Working Professional & Ed-Tech/University Paradigm Analysis for Online Up-skilling/Re-Skilling Programs during COVID-19 period
Region:Asia
Author(s):Akshit Goel
Product Code:KR1009
Region:Asia
Author(s):Akshit Goel
Product Code:KR1009
July 2020
43
In response to the high amount of people that are now looking to enroll in up-skilling and re-skilling programs, ed-tech companies have focused on introducing free content, in a move to widen traction across their programs. To increase affordability of programs, companies have also introduced flexible payment mechanisms to allow learners with reduced purchasing power, to enroll in such programs and to gain the perspective of online education platforms.
Marketing Techniques Leveraged by Ed-Tech Companies
Online learning market players across the spectrum are now focusing more upon online marketing of their brand and courses, in a bid to capitalize on the huge target audience that spends a major part of their day online on any device. They have focused on launching online advertisement campaigns, and reduced spend on television, radio or print advertising. They have also partnered with other online platforms and government associations to build their brand and improve traction on their platform.
Working Professionals Online Learning Trends
Professionals across the country are looking to utilize the extra time on their hands to upgrade their skill-set and stay in touch with the rapidly developing technologies in the job spectrum. They are increasingly becoming comfortable with the idea of learning online and are willing to devote sufficient time and money for learning online. Data Science, Digital Marketing, IoT, Cloud Computing and Software Development were some technologies that working professionals were most interested to learn and upgrade their skill-set in. They were also identified to be most interested in enrolling for short duration courses. The growth in online learning has not only spread to individuals but also to the corporate sector, with companies looking to train their employees online in the upcoming technologies across the spectrum.
Key Target Audience
Ed-Tech Companies
Universities
Education Industry Associations
Professional Associations
VC/Investment Firms
Ed-Tech Technology Partners
Government/Regulatory Bodies
Key Topics Covered in the Report
Strategic Roadmap of Ed-Tech Companies during COVID-19 Period
Working Professionals Paradigm Analysis
Introducing an Online Course during the COVID-19 Period
Working Professionals Online Skilling Desirability and Preferences Survey- A Survey Conducted with 2,500 Working Professionals in India
Relationship between Universities and Ed-Tech Companies- Changing Landscape and Margin Analysis
Key Target Audience
Ed-Tech Companies
Universities
Education Industry Associations
Professional Associations
VC/Investment Firms
Ed-Tech Technology Partners
Government/Regulatory Bodies
Strategic Roadmap of Ed-Tech Companies during COVID-19 Period
Ed-Tech Companies & Universities Paradigm Analysis-Inter-Entity Relationship Analysis
Working Professionals Paradigm Analysis-Understanding the Demand and Supply Side
Introducing an Online Course during the COVID-19 Period- Key Factors to Consider
Research Methodology
Survey Results
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