the younger generation. 

03 Which is the largest Geography Segment within the Global Fitness Services Market?

North America by Geography type segment holds the largest share of the Global Fitness Services Market in 2022.

04 Who are the Key Players in the Global Fitness Services Market?

Top players such as LA Fitness, Life Time Fitness, 24 Hour Fitness, and Anytime Fitness are the key players in Global Fitness Services Market.

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